Flowers& JANUARY 2014 $5.50
DESIGN UPDATE FOR 2014 Salable Styles and Pleasing Palettes for the Coming Year Pg 34
FreshFlower News and Trends from Colombia Pg 14
contents JANUARY 2014
features 14 Cut-Flower Trends from Colombia The leading supplier to the U.S. market branches out.
32 30th Annual Flowers& Design Contest Announcing this yearâ€™s theme: Happy Anniversary!
34 Style Directions 2014 A look at the colors, flowers, and accessories predicted to engage consumers in the coming year. Floral design by Rich Salvaggio AIFD, AAF, PFCI Photography by Ron Derhacopian
4 JANUARY 2014
ON THE COVER Techno Color is just one of the palettes and style directions that florists can use to move merchandise during 2014. Deco Beads in two colors and pink-tinted callas make a perfect combination for this look, in a high-tech, brushed-chrome and acrylic vase. For more style inspiration from Rich Salvaggio AIFD, AAF, PFCI, see pages 34-59.
Focus on Design Punched Leaves and Party Lights By Rich Salvaggio AIFD, AAF, PFCI
Creative Edge ▼
Fun with Hydrangea Petals By Hitomi Gilliam AIFD
Principles & Elements Element of Design: Color By Kevin Ylvisaker AIFD, PFCI
What’s in Store
Where to Buy
Flowers& Volume 35, Number 1 (ISSN 0199-4751). Published monthly by Teleflora, 11444 W. Olympic Blvd., Los Angeles, CA 90064, 800-321-2665, fax 310-966-3610. Subscription rates: U.S., 1 year, $66.00. Canada, 1 year, $90.00 (US currency only); Canadian GST registration number R127851293. Other foreign countries, 1 year, $102.00 (US currency only). Single issues, $5.50 each prepaid. Periodicals postage paid at Los Angeles, Calif., and at additional mailing offices. Postmaster: Send address changes to Flowers&, PO Box 16029, North Hollywood, CA 91615-9871. Copyright © 2014 by Teleflora. Printed in U.S.A.
6 JANUARY 2014
Flowers& Publisher Editor Art Director National Advertising Director
Rich Salvaggio AIFD, AAF, PFCI email@example.com Bruce Wright Tony Fox Peter Lymbertos
On the Internet
ADVISORY BOARD Teleflora Education Specialists Susan Ayala
SAO Professional Design, Loma Linda, Calif., Tom Bowling
Fairfield, Ohio, Tim Farrell AIFD, PFCI,
Kansas City, Mo., Hitomi
AIFD, AAF, PFCI,
Phoenix Flower Shops, Phoenix, Ariz., Vonda LaFever AIFD, PFCI, AZMF,
Essexville, Mich., Julie Poeltler Iowa, Jerome Raska
Surroundings Events and Floral, Verona, Wisc., Alex Jackson
Fla., Joyce Mason-Monheim
Vancouver, B.C., Canada, Bob Hampton AIFD, PFCI,
Farrellâ€™s Florist, Drexel Hill, Penn., Bert Ford
Ford Flower Co., Salem, N.H., Jim Ganger
John Hosek AIFD, PFCI,
AIFD, AAF, PFCI,
Tucson, Ariz., Darla Pawlak
Fountain of Flowers & Gifts, Lone Tree,
AIFD, AAF, PFCI, CAFA, MCF,
Blumz... by JR Designs, Detroit, Mich.,
Three Bunch Palms Productions, Palm Springs, Calif., Gerard Toh
Garden Trade Services, Sherman Oaks, Calif., Cindy Tole, Botanica Flowers & Gifts,
Greensboro, N.C., Kevin Ylvisaker AIFD, PFCI, Mukwonago, Wisc.
EDITORIAL COUNCIL Marie Ackerman PFCI,
AIFD, AAF, PFCI,
Teleflora, Oklahoma City, Okla., Tom Butler
Teleflora, Oklahoma City, Okla., Carol J. Caggiano
Jeffersonton, Va., Wilton Hardy
AIFD, AAF, PFCI, FSMD,
Palm Beach, Fla., Rocky Pollitz
AIFD, AAF, PFCI,
A. Caggiano, Inc.,
JWH Design and Consultant, West
Blue Jay, Calif., Elizabeth Seiji
Edelweiss Flower Boutique, Santa Monica, Calif.
Customer service: For service on your magazine subscription, including change of address, please write to Flowers&, P.O. Box 16029, No. Hollywood, CA 91615-9871, enclosing a recent address label. For faster service, call 818-286-3128; Teleflora members call 800-421-2815.
focus on design
Floral design by Rich Salvaggio AIFD, AAF, PFCI
Photography by Ron Derhacopian
Use a craft punch to create an easy, illuminated vase treatment in clear glass. A craft punch is a handy tool for punching decorative patterns in leaves or paper. It works nicely with many different kinds of leaves including galax, salal, magnolia, or, as seen here, aspidistra leaves. Submersible lights bring out the pattern created in the leaves and add a festive touch to party designs.
1. Craft punches are available from craft stores or online. Magnets hold the top of the punch securely over the bottom so that when you push down on the top it cuts cleanly through the leaf. 2. Line a glass vase with the punched leaves, overlapping them to completely cover the inside of the vase. Depending on the type of leaves you use and the size and shape of your vase, you may want to use some UGlu to secure the leaves to each other or to the vase. Next, place some curly willow inside the leaves to support your stem placements. 3. Add water mixed with flower food and place flowers as desired. After adding flowers, drop one or two submersible LED lights into the vase to enhance the effect you have created with the punched leaves. b
For product information, see Where to Buy, page 65.
Click here to see this how-toon
JANUARY 2014 11
Florists have long used rose petals as table dressing and for other design purposes. As an alternative, fresh hydrangea petals have key advantages, thanks to their size, form and thickness. They are easy to toss, for a fluffy carpet on a flat surface. On grass, they tend to stick down and not blow away. The petals are more mature than rose petals and don’t wilt as readily. Hydrangea petals are available in pastel tints, perfect for wedding work.
12 www.flowersandmagazine.com flfloo ersand ndmaaga ndm aga in inee com
Floral design by Hitomi Gilliam AIFD
Photography by Philippe Martin-Morice
For product information, see Where to Buy, page 65.
