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SAFILO GROUP MONTHLY COVERAGE REPORT TO: Ileana Baldo, Tiziana Benedetti, Eden Wexler, Kelley Hayes, Kim Kaufman, Jason Johnson, Robin Ettinger and Elena Post. CC: Edward de Valle, Christine Martinez de Castro FROM: Sandra Pinto Duhamel, Maria Teresa Garcia, Tiffany Doll DATE: February 14, 2014 SUBJECT: January 2014 Monthly Coverage Report

Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Safilo Group from January 1, 2014 through January 31, 2014. TOTAL NUMBER OF PRESS CLIPS: 35 TOTAL REACH: 30,999,582 TOTAL AD VALUE: $223,058.83 PRESS MATERIALS/ DOCUMENTS  Created and submitted December monthly report  Update press documents with new updates  Leverage brand documents from corporate that apply to the region, translate when necessary  Select proper image selection showcasing images of models being sold in the SLA region ANGLES PITCHED- Continuously create unique and timely pitches to communicate with the media to garner coverage surrounding Safilo Group and all its available brands in the region. 

The Perfect Valentines Day Gift o Marc by Marc Jacobs MMJ 361/N/S o Carrera CA 5501 o Carrera CA 5000/S o Kate Spade Dela/S

Men’s Spring Eyewear Style-For the “Trendy” Man 2014 o Hugo Boss B 0563/S o Carrera CA 50006/S o Polaroid Premium X8400/S


Safilo Gucci-TECHNOCOLOR Capsule Collection 2014 o January 2014: GG 4252/S, GG 4253/S, GG 2245/S o March 2014: GG 4262/S o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

MAX MARA 2014 Collection (only pitching what is available in the region, Long Leads) o May 2014: Edgy 1/S, Hinge/S, Tailored 1/S o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

Tommy Hilfiger Spring/Summer 2014 (only pitching what is available in the region, Long Leads) o March release: TH 1255 o May release: TH 1254/S, TH 1265/S, TH 1266/S o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

EVENTS (Follow-up/ pending coverage)  NYC PRESS DAYS-November 12th-14th o Following up with editorial coverage from the following publications:  Harpers Bazaar: March 2014 (Spring Edition)  Luhho: pending date  Hombre: March 2014  El Universal: March 2014  Caras: March 2014 (Spring Edition) MISCELLANEOUS  Created regional top publication list with key countries (Chile, Colombia, Costa Rica, Dominican Republic, Panama and Peru) for Safilo USA’s understanding of SLA region  Gathering information to generate chart to solve issues in the SLA region regarding pricing, availability stores and distributor information  Researching potential sponsorship among the region for Safilo to participate in 2014  Review editorial calendars for upcoming opportunities  Creating media lists for editorial deliveries/press samples for SLA region  Updated contact information and PR reporting structure to HQ in Italy  Pending dates/confirmation of PR Meeting in Italy for 3A/Worldwide staff to attend SOCIAL MEDIA  Facebook – Zoom Mag Panama –January 28,2014 https://www.facebook.com/media/set/?set=a.611105432290611.1073741912.404707122930444&type=1

CONFIRMED UPCOMING COVERAGE  Harpers Bazaar en Español (Pan-Regional)– April 2014  Hombre (U.S Hispanic)-March 2014  El Universal-February 2014  Caras (Pan-Regional) -March 2014  Shine (Dominican Republic)-February 2014  Nueva Magazine (Colombia)-February 2014  Fucsia Magazine (Colombia)- February 2014  Blur Magazine (Central America)-February 2014  Traffic Magazine (Costa Rica)-March 201


