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Lead Analysis The Balance Between Automation and Human Contact


Lead Analysis Crucial part of overall sales process Companies who don’t analyze opportunities, risk losing potential sales revenues Two major components needed to adopting a lead management program that work seamlessly together: Automation Human contact


Lead Analysis Lead analysis programs not integrating either automation or human contact won’t collect valuable prospect information Will lack the warmth personalization human contact can provide. In fact you may not be developing any relationship Human touch in lead management cannot be underestimated. Communicating directly with prospects helps build trusting relationship and further qualifies a prospect


Lead Analysis How Lead Analysis Helps Better Manage Opportunities The disconnect between sales and marketing teams when it comes to lead analysis, generates either sub-par leads or not knowing how to follow-up appropriately to close business To resolve issue and create a more robust lead management system, automation can assist the lead analysis process


Lead Analysis How Lead Analysis Helps Better Manage Opportunities By analyzing leads throughout sales cycle, disposition of each prospect will be known Lead analysis system should also accommodate human intervention. Integrating human intelligence into the system can greatly improve lead management


Lead Analysis How Lead Analysis Helps Better Manage Opportunities Integrating automation and human contact into lead management provides several important advantages: You can build better brand awareness -more leads in the pipeline means larger number of people know about your company and its solutions -provides necessary feedback for future product development


Lead Analysis How Lead Analysis Helps Better Manage Opportunities You can increase the company’s market share -more leads in your system, the more opportunities you have to close new business -more business you generate, you gain greater market share

You can develop better competitive positioning -conducting regular lead analysis, you can more quickly identify why and how customers make their buying decisions


Lead Analysis About the Author Larry Fleischman is Director of Marketing for Televerde, a leading B2B provider of sales pipeline development solutions. For more information about Lead Analysis Companies, visit http://www.Televerde.com today.


Lead Analysis: The Balance Between Automation and Human Contact