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Private Label & Branding for Restaurants and Bars

Tequila Cofradia Export Department

SOMETHING MORE THAN TEQUILA


WHAT IS PRIVATE LABEL OR BRANDING? We can deliver a product according your needs applying your design and Brand concept, so this product plenty identify with your business, you can almost select every detail of the product from the Bottle, Tequila quality, Box, Box configuration, label, presentation, among other so you can focus on the image of your brand and we will take care offering you the best tequila that meets your unique taste.

Using this scheme we can offer:

YOUR

BRAND

YOUR

YOUR

BRAND

BRAND

Exceptional prices. We can develop a especial blend for. your product or you can select from one between our finest products. Create more awareness of your brand.


ADVANTAGES OF DEVELOPING A PRIVATE BRAND?

Evolution

Retail

Premium ion t lu l tai

Ev o Re

Exclusive


BRAND DEVELOPED BY COFRADÍA® FOR OTHER CLIENTS


BRANDS WHICH SUPPORT OUR BRANDING SERVICES


AND MORE DEVELOPED BRANDS BY COFRADIA速


SOME OTHER BRANDS WE DEVELOPED IN THE PAST.


TO DEVELOPED A BESPOKE PRODUCT

THE PRIVATE LABEL

MOVEMENT

1...2...3

QUICK PROCEDURE

PRODUCT CHANGING THE GAME

SOMETHING MORE THAN TEQUILA


THE

BRAND 1

Selecting the brand, for your own product can be done in two different ways: Using a brand that you own or register a totally new brand in your country of residence or Mexico.

2 If you want to use your register brand, it might be your restaurant name or business.

3

Otherwise our lawyers will be more than glad to assist you through this process.


CONTRACT

TO DEVELOPED A PRIVATE BRAND In order to continue the process we must sign the contract for the service, this document declares the parties responsibilities and is based on: La Cofradia: The producer will manufacture the product (s) under the brand that our customer request giving us a license to use the name, logo, colors, design and any other register information related to the customer brand, with plenty understanding that LA COFRADIA is not allow to reproduce any product of the customer brand without authorization from the owner.. The customer: Agrees to not modify in anyway the product produce and bottled by LA COFRADIA This contract will be summited to the authorities and will be granted after 6-8 weeks. Anytime you can request this contract to read it or ask for legal advice.


From here, the project begins...


SELECTING THE BOTTLE La Cofradia will provide you a catalog for the bottles that we manage whit our suppliers, so you can select shape and color. Also we can provide the possibility to create your own bottle that matches every aspect of your brand.


CREATING THE ART WORK Also, Cofradia can recommend some supplier options for this but… • We strongly recommend, use your own reliable source or supplier for the brand design (Labels, promos, banners, etc). What Cofradia do: • Look for a reliable supplier according to your label needs, where the labels can be produced and you can have direct contact to your supplier.


TEQUILA PROFILE In La Cofradia we are truly proud of our MAESTRO TEQUILERO Mr. CARLOS HERNANDEZ who will be the responsible for deliver the tequila profile that meets the taste and color that you desire.

La Cofradia grants the opportunity to: • Construct your own taste/aroma/sensation/color of your own Tequila. Procedure: • Sample of a Tequila you might like or want to improve • We receive the sample, in 1 week we provide with your new flavor • We receive Feedback from the sample, if it is not optimal. We fix those little details in order to make the profile perfect for you and your customers. • We finally approve the sample; one will be kept by you and another one in our company as back up sample.


CARTONS, SHRINKS OR TOPS? *Remaining items: For the remaining components or goods a Cofradia Executive will help thought all the process of choosing the right suppliers. *How? Once we have the other main components approved, we will find matching components for your products. *Special top or designed cartons? This will be upon request, if you would like to add some special top to your bottle or a design to your case. This will be consulted with your account executive, so you can proceed with t


STOCK AND PRODUCTION The procedure to manufacture your own brand has these important special notes: -Purchases of goods will be responsibility from the client, an executive fully trained will help you in those responsibilities. -All stock left from production will be kept into our factory warehouse with no charge.* -Your company will be notified with the stock left in our company after each production of your private brand. -For imports, if your company doesn’t have an alcohol import permit: • EUA and Canada: We will contact with proper importer in the area. • Europe: Cofradia can make the importation to Spain, later on moved to final destination. • For other countries/regions: We count with a 25 country distribution, therefore we will try to contact with closest importer to your area.


TOO COMPLEX?

NOT


FAST TRACK “PRIVATE LABEL” This service is very simple, you select one of our line product and we customize for your business. Advantages: Brand name

Tops

Contract

Shrinks

Bottle

Tequila

Design

Cartons


REQUIREMENTS CONTRACT

BRAND INFORMATION (NAME,LOGO,COLORS) Contract We must sign the Co- responsibility contract. Labels The artwork will be completely free. There will be some regulatory points we must apply to the label before it is finish for production. ACDR-Dorados Example


SUCCESSFUL BUSINESS CASE This restaurant from Colombia, selected our “DORADOS� product to develop their private label, the art work from the label was modify in order to meet the customer idea of design. Here is the original label.


TEQUILA DORADOS Final Label

PRODUCT OF MEXICO

CONT.NET. 750 ml HECHO EN MEXICO

Before

After


PRODUCTS THAT YOU CAN SELECT FOR THIS SERVICE ARE:

Nothing is modified from the product beside the label.


CONTACT US

TO DEVELOPED A PRIVATE LABEL CHARLY HERNANDEZ Export Manager E-mail: chernandez@tequilacofradia.com.mx LA COFRADIA INTERNATIONAL Web: www.tequilacofradia.com.mx Adress: Calle La Cofradía #1297 col. Cofradía CP: 46400, Tequila, Jalisco, Mexico Phone: +52 (374) 742 1418 - 01800 831 4143

SOMETHING MORE THAN TEQUILA

Profile for TequilaCofradia

Private brand la cofradia english  

You are interested in creating a private brand tequila? This is the guide to get it. Tequila Cofradia something more than tequila

Private brand la cofradia english  

You are interested in creating a private brand tequila? This is the guide to get it. Tequila Cofradia something more than tequila

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