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THE DOUGLAS ELLIMAN ADVANTAGE #1

#1

#1

#1

Largest Independent US Brokerage

Highest Sales Price to List Price Ratio

Lowest Days on Market

Per Agent Sales Productivity

Our proven results show that we sell homes for the highest prices in the lowest amount of time by bringing together the most respected agents and an unparalleled worldwide sales platform. Additionally, our luxury market pedigree brings together local market real estate experts for the finest buyer and seller representation. • 7000+ Agents

• $27 Billion+ Annual Sales

• 100+ Offices

• A sale every 19 minutes

*Information compiled from BrokerMetrics and public record sources for California, June 2017

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STRATEGIC BUYER PERSONAS

IDENTIFYING & REACHING YOUR BUYER • Key Property Characteristics

• Amenities & Lifestyle

• Access & Convenience

• Design & Architecture

• Privacy & Tranquility

• Economics & Cost Structure

• Layout & Floor Plan

• Community & Neighborhood

• Current Buyer Trends

• Views & Ambiance

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TARGETED BUYER ACTIVATION

A C T I V AT I O N

• Private Buyer Database

• Dynamic Listing Launch

• Artificial Intelligence

• Broker Network

• Social Media Targeting

• Knight Frank

• Find Buyers Funnel

• Integrated Marketing & PR

T H E

E L L I M A N

AT T R A C T I O N

A D V A N TA G E

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PROPRIETARY LISTING LAUNCH

COMING SOON

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P R I VAT E

PRE-LAUNCH

PUBLIC

NETWORK

CROSS MARKETING


INTEGRATED MARKETING & PUBLIC RELATIONS TRADITIONAL MARKETING

SOCIAL MEDIA MARKETING

• Broker Network

• Direct Mail

• Facebook & Instagram

• Boosting & Dark Posts

• MLS Strategy

• Print Advertising Channels

• YouTube

• Pre-Launch Execution

• Studio Photography

• Events & Open Houses

• Targeted Client Profiling

• Push-Button Exposure

D I G I TA L M A R K E T I N G

P U B L I C R E L AT I O N S

• Custom Property Website

• Expanded Broker Program

• 1 Billion+ Exposure

• Trend Piece Strategy

• Lead Generation Hooks

• Elliman.com

• Dedicated PR Team

• PR Agency Support

• Worldwide Syndication

• Video & Slideshow

• Listing Launch Integration

• PR & Marketing Leverage

• Email Marketing

• Linguistic Text

• Cross Marketing

• Coming Soon Strategy

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WORLDWIDE CLIENT PLATFORM KNIGHT FRANK ALLIANCE We attract the most qualified buyers from all over the world. Douglas Elliman’s exclusive alliance with Knight Frank Residential allows us to connect you to the right buyer, no matter where they live.

• 520 OFFICES • 60 COUNTRIES • DATABASE OF 700+ BILLIONAIRES • 21,500+ AGENT NETWORK

3%

1.5%

8O%

22%

5O%

California’s International Buyer Market Share

Foreign Buyers Living Outside the USA

Properties Purchased by Foreign Buyers Below $1M

International Buyers That Paid Over Asking Price

Domestic Buyers That Paid Over Asking Price

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NEXT GENERATION TECHNOLOGY ARTIFICIAL INTELLIGENCE

CUSTOM INDIVIDUAL PROPERTY WEBSITE

Data Science Deal Matching

Password Protected Options

Private Buyer & Seller Network Analysis

Exposure Control

Related-Property Lead Matching

Smart Squeeze

Buyer Inquiry Tools

• Proprietary Find Buyers Funnel

LISTING LAUNCH •

48-Hour Proprietary Process

Custom Marketing Portfolio

Tactical Syndication

SEO & IDX Management

D I G I TA L & S O C I A L S O F T W A R E •

Proprietary Cross Marketing

Enterprise Email Marketing

Push-Button Social Media Targeting

Curated Broker Exposure

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SALES PRICE

PRICING STRATEGY MARKET DYNAMICS

P R I C I N G S T R AT E G I E S

• Search Range Optimization

• Aspirational Pricing

• Supply & Demand Analysis

• Perceived Market Value Pricing

• Sales Price to List Price Ratio

• Event Pricing

• Days on Market Analysis

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LIST PRICE


MARKET DYNAMICS

A C T I V E

P E N D I N G

S O L D

• Days on Market

• Market Velocity

• Understanding Comparables

• Viable Comparables

• Viable Comparables

• Sales Price to List Price

• Price / Sq. Ft.

• Cancellation Rate

• Days on Market

• Price Adjustments

• Active/Pending Ratio

• Price Adjustments

• Seasonal Inventory

• Median List Price

• Price / Sq. Ft.

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NEGOTIATION & EXECUTION N E G OT I AT I O N S T R AT E G I E S

ESCROW PROCESS

• Procure & Evaluate Written Offers

• Contract Management

• Qualify & Analyze Merits of Each Offer

• Effective Disclosures & Seller Protection

• Offer Response Strategies

• Deadlines & Contingency Periods

• Negotiation Strategies to Optimize Price and Terms

• Continued Negotiation

• Multiple Offer Process

• Compliance & Transaction Support

• Backup Offer Strategy

• Relocation Concierge

CONTRACT

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CLOSE


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Hardcover Listing Presentation | Teles Properties  
Hardcover Listing Presentation | Teles Properties