“FALLING” PETALS For the design at left, the outside of a tall, clear glass cylinder was decorated with hydrangea petals applied to it with UGlu Dashes— densely at the top, thinning out as they descend, simulating a light shower of petals. The petals are over-wrapped with silver bullion to create a sparkling spiral. On top of the cylinder, cascading flowers— clematis and white scabiosa—are arranged in a sixinch clear Lomey dish that was previously prepared with midollino, cut to a variety of random lengths, glued to the side of the dish and over-wrapped with more silver bullion to strengthen the adhesion. AS SURFACE COVER At right, above, are two examples of hydrangea petals used to cover surfaces. First, fill a ceramic container with wet foam, lower than the rim. Insert short segments of midollino into the foam around the perimeter, and add hydrangea petals to cover the exposed foam. Add more midollino shorts into the middle; then add leafless flower stems, cut so that the flower heads just cover the top of the midollino “loaf” shape. Second, take an inexpensive plastic placemat and cover it with double-faced tape. Press hydrangea petals onto it so they cover the entire surface—a very quick, attractive treatment for a place setting. AS SCULPTING MEDIUM Hydrangea petals can be used to cover a structure made of midollino and wire—like this four-legged conical tower, which is superimposed onto a tall design of fresh flowers in foam. Begin by filling the ceramic pot with a cone made of carved wet foam, one brick high, supported by four hyacinth stakes surrounding it and wrapped with strapping tape. Make the midollino tower and wire it to the hyacinth stakes. Lather it with cold glue, then cover it with hydrangea petals. Finally, insert
Ornithogalum arabicum and scabiosa through the petaled tower to create an attractive blend of white flowers. The topmost flowers can be added in water tubes. To store, mist the design with water and cover it with a plastic bag in the cooler. b
JANUARY 2014 13
Cut-flower Trends from
Colombia The leading supplier to the U.S. market branches out. Text and photography by Bruce Wright
TAKE A LOOK around your shop and inside your cooler. Of all the cut ﬂowers you see there, chances are good that three out of four were grown in Colombia. That’s the average across the United States. It all started over 40 years ago with carnations and roses—and Colombia remains the world’s leading exporter of carnations, as well as a major rose producer. But today, the picture is changing. These numbers suggest the direction of the change: • The Colombians do grow beautiful roses and carnations, and these are still the predominant Colombian cut-ﬂower crops. From 2011 to 2012, however, THE SPICE OF LIFE Best known in the past for roses, carnations, and mums, Colombian growers have been diversifying into specialty flowers, along with the latest varieties of florist staples. All those seen here were on view at Proflora 2013, the latest edition of Colombia’s biannual trade exhibition.
JANUARY 2014 15
COLOMBIA exports of Colombian roses fell by 4.7%. That ﬁgure includes rose exports to all countries—but remember that Colombia’s main customer for roses is the U.S., which buys almost 70% of the total share. • Likewise, Colombian exports of carnations fell by 8.3%—and again, the U.S. is
the largest customer for these carnations, buying around 40% of the total share. • By contrast, exports of “other cut ﬂowers and fresh buds” increased by 10.1% in 2012. Of these, U.S. buyers purchased around 95% of the total. What are these “other cut ﬂowers” now coming from Colombia? Chrysanthemums, of course, and alstroemerias, but also a new and wider variety of ﬂowers that in the past
were not as frequently associated with Colombia—ﬂowers like lilies, hydrangeas, gerberas, callas, sunﬂowers, and a variety of ﬁllers. Proteas and leucadendrons are grown alongside roses in the savannah of Bogotá, while tropical ﬂowers like gingers and heliconias are increasingly cultivated on the steep mountainsides of Colombia’s coffee-producing region. The availability of all these ﬂowers from Co-
PINS AND LEAVES It turns out that bright orange and yellow pincushions grow well in Colombia, as do related flora in the protea family, including leucadendrons and silver-dollar eucalyptus, often right next to greenhouses full of roses. All these and photinia, a foliage in the rose family, are grown, for example, at Rosamina, a flower farm that won eight prizes in Proflora’s quality competition. At Rosamina, some pincushions (Leucospermum patersonii) are also grown for their exquisitely tinted and scalloped foliage, seen at far right. More at www.rosamina.com.
SIZE DOES MATTER In general, Colombian alstroemeria made an impressive showing at Proflora, with intense colors—like pink and yellow ‘Sylvan’ and prize-winning ‘IntenzPink’—and large, showy flower heads. The exception, sizewise, was the delicate, smallflowering variety ‘Bridesmaid’. All these varieties were shown by the Dutch breeder Royal Van Zanten. More at www.royalvanzanten.nl. 16 www.flowersandmagazine.com
CARNATION CHIC While some snooty North American florists may still look down their noses at carnations, they have taken on a whole new glamour in other markets. Top-tier carnation breeders and growers at Proflora all testified they are selling more carnations these days to Europe, Japan, and Russia, where connoisseurs appreciate the delicate colors that are more difficult to grow, including “nude” and antique hues. Examples include the vintage look above displayed by grower La Gaitana (www.lagaitanacol.com).
COLOMBIA lombia is bound to have an impact on their price and supply in North American markets. Together with diversifying their crops, Colombian ﬂower growers have also been seeking to diversify their markets. They have seen the dangers of relying too much on one
big customer, the U.S., which currently buys 80% of Colombian ﬂower exports. More than half of Colombian exports to the U.S. go to supermarkets, which have the power to exert a downward pressure on prices. Also, ﬂower-buying in the U.S. is highly seasonal, and on a per-capita basis remains well below that in other developed countries. So it makes sense for the Colombians to
aim at selling more to buyers in Europe, Russia, and Japan (as their competitors in Ecuador already do). That means, in turn, that the ﬂowers coming out of Colombia will more and more reﬂect the colors and varieties that are in demand in those markets. 40 YEARS AND COUNTING All of these trends, along with the latest varieties, were on dis-
MUM’S THE WORD Mums have long been a staple of Colombian exports—but you’ve rarely seen mums like those on display at Proflora 2013, including dramatic new varieties of the Anastasia type like (clockwise from top left) ‘Dark Fuego’, an as-yet unnamed new variety from Ball Seed, Danziger’s frilly Crazy Ladies™, or Dekker’s ‘Star Pink’. At breeder Fides, anemone mums with incurved petals blended beautifully with pink double daisy mums and “antique” carnations. PRIZE-WINNING ROSES It was another eventful show for Alexandra Farms, the garden-rose grower who won Best in Show at Proflora in 2011. This time, around three of Alexandra’s varieties won the top three prizes in the garden-rose category— white ‘Patience’, pink ‘Bridal Piano’, and striped ‘Best Impression’, all seen in the photo below left. ‘Patience’, of course is a David Austin variety, and the smiling faces in the photo include David Austin himself—not the man who gave his name to a whole new generation of prestigious garden roses, but his son, who serves as managing director for David Austin Roses. He is seen with staff from Alexandra Farms, including owner Joey Azout. Another staff member, biologist and quality control manager Pilar Buitrago, made a beautiful impression dressed as a bride. Brand-new garden roses from Alexandra Farms for 2014 include ‘White Cloud’, bright pink ‘Ashley’—an astonishing rose with a ruffled but very firm center, and with outer petals that cascade downward, dressing the stem—and the light pink, highly fragrant ‘Haiku Perfumella’. More at www.alexandrafarms.com and www.davidaustinroses.com. 18 www.flowersandmagazine.com
COLOMBIA play at the 2013 edition of Proﬂora, the ﬂower trade show that takes place every other year in Colombia, alternating with a similar show in Ecuador, FlorEcuador–Agriﬂor. The 2013 show marked the 40th anniversary of Asocolﬂores, the association of Colombian growers and exporters. In honor
of the occasion, the president of Colombia, Juan Manuel Santos Calderon, was a guest speaker at the show’s opening ceremonies— an indication of the importance of ﬂoriculture to the Colombian economy and culture. Santos was formerly Colombia’s ﬁrst minister of foreign trade and is credited with a key role in boosting Colombian exports over the years. His remarks made it clear that for Colombia, the ﬂoral industry is a source of
national pride. Santos praised Asocolﬂores and Colombian ﬂower growers for creating stable, digniﬁed jobs. Six out of ten workers at Colombian ﬂower farms are women, Santos pointed out, many heads of household. In a similar vein, the president of Asocolﬂores, Augusto Solano, argued that the Colombian ﬂower industry is a rising tide that lifts all boats. “We recognize that we cannot generate wealth without committing to COLOR STORIES Bold and unusual hues were on display from Miami-based importer and distributor Fresca Farms, including attention-getting novelties like laser-dyed hypericum (at near left) and Anastasia chrysanthemums. ‘Picasso’ is the marketing name given to white hydrangeas that have been flecked with dye, sometimes applied with a pinch of the fingers. Fresca also carries the full range of intense purples available in Moon Series carnations (from pale Moonaqua to deep Moonvista) and mini carnations from Florigene. More information about Fresca Farms at www.frescafarms.com and about Florigene at www.florigene.com.
