Flowers& january 2016 $5.50
get inspired by today’s design trends Pg 26
Announcing this year’s Flowers& Design Contest! Pg 13
What’s new in the floral supply chain? An overview Pg 16
contents january 2016
32nd Annual Flowers& Design Contest Entering is easier than ever! This year’s theme: “Hues in Harmony.”
The Big Picture
News from the floral supply chain, including the latest from Colombia. Text and photography by Bruce Wright
Palettes, themes, products and design ideas to motivate today’s customers. Floral design by Rich Salvaggio AIFD, AAF, PFCI Photography by Ron Derhacopian
Flowers Into Art One floral artist’s vision.
Floral design by Claire Won Kang AIFD
2 JANUARY 2016
on the cover In “Shades of Gray,” a warm, soothing neutral acts as a beautiful backdrop for accents in bright colors. It’s just one of five style directions predicted to grow in influence during the coming year, each described and demonstrated in this, our annual special trends issue. For more palettes and themes reflecting current design trends, see pages 34-55.
departments Focus 8
Striped Leaves, Graceful Curves By Rich Salvaggio AIFD, AAF, PFCI
Cityscapes By Tom Bowling AIFD, PFCI
Aspidistra Cones By Helen Miller AIFD
Flowers& Volume 37, Number 1 (ISSN 0199-4751). Published monthly by Teleflora, 11444 W. Olympic Blvd., Los Angeles, CA 90064, 800-321-2665, fax 310-966-3610. Subscription rates: U.S., 1 year, $66.00. Canada, 1 year, $90.00 (US currency only); Canadian GST registration number R127851293. Other foreign countries, 1 year, $102.00 (US currency only). Single issues, $5.50 each prepaid. Periodicals postage paid at Los Angeles, Calif., and at additional mailing offices. Postmaster: Send address changes to Flowers&, PO Box 16029, North Hollywood, CA 91615-9871. Copyright © 2016 by Teleflora. Printed in U.S.A.
4 JANUARY 2016
Flowers& Publisher Editor Art Director
Rich Salvaggio AIFD, AAF, PFCI email@example.com Bruce Wright Tony Fox
National Advertising Director
On the Internet
Advisory Board Teleflora Education Specialists Susan Ayala AIFD, PFCI, Riverside, Calif., Tom Bowling AIFD, PFCI, Syndicate Sales, Fairfield, Ohio, Tim Farrell
AIFD, AAF, PFCI,
Farrell’s Florist, Drexel Hill, Penn., Jim Ganger
Kansas City, Mo., Hitomi Gilliam AIFD, Vancouver, B.C., Canada, Bob Hampton AIFD, AAF,
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Dallas, Texas, John Hosek AIFD, PFCI, CF, CAFA, Surroundings Events and Floral, Verona,
Wisc., Alex Jackson AIFD, AAF, PFCI, Veldkamp’s Flowers, Lakewood, Colo., Vonda LaFever AIFD, PFCI,
Niceville, Fla., Joyce Mason-Monheim AIFD, AAF, PFCI, AzMF, Designer Destination,
Tucson, Ariz., Helen Miller AIFD, CF, CAFA, Flowers and Such, Adrian, Mich., Darla Pawlak AIFD, PFCI,
Essexville, Mich., Julie Poeltler
AIFD, PFCI, IMF, CAFA,
Julie’s Fountain of Flowers,
Lone Tree, Iowa, Jerome Raska AIFD, AAF, PFCI, CF, Blumz by JR Designs, Ferndale, Mich.,
Tom Simmons AIFD, CCF, Three Bunch Palms Productions, Palm Springs, Calif., Gerard Toh AIFD, CCF,
Garden Trade Services, Sherman Oaks, Calif., Cindy Tole, Botanica Flowers &
Gifts, Greensboro, N.C., Kevin Ylvisaker AIFD, PFCI, CAFA, Mukwonago, Wisc.
Editorial Council Marie Ackerman AIFD, AAF, PFCI, Teleflora, Oklahoma City, Okla., Carol J. Caggiano AIFD, PFCI, A.
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Caggiano, Inc., Jeffersonton, Va., Bert Ford AIFD, PFCI, Ford Flower Co., Salem, N.H.,
AIFD, AAF, PFCI, FSMD,
JWH Design and Consultant, West Palm Beach, Fla.,
Elizabeth Seiji AIFD, Edelweiss Flower Boutique, Santa Monica, Calif.
