Flowers& - September 2017

Page 1

Flowers& SEPTEMBER 2017 $6.50

Fresh looks for fall & winter weddings Pg 36

Get your wedding on! with new, sensational themes & techniques


AIFD designers pull out the stops Pg 18



features 18

Xpress Yourself!

Artistry, community, and the passion for design reign at AIFD Symposium. Text and photography by Bruce Wright


Seasonal Celebrations

Warm, romantic bouquets & dĂŠcor for fall and winter weddings. Floral design by Susan Ayala AIFD, PFCI and Elizabeth Seiji AIFD Photography by Ron Derhacopian


pg 61

ON THE COVER White roses including the David Austin gardenrose variety, Patience, reinforce the round shape of this bouquet, along with heads of hydrangea and brassica (ornamental kale), while the callas and hanging amaranthus add depth and drape. For more wedding designs by Liz Seiji AIFD in the same stylish green-and-white color scheme, turn to pages 54-57.


departments pg 10 8



Focus on Design

Cake Décor with Garden Roses By Rich Salvaggio AIFD, AAF, PFCI

Design Tech

Veiling and Binding By Tim Farrell AIFD, AAF, PFCI

Fresh Focus

Cut Kalanchoe


Industry Events


Where to Buy


Wholesale Connection


Advertiser Links


What’s in Store

pg 13

Flowers& Volume 38, Number 9 (ISSN 0199-4751). Published monthly by Teleflora, 11444 W. Olympic Blvd., Los Angeles, CA 90064, 800-321-2665, fax 310-966-3610. Subscription rates: U.S., 1 year, $78.00. Canada, 1 year, $102.00 (US currency only); Canadian GST registration number R127851293. Other foreign countries, 1 year, $149.88 (US currency only). Single issues, $6.50 each prepaid. Periodicals postage paid at Los Angeles, Calif., and at additional mailing offices. Postmaster: Send address changes to Flowers&, PO Box 16029, North Hollywood, CA 91615-9871. Copyright © 2016 by Teleflora. Printed in U.S.A.


pg 9

pg 14

Flowers& Publisher Editor Art Director

Rich Salvaggio AIFD, AAF, PFCI Bruce Wright Tony Fox

National Advertising Director

Peter Lymbertos

U.S. Subscriptions


Foreign Subscriptions




On the Internet

A d v i s o r y B o ar d Teleflora Education Specialists Susan Ayala

Riverside, Calif., Tom Bowling


Fairfield, Ohio, Tim Farrell

Hitomi Gilliam

Florist’s Best Friend--




Vancouver, B.C., Canada, Bob

Dallas, Texas, John Hosek


Verona, Wisc., Alex Jackson


Vonda LaFever




Surroundings Events and Floral,

Happy Canyon Flowers, Denver, Colo.,

Niceville, Fla., Joyce Mason-Monheim


Syndicate Sales,

Farrell’s Florist, Drexel Hill, Penn.,


Designer Destination, Tucson, Ariz., Helen Miller AIFD, CF, CAFA, Flowers and Such, Adrian, Mich., Darla Pawlak AIFD, PFCI, Essexville, Mich., Julie Poeltler AIFD, PFCI, IMF, CAFA, Julie’s Fountain of Flowers, Lone Tree, Iowa, David Powers Spring, Md., Jerome Raska

Tom Simmons Gerard Toh





Potomac Wholesale, Silver

Blumz by JR Designs, Ferndale, Mich.,

Three Bunch Palms Productions, Palm Springs, Calif.,

Garden Trade Services, Sherman Oaks, Calif., Cindy Tole

Botanica Flowers & Gifts, Greensboro, N.C., Jenny Thomasson




Florissant, Mo., Kevin Ylvisaker AIFD, PFCI, CAFA, Mukwonago, Wisc.

E d i t o r i al C o u n c i l

Floral Delivery Tray or Floral Carrier!

One carrier holds an average of 20 to 30 arrangements. • Light-weight, high-impact plastic. Size 48” x 48”. 33 lbs. Pins included. • Carrier is adjustable to any size (removing or adding blocks as needed). • Large, flat surface, available by moving pins to storage at sides. • No special places; load in the order you wish to deliver. • No tip-overs or broken ends---saves load and unload time.


3710 Sipes Ave, Sanford, FL 32773

1-800-638-3378 • Fax 407-322-6668 outside U.S.A. 407-321-4310


30 Day Mfg. Satisfaction Guarantee! 6

Carol J. Caggiano AIFD, PFCI, A. Caggiano, Inc., Jeffersonton, Va., Bert Ford AIFD, PFCI, Ford Flower Co., Salem, N.H., Wilton Hardy West Palm Beach, Fla., Elizabeth Seiji


JWH Design and Consultant,

Edelweiss Flower Boutique, Santa Monica,

Customer service: For service on your magazine subscription, including change of address, please write to Flowers&, P.O. Box 16029, No. Hollywood, CA 91615-9871, enclosing a recent address label. For faster service, call 818-286-3128; Teleflora members call 800-421-2815.

focus on design


Floral design by Rich Salvaggio AIFD, AAF, PFCI





A cake decoration with trendy garden roses. A Wreath Base and Styrofoam risers make it easy and long-lasting. 1. To get the full value from garden roses for a wedding, place them in the cooler for the initial hydration—then take them out and allow them to open (and become more fragrant) at room temperature. When they have reached the desired degree of openness, if you still


have a day or two to go before the wedding, return them to the cooler to hold that stage. For detailed guidelines, and photos that show how popular varieties look at different stages of openness, visit 2. Soak a foam Wreath Base, 21 inches on the outside, 15 on the inside. Add variegated aspidistra foliage to cover large sections of the foam: insert the leaf stem into the foam, then secure the top of the leaf with greening pins. Add sections of ivy. 3. For an optional accent, cut limes in

Photography by Ron Derhacopian

half, cover the halves in stretched plastic wrap and attach to a wood pick. 4. Insert garden roses in clusters around the wreath. Varieties seen here include peachy Juliet, pale pink Constance, deep fuchsia Capability (all David Austin varieties), and bright pink Ashley. 5. Glue or pin together two Styrofoam disks, each two inches high and 12 inches in diameter, and cover with foil. Place the risers in the center of the wreath and add the wedding cake on top of the risers. Add an additional rose or two on the cake itself.