PRESS COVERAGE GRID JANUARY 2014 EDITORIAL COVERAGE GRID DATE

January 2013

OUTLET TYPE

OUTLET

MAGAZINE

Ejercicio y Salud

MAGAZINE

Hola Colombia

MAGAZINE

En Sociedad

MAGAZINE

Nueva

MAGAZINE

Blur

January 2014

ONLINE

Visionyoptica.com

January 2014

ONLINE

Visionyoptica.com

January 7,2014

ONLINE

Agenciaorbita.org

January 8,2014

ONLINE

Moritastyle.com

January 8,2014

ONLINE

Zoomenlinea.com

ONLINE

Pandora.com.do

ONLINE

Zafari.cl

January 16,2014 January 18,2014 January 25,2014 January 31,2014

January 9,2014 January 9,2014

HEADLINE Lentes de sol Gucci hechos de madera loquida material biodegradable Guia de regalos El Estilo Gucci Con la vista en alto Through lover's eyes Techno Color, lo nuevo de Gucci Tommy Hilfiger deleita con su nueva colecci贸n Gucci presenta la nueva l铆nea de gafas para hombre y mujer para la temporada primavera verano 2014 Nuevos lentes de Gucci para el Verano Technocolor capsule collection 2014 Gucci Technocolor by Gucci Gucci llega con sus nuevos

MARKET

CIRCULATION

PR VALUE

Costa Rica

10,000

$22,100.00

Colombia

280,000

$22,400.00

Dominican Republic

32,500

$20,700.00

Colombia

500,000

$20,360.00

Central American

10,000

$22,600.00

Andean Region

12,599

$3,900.13

Andean Region

12,599

$3,955.63

Peru

982,804

$2,985.70

Dominican Republic

13,757

$3,680.98

Colombia / Panama

475,849

$4,010.00

Dominican Republic

651,601

$3,980.64

Chile

2,823,219

$4,630.78


modelos Primavera Verano con lentes que mezclan la sensualidad y la tecnología January 10,2014

ONLINE

Monrix.com

Chile

651,601

$3,420.90

Dominican Republic

10,047

$3,260.70

Chile

785,734

$3,507.70

Chile

599,204

$4,390.70

Chile

2,676,078

$4,060.10

Dominican Republic

651,601

$4,107.90

Chile

3,169,510

$3,756.80

Venezuela

363,743

$3,205.70

Rumbacool.net

Techno Color Capsule Collection

Venezuela

363,743

$3,322.81

Zoomenlinea.com

Coleccion Eyewear Tommy Hilfiger

Colombia / Panama

475,849

$4,120.11

January 14,2014

ONLINE

Rdailymag.com

January 15,2014

ONLINE

Ansia.cl

January 16,2014

ONLINE

Antilope.cl

January 16,2014

ONLINE

Basicoconestilo.com

January 16,2014

ONLINE

Pandora.com.do

January 21,2014

ONLINE

Mtachile.com

January 21,2014

ONLINE

Rumbacool.net

January 21,2014 January 22,2014

ONLINE

ONLINE

Wishlist #94 Las nuevas gafas de Gucci colorean el verano Techno Color Capsule Max Mara presenta su nueva coleccion EyeWear Techno Color Capsule Collection de Gucci Nueva propuesta de MaxMara El año nuevo llega con excelentes noticias para los amantes de los lentes Gucci Coleccion Eyewear Tommy Hilfiger primavera verano 2014


January 23,2014

ONLINE

Cuteandnice.cl

January 27,2014

ONLINE

Agenciaorbita.org

January 27,2014

ONLINE

Jcmagazine.com

January 27,2014

ONLINE

Revistaverzus.com

January 28,2014

ONLINE

Ansia.cl

January 28,2014

ONLINE

Revistaperfil.com

January 28,2014

ONLINE

Revistaperfil.com

January 28,2014

ONLINE

Revistaperfil.com

January 28,2014

ONLINE

Thefashionhunt.com

primavera verano 2014 Gucci Techno color capsule collection 2014 MARC BY MARC JACOBS presenta unas gafas de sol de edición limitada para el día de San Valentín El regalo perfecto para ella en el dia del amor y la amistad Carrera, Marc Jacobs Y Kate Spade El regalo perfecto para ella en el día del amor y la amistad Marc by Marc Jacobs En Lentes de sol se impone la elegencia y color Gucci En Lentes de sol se impone la elegencia y color Max Mara En Lentes de sol se impone la elegencia y color Tommy Hilfinger Gafas de Marc Jacobs para el dia de san valentin