ONE ROSE, TWO GROWERS How much difference does it make where a rose is grown, and how? Here’s a dramatic example from Dutch rose breeder Lex+. In the photo at right, you see the same rose, genetically, as grown in Holland and in Colombia. The Colombian-grown rose, on the right, has a significantly larger head (and a longer stem). That’s because it was grown at a higher elevation, which means it had a longer “cycle”: higher up, it takes longer for the rose to reach the point where it is ready for harvest. The stem may also be thicker and stronger. The difference in color is another matter: Colombia’s high altitude means the light is more intense, which tends to make colors brighter. But rose growers also influence the color of their flowers by using different kinds of plastic covers in the greenhouses, which filter the light in different ways, depending on the desired result. More at www.lex.nl. 20 www.flowersandmagazine.com
COLOMBIA on-the-ground prosperity” for all individuals, including workers and small farmers, said Solano. “Colombian ﬂoriculture is a fairtrade business committed to promoting human development.” (For more on fair-trade and environmentally sustainable practices in
Colombia and elsewhere, see page 26.) It’s certainly true that Colombian ﬂoriculture is doing well, despite challenges. From 2007 to 2009, following the global ﬁnancial crisis, exports fell. Adverse weather conditions and currency exchange have also made things tough for Colombian growers. But a comeback began in 2010—and now seems to be picking up speed. In 2012, Co-
lombian ﬂower exports grew by 1.3% over 2011. Then, during the ﬁrst half of 2013, they grew by 9.1% over the same period in 2012. BACK TO THE SOURCE Most ﬂorists, and most Americans, don’t really know where their ﬂowers come from—but that’s changing. When awareness does arise in the GARDEN VARIETIES The trend continues: rose breeders and rose growers are going for the garden look, as seen at the booth mounted by German rose breeder Tantau (famous as the creator of the phenomenally popular ‘Freedom’ rose). Tantau showed, among other varieties, bright orange ‘Sky Fire’ (reputed to last 12 to 15 days in the vase), a magenta rose, as yet unnamed, and the light peach and green rose at near left, ‘Wedding Spirit’. Spray roses are also being bred and grown with a garden look, like the yellow spray rose ‘Catalina’, from rose grower Unique Collection. More information on Tantau roses at www.rosen-tantau.com.
GOLDEN GLORY™ Famous for ‘Million Star’ gypsophila (at far right), Danziger “Dan” Flower Farm has also produced many other successful varieties, specializing in filler flowers like solidago, asters and limonium. The Israeli floriculture company won a first prize at Proflora for ‘Golden Glory’—a densely flowering, richly hued solidago. It was a nice way to celebrate Danziger’s 60th anniversary. More at www.danziger.co.il. 22 www.flowersandmagazine.com
COLOMBIA press—usually around Mother’s Day—issues are raised that ﬂorists do need to understand and be able to talk to their customers about. The success of Colombian ﬂoriculture owes
a great deal to a series of trade agreements with the U.S. that were intended, in part, to foster alternatives to the drug trade. In 2015, the Colombian trade show Proﬂora will take place in Medellin—once home to an infamous drug cartel, but today, a vibrant and sophisticated city that is also the center of one of Colombia’s most important ﬂower-
ON DISPLAY The design of exhibits at Proflora leans toward clean and geometric—an effective choice, as seen at the booths for hydrangea grower FlorAndina and chrysanthemum breeder DeliFlor. At Fred C. Gloeckner, a bed of sunflowers did a fine job of promoting the Vincent varieties from Sakata Seed: Vincent Fresh (with light centers) and Vincent Choice (with dark centers), each with a double row of petals, and good for bouquets because they face up rather than out. More at www.florandina.com, www.deliflor.nl, and www.fredgloeckner.com.
growing regions. For retail ﬂorist buyers, however, the best measure of success remains the quality and variety of the ﬂowers they can offer their customers. Both are certainly available from Colombia, North America’s leading international partner in the business of supplying and selling cut ﬂowers. b
FROM COFFEE TO HELICONIA No, those aren’t heliconia stems; they are bamboo stalks, spiraled to resemble a gigantic hand-tied bouquet and topped with gorgeous heliconias and dracaena foliage. The region of Colombia famous for its coffee beans is also ideal for growing heliconias, gingers, and tropical foliage, according to Julian Perez of Foliage La Ilusion—one of four growers from the region who shared a booth at Proflora 2013. “You can have the best coffee of the world and the best tropical foliages too,” says Julian. “The climate is perfect, really perfect, and because we have the tradition to grow coffee, we also have a workforce that is trained in agriculture.” Regional airports are well equipped to fly freshly harvested tropicals quickly to Bogotá, Medellin, or Cali, and from there to Miami. More at www.colombiaflower.com and www.foliagelailusion.com.
COLOMBIA Compared with those of other countries, U.S. consumers don’t show much concern or awareWhy you should care about ness about where and how cut fair-trade labels. ﬂowers are grown. If your customers don’t know or care how many pesticides were used on the ﬂowers you sell, or whether the workers on the farms are treated fairly, should you? Yes—and for a reason that might surprise you. It turns out that good practices translate into good quality. Of the many labels and certiﬁcation programs designed to provide assurance that cut ﬂowers were produced in a responsible manner, all incorporate criteria that relate to the quality of the product—which is, after all, intimately connected with the quality of the growing environment and the lives of the workers. For example, Florverde Sustainable Flowers (FSF), the certiﬁcation program developed by Asocolﬂores, the association of Colombian ﬂower growers and exporters, includes standards that relate to hydration of ﬂowers postharvest and the cold chain, according to program director Ximena FrancoVillegas. These and other standards are subject to veriﬁcation by third-party inspectors—which means, in turn, that growers who participate in Florverde and similar certiﬁcation programs regularly open their doors and work with agricultural experts from outside the farm. “We don’t otherwise usually share much information with others, so this is one way of knowing that we are doing things right,” testiﬁes Roberto Uribe, general director at Alexandra Farms. The best-known labeling programs address both environmental and social issues. And when workers are provided with basic rights and beneﬁts, this too has implications for the quality of the ﬁnal product, says Roberto: “We need happy people working here who love their work and love the product, because they are the ones who tell us how the varieties are behaving and who keep the quality standards high.” Alexandra Farms is one of a number of growers with programs to help workers buy their own homes, among other beneﬁts and services.