Customer service: For service on your magazine subscription, including change of address, please write to Flowers&, P.O. Box 16029, No. Hollywood, CA 91615-9871, enclosing a recent address label. For faster service, call 818-286-3128; Teleflora members call 800-421-2815.
focus on design The natural look of clear glass lined with patterned leaves is trendier than ever.
Floral design by Rich Salvaggio AIFD, AAF, PFCI
1. Begin the design by soaking a floral-foam cylinder. Pick the size that best fits your vase; you may need to shave the cylinder, or stack short cylinders and skewer them together. Remove the spines from aspidistra leaves and pin them to the bottom of the cylinder, then bring them up to cover the foam and pin them into place. 2. Insert the leaf-covered foam cylinder into the vase and add water mixed with flower food. To vary the look, you can add leaves wrapped horizontally around the foam; you can also trim the leaves at the top or allow them to extend above the rim.
Photography by Ron Derhacopian
Shapely vases in recycled glass make the perfect fit for this eco-friendly design concept. With slight variations you can create a composite design that can be easily sized up or down for a special event.
3. Insert flax leaves to define the height and width of each design. You may want to bend the flax leaves to create interesting angles. Insert the tip of one leaf into a slit in a neighboring leaf; secure the insertion with UGlu. Add bells of Ireland and gerbera daisies to enhance the shape of both designs.
how-to on For product information, see Where to Buy, page 64.
at Flowers&or go to flowersandmagazine.com.
4. Fill in with more flowers. If you like, create two smaller leaffilled vases (still using cylinders of foam to get a full, rounded look with the leaves) and add floating candles instead of flowers. b
january 2016 9
Floral design by Tom Bowling AIFD, PFCI
Photography by Ron Derhacopian
For product information, see Where to Buy, page 64.
We launch a new series with a design inspired by a cityscape. Floral design inspiration can come from unexpected sources—especially if you are on the lookout for them. This summer’s upcoming AIFD (American Institute of Floral Designers) National Symposium in Orange County takes the theme, “Inspiration.” That theme inspired us at Flowers&—with a nudge from contributor and Teleflora Education Specialist Tom Bowling AIFD, AAF, PFCI—to explore some of the ways floral designers can search for new ideas and insights in the world around us. When you’re looking at a natural landscape, it’s an easy jump from there to thinking about how features of the landscape can find beautiful expression in floral design. The Japanese art of jikamori takes this idea quite literally; practitioners create miniature gardens using natural materials. Taking inspiration from a cityscape requires a wider leap—but sometimes that produces the most interesting results. Cityscapes have a long history as a subject for fine artists, from Vermeer to Caillebotte. The contrast between buildings, with their straight lines and right angles, and the softer shapes of trees and parks, clouds and people, forms a part of that tradition. At left, Teleflora’s line of bamboo containers echoes the strong lines of city buildings. Bundles of midollino banded with Bind Wire might suggest spires or lampposts. But the point is not to imitate a cityscape literally, but rather, to capture the rhythmic repetition and the interaction of static and dynamic lines that is part of a classic cityscape’s appeal. Do
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Design Contest TOP PRIZE $1,000 THEME: HUES IN HARMONY
15 january 2012
ho To co w to find the ntes ente out pa t, tu r the ge rn !
It happens all the time: you get a call requesting a floral design for Aunt April, or Cousin Otisâ&#x20AC;&#x201D;any style, but it has to include the recipientâ&#x20AC;&#x2122;s favorite color or colors. The nice thing about filling the assignment this time around is: you get to choose the palette. Whatever colors you choose, the selection must reflect a skillful use of color harmony. Tell us about your choices when you submit your entry! *Please note: Your design must feature fresh flowers primarily. The cost that you as a retail professional would pay for all materials in the design should be less than US $50. Please keep a list of the materials used in your design. We will ask for the list in the event your design is selected as a finalist.
using color harmony
design a flower arrangement
to enter the
THEME: HUES IN HARMONY
TOP PRIZE $1,000 2nd & 3rd place trophies also awarded
take a picture
of your design on a plain background
email the photo
of your design to us at
we will email you to let you know we’ve received your entry
deadline for entries 03/31/16 judged 05/30/16
CREATE A FLORAL DESIGN USING YOUR FAVORITE COLOR HARMONY See the previous page for guidelines on materials. Make the design small enough to see detail in the photo—at most, 3 feet by 3 feet. Have fun!
TAKE A HIGHRESOLUTION DIGITAL PHOTO Shoot it on a nondistracting background using highestresolution camera settings.
