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GALLERY Each month, Southern Exposure magazine will feature images from the annual affiliated judging. All images in the “Gallery� scored 80 or higher and have earned a credit toward the SEPPA degree (SPF). Loan collection images earn one additional credit.


Chairman of the Board

Mary Alice Ross


Doug Peninger


***Paula Mignogno

District of Columbia ***Anthony Marill Joe Tessmer

1st Vice-President

George Singleton


2nd Vice-President

Anthony Rumley



Kevin Jiminez

***Sherri Noftsinger Jeff Gulle


***Michael Busada David Corry

Salon Exhibition Chair

Jessica Vogel

Executive Director

Thomas McCollum

Southern Exposure Southern Exposure magazine is an online publication of SEPPA and is published monthly.

***Sandra Pearce Kaye Newsome


North Carolina

***Andrew Lamb Gil Brady ***Paul Wingler Janet Boschker

Editor Doug Peninger 336-883-7104

South Carolina

Ad Sales & Business Manager Thomas McCollum 888-272-3711


***Kristi Thomas Barbara White


***Kevin Hurley Robert Holman

West Virginia

***Beth Forester Christie Kepner

***Patty Hallman Greg Martin

Article & Ad Submission 5th of each month On-Line Publication 1st of each month


2712 Marcia Drive Lawrenceville, GA 30044 888-272-3711 Acceptance of advertising does not carry with it endorsement by the publisher. Opinions expressed by Southern Exposure or any of its authors does not neccesarily reflect the positions of the Southeastern Professional Photographers Association.


***state president representative

Additional information of state events within the SEPPA Affiliate can be found using the state links below. Please view their websites by clicking on the web address and you will be re-directed. Delaware

District of Columbia


North Carolina

South Carolina




SEPPA is a regional affiliate of Professional Photographers of America and hosts an annual District Image Judging. To learn more about PPA, click the PPA Logo.



West Virginia


Doug Peninger: SEPPA President

It’s Time It’s time to journey to Athens. It’s time to gear up to learn more techniques, artistic styles, socialize with great friends and colleagues, eat, drink and be merry. The biennial SEPPA convention is only days away and I hope you have made plans to be there. Our convention chair, George Singleton, has been working hard for two years to bring you a convention full of incredible talent. Way to go George! If you have not registered for the convention, please do so immediately. All you have to do is visit the SEPPA website and fill out the registration form. There are pre-convention classes as well as the normal three-day slate. There is something for everyone. It’s also time to say thanks and adieu. After almost four years of being the editor of Southern Exposure magazine, I will be stepping down. This issue will be my last. The journey of this magazine has been tremendous and I am proud of our accomplishments. Our magazine won 1st Place two consecutive years with the PPA Affiliate Editors competition. I have been blessed to work with some of the best writers, of which I can also call them cherished friends. They have tirelessly donated their time and knowledge to our wonderful association. This magazine would have never had the success it did without their invaluable contribution, A special thanks goes to former SEPPA president, Rick Gibbons, the best proofreader and voice of encouragement a person could have. With great joy to each of you, I say thank you for joining me on this journey. I will forever be grateful. See you in Athens,

Doug Peninger SEPPA President Editor


The SEPPA Board of Governors, at the 2010 meeting in Franklin, TN, approved the all new SEPPA Degree Program. The Southeastern Photographic Fellowship is now a reality! You can earn your new SPF Degree in two categories. The orange ribbon is earned with a concentration in print credits, the purple ribbon with a concentration in service to the organization. The requirements for both options are completed with education and/or service credits. You may also achieve both Degrees, signified by a purple and orange ribbon. SEPPA will post the Credit Chart and submission forms at a later date. Be sure to check back. All events, beginning April 1, 2010 will be eligible to submit for credit.




