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Victoria Kelly Apps for Your Business Jamie Hayes Speedy Exit 2013 SEPPA Convention Pre-Convention Classes


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Chairman of the Board

Mary Alice Ross maryaliceross@gmail.com

President

Doug Peninger ncdoug01@triadbiz.rr.com

Delaware

***Paula Mignogno Peggy Parkinson

District of Columbia ***Anthony Marill Joe Tessmer

1st Vice-President

George Singleton george.singleton6@verizon.net

Florida

2nd Vice-President

Anthony Rumley anthony@anthonyrumley.com

Georgia

Secretary/Treasurer

Kevin Jiminez kevinjiminez@aol.com

***Sherri Noftsinger Jeff Gulle

Maryland

***Michael Busada David Corry

Salon Exhibition Chair

Jessica Vogel jvogel@shelbywireless.net

Executive Director

Thomas McCollum seppa@comcast.net

Southern Exposure Southern Exposure magazine is an online publication of SEPPA and is published monthly.

***Sandra Pearce Kaye Newsome

Mississippi/Alabama

North Carolina

***Andrew Lamb Gil Brady ***Paul Wingler Janet Boschker

Editor Doug Peninger NCDOUG01@triadbiz.rr.com 336-883-7104

South Carolina

Ad Sales & Business Manager Thomas McCollum seppa@comcast.net 888-272-3711

Tennessee

***Kristi Thomas Barbara White

Virginia

***Kevin Hurley Robert Holman

West Virginia

***Beth Forester Christie Kepner

***Patty Hallman Greg Martin

Article & Ad Submission 5th of each month On-Line Publication 1st of each month

SEPPA

2712 Marcia Drive Lawrenceville, GA 30044 888-272-3711 www.4seppa.com Acceptance of advertising does not carry with it endorsement by the publisher. Opinions expressed by Southern Exposure or any of its authors does not neccesarily reflect the positions of the Southeastern Professional Photographers Association.

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***state president representative


Additional information of state events within the SEPPA Affiliate can be found using the state links below. Please view their websites by clicking on the web address and you will be re-directed. Delaware www.delawarephotographers.com

District of Columbia www.ppsgw.org

Mississippi/Alabama www.ppma.net

North Carolina www.ppofnc.com

South Carolina

Florida

www.ppofsc.com

www.fpponline.org

Georgia

www.gppa.com

Maryland www.marylandppa.com

SEPPA is a regional affiliate of Professional Photographers of America and hosts an annual District Image Judging. To learn more about PPA, click the PPA Logo.

Tennessee www.tnppa.com

Virginia

www.vppa.org

West Virginia www.ppwv.org

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Doug Peninger: SEPPA President ncdoug01@triadbiz.rr.com

All Is Calm, All Is Bright I have intentionally waited until the night of January 1, 2013 to write this introduction to the magazine. My extended family has been gone for a couple of hours, the puppies are taking a long winter nap, rain is gently falling and the kitchen is all cleaned up. We always wait until New Years Day to celebrate Christmas with the extended family. This way, the rush is spread out and we can relax more to enjoy not only the feast but one another’s company. Now, as I take a deep breath and realize how quiet the house is, I have a moment to reflect upon the wonderful season of Advent and now Christmas we have just experienced. I realize how fortunate I am to be surrounded by friends and family who demonstrate love and support through good times and bad. I am blessed. Now, as we enter 2013, it’s time to gear up and get ready for Athens. For this edition, we are featuring the courses offered on Sunday. For a full listing of all SEPPA Convention classes and other events, be sure to visit the SEPPA website at www.4seppa.com and click on the convention link. Let me encourage you to register before you arrive and also make your hotel reservation. April will be here before any of us can imagine.

See you in Athens,

Doug Peninger SEPPA President Editor

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The SEPPA Board of Governors, at the 2010 meeting in Franklin, TN, approved the all new SEPPA Degree Program. The Southeastern Photographic Fellowship is now a reality! You can earn your new SPF Degree in two categories. The orange ribbon is earned with a concentration in print credits, the purple ribbon with a concentration in service to the organzation. The requirements for both options are completed with education and/or service credits. You may also achieve both Degrees, signafied by a purple and orange ribbon. SEPPA will post the Credit Chart and submission forms at a later date. Be sure to check back. All events, beginning April 1, 2010 will be eligible to submit for credit.


