CHRISTMAS 2013
be social this holiday season Spending some time marketing your business on social networks this holiday season will be worth it – if it’s done right. With little to no investment needed, it’s a marketing opportunity you don’t want to miss out on. To give you a helping hand this holiday season, we’ve put this handy social media guide together with tips, tricks and actual examples you can use to market your business the right way. In addition, make sure to download our 2013 Holiday Social Media Kit from MyTeleflora.com.
why use social media this holiday season? Easily interact with your customers. Put a human face on your business.
Connect with thousands of new customers. Establish your business as a thought leader, aka THE florist in town.
Create greater customer loyalty by building a relationship between your customers and your business. Easily direct people to your eFlorist website for instant orders.
pick the social media network that works for you. Facebook, Twitter, Pinterest, LinkedIn, Google+…Oh My!
share content that your customers will find helpful, informative, and entertaining. Ever heard the phrase “Content is King”? These days, traditional advertising is becoming less and less effective. Marketers are seeing customers engage with content that is less about flashing banners and buttons screaming, “Buy me!” but more about stories and relatable information. In it’s basic form, content marketing is the marketing technique of creating and distributing relevant content to attract and engage customers. The goal of content marketing is that if we are able to engage our customers in this way, our customers will reward us with their business and their loyalty – an outcome that can be extremely profitable in the long run. Below are type of posts we find work well with customers.
ideas for posts Current promotions Coupons
Testimonials from happy customers
Photos of your recent work. Impress people with before and after photos. Hours of operations
Employee spotlights
Interesting flower facts
Reminders of events held at your shop Gift ideas
Interact with your customer by asking relatable questions.
myteleflora news | oct/nov 13
With the amount of social networks demanding our attention, it can be overwhelming to feel that you have to use every single one of them. Our recommendation is to focus your efforts on one or two and do them well. Which do we recommend? We like Facebook and Pinterest. The highly visual nature of these social networks is conducive to showcasing your beautiful floral bouquets and arrangements. Plus, they are among the largest and most popular social networks available.
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Click here to download our Holiday Social Media Kit!
Want more? Visit MyTeleflora.com and download our 2013 Holiday Social Media Kit.