EMAIL US THE PHOTO Include your name and phone number. Your entry must be sent from the email address associated with your Flowers& subscription. Need to give us that address, or purchase a subscription (as low as $19.95)? It’s easy! Write, call, or hit the subscribe link on our website (see page 6). Email address for entries and for all inquiries: contest@ flowersandmagazine.com. Deadline for entries: March 31, 2016. WE WILL EMAIL YOU ONCE WE RECEIVE YOUR ENTRY A panel of expert judges selects 10 finalists, notified by May 30. The finalist entries are featured in the August 2016 issue. Flowers& readers vote to pick the top 3 winners!
Find out what’s happening in the freshflower supply chain, including the latest from Colombia. Text and photography by Bruce Wright
A BRIGHT FUTURE “The big picture” includes, of course, the impact of the cut-flower supply chain on the environment and on the people who work at flower farms. About 40% of Colombian floral exports are certified by Florverde Sustainable Flowers, a program sponsored by Asocolflores, the Association of Colombian Flower Exporters. Florverde’s agenda covers both environmental and social responsibility. It even goes beyond working directly with flower farms to programs that benefit children in communities close to the farms—like the schoolkids at right, who enjoy after-school sports activities thanks to a joint effort between Florverde and the local municipality. To find out which Colombian flower farms are certified by Florverde Sustainable Flowers, visit www.florverde.org.
TAKING STOCK At the opening ceremonies for Proflora, the international flower trade show held in October in Bogotá, a panel of VIPs (above) assessed the state of the industry in Colombia, the largest supplier of cut flowers to North America. The vice-president of Colombia, Germán Vargas Lleras (fourth from left) gave the keynote speech. Augusto Solano (second from right), president of Asocolflores, the Association of Colombian Flower Exporters also
Do you sense change in the air? It’s happening, and in a big way—so big it might be hard to pull back and see it.
“We are coming out of one long economic cycle and entering a new one,” says Joaquin de la Torre, a managing partner for Ball Seed Company and an industry veteran who provided an overview of the forces at play in the global market for cut flowers at the CalFlowers convention last summer.
addressed the audience. A hallmark of the
For most people in the United States, there’s a feeling that the economy is
show is its Outstanding Varieties Competi-
recovering and gaining speed—though not as fast as we’d like. But that’s just
tion exhibit (top photo). More special flow-
one factor in the interconnected, worldwide cut-flower business—of which you
ers from Proflora 2015 are seen on the following pages. For more about the trade fair, turn to page 28. 14 www.flowersandmagazine.com 16
as a professional retail florist are a very important part. Here are a few things going on today, with some tips on how they could affect you and your business.
GOING GLOBAL Cut flowers are a more international business than ever. True, “Buy local” and “American Grown” have a powerful appeal and interest for many consumers. But the international market in cut flowers is here to stay. Fortunately, the systems and techniques available for shipping flowers long-distance are better than ever—for those who take all the right steps, like making sure flowers are fully hydrated and properly processed, packaged and pre-cooled before they are shipped. BY LAND AND BY SEA One of the latest developments is sea freight. Many types of cut flowers can emerge from a long sea trip (up to two weeks) fresher and healthier than if they had reached their destination faster by plane. That’s because AMAZING ALSTROEMERIA Imagine alstroemeria with no stripes—plus, bright margins and striking green tips on the sepals (the wider, outer petals)—and you have ‘Revolution’ (above), the red and white variety from breeder Hilverda Kooij; it won third place among alstroemeria varieties entered into competition by breeders at Proflora 2015. ‘Marshmallow’ (right), from grower Flores de los Andes, is likewise stripeless. Among other entries submitted by growers, ‘Himalaya’, a purple-striped white variety from Grupo Andes, won first place. While not brand new, ‘Charmelia’ (left) still has novel appeal. It is an example of alstresia, a smaller-flowered relative of alstroemeria.