See this

how-to on s


For product information, see Where to Buy, page 64.

at Flowers&or go to



design tech


Floral design by Tim Farrell AIFD, AAF, PFCI


Veiling and Binding Veiling creates mystery, romance, and a feeling of depth in design. It’s defined in The AIFD Guide to Floral Design as “the process of layering light or delicate materials, such as bear grass, plumosus, metallic threads, angel hair, etc., over or in front of other, more solid components of a design. Veiling is typically used in creating waterfall designs”—a term that describes “a cascading design resembling a waterfall in appearance.” Here Tim has overlaid white flowers with White Mist plumosus to create the veiling effect. Snowberry branches and pepperberry foliage (with all the berries removed) contribute to the downward drape of the design. The triangles of midollino also “veil” and cas-


Photography by Ron Derhacopian

cade, while energetically pointing in all directions with lively curves and angles. They offer an example of binding, defined as “the functional process of tying or securing materials together with a binding material such as wire, ribbon, or string. Binding may also serve a decorative purpose.” The curves come simply from the natural tension of the midollino. To make one triangle, Tim started with a longer piece of midollino and bent it (rather than cutting it) into shorter sections. At

the two sharp bends, and to join the ends together, he wrapped the joints with bullion wire by holding the two materials together and twisting the midollino between thumb and forefinger— about 15 turns. Bullion is good to use, Tim advises, because the kink in the wire helps it to catch on the midollino; smooth jeweler’s wire may slip. By slipping the leg of a new triangle into a triangle that he had already made, Tim linked several triangles together into jaunty dangling chains.

For product information, see Where to Buy, page 64. Design techniques from The AIFD Guide to Floral Design,

Ask your local wholesaler for details and availabilty.

Please visit our website

fresh focus

By Bruce Wright

The latest arrival in the craze for succulents: colorful, longlasting cut kalanchoe.


es, kalanchoes— those attractive and durable flowering plants you’ve been selling for years, perhaps tucking them into “European gardens”, even cutting snippets for bright accents in bridal bouquets and other special designs—are classified botanically as succulents. And yes, they are now being grown, harvested, and marketed as cut flowers. As such— just like other succulents—they are among the longest-lasting cut materials you can find. The typical vase life is a minimum of three weeks! First, a reminder: a succulent plant is one that has adapted to a hot, dry environment by storing water in its thick, fleshy leaves. Succulents pop up in many botanical orders and plant families. But kalanchoes belong to the family Crassulaceae, which consists entirely of succulents and also includes such familiar genera as echeveria and sempervivum, with their flowerlike rosettes.

Photos accompanying this article are courtesy of Danziger,

September 2017 13

kalanchoe Besides storing water in their leaves, members of this family have another strategy that helps them thrive in hot, dry conditions: “Crassulacean acid metabolism,” or CAM, which helps prevent water loss from transpiration during the hottest part of the day. Some years ago, the Danish cut-flower breeder Queen® Cutflowers began to select and develop ethylene-tolerant varieties of kalanchoe for the cut-flower market. In 2015, the Israeli global breeder and marketer Danziger gained the rights to promote these new varieties. Among their remarkable benefits, the cut stems have a natural antiseptic property (possibly related to CAM) that helps to keep the water clean in buckets where they are stored. SOME LIKE IT JUST COOL-ISH The new cut kalanchoes are available year-round in six basic colors: white, yellow, orange, red, pink, and rose or light pink. New varieties are still being developed, with subtle color variations. Grown for the U.S. market mostly in Colombia and Ecuador, they have recently been added to the assortment available from California grower Sun Valley Floral Farms. When bunches of cut kalanchoes arrive in the shop, you’re likely to see a warning on the sleeve: DO NOT REFRIGERATE. Native to the tropics, kalanchoes do best at temperatures similar to those preferred by most humans: between roughly 55 and 85 degrees Fahrenheit (12 to 30 Celsius). The optimal storage temp would be 55 to 60. While you might associate kalanchoe plants with rather short stems, the new varieties bred and grown as cuts offer significant stem length—typically about 60 centimeters, or two feet. The stems are also quite strong—important given the weight of the succulent leaves and flowers. Of course, you could always take kalanchoe cuttings from a houseplant. But with cut flowers like these available, why would you? See our sidebar on the opposite page for thoughts on when to buy cuts and when to cut your own. b


WARM AND BRIGHT Cut kalanchoes come in rich, saturated colors along with some softer tints. The new long-stemmed, large-flowering, ethylene-tolerant varieties from Danziger include six color groups: white, yellow, orange, red, pink, and light pink (rose). They serve well as accent flowers, but different colors of cut kalanchoes can also be combined to make a monofloral bouquet. Being diminutive and long-lasting out of water, they are exceptionally useful for boutonnieres and other body flowers.


Do you keep an ivy plant with extra-long vines in your shop and snip off one or two of these occasionally to wrap a bundle of stems, or weave across the top of a bouquet? Or maybe you’ve been known to go outside and steal a branch of camellia— your own, of course, or with a neighbor’s permission!— for an ikebana-style design.

Cutting your own flowers & foliage can add freshness & flair to your designs. But when & how?

“With some materials it’s important to cut at the right stage,” Helen advises. She cuts her own Michigan peonies, in season, taking care to cut them in fairly tight bud. She harvests zinnias “before the pollen comes out.” A big fan of unusual foliage in design, Helen also keeps and cuts Xanadu philodendrons, spotted crotons, and hos-

Everyone loves floral designs with a gar-

tas. “Hostas are getting to be a real trend,”

den look—and how better to get that look

she notes. “They come in so many shapes

than with accent materials culled from a

and sizes. We have some that stand more

real garden?

than two feet tall.” Herb gardens also are

Practices like these are becoming

popular as a source of cut material

more popular than ever with florists

like rosemary and mint.

who strive for a distinctive, signa-

One thing to be mindful of is

ture style. Indeed, “flower foraging”

to do research on any plants that

has been touted as a trend; a new

grow wild and might be protected

book, Foraged Flower Arranging,

species, she notes. Helen cuts

promotes the practice for do-it-

a variety of bittersweet with tiny

yourself consumers.

buds and hardy tendrils and uses

Professional florists can take

it throughout the summer in bridal

advantage of the trend, while exer-

bouquets, then dries it in the fall.

cising due caution. Among the fac-

She has bushes of that variety that are

tors to consider, how do you know that

available to her—but there is another,

such materials will hold up? “If it’s some-

older variety that is a protected species in

thing I haven’t worked with before, I test it

Michigan. Any possible toxicity is another

out first in the shop,” says Teleflora Educa-

area for research and awareness.

