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Our creativity grows from the Earth mother, Papa-tu¯-a¯ -nuku. This rich essence that nourished our ancestors now nurtures and supports us today as we look towards the future of Design, Visual and Material Culture and Fine Arts. Iwi Creativity is a celebration of Ma¯ori students and their academic endeavours. This red stone is maukoroa used by Southern Ma¯ori to make paint – part of Aotearoa’s early art and design history.

ALEX HUFFADINE Nga¯ti Kahungunu Bachelor of Design: Industrial Design: Year 4

While I was born in Auckland I have moved about a lot both in New Zealand and Australia. As an industrial designer I am always focused on innovative designs that are considerate of the environment and which pay attention to how people interact with the product. It is a passion of mine to work in a creative profession where I can utilise my talents to solve design issues and be visionary in turning dreams into reality.

My creative work responds to a range of issues related to the interaction between people and products and the environment. Some of these projects include: Nga¯ti Kahungunu

› A respiratory humidifier to aid breathing. › A space saving solution that reduces greenhouse gasses by plant absorption of CO2. › A flat pack that creates a three-dimensional waste paper basket. › Audio headphones with a unique headband, which reduces the stress and pressure on the head. › 3D printed masquerade masks created using 3D software and rapid prototyping. › BMW IXON 2020 concept inspired by the original BMW Isetta. › Backpack baby car seat designed as a safe environment for the baby.


BRITTANY DAVIES Nga¯ti Pikiao, Te A¯ti Awa, Nga Puhi Bachelor of Design: Visual Communication Design: Year 2

I have had a passion for art and creativity ever since I can remember. I knew I wanted to study design for a long time and am thrilled to be a part of Massey University College of Creative Arts. Much of the inspiration for my work comes from what I know about my Ma-ori background. I try to incorporate my iwi affiliation into as much as I can because it is of huge importance to me. I really look forward to developing my skills and knowledge in all design aspects. I hope to take the advertising world head on and possibly inspire future designers.

Nga Puhi

Nga¯ti Pikiao

Examples of my creative work includes: › An interpretation of the Ma-ori placename, Whakaari, White Island through sound in space.

Te A¯ti Awa

› Further Maori placename interpretations include Te Rerenga Wairua, Rotomahana, Piopiotahi, Te Ara-a-Kiwa and Whakaari. Developments include Ma-ori legends and the history of each place. › The Piopiotahi postcard development. My sister received our family cloak that our mother completed earlier this year. It shows the passing down of a family taonga and its importance for our family. As the cloak comes to rest on her shoulders it is a moment of pride and great importance not only for her, but also for the whole wha-nau.


DESIREE GORDON Tainui Bachelor of Design: Visual Communication Design: Year 2

My name is Desiree Gordon and I belong to the Tainui tribe in Waikato. I am currently in my second year of study doing a Bachelor of Design. I had some trouble deciding between design and sports health for my study, but chose design and have not regretted it at all. I haven’t quite decided what I would like to do when I finish my four years of study, but am looking at something within Visual Communication Design.


My work investigates 15 MaÂŻori placenames from around New Zealand and involved making various marks that sounded like that name. Five were refined further and developed into postcards. My chosen placenames were Te Rerenga Wairua, Te Ahi kai koura a Tama ki te Rangi, Rotomahana, Te Ara-a-Kiwa and Aoraki. Using mark making and a tonal grid analysis I developed five postcards incorporating tonal range and meaning about the legends behind each place.


ERIKA FARRELL Te Arawa, Nga¯ti Whakaue Bachelor of Design: Visual Communication Design: Year 3 After working full time for a year deciding which direction I wanted my life to go in I moved from Rotorua to Auckland in 2009 to begin my studies at the Auckland School of Design at Massey University. My passion for design and being creative drove me towards a graphic design degree, which I believe is very versatile within the design industry. I plan to travel the world once I have finished to gain new experiences. I have always been told that you can never stop learning and it is an important part of being creative.

My focus is on typographical and graphic design works. At Massey University I have learnt different computer software skills along with gaining personal experience from the tutors. This has really helped me to delve into my strong points and the areas I love the most. My graphic design study includes work such as: Te Arawa Nga-ti Whakaue

› Yeah Yeah Yeah’s, a fun funky and colourful record cover. › An exhibition booklet on Grahame Sydney. › Catch me if you can, a movie poster group assignment using type only. › A bank note design focused on the International Year of Biodiversity. › A live brief redesigning the visual identity for Rally NZ.