theBig Picture on a ship, flowers can be kept colder, with better control over the temperature than on a plane—and that’s a key factor in flower freshness, one that’s just as important, if not more so, than the speed of shipping by itself. Clearly, this option isn’t good for last-minute orders, nor does it work for all types of flowers. But when it does, the cost of shipping—and the carbon footprint—can be cut in half. It opens up the possibility of more flowers coming to North America from the flower-growing countries in Africa that now supply the European market. A STRONG DOLLAR Lately, while the US economy has been slowly improving, other countries that in the past were big flower buyers—Russia, Japan, and the European Union—have had a slower recovery or have even suffered setbacks. The ruble, the yen,
CARNATIONS REBORN Any trip to Proflora will make you rethink carnations, with exotic striped and fringed varieties in sophisticated colors on display, like those seen in the top photo above, from Luisiana Farms. But new varieties in the genus Dianthus from breeder Hilverda Kooij go even further: diminutive, frilly spray carnations in the ‘Raffine’ series (above); singleflowered carnations in the ‘Solomio’ series (left); and a bouquet of ‘Cornet’ carnations (below) in white and clear colors with long, slender petals. In another direction, from Ball Seed comes a variation on its popular ‘Green Ball’ Dianthus barbatus that is still without an official name; at the show, it was provisionally labeled
and the euro are all weak in comparison to the dollar. That means Americans have relatively more buying power, and flower growers in other countries are more than ever interested in selling to the American market. “If a flower is not being sold in one market, it will try to find its way to another,” says Joaquin. PRICE PRESSURES You might think that would mean lower prices for American flower buyers, as sellers compete. But flower prices are affected by many factors, some tending to push prices up. For example, flowers that are flown into Miami usually travel from there to other U.S. cities by truck—but today Americans are MAVERICK MUMS Like carnations, also buying more fresh fruits and vegchrysanthemums are an undervalued, etables from overseas, which means staple flower that’s ripe for reconsideration. more competition for trucks that can They are specialty of Colombia’s Antioquia handle perishables. That, along with region, which includes the mountain-ringed new regulations on truckers, tends to city of Medellin, with its annual flower jack up the price of trucking services, festival. Novelties of note at Proflora 2015 according to Christine Boldt, executive included ‘Amethyst’ (top photo), with a vice-president of AFIF, the Association green center and petals in a rich wine color outlined in white—first-place winner in the of Floral Importers of Florida. Amerispray chrysanthemum category from grower cans can, however, hope that strong Flores El Capiro. ‘Bon Bon’ is “basically a giant button,” a disbud version of a button pom, says Neil Gold of Galleria Farms, which showed a series of the hardy new mums in yellow, bronze, gold and green. White petals and a dark, almost black center make ‘White Viking’, a spray mum from Galleria, reminiscent of the white anemones so popular with today’s brides. Finally, Florigene rolled out brand-new spray mums (at left) in saturated shades of genetically engineered purple and lavender, along the lines of this well-known breeder’s popular Moon Series carnations.
competition among sellers will at least help to keep flower prices stable. PLAYING PAC-MAN Following the economic crisis of 2008, many smaller growers, shippers, and other cut-flower businesses struggled to survive. Many were gobbled up by bigger, stronger companies. As a result, the channels of distribution are now in the hands of fewer and bigger players. That’s especially true of breeders and growers in Colombia and Holland—but consolidation has also taken place at wholesale and retail levels. The result is an industry where starting up is harder than in the past, but those who are already thriving tend to have strong, sophisticated STUNNING SPECIALTIES Long gone are the days when the Proflora trade fair was focused only on operations. staples. Among the most noticed specialty flowers in 2015: Danziger’s award-winning ‘Blackberry Scoop’ (at left) is the first in a line of cushion-shaped scabiosa flowers, soon to be available in GETTING WARMER Growers more colors, with white anthers like candy sprinkles on top. Likewise, Danziger’s veronica (top everywhere in the world, from photo above), with incredibly long spikes, is brand new. It’s easy to see why ‘Fringed White’ kale, from Ball Seed, won a prize in its category. Below, Ball’s ‘Planet’ is a top-flowering spray delphinium that comes in pale pink and royal blue. ‘Blue Lace’ hydrangea, from Arvi Farms– Groflowers, was a Proflora winner in 2013 and remains a standout. Painted flowers from Galleria Farms reflect the subtle artistry of a custom process involving precision airbrush tools and nontoxic dyes.
California to Colombia and from Holland to Hawaii, are facing shortages of three essentials: water, land, and labor. Climate change is partly to blame; so is economic growth over the past decade in developing economies. These shortages will tend to keep prices higher than otherwise. They also point to a higher-than-ever profile for sustainability initiatives that help flower growers make the most of their land, conserve and preserve water resources, and attract a steady, reliable work force with programs to insure a better life for farm workers (see “A Bright Future,” page 16). YOUTH TRAIN Now anywhere from their late teens to their early thirties, the large demographic cohort known as the Millennials will soon have spending power to surpass the baby boomers. This generation brings a whole new set of habits, values and behaviors to the marketplace. Just how to characterize the Millennials is still being studied and debated, but
TOMORROW’S ROSES Part of the fun at Proflora is seeing varieties that are still being market-tested. Breeders and growers set them on display and ask customers for feedback. Florigene showed several roses in different shades of lavender, created by inserting a color gene into the rose, just like in Florigene’s purple Moon Series carnations and spray carnations. Some were a solid color, others (like the one at left) were more deeply tinted at the margins. One variety, a day or so after harvest, began to turn a striking silver (above). Alexandra Farms showed a hot pink rose that just could become the next David Austin garden rose, with a green center similar to the David Austin rose, ‘Charity’ (seen at right in an elegant bouquet). Alexandra’s shellpink ‘Mayra’s Rose’ won first place in the garden-rose category.