tion Specialist Helen Miller AIFD of Flow-

cal to grow it in her garden. “It starts out

You’ll always want to rely on profes-

ers and Such in Adrian, Michigan. One

green, then turns mauve or dark pink,

sional, commercial sources of supply for

of Helen’s favorites is flowering se-

depending on the variety, and in the fall,

the bulk of your fresh-flower and -foliage

dum—another succulent in the Crassula-

it turns to a bronze or rust color and

inventory, but for accent materials and

ceae family, like kalanchoe. It’s available

dries nicely,” she reports. “You can also


from specialty cut-flower suppliers, but

spray the dried flower with Design Master

outdoors or in your own shop or green-

Helen finds it easier and more economi-

color spray.”

house—can be a creative option.




press 2 january 2012 18


very AIFD Symposium has a theme;

Anthony Vigliotta AIFD—were always coming

this year’s theme evoked a sense of

up with new ideas and better ways to do

mystery and unlimited possibilities.


The three-day educational

passion. Next year’s Symposium takes place in Washington, D.C.—and some radical changes

“I finally became curious about where they

are planned in the format. No doubt, however,

were getting all this inspiration, and I decided

the passion and community will still be there.

the American Institute of Floral Designers, rolled

to check into it,” says Brad, who tested at last

Anyone, of course, is welcome to attend

out in Seattle under the banner “X”—a signifier

year’s Symposium as the final stage in the

Symposium. This year 200 first-time attenders

for all things exciting and extraordinary.

PFDE (Professional Floral Design Evaluation)

were warmly welcomed by more than 40

process and was inducted this year.

volunteer “mentors.” For more information on

extravaganza, hosted annually by

Taking their cue from the theme, presenters emphasized self-expression through flowers.

Still, the overriding message heard from the

AIFD and its Symposium and other programs,

It’s not that they didn’t also, however, share

stage in Seattle was, “Let me share with you


tips and techniques for making a living

some work that tells you who I am and what

as a florist. Indeed, one of this year’s new

floral design means to me. Let’s celebrate our

members, Brad Austin AIFD of Brad Austin

love for this art form together.”

Imaginative Florals in Los Angeles, shared

A phrase that’s frequently heard during

that he became interested in AIFD because he

every Symposium is, “This is my floral family.”

noticed that designers he occasionally works

That strong sense of community is built not just

Meanwhile, here is a small sampling of work presented at thisAnyear’s Symposium. X MARKS THE SPOT impressive floral sculpture in the shape of an X filled with sedum, orchids and tillandsias greeted visitors to this year’s AIFD Symposium, coming into view as they ascended an escalator to the sixth floor of the Seattle Convention Center.

Yourself! with—including this year’s outgoing president,

Artistry, community, and the passion for design reign at AIFD Symposium. Text and photography by Bruce Wright

on shared business interests but on a shared


wedding palette? The

sell weddings by specific


flowers, but by color,” said

at near right, with its

Brooke Raulerson AIFD—a

collar wrapped in navy-

good policy, if you can

blue velvet ribbon, is one

manage it, since a color

answer to that question.

promise is easier to keep than

Ribbon was absent from a

the promise of peonies in

calla bouquet (below right)

December. But what do you

that has been a hot seller for

do when the bride absolutely

Brooke: instead, the stems are

has to have navy blue in her

held together exclusively with long pearl-headed pins, the

bride,” she noted. “But you’ll never know if there’s a market for it unless you show it”— preferably on your Instagram feed.

better to display the callas’ beautiful stems. With a tiered, pendant bouquet made with layers of flowers sandwiched between acrylic disks, Brooke showed a design that is both romantic and daringly unconventional. “This kind of bouquet may not be for every

3 january 2012


GLOBAL CONNECTIONS In spite of its name, the American Institute of Floral Designers is very much an international


organization, with active members from at least 22 countries around the globe. This Symposium saw new members


Hong Kong’s Solomon Leong AIFD (above), world-famous as a designer, author and teacher. Solomon, who has studied

inducted from Canada, Costa Rica, the Dominican Republic, Japan, Macau, Mexico, South Korea, and the United Kingdom. But AIFD’s cultural diversity tends to be reflected in the programming as well at every Symposium. At Symposium X, six designers from five countries collaborated on a program entitled “The Meaning of Cultural Friendship through AIFD.” Each of the designers created one design using the same tall vase, dramatizing the contrasts in their many and diverse approaches to the task. Among them were Japan’s Jutaka Jimbo AIFD, known to many from previous Symposiums, and in the United Kingdom, also offered a showcase for English garden roses, backed by a deconstructed version of a classic white garden trellis.



XCELLING WITH ARMATURES More popular in Europe than in North America, armatures offer a versatile design technique, a way of organizing the visual presentation of flowers while supporting stems and adding yet another level of decorative value. Both European-born, Ania Norwood AIFD and Aniko Kovaks AIFD teamed up to demonstrate the utility


of armatures. American designers who follow European trends may well have seen armatures used to make large hand-tied bouquets. But armatures, more loosely defined, can also provide large support structures for special events and installations. Above, square boxes have been filled to the margins with salal leaves, while the centers hold wine corks, craspedia, string beans, wooden disks, and bark slices. At left, an arching structure bearing bromeliads and other plants was then hung with Spanish moss and laminated aspidistra leaves, using hangers ingeniously made out of inexpensive white wire coat hangers.



press FAUX REAL Alex Torres AIFD, Nicola Parker AIFD, and Gail Terril AIFD demonstrated creative options that are available only with permanent botanicals—some of their own making, including large, fascinating flowers fashioned entirely from capiz shells and mounted on a bleached, twisted tree trunk. Gail also created her own mossy spheres using moss cloth from the trio’s sponsor Gold Eagle USA. She used one of the spheres as the focal area and anchor for a contemporary design combining the sphere, a birch log, and a curving band of plexiglass, along with fern fronds and phalaenopsis orchids. Glass cylinders, filled at the base with layers of sand or gravel and with faux succulents, were among the designs on display after the program in a staging area for Symposium goers to see close up.