GORDON ROBINSON Nga Puhi and Nga¯ti Whakaue Bachelor of Design: Industrial Design: 4th Year I chose to study Industrial Design because it is a fantastic mix of design, art, engineering and human interaction. Through my time studying at Massey University, I have realised two things that keep me interested in design; communicating with people on a subconscious level and the possibility of someone walking down the street with your product. Industrial Design opens up a lot of opportunities and I am looking forward to whatever comes up in the near future. The possibility of working in the transport area could be interesting, but anywhere where I’m still learning will be ideal.

Nga Puhi

Nga-ti Whakaue

My final year project is a watercraft for fly-fishing. It addresses the performance problems of size, assembly and portability of current craft available in the market. It comprises a folding frame system and an inflatable pontoon, where the seat can be raised and lowered to suit individual preference. Conceptually it plays upon the notions of escapism, the challenge of fly-fishing, and the spirituality found in the fishing environment. It is constructed from recyclable materials, uses simple assembly and natural aesthetics.


JAMES PARATII LAINCHBURY Nga¯ti Awa Bachelor of Fine Arts: Year 2 Born in rural Southland in 1970. Of Irish, Scots, Spanish and Ngati Awa descent… a mongrel really. Currently in the second year of a BFA. After spending nearly 25 years in the workforce, and feeling quite burnt out, I decided to invest in my mental and spiritual health and get an education! Have always drawn and painted and have been a semi professional photographer for 8 years, so a BFA seemed like the logical choice. The plan is to go to Teachers College after the degree and train to be a secondary school art teacher combining fine arts and Toi Atea – Ma-ori Art and Design.

Nga¯ti Awa

My work includes: › A back patch I drew up for a DJ collective I was in before I entered Massey. › A heke design for Toi Atea, Te Kore, Te Po, Te Ao Marama. › A fine art installation, Make, Remake. › A painting for Toi Atea, Te Tangihanga a Kupe. › A painting made while attending Ngaru Roa artist hui, Kua hoki mai a Xolotl.


JANE MATUA Te Arawa, Whakato-hea, Te Rarawa Postgraduate Diploma in Arts: Visual and Material Culture The common thread driving my art practice comes from a Ma-ori spiritual dimension, which connects me to my whakapapa (genealogy), wha-nau (family), and whenua (land) and as such with clay. I have a passion for ‘Wild Clay' and consider it an indigenous medium that transcends the purely functional. Inspiration for my art derives from my ancestral wharenui (meeting house) Te Rangikurukuru, built and fully carved by my kuia, Maria and Jane Topia in the 1930s. It is a tangible reminder of the strength, determination, vision and courage of these women. I have undertaken postgraduate studies in material culture as a pathway towards one day obtaining a doctorate.

Te Rarawa

Whakato-hea Te Arawa

The key themes in my work include the Ma¯ori concepts of whakapapa and taonga and are expressed through the use of natural mediums such as ‘Wild Clay' and harakeke (flax). I use Rotorua geothermal ‘Wild Clay', sourced from my tribal whenua, which enables me to establish historical links from which the clay becomes a metaphor for whakapapa. Artwork incorporating interpretations of whakapapa featured on the cover of the Ma¯ori dictionary 'He Pa¯taka Kupu – Te kai a te rangatira’. Other explorations include: › The ku- mara as a metaphor for ancestral migration. › The aho (cord) used for wearing the hei tiki representing the connection between people and their taonga - traditions, mythologies and ancestors.


KATIE COOKSON Te Arawa Bachelor or Design: Textile Design: Year 4

I grew up in Whanganui and always loved art and design at school. I came to Massey to further my education in design, not realising textile design was an option, and fell in love with it straight away. I cannot imagine doing anything else. I’m currently doing my fourth year and finish at the end of this semester. I cannot wait to travel the world and experience other countries and cultures. I hope to find a job in the textile industry to get experience before heading back to do my masters.