FEEL GOOD, DO WELL
WHAT’S IN A LABEL? For ﬂorists and consumers who decide they do care about fair trade and the environment, the next challenge is to wade through the welter of competing labels: Florverde Sustainable Flowers, Veriﬂora, Rainforest Alliance, Global G.A.P., and Fair Flowers Fair Plants, to name just a few. All of the best-known labels have merit, but they do employ different criteria and methods. Some, for example, require that employers allow workers to unionize—which pretty much rules out any suppliers based in Colombia, a country with a history of violent opposi-
tion to trade unionists. The profusion of labels is hard on growers as well as on buyers, since it is quite expensive to apply for even one certiﬁcation, then to meet the criteria and to pay annual fees. At Florverde, the managers of the program are working to make it easier by aligning their standards with those of other labels and working with the different certiﬁcation bodies so that growers can qualify for more than one label at a time. Globally, a group called the Floriculture Sustainability Initiative (FSI) is developing an “equivalency tool” to help make the standards of different labels easy to compare. The ambitious goal of the FSI is that by the year 2020, 90% of internationally traded ﬂowers and plants will be grown in a sustainable manner. They have a long way to go. Today, only about 45% of all Colombian ﬂower farms have the Florverde Sustainable Flowers certiﬁcation—although, since these tend to be the larger and more successful farms, the percentage is higher in terms of the number of stems. If even half of all Colombian ﬂowers are Florverde certiﬁed, that is an impressive ﬁgure, considering the high standards of the program. And here’s the best part: buyers can go onto the Florverde website and easily check which growers and distributors provide ﬂowers that were produced in a sustainable, socially responsible manner. The same is true for Veriﬂora and other labels. Buying certiﬁed ﬂowers not only can make you feel good—it also can give an assurance of quality and value. FOR MORE INFORMATION: www.ﬂorverde.org, www.fsi2020.com, www.veriﬂora.com
In an industry where six out of ten workers are women, day care is an urgent necessity. It is provided at the best Colombian flower farms, with assistance and encouragement from both the Colombian government and Asocolflores, the association of flower growers and exporters. About 90 children from three months up to five years old attend one exemplary day-care center, seen here and shared by two flower farms north of Bogotá; altogether, Colombian flower farms provide care for some 2,500 pre-school children.
principles & elements •
❊ Floral design by Kevin Ylvisaker AIFD, PFCI
Photography by Ron Derhacopian
Do you have a color wheel posted where every designer in your shop can see it? You should. Looking at the wheel makes it easy
to remember the basic principles of color combining, rooted in physics and physiology. Just three examples are illustrated here. The first is a mono-
chromatic design, with flowers and a container all of the same color—here, yellow. If you decide to add one more color, your best bet is to go with the color opposite yellow on the color wheel, violet. Violet is the complement of yellow, so now you have a complementary color scheme. Adding two colors, you might choose a split complement: red-violet and blue-violet. A great place to learn more about color theory is the Design Master website (hit the Learn tab, then Color Theory): www.dmcolor.com. Look for more lessons on the principles and elements of floral design every month in Flowers&!
t’s hard to believe—but 2014 marks the 30th year for the Flowers& Design Contest! Every year since 1984, Flowers& readers have sent in photographs as entries— and every year, Flowers& readers have chosen the top three winners, using the ballot card bound into the August issue of the magazine. Now: Imagine it’s your own anniversary! The kind you celebrate with a spouse or significant other. It doesn’t matter exactly
how many years you’ve been together. The point is, you’re going to lay the table for a romantic dinner for two, and you need just the right arrangement to set the tone. What’ll it be? Your entry should be a photograph of just the design itself— no place settings or table accessories, other than a plain tablecloth. You have a budget of no more than $40 wholesale. How will you celebrate the occasion? Share your anniversary with us—and we’ll share ours with you!
HAPPY ANNIVERSARY 30th Annual Flowers&
HOW TO ENTER
Send a photo of a design that expresses this year’s theme, “Happy Anniversary!” The design must feature fresh flowers primarily. The wholesale cost of materials must not exceed $40. So that we can see the bouquet closer up in the photo, it should be no longer than three feet in any dimension. Make sure the entire bouquet is visible within the frame of the photo.
C A S H
P R I Z E S
MORE ABOUT THE PHOTO We suggest you photograph your design against a plain, neutral background. Do not include props or persons in the photo. Send only one photo. Do not mount the photo, and do not write your name or address on the back. The photo may be either a digital photo or a high-quality print, at least 5 by 7 inches. Digital photos must be taken at a high resolution and should be sent on a CD; digital photos must also be accompanied by a print, one with good color accuracy. Please call us with any questions at 800-321-2654, extension 3590. SUBMITTING YOUR MATERIALS
Each entry must be accompanied by a fully completed entry card (at left). Photocopies of the entry card will be accepted. Only one submission per contestant is allowed. Sorry, we are unable to acknowledge receipt of each entry. All photo-
graphs become property of Flowers& and will not be returned. Send to: Flowers& Design Contest, 11444 West Olympic Blvd., Los Angeles, CA 90064.
JUDGING Winners will be selected through two phases of judging:
Phase 1 A preliminary screening by a panel of expert judges determines the 10 finalists. Entries are judged anonymously, according to the originality, color harmony, balance, mechanics, and overall design of each arrangement as well as on how well they meet the requirements of this year’s theme. Finalists are notified of their status as such by May 30. Phase 2 The original photographs of the top 10 entries are featured in the August issue of Flowers&. Once again, the designers’ identities are not revealed. Voting by number, the magazine’s readers choose the first-, second-, and third-place winners from the 10 finalists’ designs, using a postage-paid ballot card included with the August issue. The winners are announced in the November issue of Flowers&.
DEADLINE Entries must be postmarked by Monday, March 31.
STYLE DIRECTIONS 2014 Floral design by Rich Salvaggio AIFD, AAF, PFCI Photography by Ron Derhacopian
For product information, see Where to Buy, pages 65-66
A look at the colors, ﬂowers, and accessories predicted to engage consumers in the coming year.
The new landscape can be summed up in six evolving trends: LUSH OASIS Celebrating the garden planet
Thanks to the following suppliers who contributed products for this feature story: Accent Décor
Green Point Nurseries
Burton + Burton
Jamali Floral & Garden Supplies
CallaCo FLUID WATERS Cool, shimmering and alive
SIMPLY URBAN Serene sophistication
Continental Floral Greens
TRIBAL THREADS Weaving traditions together
JRM Chemical www.soilmoist.com
Candle Artisans www.candleartisans.com
Midwest CBK www.mwcbk.com
Moonlight Feather www.moonlightfeather.com
TECHNO COLOR The digital rainbow rocks
Dramm & Echter www.drammechter.com
Pete Garcia Company www.floramart.com
Fitz Design www.creationsbyfitzdesign.com
NOSTALGIA COLLAGE A mélange of memories
Ocean View Flowers
Pioneer Imports & Wholesale www.pioneerwholesaleco.com
Plus One Imports
Royal Flowers Schusters of Texas www.schustersoftexas.com
The Sun Valley Group www.tsvg.com
Syndicate Sales www.syndicatesales.com
UCI Unlimited Containers Inc. www.unlimitedcontainers.com
www.floramart.com JANUARY 2014 35
STYLE DIRECTIONS 2014
LUSH OASIS THE EARTH’S ENERGY emerges in a palette inspired by leaves, bark, berries, rust and sunbaked clay. Exciting, strong deep reds, purples, olives and blue-greens are counterbalanced with the quieting calm of foggy gray, rosy brown and herbal lavender. An eco-friendly look and feel is paramount, achieved with the use of accessories including containers that may be made of wood or clay, with an organic texture and leaf or tree imprints. Dried materials combine beautifully with fresh in this trend, along with earthy permanent botanicals. Lending exotic texture and form, they remind us of the recurring life cycle and infinite variety of flowers and plants.