theBig Picture two points are most frequently raised: One, there’s no question that Millennials are attuned to the internet, SHOW TIME Proflora—the big trade fair particularly social media. Two, that takes place every other year in Bogotá, most experts also agree that Colombia, just three hours south of Millennials bring a high awareMiami—is a must for the largest wholesale ness of social and environmental flower buyers. But last year’s show also responsibility to their buying saw a rise in the number of independent decisions—another reason for retail florists attending. “I get ideas and florists to buy and promote fairinspiration from the amazing displays,” trade flowers. says Jessica Cosentino AAF, of Cosentino’s VALUE VERSUS PRICE How do those in the cut-flower supply chain (that includes you!) adapt to the changes that are coming, and those that are already here? “Quality, variety, reliability,” says Joaquin. “Most buyers today will look first at these three factors and will not sacrifice them for price—even though price is still important. That’s a big important change.” Joaquin’s comments are intended for growers and wholesale florists, but they apply equally to retailers. When customers know they can rely on you for a dependable supply of high-quality flowers in a sufficiently varied and novel assortment to meet their needs—at reasonable, but not necessarily
Florist in Auburn, New York. “I get more out of this every time I come,” adds Cherrie Silverman AIFD, AAF, of Cherry Blossoms Florist in Westminster, Colorado. “One thing that impresses me is the passion and dedication of the growers.” For those who want to see worldclass floral design, in 2015 Proflora hosted (in cooperation with the European florist organization, Florint) the first-ever Proflora Americas Cup competition (top photo), along with demonstrations by top international designers. Galleria Farms’ award-winning booth, seen at upper right, celebrated the motto, “Live Life Colorfully.”) At near lower right, one example of a marketing idea you could have picked up at the show: at Alexandra Farms, petals from fragrant garden roses were enclosed in lidded glass jars. Remove the lid, and experience a rush of perfume—a nice concept for your next bridal show.
Did you know you can read past and current issues online? Find out how!
Go to the digital library link at
Floral design by Helen Miller AIFD
Photography by Ron Derhacopian
Aspidistra cones add instant interest to arrangements. The cones also make a quick and easy way to cover foam. They can be used singly, but are especially appealing in multiples, like a miniature mountain range or a cluster of tiny tents. To make a design like this one, you would begin by adding the six cones to the foam, then cover any remaining exposed foam with foxtail fern, adding the stems of larkspur last.
Foliage courtesy of Wm. F. Puckett
1. Roll the aspidistra leaf into a cone shape, with the tip pointing down at an angle. 2. Fold the tip of the leaf up. 3. Add staples to the leaf to secure it in this position. The staples are not visible from the front of the cone. 4. If necessary, trim the leaf at the bottom of the spine to get a nice stem for insertion. The stem emerges from the cone at an angle and should be inserted into foam at an angle so the cone sits upright. b
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t r e n
Palettes, themes, & products that are motivating customers today.........
Floral design by Rich Salvaggio AIFD, AAF, PFCI
34 january www.flowersandmagazine.com 36 2012
Photography by Ron Derhacopian
d s 2 0 1 6
........along with ideas for how to translate those trends into floral sales.
For a key to products featured on these pages, see â&#x20AC;&#x153;Where to Buy,â&#x20AC;? page 64.
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shades of gray Hereâ&#x20AC;&#x2122;s one good reason why the trend to gray as a warm, sophisticated, soothing neutral is predicted to continue in strength: nothing works better than a gray background to make other colors sing! Yellow, in particular, looks great with gray, contrasting youthful exuberance with a reassuring sobriety. Dusty miller, brunia, tillandsias, and White Mist foliage work well with this look, along with accents of yellow flowers.
