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OLYMPUS JANUARY MONTHLY PR COVERAGE REPORT TO: Susana Mora, Masanori Sako, Jorge Fournier, Roberto Garcia, Stephanie Sherry, Jennifer Coluchi and Eric Zamora CC: Edward de Valle, Christine Martinez de Castro FROM: Laura Bries, Tere Garcia DATE: February 14, 2014 SUBJECT: January 2014 Monthly Coverage Report

Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Olympus from January 1, 2014 through January 31, 2014. TOTAL NUMBER OF PRESS CLIPS: 29 TOTAL CIRCULATION: 35,811,404 TOTAL AD VALUE: $208,651.03 PRESS MATERIALS  Updated press kit with new cameras for 2014 o STYLUS TG-850 o STYLUS® SP-100 o OM-D E-M10  Translated press materials regarding new cameras into Spanish: o A NEW ANGLE ON TOUGH: OLYMPUS® STYLUS TOUGH TG-850 ADDS SUPER WIDEANGLE LENS AND FLIP LCD o OLYMPUS EXPANDS OM-D® CAMERA LINE-UP WITH NEW, EXTREMELY COMPACT E-M10 THE OM-D FOR ALL o NEW OLYMPUS® SP-100 IS A SUPER-ZOOM WITH AN EAGLE’S EYE FOR CAPTURING DISTANT ACTION ANGLES PITCHED  Start 2014 with the newest in technology o Conquer 2014 with the latest technology  Olympus Stylus 1 y Olympus OM-D E-M1


Camera Launch-New for 2014-January 29th o Key Countries: (Central America, Colombia, Argentina, Chile, Peru, Venezuela, Panama, Mexico and Paraguay)  STYLUS TG-850  STYLUS® SP-100  OM-D E-M10

CAPTURE THE LOVE –Valentines Day 2014 o What better way than to capture that everylasting moment with the new Olympus Stylus 1

MISCELLANEOUS  Participated in weekly meetings  Created status report for ongoing and pending projects  Submitted images and media information to journalists regarding new cameras  Created and submitted December PR monthly report to client  Created and submitted Q3 Report  Collaborated with Muy Interesante magazine in Argentina to run contest o Cover +1 page for three editions (January, February and March 2014) o Best photo submission will receive Stylus 1 camera  Following up with Surf Federation in Costa Rica for media opportunities for Olympus  Expanding new SOW/PR Plan for 2014  Preparing Plans: Media Plan 2014 (proposals) – Deadline: February 2nd, 2014  Negotiated added value with SOHO Magazine from Mexico (full bonus page/full color) for the month of February UPCOMING COVERAGE  Techlife-Print-Central America-February 2014  Enfasys-Print-Argentina-March 2014  Muy Interesante-Print-Argentina-February 2014  Harpers Bazaar-Print-Pan-Regional- April 2014  Caretas (El y Ella)- Print – Peru- March 2014  Shine - Print – Dominican Republic- February 2014  Revista Nueva- Print – Colombia- February 2014  El Economista-El Salvador-February 2014  La Nación-Costa Rica- February 2014  PC WORLD-Latin American Region-February 2014


PRESS COVERAGE GRID JANUARY 2014 EDITORIAL COVERAGE GRID DATE

OUTLET TYPE

December 2013

MAGAZINE

PC World

December 2013

MAGAZINE

PC World

December 2013

MAGAZINE

PC World

MAGAZINE

Casa Galeria

MAGAZINE

Muy Interesante

MAGAZINE

Blur

January 2014 January 2014 January 31,2014

OUTLET

January 21,2014

ONLINE

Jcmagazine.com

January 22,2014

ONLINE

Channelnewsperu.com

January 22,2014

ONLINE

Tecnowebstudio.com

January 23,2014

ONLINE

Ansia.cl

January 23,2014

ONLINE

Technocracia.com

January 23,2014

ONLINE

Tecnologia100.com

January 23,2014

ONLINE

Zafari.cl

HEADLINE

MARKET

CIRCULATION

PR VALUE

Lo mejor de la gran gala Los Mejores Productos de 2013 Mejores productos de 2013 guia de compras Imagen Profesional

Pan Regional

30,000

$23.500.00

Pan Regional

30,000

$22,100.00

Pan Regional

30,000

$24,650.00

Costa Rica

12,000

$23,630.00

Tu Mejor Foto

Argentina

65,000

$23,900.00

Through lover's eyes

Central American

10,000

$22,600.00

Peru

513,433

$3,250.90

Peru

3,170,113

$3,360.90

Perú

951,374

$4,458.90

Chile

785,734

$4,350.80

Costa Rica

931,725

$3,963.45

Dominican Republic

170,108

$2,980.70

Chile

7,772,858

$5,980.70

Captura el amor con la nueva Olympus Stylus 1 Imágenes de alta calidad con la nueva STYLUS 1 de Olympus Captura el mes del amor con la nueva Olympus Stylus 1 Stylus 1 Olympus lanza nueva camara Stylus 1 La nueva Olympus Stylus 1 Captura el amor con la nueva Olympus


