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Spartan pride to take owenership of their vote in the 2012 ASMSU Student Elections.

SPARTANSVOTE ASMSU Student Election 2012 Campaign and Branding Packet

SPARTANSVOTE

Inspire students through

MISSION

Campaign Mission Statement


Inspire students through Spartan pride to take owenership of their vote in the 2012 ASMSU Student

Elections.

SPARTANSVOTE

MISSION

Campaign Mission Statement


The logo uses the

SPARTANSVOTE

recognizable “Block

S” and promotes that SPARTANSVOTE. The

SPARTANSVOTE

logo can be used with or without the tagline provided. It should only be used with the given

SPARTANSVOTE

colors and only in the two

formats provided.

SPARTANSVOTE

SPARTANSVOTE

BRAND

Campaign Logo & Branding


The elements that go into the designing process should inspire action and should have

a strong association with MSU

and pride associated with being a SPARTAN. All images should be dynamic and have an exaggerated tone.

SPARTANSVOTE

DESIGN

Design Elements & Images


GOTHAM - BOOK GOTHAM - LIGHT GARAMOND - REGULAR

Font Selections & Image The fonts selected for the campaign were GOTHAM

and GARAMOND. These were selected because

they are recognizable with

the university. Gotham and Garamond are both used with the “Spartans

GARAMOND - BOLD

Will” campaign.

*It is very important to use these fonts because they are a vital part of the campaign image.

SPARTANSVOTE

GOTHAM - MEDIUM

FONTS

GOTHAM - BOLD


The main colors used should be “Spartan Green�,

our light green,

black, and white.

The secondary colors should only used

as accent. Colors should be payed high

attention to as they are also a vital part of the

campaign image. *Please contact Terry Sieting for color codes and names if needed. adoc@asmsu.msu.edu

SPARTANSVOTE

COLORS

Colors Scheme


Contact Information For any question or concerns reguarding these campaign standards, please contact the Communications despartment as ASMSU. There is to be no use of campaign elements including logo, slogan, and designs with out explicit permisson of ASMSU.

Terry Sieting Associated Students of Michigan State University

Asst. Director of Communications adoc@asmsu.msu.edu (517) 355-8266, ext. 112

Vote Campaign Standards  

A campaign standards book of the ASMSU Vote campaign for the 2012 MSU Student Elections.

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