Faux succulents and nito vine (above) perfectly express the mood of the Lush Oasis trend—as do ceramics in muted hues (at left) or leaf- and bark-inspired patterns (on the opposite page). Dried materials (like the palm fans and moss-green phalaris at right, or the coco spears and floral buttons at far right) contribute their spicy colors and organic texture to the mix. Above right, a bamboo trellis lends support and architectural interest to phalaenopsis orchids, all in a classic lion’s-head planter, while scabiosa pods nestle within a collar of variegated aspidistra leaves, on a plastic tray that cleverly imitates slate. 36 www.flowersandmagazine.com
JANUARY 2014 37
STYLE 2014 T R E N DDIRECTIONS S R O U N D U P 2013
LUSH OASIS Variegated materials such as ornamental kale, hosta foliage or striped calathea leaves all complement Lush Oasis florals. At near left, a surround of berry/branch ribbon underlines the rich, deep red of ‘Black Out’ lilies with a woodsy, woven texture. Below it, “Chinese peonies” make a perfect match with woodgrain troughs, one mounted at an angle to the other with UGlu.
JANUARY 2014 39
STYLE DIRECTIONS 2014
FLUID WATERS COOLING HUES of dazzling blue and blue-green water tones provide a palette that reminds us of gliding through watery channels or a beautiful waterfall. To balance these cool, recessive hues, bleached or bright colors appear as vivid accents, ranging from sand, blazing sun, and brilliant coral to intermediate tones of violet, berried purple and absinthe green. Glass and basketry, reeds and grasses all fit naturally into any decorating scheme based on this palette and its associated textures. So do whitewashed surfaces touched with rust, bleached wood, sea glass, and capiz shells. Coastal, nautical and marine motifs need not be emphaReeds and basket-making have long been linked to coastal life and its blue-white palette; the twig basket at near right comes with a large water tube inside. On the opposite page, papyrus heads sprout like grass from a footed urn, along with vivid green crocodile fern; turnips, pincushions, and midollino brighten bouquets in blue, green and white.
sized, but seas and rivers can inspire the selection of forms and materials as well as colors and textures. Lycopodium and eryngium, for example, bring a subtle suggestion of marine plant life along with their watery hues.
JANUARY 2014 41
STYLE DIRECTIONS 2014
FLUID WATERS Splashes of yellow, orange, salmon and coral throw into relief the cool blues, greens, and whites of the Fluid Waters palette. At far left, dahlias, craspedia, and hypericum join delphinium, hydrangea, veronica, brunia, and an intriguing cluster of striped reeds and fern curls. Tawny-orange mokara orchids glow at the center of a graceful green bouquet flaunting snake grass, more striped reeds, white mink proteas, hala leaves, hanging amaranthus, chocolatered cotinus foliage, and rolled aspidistra leaves. Above, ‘Burana Jade’ dendrobiums, lycopodium and chinaberries burst from the narrow mouth of a shapely “conch” vase. Accessories in white, pale blue and coral complete the picture: sea-glass picture frames, pillar candleholders, and a weathervane in vintage style. JANUARY 2014 43
STYLE DIRECTIONS 2014
SIMPLY URBAN FOR SOPHISTICATED URBAN DWELLERS, shape, form and structure predominate in a quiet palette that harmonizes well with the city environment, comprising neutrals and undertones such as travertine, anthracite, iron, twilight mauve and silver. The style is simple, with clean lines and eco-friendly accents. It may also embrace touches of postmodern humor and ironic nostalgia, making for a design vocabulary that’s distinctive, yet versatile and relaxed. Today’s hipsters can appreciate everything from succulents to cymbidiums and from ultramodern pots to vintage vases.
In this as in other trends, foliage plays an important role—with velvety, silver-toned dusty miller the foliage of choice, along with dramatic monstera and formfocused papyrus and succulents. Flower and leaf shapes play well against a background of warm industrial grays and textured metal or glass.
JANUARY 2014 45
T R E N D S R O U N D U P 2013
STYLE DIRECTIONS 2014
SIMPLY URBAN Today’s urban design can place garden flowers like delphinium and hydrangea, ‘Mount Everest’ or ‘Topaz’ roses into a new context with clean-lined containers and stylized accents. Decorative accessories might refer to vintage styles and even country living, but with an updated flair.
JANUARY 2014 47
Above, midollino and craspedia suggest planets in orbit over earthly eggplants; above right, stacked â€˜Cinnamonâ€™ anthuriums make a bold statement, flanked by crocodile fern and hanging anthurium and surmounted by purple aranda orchids. Below, faux succulents and cut kiwi fruits join pink and white dahlias, peach mini gerberas, and pink alstroemeria; below at far right, purple alstroemeria burst from a textured vase, contrasting with sheer, papery skeleton leaves.
STYLE DIRECTIONS 2014
TRIBAL THREADS WE ARE ALL MEMBERS OF TRIBES, whether through our ethnic heritage, religion, political affiliation or chosen community. In Tribal Threads, tiers and layers of cultural influence are freely mingled to form new, iconic forms and patterns. Color combinations may be disarmingly simple or as complex as inter-woven threads. Warm colors predominate, shot through with rich blues and purples. Traditional crafts may be evoked with patterns and textures, or by applying handcraft techniques to the design of a floral arrangement or accessory. Containers and other materials may be of exotic origin or may draw from whatever is at hand, from vegetables to beads and feathers. JANUARY 2014 49
STYLE DIRECTIONS 2014
56 50 www.flowersandmagazine.com www.flowersandmagazine.com
TRIBAL THREADS Tribal identity might be expressed with striped calathea leaves and artichokes in a copper-finish vase; with potatoes in a burlap sackâ€”here, dressed with beads and partridge feathers strung on wire; with striped reeds, white mink proteas, and mokara orchids; or with magnificent cymbidiums and whaleback foliage in a leopard-print ceramic vase.
JANUARY 2014 51
STYLE DIRECTIONS 2014
TECHNO COLOR WHEN YOU THINK “TECHNO,” do you think of brushed gunmetal gray? No longer! Today technology means computers and the bright colors that perpetually bloom on computer screens (usually against a white background). Shiny chrome is still part of the palette that appeals to fashion-conscious computer geeks and mobile-device aficionadoes. But the colors that many of us spend much of our time looking at are pure, light-filled, vibrant hues that fill geometric or curvy, contemporary shapes in a playful and eye-catching way. This color system is often abstract—a Pantone rainbow—though it may also interact with colors from atttention-grabbing photographs with the chroma turned up. Combinations are daring; reflective surfaces feel right at home, and light is everywhere, suffusing a mediasaturated universe with color and shine.
Colored glass cubes and rectangles capture the spirit of the techno trend perfectly—and while candles may seem retro, they’re available in colors and shapes that are very much “now.” Gel beads (below) also fit nicely with the look, as do geometric shapes in gleaming silver.