SIDE BY SIDE Native Washingtonians Erik Witcraft AIFD and Frank Blanchard AIFD took their audience on a floral-design tour of the Northwest, from its natural wonders to some of its cultural highlights. They opened members of one of the 29 Native American tribes living in the state of Washington—a hat loosely filled with downy feathers that scatter while the wearer dances, blessing the tribe. Another design resembled a lacy screen. Frank made it by spraying a smooth work surface with leaf shine to lubricate it, then drizzling the surface with hot glue from a glue gun and allowing the glue to cure overnight. The circle of flowers is secured to the screen with cold glue: “I wanted it to feel like the moon over the Columbia River Gorge,” Frank explains. A finale piece, built in a wire orb from Accent Décor, recalled the biodomes at Amazon’s new campus in Seattle. A burst of foxtail fern at the center hints at Seattle’s nickname, Emerald City. 26



with a design inspired by a ceremonial hat worn by



MERRY XMAS When do florists need more creative ideas and alternative approaches than ever to stand out from the competition? With the winter holiday selling season


approaching, Jon Robert Throne AIFD offered adventurous designs with permanent botanicals for the holidays, divided into red, white, and coppery metallic sets. Two designs happened to use the same twiggy wreath, intended for hanging on a wall, in different ways: above, as the base for a mini forest of birch branches, with an evergreen wreath on top, and at right, with the twigs pointing down and sprayed gold, perched atop a tall bronze-y vase. The red design features red velvet petals at the base, torn from a permanent magnolia flower. “Sometimes you just need to rip something apart,� said Jon, demonstrating the technique. The mixedmetals design offers a layered, transparent, waterfall effect, with leaves, twig bundles, and mini ornaments strung on delicate wires amid strands of hanging amaranthus.



THROUGH “Flowers want

to say something, but they are silent,” said Louisa Lam AIFD in the course of a program that was very much about



expressed through flowers. “As designers, we speak on behalf of the flower.” She made it clear she was also telling her own story: “I want you to see what I see, feel what I feel.” She chose bold, bright colors for her first design (at lower left), she said, in order to lift her audience up and get their attention. By contrast, the soft colors and lotus shape of the design above left were meant to induce feelings of calm, peace, and freedom—feelings traditionally associated with the lotus in Buddhist practice. At the end of her program, Louisa—a teacher and AIFD Certified Floral Evaluator/Judge— gave students an opportunity to show designs each had created, based on identical rattan disks. It was a gracious tribute to AIFD’s mission to educate upcoming designers and foster a future for the profession. IN TOUCH “Do you remember the first time you touched a flower?” asked Donald Yim AIFD, explaining that the title of his program— “Materialistic”—related not to making profits but to the idea of getting in touch with your materials and with the passion that pulled you into floral design in the first place. “How do you develop your own style?” was another question he asked. The answer, he said, depends on your background, on who you are. The line, “As floral artists, we create because we want to, not because we have to,” drew a big round of applause. Donald’s own distinctive style is contemporary and often geometric, as in the design above right, with its many square and rectangular shapes, contrasting in a balanced way with the organic flow of bleached driftwood, vines and stems, plus white flowers floating cloudlike over the top. He also draws on his ethnic background as a Chinese immigrant to Canada, as in the design at lower right, which Donald said features “probably 300 chopsticks, tied with Rustic Wire from Smithers-Oasis. When you do detail work, make sure you know how to do it fast!” he cautioned. Flowers are added in water tubes, plus berries on delicate wire stems.



press 30

ARTIST IN RESIDENCE How often are floral designers able to experience the creative freedom of artists, and be appreciated as such? In Denver, local florist Arthur Williams AIFD had that opportunity while serving as the Creative in Residence at the Denver Art Museum. He described the program that supported his art and his interactions with the public at Symposium, while demonstrating the kind of work he has become known for, including elaborate hair adornments. These typically take up to an hour to create. Arthur works with a hairdresser to make them, using mainly flowers that will last well out of water and natural-looking hair extensions as way of hiding mechanics. One of the pieces he made for the museum, re-created above, was a chair, dripping and seemingly overgrown with flowers and foliage.

THE MAGIC WITHIN In a fitting finale for Symposium X, industry icon Phil Rulloda AIFD, AAF, PFCI shared his spiritual philosophy from the stage—a philosophy that has evolved over a long design and teaching career, reflected in floral tributes created by Phil’s devoted students and followers. Talking about “Fire,” a design created by Sam Vanwert AIFD, Phil asked the audience to “rub your hands, put them on your cheeks, and feel the heat. That’s the eternal flame within us, from time immemorial!” Phil’s daughter Anna recited a poem he calls his favorite, by Kahlil Gibran, and presented a hand-tied bouquet by Pete Samek AIFD, with stems inserted through a star-shaped armature wrapped in fine wire and tipped with pearls. Phil’s program was sponsored by of the AIFD Foundation, an independent nonprofit organization that awarded more than $45,000 during this Symposium to fund educational programs and scholarships to support AIFD and professional floral design. At the end of his program, Foundation trustees announced the establishment of the Phil Rulloda AIFD Fund, one of several named funds held by the Foundation—and the most fitting tribute of all to Phil, who turns 75 in October after 55 years in the industry. 5 january 2012


Shop @ the


Buyers’ Guide Available year-round at


AND THERE’S MORE Hands-on workshops, offered in the early morning for an additional fee, have become a popular feature of AIFD Symposium. Four were available this year, with instruction in social media and a variety of advanced design techniques including, from Ron Mulray AIFD (pictured below), paper sculpture as a be expanded at next year’s Symposium in Washington, D.C. Every Symposium includes an awards and induction night when new members are welcomed and supporters thanked and honored. Among the recipients this year, Teleflora Education Specialist Tim Farrell AIFD, AAF, PFCI, was recognized for his distinguished service to the floral industry. He is pictured above with Renee Tucci AIFD, who made the announcement, Rich Salvaggio AIFD, AAF, PFCI, who chaired the awards committee, and outgoing AIFD President Anthony Vigliotta AIFD. 32


floral design component. The workshop offerings will

cord and wire always available

Whose magazine is this, anyway?