Chile

2,579,635

$3,900.70

Peru

982,804

$2,900.70

Peru

513,433

$3,653.80

Costa Rica

1,933,547

$4,850.90

Chile

785,734

$3,840.90

Costa Rica

322,000

$4,120.36

Costa Rica

322,000

$4,135.40

Costa Rica

322,000

$4,125.63

Peru

432,193

$4,693.78


January 28,2014

ONLINE

January 30,2014

ONLINE

January 30,2014

ONLINE

January 31,2014

ONLINE

Regalo para este dia tan especial Marc Jacobs presenta unas gafas de sol de Moritastyle.com edicion limitada para el dia de san valentin Marc By Marc Jacobs presenta unas Gafas de Sol Serperuano.com de edici贸n limitada para el D铆a de San Valent铆n Nueva Colecci贸n de Legalmenteentaco12.com Lentes de Sol de Gucci Turevista.com.do

Dominican Republic

5,733,065

$4,690.80

Chile

13,757

$3,460.90

Peru

399,980

$3,263.90

Peru

1,107,396

$2,963.78

30,999,582

$223,058.83

Total Reach:


SÁFILO GROUP PRESS COVERAGE ADDENDUM January 1, 2014 – January 31, 2014


January, 2014

Circulation: 10,000


January, 2014

Circulation: 10,000


January 16, 2014

Circulation: 280,000


January 16, 2014

Circulation: 280,000


January 16, 2014

Circulation: 280,000


January 18, 2014

Circulation: 32,500


January 18, 2014

Circulation: 32,500


January 25, 2014

Circulation: 500,000


January 25, 2014

Circulation: 500,000


January 31, 2014

Circulation: 10,000


January 31, 2014

Circulation: 10,000


January, 2014

UMV: 12,599


January, 2014

UMV: 12,599


January, 2014

UMV: 12,599


January, 2014

UMV: 12,599


January, 2014

UMV: 12,599


January 7, 2014

UMV: 982,804


January 7, 2014

UMV: 982,804


January 8, 2014

UMV: 13,757


January 8, 2014

UMV: 13,757


January 8, 2014

UMV: 475,849


January 8, 2014

UMV: 475,849


January 8, 2014

UMV: 475,849


January 8, 2014

UMV: 475,849


January 9, 2014

UMV: 651,601


January 9, 2014

UMV: 2,823,219


January 9, 2014

UMV: 2,823,219


January 9, 2014

UMV: 2,823,219


January 10, 2014

UMV: 651,601


January 14, 2014

UMV: 10,047


January 15, 2014

UMV: 785,734


January 16, 2014

UMV: 599,204


January 16, 2014

UMV: 599,204


January 16, 2014

UMV: 599,204


January 16, 2014

UMV: 2,676,078


January 16, 2014

UMV: 2,676,078


January 16, 2014

UMV: 2,676,078


January 16, 2014

UMV: 651,601


January 21, 2014

UMV: 3,169,510


January 21, 2014

UMV: 363,743


January 21, 2014

UMV: 363,743


January 21, 2014

UMV: 363,743


January 21, 2014

UMV: 363,743


January 22, 2014

UMV: 475,849


January 22, 2014

UMV: 475,849


January 23, 2014

UMV: 2,579,635


January 23, 2014

UMV: 2,579,635


January 27, 2014

UMV: 982,804


January 27, 2014

UMV: 513,433


January 27, 2014

UMV: 1,933,547


January 27, 2014

UMV: 1,933,547


January 27, 2014

UMV: 1,933,547


January 28, 2014

UMV: 785,734


January 28, 2014

UMV: 322,000


January 28, 2014

UMV: 322,000


January 28, 2014

UMV: 322,000


January 28, 2014

UMV: 322,000


January 28, 2014

UMV: 322,000


January 28, 2014

UMV: 322,000


January 28, 2014

UMV: 432,193


January 28, 2014

UMV: 432,193


January 28, 2014

UMV: 5,733,065


January 28, 2014

UMV: 5,733,065


January 30, 2014

UMV: 13,757


January 30, 2014

UMV: 399,980


January 31, 2014

UMV: 1,107,396


January 31, 2014

UMV: 1,107,396

January Monthly Report 2014/ SAFILO  
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