Shop 15 37 36 37

Millers Peachtree Camera Studio Management services Photo Care

Attend 7 10 48 50 52

East Coast School SEPPA Convention Florida School Imaging USA Tennessee Convention

Learn Pages Art “The Bicyle” by Annell Metsker

6 8 56

Victoria Kelly Jamie Hayes Rick Gibbons 5

Victoria Victoria Kelly Kelly


Paying It Forward


everal weeks ago I was approached by the local community college and asked if I would take over teaching the class on how to start a photography business. The class runs for 6 weeks, the adviser explained, and would be fairly small--about 9-12 students. Without hesitating I told Melanie I’d be glad to take the class--after all, it would be an opportunity for me to work with emerging professionals to be sure they got a good start on their journey. After reviewing the syllabus I decided that I would teach it “as is” for this first time--making adjustments and tweaking along the way if the class was offered again. Fast forward to our first class night: 9 students showed up for the first continuing education supervisor did all the little housekeeping chores...rules for the classroom, how to be sure you’re counted for each class and so on...and then I was on my own. My class runs from 6:30 to 9:30 on Wednesday nights-and I don’t mind telling you that 3 hours is a LONG time when you’ve been away from the classroom as I have. But we spent that first nighttt getting to know each other--I listened to each of them tell me their skill set, what they wanted to get from the class, what they liked to photograph most and how close they were to actually starting or reengineering their own businesses. I discovered that I had a diverse group--a stay-athome mom, a security officer, a corporate mom whose job is dissolving, an event photographer, a nature photographer--of my 9 students I had 9 different specialties! I talked with them about the legal “stuff” they needed to do to be in compliance within the state of NC...shared with them a few personal “don’t do what I did” stories and before I knew it the class was over and I was excited to be planning for week 2.


As the weeks progressed we talked about COGS,t how to find vendors, building websites and my students began to share with me their hopes and their dreams. I found myself thinking about them during the day--looking for a family marketing book for Jonathan, pulling some old reference books for Jen and dusting off a senior posing guide for Mary. We did role-playing with Tim when he wanted to know phrasing to help him close a bride. And we congratulated him on his success when he shared that he had revamped his prices based on what he had learned in class AND booked the wedding. We cheered with Jen when she shared that the first contact form from her new website had been completed. My mantra for this class has been maintaining the integrity of the industry and producing quality work. And even though I’m the teacher for this class, it’s my students who are teaching me--that their dedication and commitment to this craft is high--they have a thirst for knowledge and a desire to learn that reminds me of my early days in the business... when I, too, had a fire in the belly and couldn’t learn it fast enough. I share this story with you this month because you never know from where your next blessing will a “seasoned veteran” it’s all too easy to get caught up in the “busy-ness” of our lives. We forget, sometimes, to pay it forward. all the photographers from whom I’ve learned over the years I say “thank you” for sharing your time and your energy. Now it’s my turn, paying it forward and reaping rewards beyond measure. I love my job!


Larson’s Light Bender = Light Fantastic I have always been enamored with light, especially how to manipulate it. I have tried just about every type of light modifier on the market but I’ve never seen anything like this before. Originally designed by Larry Peters for Larson Enterprises, the light bender was intended to be used under the eyes to illuminate them and create a half moon shaped highlight in the bottom of the pupils. I have discovered a few other ways to use this versatile strip light. It’s the best thing I have seen in a very long time! It can be positioned to be a main, fill and hair light all at one time! In the first photo I have used the Light Bender in a horizontal position placing the center hot spot aimed directly at the subject’s face. Notice the shadow on the left side of her face; it actually resembles a large diffused main light and a specular grid spot placed striking the face at the exact same angle, cool! (I have included overall shots so that you can get a feel for where I positioned the Light Bender I did turn on my accent strip lights in these photos so that you can see the overall scene better, but these were not used in the sample photos). Photo 2 shows the quality of light that you get when you feather the Light Bender toward the background and Photo 3 illustrates what you get when you feather it toward the camera,. Notice how you loose the specularity in the highlights and how more diffused the facial plane seems to be. . It actually adds a good amount of light to the background as well as the face. Now here’s where the fun really begins. The last three photos are an example of what happens when you rotate the Light Bender vertically. If you want a main, fill and hair light, position the Light Bender above your subject so that the center hot spot is at about a 45 degree angle from the center axis of the face. This allows some light to fall on the hair and under the chin as a fill, WOW! ( Photo 4 ) Lower it to a normal height, with the center aimed

directly level at the face, and you get this quality, see Photo 5 and overall shot 5) Mysterious light can be achieved by placing the Light Bender under the face, Photo 6 and overall 6. Any way you position it the New Light Bender is the most versatile soff box you will ever own. If you mention the code HayesFisk you will receive a great discount on any Larson purchase, just let Larson know Jamie sent you. The code word is “Lightbender.” Happy Snapping!

