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Mise en place (meez en plas)

2013 Brand Book and Style Guide | Greater Cleveland Food Bank


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Mis en place is a French phrase meaning “putting in place.� It’s used in professional kitchens all over the world to refer to organizing and arranging ingredients. How appropriate it also be the title of style guide that will help the Greater Cleveland Food Bank keep every element of its brand in its proper place.

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NEW LOOK, SAME GREAT FOOD BANK The Greater Cleveland Food Bank is the largest hunger relief organization in Northeast Ohio, providing more than 40 million meals annually. We’re serious about ending hunger in our communities.

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Each year 50 million meals are needed to feed the hungry in Greater Cleveland.

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8,000 More than 8,000 meals are served at the Greater Cleveland Food Bank Kitchen each day.

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1= 4 meals

$

A donation of one dollar can provide four meals for hungry people in our communities.

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Here’s how it works $

$

DONATED FOOD AND MONEY

Businesses, schools and other organizations, as well as individuals are encouraged to donate food and money.

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GREATER CLEVELAND FOOD BANK

Once donations arrive at the food bank, volunteers prepare the food to be sent to member agencies.


MEMBER AGENCIES

Distribution agencies include Kids Cafe, BackPack for Kids, Summer Food Service Programs, Mobile Pantries, as well as the Greater Cleveland Food Bank Kitchen.

HUNGRY NORTHEAST OHIOANS

Our reach extends to 330,000 people in a six-county area, over half of which are children or senior citizens.

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Say “hello” to the new Greater Cleveland Food Bank logo

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LOGO Why the change? We changed the Greater Cleveland Food Bank logo to better function in both the digital and print worlds. Using the original logo as a starting point, the entire logo shifted to a horizontal alignment, rather then vertical. The icon and type were updated, and colors were reconciled with the Harvest for hunger green.

See the differences!

Old logo

New logo

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LOGOS ON BACKGROUND COLOR

Soild Backgrounds If the logo is used on a solid background the logo should be made white. If used in black and white, then make sure that the logo is tinted to 80% grey.

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IMPROPER USAGE

Please remember to use the new logo not the old one.

Please don’t replace the spoon and fork with other iconography. Not even with a cat.

Please remember to include the word “Greater” in the logo.

Please don’t distort the logo.

Never forget the dinner plate circle.

The iconography should always have the typography attached to it.

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TYPOGRAPHY Whitney

PMN Caecilia

Whitney is a sans serif typeface primarily used for body copy.

PMN Caecilia is a friendly serif font, mainly used for headlines and subheads.

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-=!@#$%^&*()_+ PMN Caecilia Bold Use from 12 pt- 36 pt

PMN Caecilia Bold Use from 12pt-24pt

Whitney Book Use from 9pt-12pt

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Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-=!@#$%^&*()_+

Headlines Sub Heads Body Copy


COLOR Pantone 2935 U

Pantone 347 U

C=100 M=79 Y=0 K=9

C=100 M=0 Y=91 K=28

R=0 G=72 B=150

R=0 G=132 B=72

Pantone 2915 U C=0 M=0 Y=52 K=91 R=60 G=57 B=28

Pantone Black U C=75.02 M=67.97 Y=67.02 K=90.16 R=0 G=0 B=0

Pantone 345 U C=51 M=0 Y=55 K=0 R=128 G=200 B=148

Pantone 425 U C=0 M=0 Y=0 K=90 R=65 G=64 B=66

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Templates To make everyone’s life a little easier, and ensure a consistent representation of the brand, we’ve provided templates for various print materials.

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STATIONERY In a photograph dominant layout the typography should be simple, and the paper should always be white. Photography should always be natural and journalistic, not staged.

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POWERPOINT The PowerPoint templates should be kept simple because they are being projected.

Title Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. - List item - List item - List item - List item - List item

Title

Title

Title Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. - List item - List item - List item - List item - List item.

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NOTECARD The notecard should be printed on a white stock with the two color logo on white side and one color logo on the solid color side. There are two cover options, choose wisely.

15500 South Waterloo Rd. Cleveland OH 44110 Phone: 216.738.2265 Fax: 216.738.1604 www.ClevelandFoodbank.org

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FLYER/NEWSLETTER Flyers and newsletters should feature strong journalist photography and simple clean typography. Printed on white paper.

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CERTIFICATES The certificate should be simple and clean, featuring a simple blue banner with bold green headline type. Printed on white paper.

program/partner

Certificate Title recipient name Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Name and title

Name and title

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Brand Expression Brand expression is how the brand plays out in our marketing materials. The success of the Greater Cleveland Food Bank depends on the involvement of people in our communities. It is important to remind people that we need their help in keeping hunger at bay.

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BRAND EXPRESSION

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BRAND EXPRESSION

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BRAND EXPRESSION

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BON APPĂˆTIT

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THAT’S FRENCH FOR GOOD APPETITE.

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