Curvaceous callas, associated with modernity since the art deco era, retain their contemporary chic— reinforced today with a wide range of clear, pure, high-fashion colors,
JANUARY 2014 53
STYLE DIRECTIONS 2014
TECHNO COLOR Techno-friendly shapes and colors blend freely with romantic, feminine flowers like those above, or at near left, where the delicate pink and lavender of double Roselilies and freesia are accented with vivid red and orange peppers. Above right, purple callas with a bright green accent on the lip are well matched with green artichokes and bundled midollino. At near right, fluffy goose feathers and Queen Anne’s lace form a playful contrast with ‘Tropic Lime’ anthuriums in an oval vase.
STYLE DIRECTIONS 2014
NOSTALGIA COLLAGE THE EMOTIONAL RESONANCE of personal memory operates in this trend, where the home becomes a gathering place for objects that bring with them warm associations from the past. Not limited to any one period or style, these objects form an eclectic mélange; they may be found, purchased or inherited, well worn or artfully constructed. Soft, faded colors may recall grandma’s quilt, a favorite childhood toy, or the smell of spice introducing fall to the house.
Feathers have been trendy for some time now; they find a natural home in Nostalgia Collage. Pheasant feathers can be lightly curled with the back of a design knife, as in the design at right; on the opposite page, a premade feather trim is easily attached to a ceramic rectangle, to coordinate the container with a trendy lampshade. Warm accents of orange, russet and persimmon brighten the palette, including dahlias, alstroemeria, orchids, peaches, anthuriums, ‘Conga’ roses, and the glow from a Tiffany lamp with a rose motif.
JANUARY 2014 57
STYLE DIRECTIONS 2014
NOSTALGIA COLLAGE Whether it’s hand-blown glass, a Victorian teacup, Mason jars, candles, or the simplest of bouquets, certain objects can move memories and emotions. At far upper right, hydrangea and trachelium serve as design grids; below, limes and lemons add their fragrance to complementary bouquets of hot pink ‘Farida’ carnations and yellow alstroemeria; they are placed in water, but outside of inner liners, which hold the flowers. b 58 www.flowersandmagazine.com
JANUARY 2014 59
what’s in store
LASTING LOVE Elegant and versatile, this sculpted, limited-edition art-glass vase stands 10 inches tall; filled with roses, lilies and more, it will be nationally advertised for Valentine’s Day as Teleflora’s Swirling Beauty Bouquet. Call 800-333-0205 or visit www.myteleflora.com.
ENDLESS POSSIBILITIES A rectangle of wettable foam is securely attached to an elegant, lightweight frame made of waterproof plastic. It’s one of 13 shapes now available on more than 25 different backgrounds, including scenic photographs, from Smithers-Oasis. Call 800-321-8286 or visit www.oasisfloral.com.
A GARDEN CLASSIC Raggedy Ann is all set to garden this spring, in a bright yellow print dress with an embroidered denim apron and lacetrimmed gloves. The special-edition doll is numbered on the sewn-in label with an authenticating hangtag. Call 888-287-6722 or visit www.auroragift.com.
STYLE THAT GLOWS Flowers and fashion go together—and wholesale fashion accessories from Jacarii represent the latest trend-setting styles, in everything from necklaces and bracelets to scarves and sparkly bling for your mobile phone. Call 877-221-7005 or visit www.jacarii.com.
Search the Flowers&
online! Available year-round at www.flowersandmagazine.com
For the latest additions to Teleflora Unit Programs, go to MyTeleflora.com and click on Design Education to access the Floral Event Calendar in the Unit Program section.
NATIONAL AND INTERNATIONAL JANUARY 2-17, ATLANTA, GA FloraMart 2014 Fall/Christmas Market. Contact firstname.lastname@example.org for details.
JANUARY 7-14, ATLANTA, GA Atlanta International Gift & Home Furnishings Market, AmericasMart. Call 800-ATL-MART or visit www.americasmart.com.
JANUARY 15-21, DALLAS, TX Holiday and Home Expo (temporary exhibitors, January 16-19), Dallas Market Center. Call 800-DAL-MKTS or visit www.dallasmarketcenter.com.
JANUARY 16-22, CHICAGO, IL Chicago Winter Market (temporary exhibitors, January 18-21), Merchandise Mart. Visit www.shopchicagomarket.com.
JANUARY 31-FEBRUARY 3, LOS ANGELES, CA
Now We’re Everywhere... Run an Ad in Flowers& and Join Us! Call Peter @ 800-421-4921 www.flowersandmagazine.com
California Gift Show, Los Angeles Convention Center. Call 678-285-3976 or visit www.californiagiftshow.com.
FEBRUARY 1-6, NEW YORK, NY NY Now, the Market for Home + Lifestyle, Javits Center. Call 800-272-SHOW or visit www.nynow.com.
MARCH 10-14, WASHINGTON, DC SAF Congressional Action Days, Capitol Hill. Call Laura Weaver at the Society of American Florists, 800-336-4743, or visit www.safnow.org.
JUNE 18-24, DALLAS, TX Holiday and Home Expo (temporary exhibitors, June 19-22), Dallas Market Center. Call 800-DAL-MKTS or visit www.dallasmarketcenter.com.
JULY 3-7, CHICAGO, IL AIFD (American Institute of Floral Designers) National Symposium, Hilton Hotel. Call 410-752-3318 or visit www.aifd.org.
CENTRAL REGION MARCH 7-9, GRAND RAPIDS, MI Great Lakes Floral Expo, program includes
Wedding Hands-On Workshop (3/8) and Permanents for the Home Stage Presentation (3/9) with Darla Pawlak, Amway Grand Plaza Hotel and DeVos Place. Call Rod Crittenden at the Michigan Floral Association at 517-575-0110 or visit www.greatlakesfloralexpo.com.
MARCH 12, CHICAGO, IL World Floral Expo USA. Visit www.worldfloralexpo.com.
NORTHEAST REGION MARCH 8-9, GROTON, CT Northeast Floral Expo, Mystic Marriott Hotel. Call the Connecticut Florists Association at 800-352-6946 or visit www.northeastfloralexpo.com.
MARCH 10, BOSTON, MA World Floral Expo USA. Visit www.worldfloralexpo.com.
MARCH 14, PHILADELPHIA, PA World Floral Expo USA. Visit www.worldfloralexpo.com.
SOUTH CENTRAL REGION JULY 18-20, AUSTIN, TX Texas State Florists’ Association, Annual Convention, The Renaissance Hotel. Call Dianna Nordman at 512-834-0361 or visit www.tsfa.org.
SOUTHEAST REGION JANUARY 18-19, PENSACOLA, FL Florida State Florists’ Association, “Floral Revolution,” Carlstedt’s LLC. Call 866-900-3732 or visit www.floridastatefloristsassociation.com.
APRIL 4-6, ST. SIMONS, GA AIFD Southern Conference, Sea Palms Golf and Tennis Resort. Call 410-752-3318 or visit www.aifd.org.
WESTERN REGION MARCH 9, SAN BERNARDINO, CA AIFD Southwest Chapter, “Love Is in the Air” wedding program, National Orange Show Events Center. Call 410-752-3318 or visit www.allabouttheflowers.com.
where to buy
continued on page 66
For more information on merchandise featured in Flowers&, contact the supplier directly. Direct links to most suppliers can be found on the Flowers& website, www.flowersandmagazine.com. Use the links under “Advertisers in this Issue” or the link to our searchable, online Buyers’ Guide at the top of the Flowers& home page.
