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Peace Corps 1111

20th

Street, NW/ Washington, D.C. 20526

NEWS RELEASE Contact Information: Ivy Rose, Communications Director Office: (555)234-2323 Fax: (555)213-2311 E-mail: ivy.rose@pcorps.org

January 28, 2011 FOR IMMEDIATE RELEASE

PEACE CORPS PSA CAMPAIGN WILL BE LED BY CONTEST WINNER Student Hired to Work for Peace Corps

CINCINNATI, O.H.- The Peace Corps has recently hired Sara Sotelo of Louisville, Ky. as director of the new public service announcement campaign. The Peace Corps hired Sotelo through a five-month long contest held at universities across the country. The contest was to present a PSA for the Peace Corps in the most creative way using all forms of media with an interesting twist, which she did calling it “Life is Calling. How Far Will You Go?” Sotelo graduated last month from Western Kentucky University (WKU) in Bowling Green, Ky. She studied public relations, Spanish and international business. “Our university is known for its award winning School of Journalism and Broadcasting, where Sara learned how -more-


Page 2 of 2 to work diligently with all forms of media, which helped her win the PSA contest and get a job with the Peace Corps.,” said Pam Johnson, faculty of the School of Journalism and Broadcasting. “We are very excited to have Sara leading our new PSA campaign,” said Jack Smith, President of The Peace Corps. “We were very impressed with her skills and fresh ideas of how to present a PSA in all forms of media. It is nice to see that schools like WKU are teaching students how to adjust to the rapid change of technology which will help them in their field of interest.” For more information on the Peace Corps, call toll-free at 800.424.8580 or visit www.peacecorps.gov. The Peace Corps traces its roots and mission to 1960, when then-Sen. John F. Kennedy challenged students at the University of Michigan to serve their country in the cause of peace by living and working in developing countries. From that inspiration grew a federal government agency devoted to world peace and friendship. This unique heritage continues to inspire and, since 1961, 200,000+ Americans have joined the Peace Corps, serving in 139 countries and making a difference every day.

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