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SOUTHERN EXPOSURE JANUARY 2013

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Victoria Kelly QR Codes SEPPA Convention Bert & Cindy Benkhe Greg Wurtzler

Joe & Mary Jean Campanellie Gabriel Alonso

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Millers White House

Attend

Photo Care

Pages Art “Determined” by Mark Turner

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East Coast School PPNC Convention Florida School VPPA Convention IMAGING USA Tennessee Convention

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Victoria Kelly

contact: vkelly@victoriakellyphotography.com

QR Codes QR

Usually this time of year I start thinking about my resolutions for the upcoming 12 months… you know…things I want to include in my workflow or improvements to my marketing…one of my goals for 2013 is to make a concentrated effort in using QR codes for the studio. QR codes (the QR stands for “Quick Response”) have been around for quite awhile and have been internationally standardized so a QR code in Australia is the same as a QR code in the US. They can contain up to 4296

characters and can store all kinds of “stuff”: website URLs, text messages, google map locations, event details—even WiFi login information and links to YouTube videos. Take just a few minutes to let your mind wander over the possibilities: create temporary tattoos with a QR code that contains your contact info… create a QR code that gives your upcoming seniors free goodies for scheduling their session…or create a QR code for your business card that contains your Google location so clients can find your studio. And, if you’re into sweets like

I am, there’s even a site that makes chocolate QR codes for edible marketing! In order to read the QR codes from your smartphone or tablet, visit your app store and do a search for “QR code readers” and you should see quite a few choices. Read the reviews—naturally some are better than others and I’ll share with you that my personal favorite is “Optiscan”. It’s quite robust and the developers have done their homework in keeping up with the latest in QR technology.


My favorite website for all things related to QR codes is www.qrstuff. com where you will find a wealth of information. You can create a free account, or, if you want analytics on who’s scanning and such you can do a subscription. There’s no recurring billing…just a friendly little email that tells you your subscription is about to expire—you’re not locked into any kind of long term contract. One of the QR codes I’ve included here are the event details for our upcoming 2013 East Coast School Photographic Workshops. It gives the start and end dates for the school and will even create the event on your calendar. Sweet, eh? So…up your marketing game for 2013 and see what QR codes can do for you…you know you want to be the cool studio that stays on trend with the latest in technology know how.

(Are you attending iUSA in Atlanta? Visit me in the tradeshow at the East Coast School booth #712 to scan my personal QR code!)

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Convention Schedule Times and Room Assignments are subject to change. Please check final brochures at convention.

Friday, April 12 OFFICE/WORKROOM Open 7:00 AM to 9:00 P Classic Center – Foundry Building Willow Room

SEMINAR: “Child Portraiture” 1:00 PM to 4:00 PM – Rebecca Brown Weaver Classic Center – Foundry Building Empire Room 1

PRE-CONVENTION CLASS: Adobe Lightroom 9:00 AM to 5:00 PM – A. J. Wood - Fee: $79.00 Classic Center – Foundry Building Empire Room 2

SEMINAR: “Super Seniors” 7:00 PM to 9:00 PM – Melanie Anderson Classic Center – Foundry Building Empire Room 2

PRE-CONVENTION CLASS: “The Do’s and Don’ts of School & Event Photography” 6:00 PM to 9:00 PM Louis Tonsmeier Fee: $49

Saturday, April 13 OFFICE/WORKROOM Open 7:00 AM to 9:00 Classic Center – Foundry Building Willow Room PRE-CONVENTION CLASS: Downtown Photo SAFARI 8:00 AM – 10:00 AM – Barbara Yonts Fee: $49.00 Gathering Place – Classic Center Upper Level Lobby – (Near “Firehouse”) PRE-CONVENTION CLASS: Adobe Photoshop 9:00 AM TO 5:00 PM Mark Campbell Fee: $79.00 Classic Center – Foundry Building Empire Room 2 CONVENTION REGISTRATION 12:00 PM to 5:00 PM Classic Center – Foundry Building Outside Willow Room