EQ Equipment Larson Entrerprises 12x48 Light Bender used on a Profoto 1DAir 500 Strobe. 2-9x24 accent Larson Strip Lights were used in the overall photos to illuminate the studio. These were not used in the head shots.

Photo 1

Overall 1

Photo 2

Overall 2

Photo 3

Overall 3

Photo 4

Overall 4

Photo 5

Overall 5

Photo 6

Overall 6






Convention Schedule Times and Room Assignments are subject to change. Please check final brochures at convention.

Friday, April 12 OFFICE/WORKROOM Open 7:00 AM to 9:00 P Classic Center – Foundry Building Willow Room

SEMINAR: “Child Portraiture” 1:00 PM to 4:00 PM – Rebecca Brown Weaver Classic Center – Foundry Building Empire Room 1

PRE-CONVENTION CLASS: Adobe Lightroom 9:00 AM to 5:00 PM – A. J. Wood - Fee: $79.00 Classic Center – Foundry Building Empire Room 2

SEMINAR: “Super Seniors” 7:00 PM to 9:00 PM – Melanie Anderson Classic Center – Foundry Building Empire Room 2

PRE-CONVENTION CLASS: “The Do’s and Don’ts of School & Event Photography” 6:00 PM to 9:00 PM Louis Tonsmeier Fee: $49 Empire Room 2

Saturday, April 13 OFFICE/WORKROOM Open 7:00 AM to 9:00 Classic Center – Foundry Building Willow Room PRE-CONVENTION CLASS: Downtown Photo SAFARI 8:00 AM – 10:00 AM – Barbara Yonts Fee: $49.00 Gathering Place – Classic Center Upper Level Lobby – (Near “Firehouse”) PRE-CONVENTION CLASS: Adobe Photoshop 10:00 AM TO 5:00 PM Mark Campbell Classic Center – Foundry Building Empire Room 2 CONVENTION REGISTRATION 12:00 PM to 5:00 PM Classic Center – Foundry Building Outside Willow Room


Sunday, April 14 OFFICE/WORKROOM Open 7:00 AM to 9:00 Classic Center – Foundry Building Willow Room CONVENTION REGISTRATION: 7:00 AM to 5:00 PM Classic Center – Foundry Building Outside Willow Room SEMINAR: “In Search of the Perfect Portrait” 8:00 AM to 11:00 AM – Bert Behnke Classic Center – Foundry Building Empire Room 2 SEMINAR: “Portrait Lighting” 9:30 AM to 11:00 AM – Greg Wurtzler Classic Center – Foundry Building Empire Room 1 Ribbon Cutting Trade Show: 10:55 AM Classic Center – Outside Main Entrance – Grand Hall 3 TRADE SHOW: 11:00 AM to 4:00 PM Classic Center – Grand Hall 3

BOARD OF GOVERNORS LUNCHEON & MEETING: 12:00 PM to 2:45 PM Classic Center – Foundry Building Cypress Room 1

GPPA ANNUAL MEMBERSHIP MEETING: 10:00 AM TO 11:00 PM Classic Center – Foundry Building Empire Room 2

TRADE SHOW: CPP EXAM: 10:00 AM to 2:00 PM 12:00 PM to 3:00 PM Classic Center – Grand Hall 3 Classic Center – Foundry Building – Lower Level Oak Room 1 PAST PRESIDENTS LUNCHEON/RECEPTION: 12:00 PM to 1:00 PM SEMINAR: Gathering Place – Classic Center “The Nature of Photography: Part I” Upper Level Lobby – (Near “Firehouse”) 4:30 PM to 6:30 PM Short Walk to a nearby restaurant Joe & Mary Jean Campanellie Classic Center – Foundry Building TRADE SHOW CLOSES; VENDORS LOAD-OUT 2:00 PM to 6:30 PM Empire Room 1 SEMINAR: “Fine Art Portraiture” 4:30 PM to 6:30 PM – Gabriel Alonso Classic Center – Foundry Building Empire Room 2

