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The Obama campaign for the 2012 presidential elections began the night President Obama was elected. Even in acceptance speech, it was less inspirational and more setting expectations low. The Obama Campaign for 2008 was won with inspiration, hope and change and the Obama Campaign for 2012 began with a somber reality check from our new President. No longer was the message change, because in 2012, change is the last thing they want. Obama's 2012 Re-election Strategy What is the Obama Campaign strategy for 2012? Well, the strategy for year one is to get all the liberal base and liberal power brokers in their back pockets to utilize when the election rolls around. In the first 100 days, Obama cares little about public approval ratings. Most Americans are moderates, neither strongly liberal or conservative. In order to win the Presidency, politicians have to move to the center to the get mass votes. But in order to even get that far, presidential candidates need the support of either the liberal or conservative groups. Why? Because they are the ones who give money, resources and time to get someone on their team elected. The majority of Americans who are moderates will barely go out and vote. It's the strong liberal and strong conservatives that will be passionate enough to not only vote, but help get out the vote with others. Catering to the Power Brokers So right now, while President Obama has the political capital and will to do so, they will try to please all the liberals that helped them get elected, because they will need them again for the next election. So why is the Obama Campaign doing it now, and with so much speed? Because the liberal base that he's trying to please will forever remember how Obama helped them with their agenda, while the moderate masses will forget quickly and will base their vote on the issue of the hour, whatever that may be close to election time. Most Americans have a short political memory and will forget about all the bills and laws that were passed 2-3 years ago and will only remember what's affecting them at the time... which is usually their pockets. For example, President Obama is pushing to get Health Care Reform and Freedom of Choice Act, a pro-choice bill, quickly through the Congress. In 2-3 years when he's up for re-election, people will be back thinking about the economy and their jobs and forget that they didn't really support the
Healthcare Reform (which most polls are showing that most Americans don't) and that they are pro-life (which most Americans are). He has some capital to make a mess because in the political world, it can be cleaned up very quickly, especially if you have strong liberal power brokers, lobbyists and activists on your side. After President Obama is done passing his liberal bills through, he'll be able to very easily call on the unions, pro-choice organizations, etc, to endorse and support him. No one becomes President because of public popularity. How do you even get to a place where you are recognized? You have to have the support of other influential leaders. It's a top-down system. The one miscalculation President Obama can make is to seem so liberal before the midterm elections that he causes Democrat congressmen, senators and governors love their elections in 2010. But again, he has plenty of time to use his charisma to make everyone feel comfortable with his administration again. Politics is like a gigantic chess board with many players and innumerable pieces, each with it's own spectrum of values. As the political game moves forward, look for President Obama to move to the center as the mid-term elections approaches, back liberal right afterward if he's successful in getting his Democratic congress re-elected, and back toward the center big time as the 2012 elections approaches. My guess is that President Obama will have to lean almost conservative, at least in his rhetoric, closer to 2012. Most of the country is conservative. He won against a relatively weak candidate that even conservatives weren't excited about in a very weak economy under a Republican president. Watch for President Obama's rhetoric sound conservative getting in closer to the elections. Liberals are already in his pocket. They are going to vote for him not matter what he says. President Obama has a history of doing this. He rhetoric is generally moderate to the general public and then he turns around and makes liberal policies, stays quiet about it, tries to pass it quickly without much debate or exposure to his position. President Obama's liberal buddies know what he's doing. They don't care about rhetoric as long as their policies are passed. The liberal power brokers will stay quiet, even for their endorsement for Obama so as to win over some conservatives and independents, most of who happen to lean conservative. Obama talks moderate, then winks at his liberal buddies. This will ramp up as the elections approach.
David is a Business Development Consultant who assists businesses craft marketing and sales strategies which include developing marketing materials, developing a sales model and recruiting and managing a sales force. David also helps people start home based businesses and those looking to work from home. He's been there, and he's there now himself. In addition to his consulting work, David also does contracting for various humanitarian organizations and has multiple streams of income from projects on the Internet.
The following are a couple of David's resource websites: [http://www.realityblog.org/]
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Published on Aug 22, 2012
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