Page 1

SAFILO GROUP MONTHLY COVERAGE REPORT TO: Antonella Leoni, Silvia Rebuli, Ileana Baldo, Tiziana Benedetti, Eden Wexler, Kelley Hayes, Kim Kaufman, Jason Johnson, Robin Ettinger and Elena Post. CC: Edward de Valle, Christine Martinez de Castro FROM: Maria Teresa Garcia, Tiffany Doll DATE: March 12, 2014 SUBJECT: February 2014 Monthly Coverage Report

Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Safilo Group from February 1, 2014 through February 28, 2014. TOTAL NUMBER OF PRESS CLIPS: 28 TOTAL REACH: 13,564,540 TOTAL AD VALUE: $363,241.71 PRESS MATERIALS/ DOCUMENTS  Created and submitted January monthly report  Update press documents with recent collection launches  Leverage brand documents from corporate that apply to the region, translate when necessary  Select proper image selection showcasing images of models being sold in the SLA region ANGLES PITCHED- Continuously create unique and timely pitches to communicate with the media to garner coverage surrounding Safilo Group and all its available brands in the region. 

The Perfect Valentines Day Gift (pitched until February 14th) o Marc by Marc Jacobs MMJ 361/N/S o Carrera CA 5501 o Carrera CA 5000/S o Kate Spade Dela/S

Men’s Spring Eyewear Style-For the “Trendy” Guy 2014 (on-going) o Hugo Boss B 0563/S o Carrera CA 50006/S o Polaroid Premium X8400/S


Solstice Sunglasses and Safilo USA at the 56th Annual GRAMMY Awards o Selected proper images of celebrities that made sense to the SLA Region

Celebrity Sightings: Salma Hayek o Salma Hayek wore Gucci Black Bamboo sunglasses to the 'La Belle & la Bete' Paris Premiere at Gaumont Opera in Paris on February 9, 2014

Latest trends from Max & Co. & Bottega Veneta (only pitching what is available in the region) o Bottega Venetta 269/S o Max & co. “Snappy Flowers” 132/S

Tommy Hilfiger Spring/Summer 2014 (only pitching what is available in the region, Long Leads) o March release: TH 1255 o May release: TH 1254/S, TH 1265/S, TH 1266/S o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

Jimmy Choo new Eyewear campaign with Nicole Kidman o Optic Trade publications-Only

EVENTS (Follow-up/ pending coverage)  NYC PRESS DAYS-November 12th-14th o Following up with editorial coverage from the following publications:  Harpers Bazaar: Sent Oxydo by Sigrid Calon eyewear collection  Luhho: TBD  Hombre: TBD  El Universal: April 2014  Caras: March 2014 (published) MISCELLANEOUS  Created and sent sample media target list that we will be targeting for the BOSS press-release “Country Sunglasses Capsule Collection”  Created chart to solve issues in the SLA region regarding pricing, availability in stores and distributor information-pending to receive from Safilo  Researching potential sponsorship/events among the region for Safilo to participate in 2014  Review editorial calendars for upcoming opportunities  Agency invested in both Christine Martinez de Castro and Tere Garcia to attend the International PR meeting in Italy representing the SLA market - (Padua and Milan from February 27th-28th) o Created Itinerary o Created clip book with top editorial for 2013-2014--Sent to Tiziana for Best clip award consideration o Booked flights and hotel o Booked train from Milan-Padua o Printed tickets for MIDO-International Optics fair in Milan o Sent 2013-2014 Best Clips from the SLA region to be considered for the best clip award SOCIAL MEDIA  Facebook – Visionyoptica Clm –February 14,2014


https://www.facebook.com/photo.php?fbid=713777831990275&set=a.365260366842025.88648.35224112481 0616&type=1&theater  Facebook – Visionyoptica Clm –February 14,2014 https://www.facebook.com/photo.php?fbid=713821928652532&set=a.365260366842025.88648.35224112481 0616&type=1&theater  Facebook – Visionyoptica Clm –February 14,2014 https://www.facebook.com/photo.php?fbid=713752385326153&set=a.365260366842025.88648.35224112481 0616&type=1&theater  Facebook – The Studio by LM –February 21,2014 https://www.facebook.com/photo.php?fbid=710624342291267&set=a.548622388491464.1073741829.545501 972136839&type=1&theater

CONFIRMED UPCOMING COVERAGE  Harpers Bazaar en Español (Pan-Regional)– May 2014  Hombre (U.S Hispanic)-March 2014  Caras (Pan-Regional) -April 2014  Traffic Magazine (Costa Rica)-March 2014  Elle – Argentina – Will run July / August Summer Issue 2014  Hola Venezuela! – Venezuela – March 2014  Harper´s Bazar– Argentina – March 2014

PRESS COVERAGE GRID FEBRUARY 2014 EDITORIAL COVERAGE GRID DATE

OUTLET TYPE

OUTLET

HEADLINE

MARKET

CIRCULATION

PR VALUE

Naive cariñoso y enamorador Sexy insinuante y atrevido

Central American

40,000

$21,800.00

Central American

40,000

$21,750.00

February 2014

MAGAZINE

Bag

February 2014

MAGAZINE

Bag

February 2014

MAGAZINE

Fucsia

Para verte mejor…

Colombia

78,638

$22,240.00

February 2014

MAGAZINE

Harper’s Bazaar Argentina

El Bazzar

Argentina

N/A

$25,100.00

February 2014

MAGAZINE

Hola Colombia

Guia de regalos de San Valentin

Colombia

280,000

$22,400.00

February 2014

MAGAZINE

Ocean Drive Panama

InShop

Panama

15,000

$30,200.00


February 2014 February 2014 February 8,2014 February 11,2014 February 15,2014 February 18,2014 February 22,2014