SEMINAR: “Weddings” 2:15 PM to 4:00 PM – Pete Wright Classic Center – Foundry Building Empire Room 2

CONVENTION PARTY: Pirates of the SEPPA Coast 7:30 PM to 10:30 PM Hotel Indigo – Rialto Club

SEMINAR: “Reignite the FIre Within” 4:15 PM to 6:15 PM – Richard Sturdevant Classic Center – Foundry Building Empire Room 1

Monday, April 15 OFFICE/WORKROOM Open 7:00 AM to 9:00 PM Classic Center – Foundry Building Willow Room CONVENTION REGISTRATION: 7:00 AM to 5:00 PM Classic Center – Foundry Building Outside Willow Room SEMINAR: “The Nature of Photography: Part II” 8:00 AM to 10:00 AM – Nature Safari Joe & Mary Jean Campanellie Fee: $49 Gathering Place – Classic Center Upper Level Lobby – (Near “Firehouse”) Transportation Provided Gathering Time: 6:45 AM SEMINAR: “The Subtle Art of Persuasion” 8:00 AM to 10:00 AM – Jon Allyn Classic Center – Foundry Building Empire Room 2

PRESIDENT’S RECEPTION: 7:00 PM to 8:00 PM Hotel Indigo – Hospitality Suite AWARDS CEREMONY & BANQUET: Reception at 7:00 PM Banquet & Awards Ceremony 8:00 PM to 11:00 PM Hotel Indigo – Rialto Club

Tuesday, April 16 OFFICE/WORKROOM Open 7:00 AM to 2:00 PM Classic Center – Foundry Building Willow Room SEMINAR: “Trend or Brand?” 8:30 AM to 5:00 PM Joseph & Louise Simone Classic Center – Foundry Building Empire Room 2 OFFICE/WORKROOM LOAD OUT: 2:00 PM to 4:15 PM EXECUTIVE BOARD DINNER/WRAP UP MEETING: 6:00 PM to 10:00 PM


Convention Registration Below is listed the different Registration Fees and associated programming. SEPPA Member Registration fee is $49 for the entire convention. Non-SEPPA registration is ????????? Pre-convetion Seminars, Safari’s and Banquet are additional fees.

Friday, April 12 PRE-CONVENTION CLASS: Adobe Lightroom –– A. J. Wood - Fee: $79.00 PRE-CONVENTION CLASS: School & Event Photography -- Louis Tonsmeier - Fee: $49

Saturday, April 13 PRE-CONVENTION CLASS: Downtown Photo SAFARI – Barbara Yonts - Fee: $49.00 PRE-CONVENTION CLASS: Adobe Photoshop -- Mark Campbell Fee: Free CONVENTION REGISTRATION: Fee: $49.00 CONVENTION REGISTRATION WITH BANQUET: $65.00






A. J. Wood Friday, April 12 9:00 am - 5:00 pm Classic Center - Foundry Building - Empire Room 2 Registration Fee: $79

Adobe Lightroom Are you new to Adobe Lightroom? Have you installed the program, but don’t have an idea where to begin? Do you want to organize the hundreds (thousands) of photos you have sitting on your computer hard drive? Come join us as renowned Adobe Certified Instructor, A.J. Wood, presents the Lightroom Foundation Series. This full day workshop will cover all you need to get up & running with Lightroom. We’ll start the morning by getting organized: Getting Organized Prior to Lightroom What to Watch for When Importing Images Rank, Sort & File Images within the Library Keywording Techniques for Searching Later Manage Folders & Collections by Getting Smart As we head into the afternoon we’ll cover getting creative: RAW vs JPEG White Balance Tone & Adjust Global vs Local Adjustments How Sharp Are You? It’s All in the Preset We’ll wrap up the day looking at how you export photos for print, web & general media. Just imagine how Lightroom’s digital workflow can improve your photography. If you’re the type of photographer who likes to shoot photos, and not spend all day processing them, the Lightroom Foundation Series is just what you need.