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Sunday, April 14 OFFICE/WORKROOM Open 7:00 AM to 9:00 Classic Center – Foundry Building Willow Room CONVENTION REGISTRATION: 7:00 AM to 5:00 PM Classic Center – Foundry Building Outside Willow Room SEMINAR: “Marketing: Public Relations & Charity” 8:00 AM to 9:30 AM – Bert Behnke Classic Center – Foundry Building Empire Room 2 SEMINAR: “Maternity Portraiture” 9:00 AM TO 11:00 AM – Cindy Behnke Classic Center – Foundry Building Empire Room 2 SEMINAR: “Portrait Lighting” 9:30 AM to 11:00 AM – Greg Wurtzler Classic Center – Foundry Building Empire Room 1 Ribbon Cutting Trade Show: 10:55 AM Classic Center – Outside Main Entrance – Grand Hall 3


TRADE SHOW: 11:00 AM to 4:00 PM Classic Center – Grand Hall 3 GPPA ANNUAL MEMBERSHIP MEETING: 11:00 AM TO 12:00 PM Classic Center – Foundry Building Empire Room 2 BOARD OF GOVERNORS LUNCHEON & MEETING: 12:00 PM to 2:45 PM Classic Center – Foundry Building Lower Level

SEMINAR: “The Subtle Art of Persuasion” 8:00 AM to 10:00 AM – Jon Allyn Classic Center – Foundry Building Empire Room 2 TRADE SHOW: 10:00 AM to 2:00 PM Classic Center – Grand Hall 3 PAST PRESIDENTS LUNCHEON/RECEPTION: 12:00 PM to 1:00 PM Gathering Place – Classic Center Upper Level Lobby – (Near “Firehouse”) Short Walk to a nearby restaurant

CPP EXAM, TBA: 12:00 PM to 3:00 PM Classic Center – Foundry Building – Lower Level TRADE SHOW CLOSES; VENDORS LOAD-OUT Oak Room 1 2:00 PM to 6:30 PM SEMINAR: “The Nature of Photography” 4:30 PM to 6:30 PM – Joe & Mary Jean Campanellie Classic Center – Foundry Building Empire Room 1

SEMINAR: “Weddings” 2:15 PM to 4:00 PM – Pete Wright Classic Center – Foundry Building Empire Room 2

SEMINAR: “Fine Art Portraiture” 4:30 PM to 6:30 PM – Gabriel Alonso Classic Center – Foundry Building Empire Room 2

SEMINAR: “Photorealism in Portrait Photography” 4:15 PM to 6:15 PM – Richard Sturdevant Classic Center – Foundry Building Empire Room 1

CONVENTION PARTY: 7:30 PM to 10:30 PM Hotel Indigo – Rialto Club

PRESIDENT’S RECEPTION: 7:00 PM to 8:00 PM Hotel Indigo – Hospitality Suite

Monday, April 15 OFFICE/WORKROOM Open 7:00 AM to 9:00 PM Classic Center – Foundry Building Willow Room

AWARDS CEREMONY & BANQUET: Reception at 7:00 PM Banquet & Awards Ceremony 8:00 PM to 11:00 PM Hotel Indigo – Rialto Club

Tuesday, April 16

CONVENTION REGISTRATION: 7:00 AM to 5:00 PM Classic Center – Foundry Building Outside Willow Room

OFFICE/WORKROOM Open 7:00 AM to 2:00 PM Classic Center – Foundry Building Willow Room

SEMINAR: 8:00 AM to 10:00 AM – Nature Safari – Joe & Mary Jean Campanellie Fee: $49 Gathering Place – Classic Center Upper Level Lobby – (Near “Firehouse”) Transportation to Memorial Park Provided or On Your Own

SEMINAR: 8:30 AM to 5:00 PM Joseph & Louise Simone Classic Center – Foundry Building Empire Room 2 OFFICE/WORKROOM LOAD OUT: 2:00 PM to 4:15 PM EXECUTIVE BOARD DINNER/WRAP UP MEETING: 6:00 PM to 10:00 PM

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Convention Registration Below is listed the different Registration Fees and associated programming. SEPPA Member Registration fee is $49 for the entire convention. Non-SEPPA registration is ????????? Pre-convetion Seminars, Safari’s and Banquet are additional fees.