Are you reading someone else’s copy of Flowers&? You can get your own monthly dose of

creative design inspiration, flower news & business advice. Subscribe to Flowers& —in print (includes access to the digital edition) or online. Visit:

and click on the “subscribe” link. or scan this QR code:



FROM MINIMUM TO MAXIMUM Floral art installations are a specialty for wife-and-husband team Natasha Lisitsa and Daniel Schultz. They find inspiration in minimalist art and architecture with clean, organic,


often wavy lines and repetitive, geometric forms. Often they create a base structure using organic materials that is then filled with long-lasting flowers in water tubes. At Symposium, they demonstrated their art by adding all the flowers on stage. The design above began with just the black-dyed cypress stumps at the base, with their sanded tops revealing the grain, plus a few red dowels poking up from the stumps. Helpers then brought in the crescent shape made of more red dowels and lowered it onto the base (as they would need to do for a real-life installation, transporting the parts separately). Flowers are partially color-blocked for impact, with a bright yellow focal area. As a finale piece, a cone woven of rattan caning and filled with eight varieties of roses in spiral rows was lowered from the ceiling—the “Florinado.”


v seasonal celEbrations Floral design by Susan Ayala AIFD, PFCI, & Elizabeth Seiji AIFD • Photography by Ron Derhacopian

136january 2012

A WARM BLUSH Pink, white and gold is

netted cylinders of floral foam, allowed Liz

a classic palette that has never been more

to create a curving table boa accented with

popular—especially when the presenta-

lemon leaves that she sprayed lightly with

tion is replete with garden roses (here,

gold. Likewise, her napkin rings incorpo-

Bridal Piano) and hydrangea, including

rate strands of gold-sprayed fresh ivy. Mini

popcorn varieties with a look like fresh

bouquets are textured with brunia and pointy

lilac. Using Oasis Garland, with its linked,

green lisianthus buds.

Linens from Wildflower Linen,

2 january 2012

For product information,


Warm, romantic bouquets & dĂŠcor for fall and winter weddings.

see Where to Buy, page 64.


338january 2012

For the bride who wants a round bouquet with a little drape—as so many do nowadays—a spray of phalaenopsis orchids provides the perfect, elegant solution, supported from underneath with blushing pink, fully open Keira David Austin roses, gold leaves, and artfully placed white amaryllis blooms. At right, a similar palette plays out in a smaller, perfectly round bouquet, with depth and variety of texture thanks to a cluster of Majolika spray roses emerging from a head of popcorn hydrangea.


4 january 2012



A RICH HARVEST An eclectic, woodsy mix of materials comes together in a casual look that sings with fall colors, not only orange but wine red and mustard yellow. A range of light tones from warm gray to bleached ivory are represented here by the Avon Votives and Woodland Planter, the manzanita branches, the dusty miller and skeleton leaves, and the scabiosa pods; they work together as one harmonizing neutral. Hanging decorations are trending. The Global Wire Sphere, with callas wired to the spokes and birch-wrapped Montana spheres within, brings color and free-floating style into the dĂŠcor at eye level.

540january 2012

6 january 2012


Celebrations 7 2012 42 january

This month’s Focus on Design (page 8) offers one way to create a flower-full cake decoration while leaving most of the icing intact. Here’s another. Susie suspended an Oasis Ring Holder (a floral-foam wreath form in a plastic base) underneath the platform of her cake stand so that she could fill it with flowers (see page 62) for more tips and a how-to photo). The bottom of the Ring Holder is decorated with a band of tassels. Mini sheaves of wheat, bound with decorative wire, send the harvest season message home. At right, a tail of pheasant feathers and a collar of green wheat lend volume, length, and autumnal accents to a modest bouquet of callas, Alegria spray roses and scabiosa pods for a bridesmaid or budget bride.

8 january 2012


Celebrations 944january 2012

Flat, round bouquets are gaining in popularity. Most of the time, the Oasis Round European Bouquet Holder offers the best way to make one (as in the bouquet seen on page 53). Here, however, Susie wanted the same flat round surface with deeper foam to accommodate a garden of succulents surrounded by orchids, roses, hydrangea, and dusty miller. So she created her own bouquet holder (see page 62 to find out how). The finishing touches include nito vine that delicately veils the perimeter of the bouquet and a swaying tassel of beaded garland. NATURE SPEAKS Here’s an idea that works with almost any theme, style, and color palette. Imprinted roses add a customized, personal touch to wedding-design details that will be seen up close and in the spotlight at significant moments during the reception, like toasting and cake cutting. For couples who like this idea, they provide photos that turn into iconic memories. Of course they need a designer’s touch for tasteful presentation and maximum impact. The printing technology is available from Speaking Roses (see our Where to Buy section, page 64).

10 january 2012


46 january 11 2012

LOVE IN THE TROPICS Tropical flowers and foliage are of course an ideal choice for many destination weddings, since they hold up well even in locations with a climate that can otherwise be punishing for fresh flowers. Another reason? If two men are getting married to each other, they may welcome a floral theme with a more traditionally masculine look. Susie originally created this screen for just such a wedding; it could serve as an altar piece or for a dramatic display at the reception. She made a simple wood frame and stapled wire mesh to it, first shaping the wire mesh into a curvy shape. She sprayed the frame and the mesh gold, hung water tubes on the mesh with gold wire, and added flowers and candles as you see them, in a medley of clear glass vases, with some of the candles nestled in hollowedout artichokes.

12 january 2012


At right, Susie created a small yet arresting bouquet with phalaenopsis orchids, equisetum, and wirewrapped bear and lily grass. She began by wrapping an aspidistra leaf around the caged foam of a Wedding Belle holder. She covered the top of the foam with galax leaves, then added the angled equisetum, with florist wire inside each stem. The bear grass and lily grass, wrapped with bullion wire, were added last. She sprayed the whole structure with leaf shine and soaked the entire stem of phalaenopsis in warm water so the blooms would hydrate well and harden up nicely. The handle of the holder is finished with a spiral wrap of variegated aspidistra.


48 january 13 2012


To make the dramatic bouquet at left, Susie started by covering the caged foam in a Wedding Belle holder with a structured base of large tropical leaves. The white dendrobium double lei was purchased premade. Susie cut the lei in half and added a wire pick to one end, which she inserted into the foam, and a large pearl to the hanging end, for a decorative finish. Hardy, petal-rich Super Green roses make a nice match for the anthuriums and the green buds on the dendrobium sprays that fill out the top of the cascade. For a special pew decoration, perhaps at the head of the aisle, Susie made her own pew clamp with a strip of strong flat metal (stronger than flat wire) from the hardwire store, bent into the right shape to grip the top of the pew and covered with glued-on Oasis Moss Wrap. She taped and wired a Floracage to the clamp, then added her flowers and foliage, including a double dendrobium lei and cascading accents made with twisted flax leaves: take the leaves and split them down the middle (leaving the bottom intact), then twist the two halves together to make a loose spiral, which you can wire at the bottom so it stays put.