Louis Tonsmeier Friday, April 12 6:00 pm - 9:00 pm Classic Center - Foundry Building - Empire Room 1 Registration Fee: $49

The Do’s and Dont’s of School & Event Photography

Find some new $$$ in your business. We’ll show you how specials and events will add to your bottom line. From daycares and elementary schools to sports and even Halloween. Surefire ways to be fast and PROFITABLE in the package world.




Barbara Yonts Saturday, April 13 8:00 am - 10:00 am Gathering Place – Classic Center Upper Level Lobby – (Near “Firehouse”) Registration Fee: $49

Downtown Photo SAFARI Barbara Yont, M. Photog., Cr., CPP, ASP has owned and operated Barbara Yonts Photography since 1992. She specializes in photographing children, families and high school seniors completing an average of 300 sessions per year. She has spoken nationally and internationally on the subject of children’s photography, business and marketing. Her images have received state, regional and national awards through the Kentucky Professional Photographers Association and the Professional Photographers of America.




Mark Campbell Saturday, April 13 10:00 am - 5:00 pm Classic Center - Foundry Building - Empire Room 2 Registration Fee: $79

Adobe Photoshop



Rebecca Brown Weaver Saturday, April 13 1:00 pm - 4:00 pm Classic Center - Foundry Building - Empire Room 1

Child Portraiture Rebecca Brown Weaver grew up in the photography business owned by her father, Mac Brown. She often jokes and says that she “grew up on the darkroom counter.” After graduating with Bachelor of Business Administration degree wih a concentration in marketing, Rebecca joined the family business full-time.Since then, her focus has turned toward baby and children’s portraiture. Rebecca’s work has earned her numberousawards including two FUJI Masterpiece Awards, 2008 Children’s Photographers International Photographer of the Year,being named to Top 10 Photographers in Tennessee, Top Children’s Portfolio in State, 2008 recipient of the D. E. Dickerson Award for Most Improved Photographer, numerous Judges ChoiceAwards and Bronze level Photographer of the Year with Professional Photographers of America, the first time she entered print competition.


Melanie Anderson Saturday, April 13 7:00 pm - 9:00 pm Classic Center - Foundry Building - Empire Room 2

Super Seniors Award-winning Christian Photographer, Melanie Anderson is a Certified Professional Photographer, a board member of the PPA (Professional Photographers of America), MDPPA (Maryland Chapter) and Washington County Chamber of Commerce. She is also a 2011 Maryland Achievement Award winner and received the #1 Photography Studio award from Hagerstown Magazine for their annual HotList for 2011 and 2012. Anderson Photographs is a 3000 square foot custom photographic studio located in the Arts & Entertainment District of downtown Hagerstown, MD, and holds nearly 400 sessions with individuals and families every year. Senior Sales can be intimidating, overwhelming and sometimes just plain heartbreaking. Unfortunately, no matter how well you photograph and how great your images are, if you aren’t making any money doing it, then what’s the point? This session gives practical advice on helping you develop a sales process from marketing, pricing, in-person presentations to the final delivery of the finished portraits.



Bert & Cindy Behnke Sunday, April 14 8:00 am - 11:00 am Classic Center - Foundry Building - Empire Room 2