FLUID WATERS, pages 42-43 Whitewashed Woodland Planter, Accent Décor. Striped reeds, Schusters. Sea Glass picture frames, Midwest CBK. Rusted urn, whitewash pillar holders, and Ivory Mermaid weather vane, Midwest CBK. Conch vase (white with thin stripes), UCI. Coral pillar candles, Candle Artisans / Pete Garcia.
ON THE COVER
Callas, CallaCo. Deco Beads, JRM.
Gray bowl in glossy firestone, Jamali. Faux succulents (except aloe plants), Pioneer Imports. Silver textured raft dish, UCI. Ball candle, Candle Artisans / Pete Garcia. Antique glass bottles and trio of dark gray square striped pots, Sullivans. Striped reeds and sponge mushrooms, Schusters. Wooden antiqued dice boxes, Midwest CBK. Faux aloe plants, Plus One / Pete Garcia. Green preserved reindeer moss, Accent Décor.
FOCUS ON DESIGN, pages 10-11
Moderne rectangle vase, Accent Décor. Submersible FloraLytes in White, Acolyte. Bright Balls (LED lights) in Clear, Bright Side Crafts.
CREATIVE EDGE, pages 12-13
Hydrangea petals, FlorAndina.
STYLE DIRECTIONS 2014, pages 34-59
Fresh flowers throughout were supplied as follows: Callas, CallaCo. Foliage including seeded eucalyptus, foxtail fern, lily grass, and oregonia, Continental Floral Greens. Alstroejewels® alstroemeria and green button spray mums, Continental Flowers. Dahlias and mini gerberas, Dramm & Echter. Dusty miller, green hanging amaranthus, white bouvardia, green berzelia berries, silver brunia, yellow Bombay celosia, chinaberries, curly willow, green and purple trachelium, blue veronica, Florabundance. Aranda, mokara, cymbidium, dendrobium, and phalaenopsis orchids; anthuriums; mink and pincushion proteas; whaleback, aspidistra, dracaena, monstera, hala, ti, Xanadu, fatsia, and striped calathea leaves; lycopodium; papyrus, both lion-hair and umbrella; and uluhe fern curls, Green Point.
Delphinium; larkspur; Queen Anne’s lace; fuchsia-colored stock; green artichokes; bupleurum, craspedia, and scabiosa pods (stellata pods), Ocean View. Ecuadorian roses, including ‘Majolika’ spray roses; carnations; blue echinops; gray and blue eryngium; and hypericum (deep red ‘Excellent Flair’, green ‘Magical Victory’ and peachy-pink ‘Magical Pink’), Royal Flowers. ‘Black Out’ lilies and double ‘Belonica’ Roselilies, tulips, freesia, iris, double lisianthus, ornamental kale (brassica), hydrangea, and cotinus foliage, Sun Valley.
pg 37 LUSH OASIS, pages 36-37 Hanging cone-shaped twig basket, faux succulents and snowberries, and faux slate tray, Pioneer Imports. Bitsy Vases (3.5 inches high, assorted set of six), midollino, and Cypress Vase and Pot (from bark-inspired ceramic collection), Accent Décor.
Lion’s head planter and trio of scalloped ceramic celadon vases, Burton + Burton. Phalaris in moss color, stemmed sun palm fans in spice color, coco spears in burnt oak, and floral buttons in chocolate, Schusters.
LUSH OASIS, pages 38-39 Stone rectangle and purple glass oval vase, UCI. Striped reeds, Chinese peonies in cream color, floral buttons, sandblasted mini bonsai wood, and bleached skeletal peepul leaves, Schusters. Wrapped in Autumn ceramic vase and dark bamboo vase, Teleflora. Berry/branch ribbon, Reliant Ribbon. Compass troughs showing light woodgrain, Accent Décor. Green ceramic vase with fern-leaf cameo, Burton + Burton. Wood-slat candleholders in distressed red and green, Sullivans. Silver pillar candles, Candle Artisans / Pete Garcia.
FLUID WATERS, pages 40-41 Standing heron, natural twig vase, and rusted urn, Plus One / Pete Garcia. Hanging seaglass chimes and round ottoman, Midwest CBK. Infuse Glass vases and midollino, Accent Décor. Blue glass cube, Teleflora. 9-inch Bouquet Vase, Syndicate Sales.
pg 46 SIMPLY URBAN, pages 46-47 Square poly terrazzo container, Jamali. Striped reeds and star flowers, Schusters. 9-inch Bouquet Vase, Syndicate Sales. Branching silver candleholder, black lanterns with rope handles, multicolored lanterns, metal stool, openwork leaf, and round lantern, Midwest CBK. Pillar candles, Candle Artisans / Pete Garcia.
JANUARY 2014 65
where to buy
continued from page 65
TECHNO COLOR, pages 54-55
Infuse Glass vases and votives, tall Shimmer Vase, midollino, Arctic Glass vase and Luxe Votive, Accent Décor. Silver mirrored cube, Teleflora. Floral gems, Fitz Design. Curvy polished-aluminum vase, UCI. Grey Goose Satinettes (loose feathers), Moonlight Feather.
CallaCo. Call 831-728-5392 or visit www.callaco.com. Candle Artisans. Call 908-689-2000 or visit www.candleartisans.com.
TECHNO COLOR, pages 52-53 Colored glass cubes and Bunch vases, Teleflora. Floating candles and pillars, Candle Artisans / Pete Garcia. Deco Beads (gel beads), JRM. Contemporary lantern-style candleholders in silver, Plus One / Pete Garcia.
Acolyte. Call 888-ACOLYTE (226-5983) or visit www.888acolyte.com.
Burton + Burton. Call 800-241-2094 or visit www.burtonandburton.com.
Accent Décor, Inc. Call 800-385-5114 or visit www.accentdecor.com.
Bright Side Crafts. Call 208-932-0205 or visit www.brightsidecrafts.com.
9-inch Bouquet Vase, Syndicate Sales. Footed cobalt Occasion Compote, Arctic Glass vases in brown, and Luxe Votive in matte brown, Accent Décor. Faux succulents, Pioneer Imports. Ceramic rectangle with etched copper finish, UCI. Skeletal peepul leaves, Schusters. Candles, Candle Artisans.
Copper-colored ceramic Camille urn, Accent Décor. Burlap Square with liner and assorted Bouquet Vases, Syndicate Sales. Feathers, Moonlight Feather. Striped reeds, Schusters. Ginger vase with leopard pattern, UCI.
pg 57 NOSTALGIA COLLAGE, pages 56-57 Green ceramic canister, pedestal urn, moss orbs, and ceramic rectangle, Sullivans. Pheasant feathers and butterflies, Plus One / Pete Garcia. Lamp with feathered lampshade and painted wood garden trug with handle, Midwest CBK. Pointed Ringneck Pheasant Plumage Feather Trim (on rectangle with faux succulents), Moonlight Feather. Faux succulents, Pioneer Imports. Dark bamboo rectangles, Teleflora. Tiffany lamp, Fitz Design.
NOSTALGIA COLLAGE, pages 58-59 Amber Elegance hand-blown glass vase and Victorian Teacup, Teleflora. Colored Mason jars and Rosie Posie vases, Syndicates Sales. Tray with votive cups and kilim stool, Midwest CBK.