WINTER GOLD While this look could find favor at any time of year, the white flowers, including fragrant Patience David Austin roses, look snowy and especially romantic against the warm background of rich gold. The Styrofoam cone makes a rental prop that can be reused by removing and replacing the fresh flowers. Before spray-painting Styrofoam, paint it first with two coats of brushed-on acrylic paint to protect the integrity of the foam. Next, add a few silk flowers sprayed gold (this is a good way to use up odds and ends or silk flowers in any original color). To make the heartshaped chair decoration on this page, Susie first made a frame and backdrop by cutting Oasis Floral Mesh into a rough heart shape and weaving midollino (sprayed gold) through it. She used aluminum wire to attach a plastic-backed open heart shape with floral foam to the mesh-and-midollino backdrop. The aluminum wire also serves as a hanger. The groom’s chair is hung with a backing that Susie made herself by weaving together strands of white satin ribbon, then adding glued-on flowers and blades of lily grass. 15 2012 50 january


16 january 2012


Celebrations 17 2012 52 january

Faux iced branches and real Gilded Leyland Cypress combine to form the winter-romance backdrop for the cascade in the bouquet at left, which makes the most of dangling stephanotis vine and long-stemmed white callas. Pearly white berries add a veiling effect to the top of the bouquet, where Patience garden roses nestle along white cymbidium blooms. At right, a collar of sparkling gems surrounds a bouquet made in the Oasis Round European Bouquet Holder. Susie made the collar with Diamond Wrap studded with glued-on gems, plus a strip of narrower diamond ribbon at the base; the handle is also covered with Diamond Wrap. Inside the circle of the flat-topped bouquet holder, Susie created depth and variety with a mixed medley of garden, tea and spray roses, plus hydrangea, hypericum, and pearlheaded triple pins.

18 january 2012



CLEAN GREEN The combination of white with a range of greens, from leaf green to palest mint, is both classic and trendy. Two other trends come together in this table design: the popularity of long “feasting tables� and the demand for hanging designs that bring floral color up high and let it drip down. Strong mechanics are paramount here. Liz created an elevated horizontal line with Oasis Raquettes Holders, zip-tied to a pair of Beyond Stands. More

19 2012 54 january

flower-filled Raquettes sit along the base of the stands. Where they sit at the top, the solid plastic backing of the Raquettes is covered with leaves. Patience David Austin roses are joined by white amaryllis blooms. Since these have soft, hollow stems, Liz prepared the plastic wrapping on the Raquettes Holder by piercing it with her knife; then she also inserted a pick inside the hollow amaryllis stem to help drive a hole in the foam. Dripping floral materials include snapdragons, callas, amaranthus, bupleurum, and ming.

20 january 2012


Celebrations 21 2012 56 january

Here is the shape of bouquet that seems to be finding favor in most markets: round, but with added depth, drape and extension. All of those features are easily incorporated with the right materials: here, Patience David Austin roses to reinforce the round shape; callas, hydrangea, and ornamental kale for variation of surface depth and texture; and for the dripping look of a short cascade, amaranthus, ming, more callas, bupleurum, lily grass and bells of Ireland.

22 january 2012


23 2012 58 january

Celebrations RUSTIC ELEGANCE Caramel Antike garden roses join the David Austin varieties Juliet (peach) and Edith (pink with apricot centers) for a palette that glows with a delicious warmth. Liz’s guest-book table is built on a serving cart with a metal framework that offered easy points of attachment for the Oasis Garland, with its linked cylinders of netted foam. She fitted the top of the cart with a sheet of Styrofoam, covered with ti leaves, to provide a flat surface for the book. Lichen branches, attached to the legs of the cart, peep through the flowers here and there, making it look as though the cart is made of rustic wood. After securing the lichen branches, Liz attached the soaked foam garland to the cart with zip ties. Finally, she filled the foam cylinders with flowers and foliage including, in addition to the roses, branches of bridal-wreath spirea. On the underside of the cart, an Oasis Raquettes Holder is filled it with hanging willow eucalyptus and ming. 24 january 2012


Celebrations 25 2012 60 january

Strappy, silver-gray leaves of Blue Star fern (Phlebodium aureum, similar to staghorn fern) beautifully complement the color, form and texture of the garden roses in Liz’s bouquets, along with bay leaves, lichen twigs, and draping golden callas.

26 january 2012


How-to’s for Seasonal Celebrations DEEP AND WIDE, page 44 To create a bouquet holder with a wide, flat surface and plenty of depth for floral insertions, clip the top of the cage from an Oasis Grande Wedding Belle holder and remove the foam. The center of the handle is filled with plastic that is solid, but softer than the outside. Fold a length of aluminum wire in half and push it through the interior of the handle so the looped end emerges on the other side. Now, replace the foam with foam from an eight-inch Oasis sphere (or whatever size suits your design) that you have trimmed to the desired shape and thickness. Impale the foam from the sphere onto the cage, allowing the two prongs of aluminum wire to pierce the center. Use the prongs to secure the foam, with wooden picks inserted to keep the foam from breaking up. At this point you can soak the foam.




4 A CAKE DECORATION, page 42 This technique requires an elevated cake stand. The one Susie used had a wood base where the cake sits that she could drill through. She prepared a 12-inch Oasis Ring Holder (a floral-foam wreath form in a plastic base) by wrapping it lightly with anchor tape to reinforce the foam. She prepared the cake stand by drilling four pairs of holes in the wood at the four compass points. Then she attached the Ring Holder to the underside of the wood base by inserting the two ends of a piece of aluminum wire through the holes, fitting the Ring Holder underneath the base (plastic side down), and twisting the wire underneath the plastic of the holder. She decorated the plastic base of the Ring Holder with a band of tassels, then proceeded to insert flowers into the foam.


industry events For the most recent additions to Teleflora Unit Programs, go to and click on Design Education to access the Floral Event Calendar in the Unit Program section.