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shades of gray Other bright accent colors also play well with gray. Gray neutrals embrace many shades, textures, and styles: charcoal, slate, zinc, weathered wood; blue grays along with lighter and darker grays. The palette works with both traditional and contemporary dĂŠcor. But perhaps itâ&#x20AC;&#x2122;s at its best in a modern, Scandinavian-inspired environment of clean lines and natural materials, dominated by geometric or nature-inspired forms.
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coastal skies It’s not an oxymoron to say that blue is
always trendy—but takes on new inflections and companion colors every season. Coming up, we’re seeing more pairings of blue and some version of blue-green or sea-green: teal, aqua or turquoise. The association of sea and sky is with relaxation and open spaces, so that this palette works without specific reference to marine motifs, in any casual, outdoorsy style.
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coastal skies Blue flowers are notoriously rare among the florist staples (roses, carnations, mums) but more abundant when it comes to special flowers like delphinium, hydrangea, scabiosa, eryngium, or blue grape hyacinths. better Fortunately youâ&#x20AC;&#x2122;ll image find a wealth of flower trendy blue and blue-green containers on the marneeded what type ket this year. They pair beautifully with whites and with analogous tints and tones from mint and cornflower to pale lavender.
plant kingdom Plants have never been more in vogue— and are claiming their own indoor space. Rather than bringing the forest, meadow or garden inside, think of houseplants as part of the interior décor, integrated with other natural textures and materials and with handcrafted forms—less “country,” more urban. Cut flowers and foliage, especially long-lived exotics, can play an important role in this look, organic yet “designed.”
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plant kingdom Lighter woods, clear glass, and unglazed or textured ceramic containers are essential components of the Plant Kingdom. Greens, tans and browns dominate the palette, of course, but rosy terra cotta and clear purple also play important roles. Cacti are joining succulents, tillandsias and other bromeliads, and orchids among favored plants, complemented by shapely, textured accents of dried and preserved materials.
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blushing dreams As the blush palette continues in popularity with brides, it grows in range and sophistication and influences home dĂŠcor as well. The pale pinks at the heart of the palette are shifting more and more toward peach, coral, and salmon. But the palette is also expanding to include light blues, lavenders, minty greens, and tender yellows. These soft yet rich tints are fully capable of being paired with deeper, but muted hues.
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blushing dreams Colors in the Blushing Dreams palette work well with ombré shadings, which give them a youthful vibe. But their real stylistic home is an updated vintage look, with a little French country thrown in—feminine, not babyish, chic but definitely not shabby. ‘Juliet’ David Austin garden roses are perhaps the iconic flower for this palette and style, along with peonies, anemones, and ranunculus, feathery astilbe, and trails of ivy.
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ethnic pop Inspired by the intricate patterns and vivid colors of folk art from around the world, Ethnic Pop combines them in a bold potpourri that is also influenced by the tech vibe of youth cultureâ&#x20AC;&#x201D;much the way ethnic music of all kinds has been appropriated and synthesized by World musicians. No one part of the color spectrum predominates. Instead, mid-value hues in a wide range bounce off each other as in a kaleidoscope.
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ethnic pop In designing for Ethnic Pop, feel free to incorporate exotic plants along with multicolored flowers and cut foliage. Good candidates for this look include pincushions, gloriosas, Florigene carnations, speckled orchids in vivid hues, and other patterned flowers or foliage with graphic forms, like palm, alocasia, croton or calathea leaves. Hereâ&#x20AC;&#x2122;s where nature and culture come together in a vibrant explosion of color!
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Flowers Into Art O ’ . ne floral artist s vision
F loral artistry by C laire W on K ang A I F D
“The world is but a canvas to the imagination.” This line from Henry David Thoreau is fittingly quoted in a testament to the artistry of Claire Won Kang AIFD, tucked into the first pages of her recently published book. All of us see the world, including the natural world, through the eyes of our imagination. Claire’s particular artistic vision is informed by her Korean heritage and by her study of the fine arts. It has inspired countless flower lovers in a variety of forums where her work has been featured, including, among others, AIFD Symposium and the Philadelphia Flower Show. She is also revered and beloved as a faculty member and coordinator of the flower program at the New York Botanical Garden. In Wonness: The Art of Floral Collage, mixed-media designs (a specialty for Claire) alternate with gorgeous photography of creations featuring fresh flowers primarily—among them, those seen on these pages.