In Search of the Perfect Portrait Bert and Cindy Behnke have spent their entire careers in the photography business. Cindy began her career in high school working for a local studio as a receptionist/retoucher before moving into the camera room and running her own studio. Bert literally grew up in the business, the son of a photographer and salesperson in the family studio. In 1985, Bert purchased the family studio near Chicago while Cindy opened her own studio in southern Illinois in 1987. Fate intervened in 1990 when they joined forces as co-owners of their studio in Frankfort, Illinois, near Chicago. Ten years later they built their dream home/studio and continued to strive to create the perfect portrait for their clients. Today, they have created a business that stresses extreme quality in both product and service. They like to call it the “Behnke Experience”. In the current climate of fast and cheap, the Behnke’s have chosen to go with quality and client satisfaction, to take the high road so to speak. They have elected to never sacrifice what they do for their clients for a lesser product. They have chosen to guarantee the “perfect portrait” to their family clients. Now, don’t confuse the “perfect portrait” with the one that scores 100 in competition or sells for $50,000. Rather, Bert and Cindy strive to create and experience that is “perfect” for each of their clients. This program, In Search of the Perfect Portrait, is about how they have created a legacy studio, one that serves their clients at the important times in their lives. Whether a family portrait, a maternity portrait or the wedding day, they want to be “the” family photographer for their clients. They want to be a part of their clients life and family history. For those of you new to photography, they will stress what an important role you play in the families you photograph, from their newborn photography to their senior portraits and beyond. The program, specially designed for SEPPA, will start with how they have set up their business to best work for their clientele. It continues with Bert discussing and demonstrating his style of family portraiture, next Cindy demonstrates the all-important sales session and finally, Bert gives a few ideas on bringing in new business while Cindy goes into a live photo session doing her special style of maternity portraiture, one of the newest lines at the studio . It’s all part of the “Behnke Experience”. If you’re not reaching your sales potential or creative level, this is a must see program. Bert and Cindy will cover posing, lighting, a little marketing and scheduling in this program. And bring your questions, their decades of experience will all be available to you, take advantage of it.



Greg Wurtzler Sunday, April 14 9:30 am - 11:00 am Classic Center - Foundry Building - Empire Room 1

Portrait Lighting Gregg has been a photographer since he picked up a camera at the age of 12. Since then he has worked hard to perfect his skills and grow creatively. His background as a photographer includes a very solid edication from the Ohio Institute of Photography. After working several years in the field shooting both commercial and portrait work he was asked to return to OIP to teach. Since then he has worked at Ohio Institute of Photography and Technology, now Kaplan College. His job position is as the Photography Program Director. In 1999 he married his wife Kathie and they started Wurtzler Photography. Most of their business concentrates around portrait photography including seniors, families and weddings. Gregg is a member of PP of Ohio and has served on the PPO board for several years. He is also a past president of PPO. His work has gained him several Courts of Honors in Commercial, Portrait and illustrative, as well as winning the George Edmundson trophy for outstanding Commercial eight times. Gregg has been in the Top Ten Photographers in Ohio several times as well as receiving the Fuji Masterpiece award eight times. He has also won a Kodak Gallery award in Commercial. At national level he presently has 15 images in the Loan Collection. Gregg has also received a Grand Imaging Award for a commercial entry at the national convention. Gregg has also been an affiated Juror for PEC since 2004. He enjoys judging and helping people to better their craft.

The Right Light – Lighting 101 This presentation is for both the aspiring professional and the seasoned pro who wants to add to or refresh their lighting toolbox. Gregg will explore lighting from the basics of a good light set-up, to totally idealizing the subject. He will be covering, but not limiting the content to; metering, light ratios, color balance, contrast, shape and dimension, and depth of light. He will also explore the concept and practice of lighting types and effect on the subject. Make great images by using the right light.



Joe & Mary Jean Campanellie Sunday, April 14 4:30 pm - 6:30 pm Classic Center - Foundry Building Empire Room 1

The Nature of Photography: Part 1 From almost total burnout to re-discovering his passion for nature and wildlife photography Joe firmly believes that within each one of us lies a frustrated nature photographer. But time and the constraints of everyday studio and family responsibilities leave little time to explore our own inner creative desires. Joe will discuss how important it is for all of us to give ourselves the permission and the time to play. This is the first key step in tapping into our own creative talents. There will be two parts to this seminar. The first part will be a traditional lecture and demonstration and the next morning we are headed to a local spot where we can put some of these concepts into practical use as well as use some of the equipment Joe uses in the field. For the past thirty nine years, Joe has built a reputation as one of Maryland’s premier portrait photographers. It has only been recently that he has returned to his roots in photography. Join the Campanellies as they discuss the technical and creative aspects of nature and avian photography. The Smoky Mountains, the Migratory Birds of Florida, the Bald Eagles of Alaska, and Yellowstone have become their favorite playgrounds. During the last 4 years, 14 out of 16 entries have graced the pages of the PPA Loan Collection and have garnered some of the most sought after awards in the industry. From extreme heat and cold to volcanoes and alligators this type of photography brings with it many challenges that the photographer needs to be aware of and to be able to overcome in order to bring back outstanding images. Mary Jean will discuss the creative use of the Nik filter suite, textures, use of color to add mood and style to our photographs, creating style through print competition, and how you can take your work to the next “artistic” level using Corel Painter.