Friday, April 12 PRE-CONVENTION CLASS: Adobe Lightroom –– A. J. Wood - Fee: $79.00 PRE-CONVENTION CLASS: School & Event Photography -- Louis Tonsmeier - Fee: $49

Saturday, April 13 PRE-CONVENTION CLASS: Downtown Photo SAFARI – Barbara Yonts - Fee: $49.00 PRE-CONVENTION CLASS: Adobe Photoshop -- Mark Campbell Fee: $79.00 CONVENTION REGISTRATION: Fee: $49.00 CONVENTION REGISTRATION WITH BANQUET: $65.00

Sunday, April 14 CONVENTION REGISTRATION: Fee: $49.00 CONVENTION REGISTRATION WITH BANQUET: $65.00

Monday, April 15 CONVENTION REGISTRATION: Fee: $49.00 CONVENTION REGISTRATION WITH BANQUET: $65.00 SEMINAR: Nature Safari – Joe & Mary Jean Campanellie Fee: $49 AWARDS CEREMONY & BANQUET: 8:00 PM to 11:00 PM Banquet Ticket: $35 CONVENTION REGISTRATION WITH ALL PRE-CONVENTION SEMINARS, NATURE SAFARI, AND BANQUET: $299.00

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June 2-6, 2013 Daytona State College FIVE DAY CLASSES

Suzette Allen & Jon Yoshinaga “Photoshop for Studio Success” Al Audleman “Preparing for the CPP Exam” Doug Box & Randy Kerr “Environmental, On Location & In-Home Portraiture Using Off Camera Flash, Reflectors & Continuous Light”

Ken Sklute “Change Your Wedding Image in 2013!” Sandra Pearce “Photoshop and Art” Stewart & Susan Powers “Great Expectations-Bellies and Babies” Jane Conner-ziser & Mike Potthast “Creative Arts & Portraiture”

For more information or to register go to www.fpponline.org or visit us on Facebook.

Tuition FPP/PPA Members $585 Non-Members $775 School Director-Marybeth J. Hamberger (954) 426 - 2562

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Bert & Cindy Behnke Sunday, April 14 8:00 am - 9:30 am Classic Center - Foundry Building - Empire Room 2

Marketing:

Public Relations & Charity Bert and Cindy Behnke have spent their entire careers in the photography business. Cindy began her career in high school working for a local studio as a receptionist/retoucher before moving into the camera room and running her own studio. Bert literally grew up in the business, the son of a photographer and salesperson in the family studio. In 1985, Bert purchased the family studio near Chicago while Cindy opened her own studio in southern Illinois in 1987. Fate intervened in 1990 when they joined forces as co-owners of their studio in Frankfort, Illinois, near Chicago. Ten years later they built their dream home/studio and continued to strive to create the perfect portrait for their clients. Today, they have created a business that stresses extreme quality in both product and service. They like to call it the “Behnke Experience”. In the current climate of fast and cheap, the Behnke’s have chosen to go with quality and client satisfaction, to take the high road so to speak. They have elected to never sacrifice what they do for their clients for a lesser product. They have chosen to guarantee the “perfect portrait” to their family clients. Now, don’t confuse the “perfect portrait” with the one that scores 100 in competition or sells for $50,000. Rather, Bert and Cindy strive to create and experience that is “perfect” for each of their clients. This program, In Search of the Perfect Portrait, is about how they have created a legacy studio, one that serves their clients at the important times in their lives. Whether a family portrait, a maternity portrait or the wedding day, they want to be “the” family photographer for their clients. They want to be a part of their clients life and family history. For those of you new to photography, they will stress what an important role you play in the families you photograph, from their newborn photography to their senior portraits and beyond. The program, specially designed for SEPPA, will start with how they have set up their business to best work for their clientele. It continues with Bert discussing and demonstrating his style of family portraiture, next Cindy demonstrates the all-important sales session and finally, Bert gives a few ideas on bringing in new business while Cindy goes into a live photo session doing her special style of maternity portraiture, one of the newest lines at the studio . It’s all part of the “Behnke Experience”. If you’re not reaching your sales potential or creative level, this is a must see program. Bert and Cindy will cover posing, lighting, a little marketing and scheduling in this program. And bring your questions, their decades of experience will all be available to you, take advantage of it.

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Cindy Behnke Sunday, April 14 9:30 am - 11:00 am Classic Center - Foundry Building - Empire Room 2

Maternity Portraiture Cindy holds the degrees of Master of Photography and Photographic Craftsman from the Professional Photographers of America. She has also earned Photographer of the Year awards from both PPA and APP of Illinois. In 2001, she received the prestigious Legacy Award from PPA Charities and has earned the National Award from Illinois. Her photographs have earned numerous Kodak Gallery and Fuji Masterpiece awards.