Te Arawa

There are many areas of textiles I am passionate about such as weaving, natural dye, digital design and screen-printing. My work includes: › A chair design made from naturally dyed and woven recycled materials. It won first prize for textile design at the Australasian Student Design Awards. › Digital designs printed onto silk inspired from the growth of lichen. › Designs screen-printed onto cotton inspired by the Civic Square site in Wellington.


KORY HODGES Nga¯i Ta¯manuhiri, Nga¯ti Pahauwera, Nga¯ti Kahungunu ki te Heretaunga Bachelor of Design: Visual Communication Design: Year 3 I have always been a very visual person. My love for art and design lead me towards doing a degree involving design. I embrace all areas of design, however I chose graphic design as my major as I felt it gave me a broader look at design, allowing me to experiment through numerous areas. I would eventually like to delve into the area of illustration, since I get the most enjoyment out of hand-generated works. I would also like to travel parts of the world, to develop my understanding and knowledge of other cultures and environments. I feel this will aid my design as I can then use my experiences to influence and inspire my work.

My works show a wide variety of skills and techniques such as typography, layout, graphic design, advertising strategies and more. I use different creative strategies across multiple assignments including: › Identity design to redesign the identity mark for Rally New Zealand. › Graphic design in a poster and information booklet for an exhibition of the Terracotta Warriors at the Auckland Museum. Nga¯i Ta¯manuhiri Nga¯ti Pahauwera Nga¯ti Kahungunu ki te Heretaunga

› Digital design to create a new design approach for existing record albums such as Persuasive Percussion. › Typography design in a typographical poster for an existing movie. › Graphic design in a set of stamps as a collector’s edition. › Guerrilla advertising campaign to promote Rastafarian religion.


MELISSA MEPHAM Te Atiawa: Taranaki Bachelor of Design: Visual Communication Design: Year 4 I am currently in my fourth year studying Visual Communication Design. After completing a Diploma in Graphic Design, university seemed the appropriate next step. I completed two years with a minor in graphic design where I gained my passion for typography, then moved to Illustration after discovering the beauty and power of the drawn image. I have no future plans, apart from wanting to positively influence the people around me through whatever creative endeavour I embark on.

My creative work includes: › A typographical expression of the word ‘whenua’ because of its significance to New Zealand. › A set of wine labels for a client, representing both the name and the client’s philosophy. Te A¯tiawa

› Looking at the symbolic representations of archetypes to promote storytelling. › A computer illustrated drawing. › A poster advertising and celebrating the diversity at the Wellington Zoo.


OSCAR FERNANDEZ Te Arawa, Nga¯ti Rangiwewehi Bachelor of Design: Industrial Design: Year 4 Kia Ora everyone! My name is Oscar Fernandez and I am an Industrial Design Student at the Massey School of Design, Auckland campus. I am currently in my final Honours year of study and it was the best thing I ever did! After University I hope to find a suitable masters degree where I can build my skills to international level and hopefully own my own business one day. My Ma-ori heritage comes from my Mothers’ side of the family and is a little mysterious still, as my Mother, Nicola, was given up for adoption at birth. I was told that my grandmothers’ name was Jacqueline Paul and her iwi affiliations are Te Arawa, Nga-ti Rangiwewehi.

My work includes: Te Arawa Nga¯ti Rangiwewehi

› Semi-disposable eating utensils made from polypropylene plastic which is 100% recyclable and an incredibly cheap manufacturing solution without being detrimental to the environment. › A toaster inspired from retro-style robots and iconic classic game characters. › An indestructible, ABS plastic wallet for the masses. › A powered mobility system for all long-term manual wheelchair users who wish to live a more independent lifestyle. It allows greater access and reduces the social stigma of using powered mobility in public settings. › A stand for London Design Week. It has been designed to house my final project ‘IWA’ later next year at various exhibitions overseas.


PAIGE BOYD Nga¯i Tahu Bachelor of Design: Photographic Design: Year 3 I have always had a passion for photography, so studying a Bachelor of Design majoring in Photography was an obvious choice. I love the way that photography enables me to capture single moments in time, preserving them forever. As soon as a photograph is taken, it is instantly an image of the past.

