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O’COLLY ADVERTISING 2010-2011


OSU HOM HOMECOMING AT OKLAHOMA STATE UNIVERSITY IS REGARDED AS THE “GREATEST AMERICAN HOMECOMING CELEBRATION.” EACH YEAR THOUSANDS OF OKLAHOMA STATE FANS GATHER TO ENJOY SUCH POPULAR HOMECOMING EVENTS AS WALKAROUND, HELD FRIDAY NIGHT BEFORE THE GAME. THE DAILY O’COLLEGIAN TAKES A SPECIAL PART IN THE HOMECOMING CELEBRATION, COVERING ALL OF THE EVENTS OF THE WEEK IN OUR HOMECOMING EDITION OF THE PAPER TO BE PRINTED FRIDAY, OCTOBER 22. THIS IS ONE OF OUR MOST POPULAR EDITIONS OF THE YEAR, AND A GREAT WAY FOR ADVERTISERS TO REACH STUDENTS AND FACULTY AS WELL AS ALL OF THE ALUMNI AND GUESTS WHO VISIT OSU’S CAMPUS FOR HOMECOMING EVENTS EACH YEAR.


MECOMING ISSUE A SPECIAL ISSUE OF THE O’COLLY

DEADLINE TO RESERVE SPACE NOON, OCTOBER 14

DEADLINE FOR ARTWORK NOON, OCTOBER 18

RATE INFORMATION $8.10 PER COLUMN INCH. ALL CONTRACT RATES APPLY IF SIGNED PRIOR TO SPACE DEADLINE. BROADSHEET PUBLICATION, STANDARD NEWSPAPER SIZES.

SPECIAL HOMECOMING PROMOTION SPOT COLOR ORANGE FOR ONLY $40 [LIMITED AVAILABILITY]


ONLINE AD

WITH A NEWLY REVAMPED SITE, WWW.OCOLLY.COM HAS ALL OF THE LATEST NEWS INFORMATION, EVEN BEFORE IT HITS THE STANDS.

MEET YOUR CUSTOMERS WHERE THEY’RE GETTING THE LATEST OSU NEWS ONLINE BY BECOMING AN OCOLLY.COM ADVERTISER.

FAST FACTS

O’Colly Web Home Page

468X60 SINCE THE FALL 2010 SEMESTER BEGAN, WWW.OCOLLY.COM HAS HAD MORE THAN 50,000 VIEWS.

VISITORS VIEW AN AVERAGE OF 2.5 PAGES PER VISIT

30% OF VISITORS

ARE DIRECT VISITORS, MEANING THEY GO DIRECTLY TO OCOLLY.COM INSTEAD OF THROUGH ANOTHER SITE.

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DVERTISING $300 per month to run on any page of the website

$400 per month to run on a specific page of the website [i.e. sports]

$500 per month to run on a specific page all by itself... sponsorship of an entire section

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WHY SHOULD I ADVERTISE ONLINE? As trends in media consumption change, the O’Colly is adapting to better serve customers by offering all of the latest news online Meet before it even hits your customers where they’re the stands.

Stand out with less less ad clutter. Ability to make immediate updates to ad design and select specific sections of the site to advertise for more specialized exposure.

getting their news online.

Allow customers to get more information about your company with just one click leading to your website.

Get more exposure for the money.


ALSO...

PRINT ADVERTISING AT THE O’COLLY CONTINUES TO BE A GREAT WAY TO REACH STUDENTS AND FACULTY ON CAMPUS AS WELL AS RESIDENTS AROUND STILLWATER, AND AS OUR WEBSITE GAINS VIEWERSHIP, PRINT IS A GREAT WAY TO BALANCE YOUR ADVERTISING SCHEDULE.

PRINT ADVERTISING RATES OPEN RATE $8.10 per column inch

Local, no discounts. Oklahoma-based businesses that are not clients of agencies advertising for business conducted in the state are eligible for this open rate, as well as semester contract rates.

CONTRACT RATES

Semester contracts must be fulfilled by the last publication day of the semester the contract is signed. Agreement may begin at any time during the semester.

NEW BUSINESS ... $5.50

Brand new business in Stillwater area; must prepay until credit is established. Must run at least 4” per week for 4 weeks.

75” CONTRACT ... $6.55 150” CONTRACT ... $6.10 450” CONTRACT ... $5.60 800” CONTRACT ... $5.50 per column inch

NON-PROFIT RATE $5.30

per column inch Special rate applies to all churches/non-profit civic and service organizations; and public schools, colleges and universities. To qalify for this rate, organizations must provide an IRS form 501(c)3 or 501(c)4

UNIVERSITY RATE $5.25 per column inch Special rate applies to Oklahoma State University departments, colleges, auziliaries. Must have departmental account number (AA) when scheduling ad space.

NATIONAL RATE $8.50 per column inch National display advertising rate applies to all national (non-local) advertisers, their agencies and representatives. Net to newspaper, non-commisionable rate.

COLOR RATE net to O’Collegian 1 spot color ... $85 2 colors ... $170 Full Process Color ... $255


Contact the Advertising Department @The O’Colly today to reserve your space. (405)744-7426 ads@ocolly.com


O'Colly Advertising