The RTW Blazer By: Teresa Evans
Budget Brand: Aâ€™GACI
A’GACI: A Brief History
Two brothers launched A’Gaci in 1972
Now more than 40 stores exist nationwide
This company is determined to help women of all ages find styles that would “complement both their growing wardrobes and their ever-changing and -differing lifestyles”
The store started off in Texas and the current CEO Jon Won, helped spread the now popular store nationwide.
Evaluation of A’GACI’s Blazer
Merchandise presentation: hanging.
Visual Merchandising: it was also dressed on a mannequin over a royal blue dress.
Customer Service: a couple sales associates greeted me and asked if I needed any assistance.
Size, Layout, Restriction of the Fitting Room: A’GACI is a expansive, two level store. The layout consists of sections cateogorized by theme/style and color. The fitting rooms were big, but very dirty.
Overall Experience: My overall shopping experience was pleasant. The Blazer: Garment designer/manufacturer label: A’GACI
Fiber Content & Care Instructions: 95% polyester, 5% spandexHand wash cold Country of Origin: Taiwan
Detailed Garment Description: An ultra-cool moto jacket featuring contrast panels and an asymmetric front zip closure. Round neck. Padded shoulders. Shoulder epaulets. Long sleeves. Suggested Retail Price: $32.50
Size Range Offered: S, M, L
Signature Design Elements: Motorcycle style jacket, black and white colorblock. Image of Product as it relates to the Retailer: A statement piece to be worn either casually with jeans, or over a nice dress.
Target Customer; 16-30.
Moderate Brand: TOPSHOP
TopShop: A Brief History
The TopShop brand began in the basement of a department store back in 1964
Now they have over 300 stores in the UK and have stretched overseas to NYC & Chicago
In 2002 TopShop collaborated with & sponsored NEWGEN
Allows them to scoop up, and provide an international platform for the newest design stars
Evaluation of Topshop’s blazer
Merchandise presentation: Hanging.
Visual Merchandising: None.
Customer Service: Only one sales associate asked me if I needed help.
Size, Layout, Restriction of the Fitting Room: This store was also expansive, has 2 levels, but the fitting rooms were nice and very well lit.
Overall Experience: It was pleasant to be here, more due to the layout and visual merchandising throughout the store. The Blazer:
Garment designer/manufacturer label: TOPSHOP.
Fiber Content & Care Instructions: 80% Cotton,17% Polyester,3% Viscose. Dry clean only.
Country of Origin: Imported from the UK.
Detailed Garment Description: Lime, tailored crop jacket in boucle. Co-ords to shorts.
Suggested Retail Price: $116.00.
Size Range Offered: US 0-12.
Signature Design Elements: The Boucle fabric, and classic fit.
Image of Product as it relates to the Retailer: A classic blazer with a modern twist, that can be worn many ways.
Target Customer (Include a demographic): 20-35.
Better Brand: Bebe
Bebe: A Brief History
In 1976 Manny Mashouf founded the original Bebe Boutique in San Francisco ◦ He is also the current CEO
Hamlet’s quote, “To be, or not to be.” inspired the store’s name
The Bebe woman is not defined by her look, but by her attitude: assertive, sexy, stylish, confident & cutting edge
Launch of BEBE SPORT in 2003
Evaluation of Bebe’s blazer
Merchandise presentation: Hanging.
Visual Merchandising: Dressed on a Mannequin with a black maxi dress.
Customer Service: A woman kindly greeted me at the door, but other than that I felt like associates were giving me the you-can’tafford-this look.
Size, Layout, Restriction of the Fitting Room: Bebe had a smaller but very organized layout, only one floor, and fitting rooms were very nice and well lit.
Overall Experience: Kind of awkward, but I wish I could afford this store. The Blazer:
Garment designer/manufacturer label: Bebe.
Fiber Content & Care Instructions:
Country of Origin:
Detailed Garment Description: 100% Polyester, Hand wash.
Suggested Retail Price: $139.00.
Size Range Offered: US 00-10.
Signature Design Elements: Aztec print shoulder detail and draped front.
Image of Product as it relates to the Retailer: A sexy design and fit makes this blazer a great addition to any style from work, to evening.
Target Customer: 27-40.
References http://www.agacistore.com http://www.bebe.com http://www.britishfashioncouncil.com/content/1144/NEWGEN http://www.slideshare.net/jthommee/analysis-of-bebe-stores-inc-5478163 http://us.topshop.com