My work is an exploration of Ma-ori identity in New Zealand. My aim was to create a visual representation that young Ma-ori can relate to and identify with. The result is a stark contrast to the stereotypical ‘image’ that is projected to and perceived by the world and sold as small plastic dolls and postcards at souvenir shops. It was evident, upon completion of this project, that most young people feel more like New Zealanders than Ma-ori. This project has potential to extend further to explore what in fact is a New Zealander in our extremely diverse little country, how we identify ourselves and what it means to be a Kiwi.

Nga¯i Tahu


REBECCA HORROCKS Tainui Bachelor of Design: Graphic Design: Year 3

Since a young age I’ve been passionate and enthused by design. It struck me one day that design excites me, and for this reason I decided to deepen my knowledge and explore the design world by studying graphic design at Massey University. I thoroughly enjoy and learn something from every paper I have taken at Massey. While the typography papers have left me so much knowledge, I’m forever learning. After my Massey years I want to continue exploring the creative world and aspire to be a successful designer. Most of all I want to continue doing what I love, and that is designing.


The aim was to design a book complete with a wrap around dust jacket/poster. This book was designed to suit the historical content whilst having a contemporary feel. This was mostly achieved through the chosen colour, theme, layout and composition.


SIMON COOKE Ka-i Tahu Bachelor of Design: Visual Communication Design: Year 3 Ata ma-rie koutou. I moved from Christchurch to study a Bachelor of Design (Hons) at Massey Wellington in 2009. I decided to study at Massey after hearing it was one of the best universities in Aotearoa to study design. I have always been interested in art, and developed a passion for graphic design at high school. Since then my design studies have progressed through an eclectic journey of visual communication and development of individual style. After my studies I hope to explore the world, and continue to be inspired and influenced in design and arts avenues. I’ve always been very entrepreneurial, so could definitely see myself owning my own design business.

My work includes: › A concept for a design conference including a poster and booklet for that conference. › A concept page for an in-flight entertainment system for Qantas. Issues addressed were, ease of navigation with easy return to main menus. › A stamp set, which I designed to celebrate 125 years of Massey Design history. The stamps showcase three student graduates of Massey. › A large visual-brief booklet, designed on a foundation of sourced statistics around the theme of Child Obesity in New Zealand. The brief requirements included the use of a gray scale colour palette.

Ka¯i Tahu


STEPHANIE ELIZABETH BELL Nga-puhi Bachelor of Design: Visual Communication: Year 3 I am currently completing a Bachelor of Design majoring in visual communication. I was born and raised in Auckland, New Zealand. My father is a lawyer and my mother was a graphic designer, before the time of computers, and is now an artist. Blessed with a business savvy left-brain and a super creative right, it only seemed natural to follow the graphic design yellow brick road. After completing an internship at Ogilvy NZ in 2010-11, I will be hitting the world of advertising at full speed, taking the bull by the horns and conquering the unachievable.


The works displayed are my creative response to the demand to visually communicate varying events, products and brands. A love of typography has allowed experimentation throughout each design, selecting the most appropriate typeface for the project at hand. The designs are complimented by additional elements such as colour and layout. They vary individually in style to effectively convey the message to intended audiences whilst maintaining personal flair. Having grown up in New Zealand, our culture and my upbringing has influenced decisions made during the design process.


TAUPURU BRIGHTWELL Nga-ti Porou Bachelor of Design: Visual Communication Design: Year 3 Well, I decided to study and pursue the world of art and animation because I have always been doing it. I am obsessed with it, I swim in it, it will never let me go. It is all I do and all I know how to do. It is what I do best. I’m originally from Gisborne, part Tahitian and Ma-ori. My father is the famous master carver, Matahi Brightwell who has recently been inducted into the New Zealand hall of fame talk about big shoes to fill. My work is deeply inspired by Japanese Manga art, design and narrative. Ultimately I want to become a successful artist on my own through brute force using art to become respected in the art community.

Nga¯ti Porou

My artworks include: › Character design work, humour art involving demonizing a loving cartoon character named Totoro. The image of the little girl poking tongues at it makes me tingle. › Some 3D design animation work. › A poster done to illustrate the Wellington Zoo and show wellington culture. If you’re interested in seeing more, type “cheese demon” in Google and I’m the first result that comes up. That’s my deviant art page. Thanks again for checking me out.


Iwi Creativity 2011  
Iwi Creativity 2011  

A showase of Māori students in the College of Creative Arts, Massey University. This poster exhibition celebrates students achievements with...