Fromthedeskof thePresident
In an industry that is rapidly shifting beneath our feet, I want to take a moment to talk about who we are and, more importantly, why we do what we do.
We are currently witnessing a wave of massive consolidation. Wall Street-backed giants and alliances—like the recent moves between Compass and Redfin—are restructuring the real estate landscape. Their focus is increasingly on "exclusive listings" and closed-loop systems. While they wrap these strategies in the language of innovation, we know the truth: these models are designed to line corporate pockets and satisfy distant shareholders, often at the expense of the very people we serve.
At Terrie O’Connor Realtors, we choose a different path. We believe that real estate isn’t a high-volume commodity; it’s a high-trust service. Our culture is built on three unbreakable pillars:
A Culture of Caring: We don’t just close transactions; we transition families. We care about the "why" behind every move.
Deep Connections: Our strength lies in our local roots. We aren’t a faceless algorithm; we are neighbors who understand the nuances of our communities.
Clients First, Always: When a corporation prioritizes exclusive listings that limit market exposure, they are putting their bottom line ahead of the client’s best interest. We prioritize the client’s success, ensuring every listing gets the broad visibility it deserves.
Maintaining our professionalism and integrity is our greatest competitive advantage. While others may be pushed by corporate mandates to hit "quotas," we are driven by our reputation. In an era of consolidation, being an independent, local powerhouse means we have the agility to do what is right, not just what is profitable for a stock price. We don’t answer to Wall Street. We answer to you, and we answer to our clients.
The noise in the industry will only get louder, but our mission remains clear. By staying committed to our values of connection and transparency, we provide a level of service that no corporate alliance can replicate.
Thank you for your tireless dedication and for proving every day that integrity is the best business model.
Sarah Sarah M. Drennan, President
WELCOME TO TOCR!
We’re excited to extend a warm welcome to the newest agents who have joined our TOCR family. Your energy, talent, and dedication will be a wonderful addition to our community, and we can’t wait to see the great things you’ll accomplish here. Welcome aboard!
Michael J. Murphy, Saddle River Office
Sean R. Gang Ridgewood Office
GROW YOUR SKILLS: MARCH TRAININGS
TOCR INSTITUTE CLASSES
March 4 @ 10:30 am
RealScout Training 4 with Jose Manuel Garcia, RealScout Mobile Mastery & Lead Intent
• Learn how to leverage the RealScout Agent App and use RealScout's engagement dashboards effectively
• Get tips on using the app for contact and search setup while understanding client activity and intent signals
March 11 @ 9:30 am
Clients for Life - Quantum Digital Can Help You Stay In Touch
Evan Moyer and Harry Kenyon, Quantum Digital
March 18 @ 9:30 am
Clients for Life - Using Tribus
Cheryl Pfister, Marketing Manager
March 25 @ 9:30 am
Clients for Life - How Can Relo Help You?
Jodi Monro, Relocation Manager
CELEBRATING SUCCESS
WE CELEBRATED THE WINS. HONORED THE WORK. RAISED THE BAR.
In February, we gathered for our Agent Appreciation Breakfast to recognize the incredible accomplishments of our agents and set our sights on an even stronger 2026. It was a morning full of connection, inspiration, and celebration—just a small way to say thank you to the agents who make TOCR exceptional every day.
CELEBRATING SUCCESS
In Vegas at the LeadimgRE LIMITLESS conference Our Leadership team, Top Agents and Marketing Team connected with the best in real estate, brought back new insights, and returned energized to elevate our business and company for 2026!
A big congratulations to our very own Jeff Vander Molen for being named one a 2026 Agent Referral Achievement Award Winner by Leading Real Estate Companies of the World for 2026!
NEW TOOL: RATE MY AGENT
We’re excited to introduce Rate My Agent, a platform that helps highlight the incredible work our agents do every day. By encouraging clients to leave reviews, we can showcase our expertise, build credibility, and attract even more business. Positive feedback not only strengthens your personal brand—it also elevates the entire TOCR team.
MARKETING FOCUS
HarnessingAI in Real Estate
Artificial Intelligence is transforming the way agents market homes and manage their business strategies. From personalized client outreach to predictive market insights, AI tools can help agents save time, target the right buyers, and stay ahead of the competition. For a quick dive into actionable AI tips for real estate, check out the Real Estate AI Flash podcast short, practical episodes designed to give agents an edge in marketing and business growth.