National and International September 6-9, Palm Beach, FL SAF Annual Convention, The Breakers. Call the Society of American Florists at 800-336-4743 or visit

October 4-6, Bogotá, Colombia Proflora 2017, Corferias Convention Center. Contact the Association of Colombian Flower Exporters (Asocolflores) at proflora@ or visit

October 18-20, Miami, FL WF&FSA Floral Distribution Conference, Miami Airport Convention Center. Call Wholesale Florist and Florist Supplier Association at 888-289-3372 or 410-940-6580 or visit

October 20-25, Hermanus, South Africa “Master of Masters in Floral Design” Certification Seminar with Gregor Lersch, Bona Dea Private Estate. Contact Clair Rossiter at manager@ or visit www.

October 26-30, San Francisco, CA EMC (European Master Certification) classes (Part 1, North America, West) with Tomas De Bruyne & Hitomi Gilliam, City College of San Francisco. Visit www.emcprogram. com.

November 2-6 Norwalk, CT EMC (European Master Certification) classes (Part 1, North America, East) with Tomas De Bruyne & Hitomi Gilliam, East Coast Wholesale Flower. Visit

November 4-8, Riviera Maya, Mexico Association of Bridal Consultants

Annual Conference. Call 203-7750009 or visit

November 8-10, Vijfhuizen, The Netherlands International Floriculture & Horticulture Trade Fair (IFTF), Expo Haarlemmermeer. Visit

January 17-19, 2018, Fort Lauderdale, FL Tropical Plant Industry Exhibition (TPIE), Broward County Convention Center. Call the Florida Nursery, Growers and Landscape Association at 800-375-3642 or visit

January 26-29, 2018, Frankfurt, Germany Christmasworld and Floradecora. Visit

January 30-February 1, 2018, New Orleans, LA The Special Event Conference and Exhibits, Ernest N. Morial Convention Center. Visit

Central Region September 17, Minot, ND North Dakota State Florists Association, program includes Fall Everyday with Julie Poeltler, Grand Hotel. Contact Niki Brose at 701720-6000 or

September 19, Lansing, MI Michigan Unit, Plants with Jerome Raska, Hyacinth House. Contact Jeanette Ballien at 989-799-2121 or

September 30-October 1, Grinnell, IA Iowa Florists’ Association Convention, Hotel Grinnell. Visit

October 15, Columbus, OH Ohio Buckeye Unit, Everyday Designs with Joyce MasonMonheim, Cleveland Plant & Flower. Contact Rita Hoagland at 330-4994959 or

March 2-4, 2018, Grand Rapids, MI Great Lakes Floral Expo, Amway Grand Plaza Hotel and DeVos Place

Convention Center. Visit

Northeast Region September 13, Pittsburgh, PA Western Pennsylvania Unit, Holiday Designs with Tom Simmons, Pennock Co. Contact Janet Woloszyk at 412-818-0791 or

September 17, Los Angeles, CA Los Angeles Coastal Counties Unit, Fall & Winter Centerpieces with Tom Simmons, Mellano & Co. Contact Josh Wataru at 626-287-1653 or

September 20, Windsor, CT Connecticut Unit, Everyday is a Holiday with David Powers, Hartford Windsor Marriott. Contact Alice Porter-Flagg at 860-677-1684 or

September 23, Peabody, MA SAF 1-Day Profit Blast, Boston Marriott Peabody. Call the Society of American Florists at 800-336-4743 (in Alaska, Hawaii and Virginia, 703-836-8700) or visit

October 4, Bay Shore, NY Big Apple Unit, Parties with Jenny Thomasson, Mid Island Floral Supply. Contact Theresa Soto at 516-481-1277 or sototheresa@

South Central Region September 10, Fort Smith, AR Arkansas Unit, Everyday is a Holiday with John Hosek, River Valley Wholesale. Contact Kay Schlaefli and Bill Wilson at 479-783-3210.

September 19, San Antonio, TX Central Texas Unit, Fresh Holidays with Tom Bowling, Bill Doran Co. Contact Gina Waters at 210-8226766 or

September 20, Austin, TX Central Texas Unit, Fresh Holidays with Tom Bowling, Bill Doran Co. Contact Gina Waters at 210-8226766 or

October 4, Jackson, MS Mississippi Unit, A Day in the Life of a Florist with John Hosek, Central Mississippi Wholesale. Contact Dara Saucier at 601-765-8630 or

Southeast Region September 12, Atlanta, GA Georgia Unit, Fall and Winter Weddings with Kevin Ylvisaker, Kennicott Brothers. Contact Susan Mullis at 229-242-1001 or

October 8, Florence, SC South Carolina Unit, Fall and Christmas Designs with Alex Jackson, Tommy’s Wholesale. Contact Steven Jones at 843-2486893 or stevenjones6893@yahoo. com.

November 4, Louisville, KY SAF 1-Day Profit Blast, Marriott Louisville Downtown. Call the Society of American Florists at 800336-4743 (in Alaska, Hawaii and Virginia, 703-836-8700) or visit

Western Region September 8-10, Los Angeles, CA Teleflora Scholarship Academy (Western Region), “When Words Are Never Enough” with Tom Simmons, Renaissance Los Angeles Airport Hotel. Contact Lottie McKinnon at 310-966-3591 or lmckinnon@

September 24, Burnaby, BC United Floral Inc., program includes Christmas Designs with Tim Farrell. Contact Tony Graaf at tgraaf@

October 1, Denver, CO Rocky Mountain Unit, Creative Everyday with Hitomi Gilliam, DWF. Contact Sandi Yoshihara-Sniff at 800-665-0771 or Ssniff6956@

October 13-15, Bozeman, MT Montana Florists Association Convention, GranTree Inn. Visit


where to buy For more information on merchandise featured in Flowers&, contact the supplier directly. Direct links to most suppliers can be found on the Flowers& website, Use the links under “Advertisers in This Issue” or the link to our searchable, online Buyers’ Guide at the top of the Flowers& home page.


Patience David Austin garden roses, Alexandra Farms.

F OCU S O N DE S IG N , page 8

Garden roses including David Austin varieties and others, Alexandra Farms. Wreath Base, Smithers-Oasis. Styrofoam disks, FloraCraft.


pg 54

page 10

Plaster Compote, Accent Décor. White Mist plumosus, Wm. F. Puckett. Bullion wire and midollino, Smithers-Oasis.

S EA S O N AL CELEBRATIO N S , pages 36-62

Garden roses throughout, Alexandra Farms.

A WARM BLUSH, pages 36-39

Nu Silk Antique Rose and Glimmer Lace Champagne with Floral Appliqué table linens, Wildflower Linen. Keira David Austin and Bridal Piano garden roses, Alexandra Farms. Desiray Votives and Compotes, Accent Décor. Oasis Garland and Wedding Belle bouquet holders, Smithers-Oasis.

