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asset designs. spring / summer 2018.


Asset Designs Production Philosophy At Asset Designs, we strive for a future where clothing has a cycle of life and death that is regenerative - a circular economy model of consumption.

Looking beyond the current "take, make, and dispose” extractive industrial model, the circular economy relies on system-wide innovation. It aims to redefine products and services to design waste out. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital. We ask, how can we manufacture garments while having a positive impact on the environment?

“Waste is a design flaw”- Fashion Revolution With this question in mind, our Spring / Summer 2018 collection disrupts the fast fashion industry by introducing a carefully sourced, high quality, and affordable product — the simple cotton tee shirt. Thank you for being a conscious consumer,

Tessa Battistin Founder, Asset Designs


Kim wears the ‘Moments’ poem print (right).

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Celine wears the ‘Lotus’ print (le:).


SS2018 Supply Chain Story Organic Cotton Farm Bannari Amman Spinning Mill Tamil Nadu, India 2,980 km Port of Vancouver, Canada 3,707 km Cotton Spinning and Weaving Facility Anjou, Montreal 16 km Fabric Cutting and Sewing Facility Mile End, Montreal 1 km Silkscreen Printing Studio Mile End, Montreal


Offsetting Carbon Footprint with Tree Planting Our raw materials were transported by ship, train, and truck and emitted approximately 80 kg of CO2 along the way. According to our partner, Tree Canada, each tree planted sequesters 110 kg of C02 in the first 30 years of growth. Happily, Asset Designs only has to plant one tree to offset the carbon footprint created by the transportation of the raw materials for our entire SS2018 collection. Instead, we decided to plant 15 black spruce and red pine trees near North Bay, Ontario with Tree Canada - one tree just didn’t seem like enough!

From seed to studio, Asset Designs raw materials traveled 16,704 km, compared to the 265,500 km traveled (on average) by tee shirts manufactured by fast fashion brands. We are very proud of our small supply chain.


Support Organic Cotton Farmers The Global Organic Textile Standard (GOTS) is accepted as the highest standard worldwide for organic cotton verification. Our flagship collection is crafted from GOTS certified cotton. We’re proud to support organic cotton farmers in Tamil Nadu, India.

“Less than 1% of cotton grown globally is organic” Anita Chester, Head of Sustainable Raw Materials, C&A Foundation

According to Fashion Revolution, “growing conventional cotton involves large amounts of fertilizers and pesticides, which can contaminate freshwater sources, harm ecosystems, and affect the health of farmers.” “Non-organic cotton production is now responsible for 18% of worldwide pesticide use and 25% of total insecticide use”, says Larhea Pepper, an organic cotton farmer and founder of the Textile Exchange.


“Fashion is one of the biggest polluting industries in the world, and in 2016, supply chain waste was estimated at over 800,000 tons.� Loved Clothes Last, Issue #2 Fashion Revolution

Asset Designs garments are part of the slow fashion solution. We are working with local seamstresses, artists, and pattern-makers to create an affordable, sustainably sourced option for conscious shoppers. Thank you for asking #WhoMadeMyClothes


asset designs. spring / summer 2018.  

Why is local textile production so expensive? Asset Designs is proud to share our transparent Canadian supply chain story with our customers...

asset designs. spring / summer 2018.  

Why is local textile production so expensive? Asset Designs is proud to share our transparent Canadian supply chain story with our customers...

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