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figure/ground similarity proximity closure continuance translation rotation reflection glide/reflection dilation structured space symmetric balance asymmetric balance ambiguous balance neutral balance


FIGURE/GROUND

separating elements based on their contrast


SIMILARITY

similar objects/forms are viewed as a group


PROXIMITY

forms in close proximity (near one another) are viewed as groups and favored over parts farther away from one another


CLOSURE

our minds naturally tend to close gaps in forms, making them stable, whole images


visual guidance leading the eye to continue along a path

CONTINUANCE


TRANSLATION

sliding the same form to a new location, keeping the same orientation


ROTATION

turning forms around an axis or center


REFLECTION

flipping a form exactly across an invisible line


combination of reflection in a line and a translation along that line

GLIDE/REFLECTION


DILATION

the gradual and proportional enlarging of a form; expanding


STRUCTURE [ONE]


STRUCTURE [TWO]


STRUCTURE [THREE]


STRUCTURE [FOUR]


STRUCTURE [FIVE]


STRUCTURE [SIX]


SYMMETRICAL BALANCE

centered compositions or those with equal balance and mirror images


ASYMMETRICAL BALANCE

balanced compostion that has equal weight on each side, but not identical forms on each side


AMBIGUOUS BALANCE

it is not immediately clear whether the composition is balanced on both sides


NEUTRAL BALANCE balance is reached by arbitrary placement of forms


Š tessa canon, 2012 completed as a requirement for visual communication in the graphic design department at the kansas city art institute. michael kidwell, assistant professor.

Visual Order 2  

Visual Order 2

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