A RICH HARVEST, pages 40-44

Lily Pad Moss Runner with khaki trim, Wildflower Linen. Woodland Planter, Avon Votives, Global Wire Sphere and Montana Collection sphere, Accent Décor. Oasis Wedding Belle Bouquet Holder and Floral Foam Sphere, Smithers-Oasis.


Flower printing technology, Speaking Roses.


pg 42

pg 60

WINTER GOLD, pages 50-53

Annette Gold drape linen, Wildflower Linen. Chiavari chairs, Atlas Chairs and Tables. Styrofoam cone, FloraCraft. Patience and Keira David Austin garden roses, Alexandra Farms. Gilded Leyland cypress, Wm. F. Puckett. Oasis Floral Mesh, Floral Foam Heart Shape, and Round European Bouquet Holder, Smithers-Oasis.

CLEAN GREEN, pages 54-57

Boucher Silver table linen, Wildflower Linen. Beyond Stands, Accent Décor. Patience David Austin garden roses, Alexandra Farms.

pg 39

pg 48

RUSTIC ELEGANCE, pages 58-61

Juliet and Edith David Austin and Caramel Antike garden roses, Alexandra Farms. Oasis Garland, Smithers-Oasis.

F e at u r e d Suppliers Accent Décor, Inc. Call 770-346-0707 or visit Alexandra Farms. Call 305-528-3657 or visit

pg 45

Atlas Chairs and Tables Call 562-777-1051, extension 103, or visit FloraCraft. Call 800-253-0409 or visit Smithers-Oasis. Call 800-321-8286 or visit Speaking Roses. Call 801-807-0106 or visit Wildflower Linen. Call 866-965-7775 or visit

pg 45

pg 53

Wm. F. Puckett. Call 800-426-3376 or visit


wholesaler connection

emporium accessories

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Illinois Chicago The Roy Houff Company Milan Bonnett Wholesale Florist Normal The Roy Houff Company Wheeling The Roy Houff Company

COLORADO DENVER Floral Supply Syndicate CONNECTICUT NORWALK East Coast Wholesale Flowers Florida JACKSONVILLE Floral Supply Syndicate PENSACOLA American Floral Wholesale of Pensacola Carlstedt’s, LLC Georgia omega Hornbuckle Wholesale Florist


Kansas wichita Valley Floral Company Kentucky Louisville The Roy Houff Company Louisiana Lafayette Louisiana Wholesale Florists Massachusetts Boston Jacobson Floral Supply Michigan Warren Nordlie, Inc. Minnesota Minneapolis Koehler and Dramm missouri st louis Floral Supply Syndicate LaSalle Wholesale Florist NeVADA LAS VEGAS Floral Supply Syndicate RENO Floral Supply Syndicate New York Campbell Hall Alders Wholesale Florist

Ohio dayton Nordlie, Inc. North Canton Canton Wholesale Floral OREGON PORTLAND Floral Design Institute Floral Supply Syndicate SOUTH DAKOTA SIOUX FALLS North American Wholesale Florist, Inc. Tennessee Nashville The Roy Houff Company TeXAS DALLAS Floral Supply Syndicate

The original watering device for fresh flowers. Keep the water in the container, NOT on the table! (888) 843-4312 Find us on YouTube c o n s u m e r E D UC A T I ON

UTAH SALT LAKE CITY Floral Supply Syndicate Virginia Norfolk The Roy Houff Company Richmond The Roy Houff Company Washington SEATTLE Floral Supply Syndicate Tacoma Washington Floral Service canada burnaby, bc United Floral Inc. malaysia selangor Worldwide Floral Services singapore Worldwide Floral Services

EMPLOYMEN T Florasearch, Inc.

In our third decade of performing confidential key employee searches for the floriculture industry and allied trades worldwide. Retained basis only. Candi­date contact welcome, confidential, and always free. 1740 Lake Markham Rd., Sanford, FL 32771 Phone: (407) 320-8177 / Fax: (407) 320-8083 E-mail: Website:

equipment Refrigerators For Flowers

Combo walkins, storage, reach-ins 800-729-5964

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advertiser links schools

Advertisers’ websites are hyperlinked on the Flowers& website. Go to and click on “Advertisers in This Issue.” Accent Décor, Inc.


770-346-0707 Alexandra Farms


305-528-3657 American Institute of Floral Designers (AIFD)


410-752-3318 Chrysal Americas


800-247-9725 Classico Manufacturing Co


877-688-6889 Danziger Flower Farm


+972-3-960-2525 Design Master Color Tool



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For rates and info, call

Peter Lymbertos at 800-421-4921

Dollar Tree Direct

inside front cover

877-530-TREE (8733) Floral Deliver Ease


877-740-3273 Nashville Wraps, LLC


800-547-9727 Pioneer Imports & Wholesale

inside back cover

888-234-5400 Plus One Imports/A Division of the Garcia Group back cover

800-241-3733 Reliant Ribbon



BIG IDEAS along with flower news & business advice A digital subscription is only $24.95 for a full year.

Visit: & click on the “subscribe” tab.

Sandtastik Products


800-845-3845 Selecta Cut Flowers


+34-93-750-66-56 Seminole 6

800-638-3378 Smithers-Oasis 3

800-321-8286 SUNTORY 11 The Sun Valley Group


800-747-0396 Teleflora

12, 27



what’s in store

THAT GOLDEN GLOW A beautifully textured finish combines with warm, ombré colors in the mercury glass cube that anchors Teleflora’s Golden Amber Bouquet. Perfect for fall designs, the cube also makes a versatile year-round container and can serve as a glowing votive holder. Call 800-333-0205 or visit

TREND REPORT Abundantly Brilliant -- This coming fall, look for vibrant color gradients on home décor pieces, emphasizing the changing of leaves and late September sunsets.

Reprinted from Teleflora’s Resource Guide


RECOMMENDED READING A new guide to postharvest handling of cut flowers and greens comes from the Association of Specialty Cut Flower Growers. As such, it covers specialty cuts not always found in other postharvest guides; it could even introduce you to some intriguing, locally grown materials. It also tells you, not only what to do to insure great performance at the retail level, but what to ask your suppliers to make sure you are buying the best quality. It is available, along with other ASCFG publications, by calling the ASCFG at 440-774-2887 or visiting

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