RI G H T B l u e v e r o n i c a , p u r p l e s t o c k , l a v e n d e r s t o c k , a n d f a t s i a l e a v e s
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123 ‘Delirock’ spray mums, stock, aranda orchids, ‘Ocean Song’ roses, and ivy
ABOVE ‘Avalanche’ narcissus and blue muscari
BELOW ‘Delirock’ spray mums, stock, aranda orchids, ‘Ocean Song’ roses, and ivy
Flowers Into Art
ABOVE Oncidium orchids, equisetum, ‘Gioele’ carnations, ‘Sun City’ spray roses, and spray mums ‘Golden Polaris’, ‘Puma Sunny’, ‘Viking’, and ‘Paint Ball Sunny’ BELOW Alocasia (African mask) foliage; ‘Rubicon’ red spray roses; white campanula, hydrangea, stock, and ‘Arctic Queen’ spray mums
Photographs in this feature are excerpts from Wonness: The Art of Floral Collage by Claire Won Kang AIFD, published with text in English and Korean. For more information, visit www.thewonness.com or email firstname.lastname@example.org.
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ABOVE Violets and galax leaves
ABOVE Equisetum; mini gerberas ‘Yellino’, ‘Spyker’, and ‘Mundi’; and roses ‘Dark Lulu’, ‘Vendela’, peach ‘Daphnee’, coral-pink ‘Big Fun’, and yellow ‘Erin’
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ABOVE Phalaenopsis orchids RIGHT Pincushion proteas, hypericum berries
Flowers Into Art
JANUARY 2016 61
62 january www.flowersandmagazine.com 64 2012
OPPOSITE Anthuriums and button wire
ABOVE “Quilted Pansies,” mixed media
JANUARY 2016 63
where to buy
continued on page 64
For more information on merchandise featured in Flowers&, contact the supplier directly. Direct links to most suppliers can be found on the Flowers& website, www.flowersandmagazine.com. Use the links under “Advertisers in This Issue” or the link to our searchable, online Buyers’ Guide at the top of the Flowers& home page.
ETHNIC POP, pages 52-55
ON THE COVER
Gray-Washed Ficonstone Ripple Pot, Jamali. White Mist foxtail fern, Wm. F. Puckett.
FOCUS ON DESIGN, pages 8-9
G3 Recycled Glass Vases, Garcia Group Glass.
INSPIRED BY..., pages 10-11
Bamboo rectangles and tray, Teleflora. Purple stock, Ocean View.
LEAF ART, page 30
Bamboo rectangle, Teleflora. Aspidistra leaves, Wm. F. Puckett.
COASTAL SKIES, pages 40-43
In floral designs: Tula Pot in Seafoam (page 41) and Ripple Vase (with blue stripes), Accent Décor. White Mist ruscus and seeded eucalyptus, Wm. F. Puckett. Permanent sedum in purple (page 42), Plus One. Featured trend accessories: Journey Pots, Lagoon Vases, Wilde Vases in Pistachio Green, Hayes Pots, Geo Vases, Rosa Vases, and Costa Vases, Accent Décor.
Reclaimed Wood Look décor pieces and faux succulents (in a design by Vonda LaFever AIFD, PFCI, page 44), Pioneer Imports. Faux green bamboo sticks, Jamali. Two other photos (Rhipsalidopsis hybrid decorated with eggs on wire in gray pot and Sagina procumbens in blue pots) courtesy of Danish pot plant marketer Floradania at www.floradania.dk.
STYLE DIRECTIONS 2016, pages 34-55
PLANT KINGDOM, pages 44-47
SHADES OF GRAY, pages 36-39
In floral designs: Gray-Washed Ficonstone Ripple Pot (page 37), Jamali. White Mist foxtail fern and curly willow, Wm. F. Puckett. Whitewash Wire Lantern with glass insert, Syndicate Sales. Feathers, Moonlight Feather.
In floral designs: Woodland Planter (page 45) and Cork Vase, Accent Décor. Moonshade carnations, Florigene. Featured trend accessories: Spider Gum (page 44), Reclaimed Wood Bases, Pixel Glass hanging geometric terrarium, Folksy Vases (rounded wood cylinders), and Raw Cork Pot (planted with succulents by Els Teunissen), Accent Décor. Vine Scroll ribbon (lower left, page 44), Fern Embroider ribbon, and Cork ribbon, Reliant Ribbon.
BLUSHING DREAMS, pages 48-51
In floral designs: Sunrise Pot in Coral, Accent Décor. Moonlite carnations, Florigene. Spring Tulip Pitcher, Teleflora. Featured trend accessories: Hobnail Jars (filled with garden roses by Els Teunissen), Accent Décor. Cottage Lane Ombré vases, Syndicate Sales. Lace Color ribbon in peach, Reliant Ribbon. Permanent botanical wreath, Pioneer Imports.