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Greg Wurtzler Sunday, April 14 9:30 am - 11:00 am Classic Center - Foundry Building - Empire Room 2

Portrait Lighting Gregg has been a photographer since he picked up a camera at the age of 12. Since then he has worked hard to perfect his skills and grow creatively. His background as a photographer includes a very solid edication from the Ohio Institute of Photography. After working several years in the field shooting both commercial and portrait work he was asked to return to OIP to teach. Since then he has worked at Ohio Institute of Photography and Technology, now Kaplan College. His job position is as the Photography Program Director. In 1999 he married his wife Kathie and they started Wurtzler Photography. Most of their business concentrates around portrait photography including seniors, families and weddings. Gregg is a member of PP of Ohio and has served on the PPO board for several years. He is also a past president of PPO. His work has gained him several Courts of Honors in Commercial, Portrait and illustrative, as well as winning the George Edmundson trophy for outstanding Commercial eight times. Gregg has been in the Top Ten Photographers in Ohio several times as well as receiving the Fuji Masterpiece award eight times. He has also won a Kodak Gallery award in Commercial. At national level he presently has 15 images in the Loan Collection. Gregg has also received a Grand Imaging Award for a commercial entry at the national convention. Gregg has also been an affiated Juror for PEC since 2004. He enjoys judging and helping people to better their craft.

The Right Light – Lighting 101 This presentation is for both the aspiring professional and the seasoned pro who wants to add to or refresh their lighting toolbox. Gregg will explore lighting from the basics of a good light set-up, to totally idealizing the subject. He will be covering, but not limiting the content to; metering, light ratios, color balance, contrast, shape and dimension, and depth of light. He will also explore the concept and practice of lighting types and effect on the subject. Make great images by using, the right light.

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Joe & Mary Jean Campanellie Sunday, April 14 4:30 pm - 6:30 pm Classic Center - Foundry Building Empire Room 1

The Nature of Photography From almost total burnout to re-discovering his passion for nature and wildlife photography Joe firmly believes that within each one of us lies a frustrated nature photographer. But time and the constraints of everyday studio and family responsibilities leave little time to explore our own inner creative desires. Joe will discuss how important it is for all of us to give ourselves the permission and the time to play. This is the first key step in tapping into our own creative talents. There will be two parts to this seminar. The first part will be a traditional lecture and demonstration and the next morning we are headed to a local spot where we can put some of these concepts into practical use as well as use some of the equipment Joe uses in the field. For the past thirty nine years, Joe has built a reputation as one of Maryland’s premier portrait photographers. It has only been recently that he has returned to his roots in photography. Join the Campanellies as they discuss the technical and creative aspects of nature and avian photography. The Smoky Mountains, the Migratory Birds of Florida, the Bald Eagles of Alaska, and Yellowstone have become their favorite playgrounds. During the last 4 years, 14 out of 16 entries have graced the pages of the PPA Loan Collection and have garnered some of the most sought after awards in the industry. From extreme heat and cold to volcanoes and alligators this type of photography brings with it many challenges that the photographer needs to be aware of and to be able to overcome in order to bring back outstanding images. Mary Jean will discuss the creative use of the Nik filter suite, textures, use of color to add mood and style to our photographs, creating style through print competition, and how you can take your work to the next “artistic” level using Corel Painter.

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On the Cover “Breaking Lightning” by Sandra Pearce Kodak Gallery Award Master Artist 2012 SEPPA Affiliated Judging

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Gabriel Alonso Sunday, April 14 4:30 pm - 6:30 am Classic Center - Foundry Building - Empire Room 2

Fine Art Portraiture Offering a vast breadth of experience and skill, Gabriel Alonso is one of today’s premier portrait artists. His talent and expertise combined with his immense insight, exceptional artistic composition and heightened sensitivity to the client’s desires allow him to capture their essence in images to cherish for generations. His exceptional work has been selected for the Masters Loan Collection of the Professional Photographers of America and has been exhibited at the Eastman Kodak pavillion of Disney’s Epcot Center. But more importantly, his images grace the walls of satisfied clients throughout the world.

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GALL

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Each month, Sou magazine w images from the annu All images in the “G higher and have towar SEPPA deg Loan collection im additiona

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LERY

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uthern Exposure will feature ual affiliated judging. Gallery� scored 80 or e earned a credit rd the gree (SPF). mages earn one al credit.

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Southern Exposure January 2013  

Monthly Magazine