Continental Floral Greens. Call 877-234-4767 or visit www.cfgfloral.com. Continental Flowers. Call 800-327-2715 or visit www.continentalflowers.com. Dramm & Echter. Call 800-854-7021 or visit www.drammechter.com. Fitz Design. Call 800-500-2120 or visit www.creationsbyfitzdesign.com. Florabundance Inc. Call 800-201-3597 or visit www.florabundance.com. FlorAndina. Email email@example.com or visit www.florandina.com.
JRM Chemical. Call 800-962-4010 or visit www.soilmoist.com. Midwest CBK. Call 800-394-4225 or visit www.mwcbk.com. Moonlight Feather. Call 800-468-6048 or visit www.moonlightfeather.com. Ocean View Flowers. Call 800-736-5608 or visit www.oceanviewflowers.com. Pete Garcia Company. Call 800-241-3733 or visit www.floramart.com. Pioneer Imports & Wholesale. Call 888-234-5400 or visit www.pioneerwholesaleco.com. Plus One Imports/ A Division of the Garcia Group. Call 800-241-3733 or visit www.floramart.com. Reliant Ribbon. Call 800-886-2697 or visit www.reliantribbon.com. Royal Flowers. Call 800-977-4483 or visit www.royalflowersecuador.com. Schusters of Texas. Call 800-351-1493 or visit www.schustersoftexas.com. Smithers-Oasis. Call 800-321-8286 or visit www.oasisfloral.com. Sullivans, Inc. Call 800-456-4568 or visit www.sullivangift.com. The Sun Valley Group. Call 800-747-0396 or visit www.thesunvalleygroup.com.
Green Point Nurseries. Call 800-717-4456 or visit www.greenpointnursery.com.
Syndicate Sales. Call 800-428-0515 or visit www.syndicatesales.com.
Jamali Garden and Floral Supply. Call 212-996-5534 or visit www.jamaligarden.com.
Teleflora. Call 800-333-0205 or visit www.myteleflora.com. UCI (Unlimited Containers, Inc.). Call 888-880-8998 or visit www.unlimitedcontainers.com.
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advertiser links To access our advertisers’ websites, go to www.flowersandmagazine.com and click on “Advertisers in This Issue.” ACCENT DÉCOR, INC. 17 800-385-5114 www.accentdecor.com ALEXANDRA FARMS 71 305-528-3657 www.alexandrafarms.com AMERICAN INSTITUTE OF FLORAL DESIGNERS (AIFD) 67 410-752-3318 www.aifd.org ARRIVE ALIVE, LLC 23, 61 888-280-3509 www.arrivealiveproducts.com CLEVELAND PLANT & FLOWER CO. 72 216-898-3510 www.cpfco.com DAVID AUSTIN ROSES 69 800-328-8893 www.davidaustinroses.com DESIGN MASTER COLOR TOOL 27 800-525-2644 www.dmcolor.com DOLLAR TREE DIRECT 25 877-530-TREE (8733) www.dollartree.com/floral/559/index.cat FITZ DESIGN, INC. BACK COVER 800-500-2120 www.creationsbyfitzdesign.com FLORIGENE FLOWERS 63 954-438-9892 www.florigene.com GREEN POINT NURSERIES 71 800-717-4456 www.greenpointnursery.com HOWARD IMPRINTING MACHINE COMPANY 21 800-334-6943 www.howardimprinting.com JACARII 3 877-221-7005 www.jacarii.com JAMALI FLORAL AND GARDEN SUPPLIES 2 212-879-0108 www.jamaligarden.com JRM CHEMICAL INSIDE BACK COVER 800-962-4010 www.soilmoist.com KURT S. ADLER, INC. 64 800-243-9627 www.kurtadler.com NASHVILLE WRAPS, LLC 8 800-547-9727 www.nashvillewraps.com NORTHEAST FLORAL EXPO 33 800-352-6946 www.northeastfloralexpo.com www.flowersplantsinct.com PLUS ONE IMPORTS / A DIVISION OF THE GARCIA GROUP 19 800-241-3733 www.floramart.com RELIANT RIBBON 9 973-881-0404 www.reliantribbon.com ROYAL FLOWERS 1 800-977-4483 www.royalflowersecuador.com SANDTASTIK PRODUCTS 70 800-845-3845 www.sandtastik.com SEMINOLE 8 800-638-3378 www.seminoleds.com SMITHERS-OASIS 5 800-321-8286 www.oasisfloral.com SNK ENTERPRISES 70 800-531-5375 www.snkenterprises.com ® 7 SUPERTHRIVE 800-441-VITA www.superthrive.com SYNDICATE SALES INSIDE FRONT COVER 800-428-0515 www.syndicatesales.com TEAMFLORAL 28, 29 800-342-2251 www.teamfloral.com TELEFLORA 14, 31 800-421-2815 www.myteleflora.com VASE VALET 72 316-747-2579 www.vasevalet.com
JANUARY 2014 69
JANUARY 2014 71
wholesaler connection ARIZONA PHOENIX Conroy Wholesale Florist The Roy Houff Company CALIFORNIA FRESNO Designer Flower Center INGLEWOOD American Magazines & Books OAKLAND Piazza International Floral SACRAMENTO Flora Fresh SAN BERNARDINO Inland Wholesale Flowers SAN DIEGO San Diego Florist Supplies SANTA ROSA Sequoia Floral International FLORIDA PENSACOLA American Floral Wholesale of Pensacola Carlstedtâ€™s, LLC GEORGIA OMEGA Hornbuckle Wholesale Florist HAWAII HONOLULU Flora-Dec Sales ILLINOIS CHICAGO Bill Doran Company The Roy Houff Company NORMAL The Roy Houff Company PEORIA HEIGHTS Bill Doran Company WHEELING The Roy Houff Company KANSAS WICHITA Valley Floral Company KENTUCKY LOUISVILLE The Roy Houff Company LOUISIANA BATON ROUGE Louisiana Wholesale Florists LAFAYETTE Louisiana Wholesale Florists
Flowers& magazine distributors
MASSACHUSETTS BOSTON Jacobson Floral Supply
TENNESSEE NASHVILLE The Roy Houff Company
WASHINGTON TACOMA Washington Floral Service
MICHIGAN WARREN Nordlie, Inc.
TEXAS DALLAS American Agroproducts, Inc. HOUSTON Pikes Peak of Texas Southern Floral Company LUBBOCK Lubbock Wholesale Florist
CANADA BURNABY, BC Kirby/Signature Floral Supply
MINNESOTA MINNEAPOLIS Koehler and Dramm ROSEVILLE North American Wholesale Florist, Inc. MISSOURI ST LOUIS LaSalle Wholesale Florist NEW YORK CAMPBELL HALL Henry C. Alders OHIO BEREA Pioneer Imports & Wholesale DAYTON Nordlie, Inc. NORTH CANTON Canton Wholesale Floral PARMA Cleveland Plant & Flower Company PENNSYLVANIA PITTSBURGH Keystone Ribbon & Floral Pittsburgh Cut Flower Company SOUTH DAKOTA SIOUX FALLS North American Wholesale Florist, Inc.
UTAH SALT LAKE CITY Ensign Wholesale Floral VIRGINIA NORFOLK The Roy Houff Company RICHMOND The Roy Houff Company
MALAYSIA SELANGOR Worldwide Floral Services SINGAPORE Worldwide Floral Services