Gabriel Alonso Sunday, April 14 4:30 pm - 6:30 am Classic Center - Foundry Building - Empire Room 2

Fine Art Portraiture Offering a vast breadth of experience and skill, Gabriel Alonso is one of today’s premier portrait artists. His talent and expertise combined with his immense insight, exceptional artistic composition and heightened sensitivity to the client’s desires allow him to capture their essence in images to cherish for generations. His exceptional work has been selected for the Masters Loan Collection of the Professional Photographers of America and has been exhibited at the Eastman Kodak pavillion of Disney’s Epcot Center. But more importantly, his images grace the walls of satisfied clients throughout the world.



Joe & Mary Jean Campanellie

The Nature of Photography: Part II Monday, April 15 8:00 am - 10:00 am Gathering Place – Classic Center – Upper Level Lobby (Near “Firehouse”) Transportation to Memorial Park Provided or On Your Own $49 Registration Fee

Bring your camera, tripod and any other equipment you want to use. This is a hands-on event. Be sure to wear comfortable clothing and shoes.



Jon Allyn Monday, April 15 8:00 am - 10:00 am Classic Center - Foundry Building Empire Room 2

The Subtle Art of Persuasion This fresh and exciting program is like nothing you’ve ever seen before. Through an understanding of human behavior, we will transform “selling” into an art form. Simple concepts and easy-to-use techniques allow you to optimize your sales and client satisfaction through “relationship selling”. By unleashing your power of communication, you will dramatically increase your effectiveness in business and life. This abbreviated program will focus on • • •

Identify and sell to each lifestyle demographic -- (make money easily – Targeted Selling) Identify and relate to each of the three human modalities -- (speak their language – Sensory Selling) Understand and apply the three forms of human influence -- (communicate more easily and effectively)

Ponder this – “What you don’t even know that you don’t know, can cost you a fortune.”



Pete Wright Monday, April 15 2:15 pm - 4:00 pm Classic Center - Foundry Building - Empire Room 2

Weddings It’s Time for a Reality Check! According to the U.S Census, in 2009 the United States had the lowest number of weddings since 1968. A 40 year low in weddings along with a surge in the number of photographers willing to photograph them meant the game was changing and the rules we used to play by were now out the window. Now the brides are returning to the market in 2011 and they are spending on average $5K more per wedding than they did in 2008. So with brides coming back and spending more money, now is the time for photographers to get a reality check and learn everything they need to know on how to get those big budget weddings to book with you. Brides are more savvy now and know the difference between the photographer that is using Photoshop to fix photos and the ones that use it to enhance them, they are more willing to pay for quality . Brides have the world at their finger tips as a resource to find the perfect photographer for them, the World Wide Web has grown. They also now expect more for their money when they book a photographer for their wedding day. What that means for photographers is, WE HAVE TO BE BETTER! We have to take better photos, be aware of all of the places brides are looking, know about the latest trends in our industry, and we have to be able to quickly adapt. It is no longer ok to sit back and wait for the phone to ring, now you have to be aggressive and and market yourself unlike ever before. Come sit in with Pete Wright as he speaks about the changing wedding photo industry. He will reveal the things you need to do to improve as a photographer, the things that brides now expect, the best places to be found by brides, and the things you need to do to make sure that you stand out in a very crowded market. It’s time to upgrade your business and do a complete reboot so that you are doing all of the things that the modern bride expects to see from their wedding photographer!