MAGAZINE

Pandora

De Tendencia Love Lentes Red Valentine’s Day Las llaves del amor Guia de regalos

Dominican Republic

40,198

$22,600.00

Dominican Republic

35,000

$24,700.00

Colombia

500,000

$23,730.00

Chile

136,480

$24,300.00

Colombia

500,000

$23,630.00

MAGAZINE

Revista Mujer Unica

MAGAZINE

Nueva

MAGAZINE

Revista Ya

MAGAZINE

Nueva

5 mas

MAGAZINE

Revista Ya

Brillo En Rosa

Chile

136,480

$24,500.00

Verano en la mira

Venezuela

86,281

$19,100.00

Andean Region

12,599

$4,560.85

Peru

982,804

$3,520.30

Peru

513,433

$4,634.97

Peru

399,980

$3,452.91

Chile

2,708,195

$3,200.14

Venezuela

25,951

$4,050.90

Panama

32,692

$3,963.98

Chile

72,424

$3,495.78

NEWSPAPER El Universal

February 2014

ONLINE

Visionyoptica.com

February 3,2014

ONLINE

Agenciaorbita.org

February 3,2014

ONLINE

Jcmagazine.com

February 4,2014

ONLINE

Serperuano.com

February 8,2014

ONLINE

Blondeontheinside.com

February 8,2014

ONLINE

Entornointeligente.com

February 8,2014

ONLINE

Laestrella.com.pa

February 11,2014

ONLINE

Biut.cl

Grupo Safilo lanza nuevas colecciones Safilo causa sensación entre las celebridades Safilo causa sensacion entre las celebridades Safilo causa sensación entre las celebridades Regalos para una polola fashionista Una mirada apasionada Una mirada apasionada Regalos especiales para el día de los enamorados


February 12,2014

ONLINE

Unicas.pe

Marc By Marc Jacobs presenta nueva colecci贸n de gafas de sol para San Valent铆n

February 13,2014

ONLINE

Demiles.cl

Lentes Love

February 21,2014

ONLINE

Agenciaorbita.org

February 26,2014

ONLINE

Jcmagazine.com

February 28,2014

ONLINE

Agenciaorbita.org

February 28,2014

ONLINE

Jcmagazine.com

February 28,2014

ONLINE

Zafari.cl

Lentes Safilo para el hombre con estilo Salma Hayek luce sus lentes de sol Gucci Black Bamboo Tommy Hilfiger Colecci贸n de gafas de sol primavera verano 2014 Tommy Hilfiger coleccion de lentes de sol para 2014 Salma Hayek luce sus lentes de sol Gucci Black Bamboo

Peru

1,112,692

$3,097.63

Chile

N/A

$3,631.74

Peru

982,804

$3,078.12

Peru

513,433

$4,320.10

Peru

982,804

$3,640.08

Peru

513,433

$4,280.31

Chile

2,823,219

$4,263.90

13,564,540

$363,241.71

Total Reach:


SÁFILO GROUP PRESS COVERAGE ADDENDUM February 1, 2014 – February 28, 2014


February, 2014

Circulation: 40,000


February, 2014

Circulation: 40,000


February, 2014

Circulation: 40,000


February, 2014

Circulation: 40,000


February, 2014

Circulation: 78,638


February, 2014

Circulation: 78,638


February 2014

Circulation: N/A


February 2014

Circulation: N/A


February, 2014

Circulation: 280,000


February, 2014

Circulation: 280,000


February, 2014

Circulation: 280,000


February 2014

Circulation: 15,000


February 2014

Circulation: 15,000


February 2014

Circulation: 15,000


February 2014

Circulation: 15,000


February 2014

Circulation: 15,000


February, 2014

Circulation: 40,198


February, 2014

Circulation: 40,198


February, 2014

Circulation: 35,000


February, 2014

Circulation: 35,000


February 8, 2014

Circulation: 500,000


February 8, 2014

Circulation: 500,000


February 11, 2014

Circulation: 136,480


February 11, 2014

Circulation: 136,480


February 15, 2014

Circulation: 500,000


February 15, 2014

Circulation: 500,000


February 18, 2014

Circulation: 136,480


February 18, 2014

Circulation: 136,480


February 22, 2014

Circulation: 86,281


February, 2014

UMV: 12,599


February, 2014

UMV: 12,599


February 3, 2014

UMV: 982,804


February 3, 2014

UMV: 513,433


February 4, 2014

UMV: 399,980


February 4, 2014

UMV: 399,980


February 8, 2014

UMV: 2,708,195


February 8, 2014

UMV: 2,708,195


February 8, 2014

UMV: 25,951


February 8, 2014

UMV: 32,692


February 11, 2014

UMV: 72,424


February 11, 2014

UMV: 72,424


February 12, 2014

UMV: 1,112,692


February 12, 2014

UMV: 1,112,692


February 13, 2014

UMV: N/A


February 21, 2014

UMV: 982,804


February 26, 2014

UMV: 513,433


February 28, 2014

UMV: 982,804


February 28, 2014

UMV: 513,433


February 28, 2014

UMV: 513,433


February 28, 2014

UMV: 2,823,219

Safilo Monthly Report: February 2014  
Read more
Read more
Similar to
Popular now
Just for you