Stylus 1 January 28,2014

ONLINE

January 28,2014

ONLINE

January 28,2014

ONLINE

January 28,2014

ONLINE

January 29,2014

ONLINE

January 29,2014

ONLINE

Captura el AMOR con la Arumbear.com nueva Olympus Stylus 1 Captura el AMOR con la Entornointeligente.com nueva Olympus Stylus 1 Nueva Tecnologiard.com Olympus Stylus 1 Regalo para Turevista.com.do este dia tan especial Olympus SP100EE, toda la información Flashcr.com acerca de la nueva bridge con mira telescópica Olympus TG850, la nueva «todoterreno » Tough

Flashcr.com

January 29,2014

ONLINE

Technochatnews.com

January 29,2014

ONLINE

Tecnogeek.com

January 29,2014

ONLINE

Tecnowebstudio.com

January 30,2014

ONLINE

Agenciaorbita.org

Conoce la nueva Olympus SP100 Olympus SP 100, zoom de 50X y una mira de arma Olympus OMD E-M10, nueva cámara fotográfica sin espejo Un nuevo significado de duradero la Olympus® Stylus Tough TG-850 añade

Venezuela

1,005,711

$4,650.79

Venezuela

23,326

$4,259.78

Dominican Republic

4,484,048

$3,200.12

Dominican Republic

5,733,065

$4,690.80

Costa Rica

1,156,569

$3,430.69

Costa Rica

1,156,569

$3,895.46

Costa Rica

3,637,832

$3,900.26

Argentina

188,958

$3,364.29

Perú

951,374

$4,230.14

Peru

1,612,940

$3,120.93


January 30,2014

ONLINE

Channelnewsperu.com

January 30,2014

ONLINE

Lanacion.com.py

January 30,2014

ONLINE

Serperuano.com

January 30,2014

ONLINE

Tecnologiabit.com

January 30,2014

ONLINE

Tecnologiabit.com

January 31,2014

ONLINE

Tecnowebstudio.com

un lente súper gran angular y un LCD articulado Lanzamiento de la nueva cámara digital E-M10 de Olympus Olympus EM10, la súper compacta Lanzamiento Mundial -La nueva era digital con Olympus Cámara Olympus SP100 cuenta con zoom de 50x Olympus anuncia la cámara Stylus Tough TG- 850 Nueva Olympus SP100, Una moderna cámara fotográfica con SuperZoom

Peru

3,170,113

$3,569.90

Paraguay

53,396

$5,360.90

Peru

368,918

$3,690.75

Argentina

238,429

$3,856.97

Argentina

238,429

$3,775.92

Perú

951,374

$4,426.98

35,811,404

$208,651.03

Total Reach:

*Please note that all clips are included as an addendum to this PR Report


OLYMPUS PRESS COVERAGE ADDENDUM January 1, 2014 – January 31, 2014


December 2013

Circulation: 30,000


December 2013

Circulation: 30,000


December 2013

Circulation: 30,000


December 2013

Circulation: 30,000


December 2013

Circulation: 30,000


December 2013

Circulation: 30,000


December 2013

Circulation: 30,000


December 2013

Circulation: 30,000


January 2014

Circulation: 12,000


January 2014

Circulation: 12,000


January 2014

Circulation: 65,000


January 2014

Circulation: 65,000


January 31, 2014

Circulation: 10,000


January 31, 2014

Circulation: 10,000


January 21, 2014

UMV: 513,433


January 22, 2014

UMV: 3,170,113


January 22, 2014

UMV: 951,374


January 23, 2014

UMV: 785,734


January 23, 2014

UMV: 785,734


January 23, 2014

UMV: 931,725


January 23, 2014

UMV: 931,725


January 23, 2014

UMV: 170,108


January 23, 2014

UMV: 7,772,858


January 28, 2014

UMV: 1,005,711


January 28, 2014

UMV: 23,326


January 28, 2014

UMV: 4,484,048


January 28, 2014

UMV: 5,733,065


January 29, 2014

UMV: 1,156,569


January 29, 2014

UMV: 1,156,569


January 29, 2014

UMV: 1,156,569


January 29, 2014

UMV: 1,156,569


January 29, 2014

UMV: 1,156,569


January 29, 2014

UMV: 5,840


January 29, 2014

UMV: 5,840


January 29, 2014

UMV: 188,958


January 29, 2014

UMV: 951,374


January 29, 2014

UMV: 951,374


January 30, 2014

UMV: 1,612,940


January 30, 2014

UMV: 1,612,940


January 30, 2014

UMV: 3,170,113


January 30, 2014

UMV: 53,396


January 30, 2014

UMV: 53,396


January 30, 2014

UMV: 368,918


January 30, 2014

UMV: 368,918


January 30, 2014

UMV: 238,429


January 30, 2014

UMV: 238,429


January 31, 2014

UMV: 951,374


January 31, 2014

UMV: 951,374

January Monthly Report 2014/Olympus  
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