Richard Sturdevant Monday, April 15 4:15 pm - 6:30 pm Classic Center - Foundry Building - Empire Room 1

Reignite the Fire Within Richard Sturdevant is a leading expert in photographic artistry and creative composites. His award winning work, style, and techniques haveearned him high praise in the photographic industry. Richard is known for an impressive track record in PPA print competition - receiving 13 prints with a perfect 100 point score in both state, regional and district competitions. He also made history with PPA at SWPPA District competition in September 2010 for the highest print case ever scored in the USA, Receiving a 100 print score on all four of his prints. He is the Grand Imaging Award (GIA) Winner for 2011 with best print in PPA Sturdevant’s fluid combination of photography with fine art skills stems from his original artistic roots. Prior to becoming a photographer, Richard made his living as a classic and award-winning artist and also was a national art instructor and a published subject matter expert. Using airbrush and oil, his unique but photorealistic style made for a natural transition to photography. Today his passion for painting comes alive in his creations of photographic art. As a photographic artist, Richard received the prestigious title of 2010 and 2011 Southwest Photographer of the Year with SWPPA, 2009 and 2010 Texas Photographer of the Year with TPPA and 2008-2010 Dallas Photographer of the Year with DPPA. He also achieved International Gold and International Platinum Photographer of the Year with PPA in 2007, 2008, then went double Platinum Photographer of the year for Photographic Open and Electronic Imaging in 2010. This Year he is the 2nd photographer to go Double Diamond Photographer of the Year in PPA’s International Print Competition. From 2005 to 2009, he received 9 Kodak Gallery Awards as well as 14 Fuji Masterpiece Awards. He also received 1st place in the portrait & Group category in the 2010 and 2011 WPPI 16x20 print competition. Richard owns and operates Sturdevant Studio - a thriving portrait studio in Garland, Texas. He specializes in fine art composites, seniors, families, wedding, and commercial photography. He was featured in Rangefinder magazine August 2006 where his image “Durrel’s Run” was featured on the cover. Richard is a member of PPA, ASP, WPPI, TPPA, DPPA and is PPA Master of Photography, Photographic Craftsman. He has also received the Master Artist of Photography in New Orleans in January 2012. With over 20 years of experience as a creative artist, Richard brings aunique eye to the world of photographic education. Sharing his knowledge and experience with others in the industry is something that he enjoys. As part of his commitment to helping others learn and succeed, he has launched his own brand of educational materials to photographers, graphic designers, and artists nationwide. He believes that these materials, known as the “Sturdavinci Art Tools”, will help fellow professionals, as well as aspiring students, achieve their creative potentials and improve their workflow. Turning the ordinary into the extraordinary will continue to be Richard’s goal in his personal photographic journey and as a platformfor his teachings.


Joseph & Louise Simone Tuesday, April 16 8:30 am - 5:00 pm Classic Center - Foundry Building - Empire Room 2

Trend or Brand? Photography entered the new millenium with life changing technological advances, as well as several new challenges. The floor for professionals has significantly narrowed with time. Capturing good images became a common and usual hobby for many, through the use of the camera on cell phones or a basic digital camera. Images are easily posted on facebook ; all people have to do is to click on a few buttons. The ease of access to most software programs, albums or framing companies in order to enhance their own images became very simple. In light of these changes, what can we do to distinguish ourselves from the mass and be in a class where noone else is? By becoming the authors of an exclusive signature of timeless images while educating the public about the importance of creating memories which will last a lifetime, we set our art appart. We will demonstrate trough lighting, composition, design and intelligent marketting, how to achieve unique lifestyle portraits, where people can see themselves and use their personalized image as a masterpiece to decorate their interior. We will also share our extended passion to create fine art paintings, adding some great advantages in diversity to our portfolio and reaching new markets. Change can be unsettling but wihout it, we would not evolve. Being in control and focused is the key to success !




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Each month, Southern Exposure magazine will feature images from the annual affiliated judging. All images in the “Gallery� scored 80 or higher and have earned a credit toward the SEPPA degree (SPF). Loan collection images earn one additional credit.



Southern Exposurer April 2013 Issue  

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