In floral designs: Moroccan Green Mosaic Hurricane, Syndicate Sales. Moonaqua and Moonlite carnations, Florigene. Multicolored crown on top of bubble bowl and green artificial sedum, Plus One. Sculpting Sheet (used to create the design on page 55), Smithers-Oasis. Featured trend accessories: Brightly colored Heirloom vases and votives, Accent Décor. Color Bamboo Stakes and Multicolor Striped Raffia Bags, Jamali. Chevron Multi Duck Wire-Edge Ribbon, Reliant Ribbon. Large Desert Sun Sunrise Basket, Across Africa.
Featured Suppliers Accent Décor, Inc. Call 800-385-5114 or visit www.accentdecor.com. Across Africa. Call 858-333-8484 or visit www.allacrossafrica.org. Florigene Flowers. Visit www.florigene.com. Garcia Group Glass. Call 800-241-3733 or visit www.floramart.com. Jamali Garden and Floral Supply. Call 212-979-0108 or visit www.jamaligarden.com. Moonlight Feather. Call 800-468-6048 or visit www.moonlightfeather.com. Ocean View Flowers. Call 800-736-5608 or visit www.oceanviewflowers.com. Pioneer Imports & Wholesale. Call 888-234-5400 or visit www.pioneerwholesaleco.com. Plus One Imports/A Division of the Garcia Group. Call 800-241-3733 or visit www.floramart.com. Reliant Ribbon. Call 800-886-2697 or visit www.reliantribbon.com. Smithers-Oasis. Call 800-321-8286 or visit www.oasisfloral.com. Syndicate Sales. Call 800-428-0515 or visit www.syndicatesales.com. Teleflora. Call 800-333-0205 or visit themarket.myteleflora.com. Wm. F. Puckett. Call 800-426-3376 or visit www.puckettfern.com.
what’s in store
WRAPTURE A hand-blown vase in the tradition of Italian art glass, detailed with hand-applied glass ribbon, lends exquisite elegance to Teleflora’s Wrapped with Passion Bouquet for Valentine’s Day—or to any other bouquet that harmonizes with its graceful glowing red hue. Call 800-333-0205 or visit themarket.myteleflora.com.
LACE IT UP From Reliant Ribbons Bows & Trims, new wired ribbon takes lace to the next level with appealing color options—fuchsia, pink and peach—alongside classic ivory. All colors are 2¼ inches wide, 10 yards to a roll. Call 800-886-2697 or visit www.reliantribbon.com.
HANGING HEARTS Add sparkle to Valentine displays and encourage add-on sales with Rainbow Maker hanging ornaments from Woodstock Chimes. Made of Austrian crysals on a silverfinish brass chain, the ornaments are 9.5 inches long and priced to retail for $30. Call 800-422-4463 or visit www.woodstockchimes.com.
FRESH COLOR ANYWHERE Design Master’s Übermatte spray colors adhere to almost any surface, making it possible to recycle marred or outdated accessories in acrylic, recycled plastic, glassware, metal, and other materials. Available in 12 earthinspired colors, Übermatte creates a durable, ultraflat matte finish. Call 800-525-2644 or visit www.dmcolor.com.
January 2016 65
industry events For the most recent additions to Teleflora Unit Programs, go to www.MyTeleflora.com and click on Design Education to access the Floral Event Calendar in the Unit Program section.
National and International January 2-15, Atlanta, GA FloraMart market dates for fall/Christmas 2016 merchandise, FloraMart. Visit www.floramart.com.
January 11-13, Santa Barbara, CA Florabundance Inspirational Design Days, The Orchid Farm at Dos Pueblos Ranch. Call 800201-3597 or visit www.florabundance.com.
January 12-14, Orlando, FL The Special Event, Orange County Convention Center. Visit www.thespecialeventshow.com.
January 20-22, Fort Lauderdale, FL Tropical Plant Industry Exhibition (TPIE), Broward County Convention Center. Call the Florida Nursery, Growers and Landscape Association at 800-375-3642 or visit www.fngla.org.
January 26-29, Essen, Germany IPM Essen, Messe Essen exhibition complex. Visit www.essentradeshows.com.
MARCH 9-11, LOS ANGELES, CA World Floral Expo, Los Angeles Convention Center, West Hall A. Visit www.worldfloralexpo.com.
March 14-15, Arlington, VA SAF Congressional Action Days, Ritz Carlton Pentagon City. Call the Society of American Florists at 800-336-4743 or visit www.safnow.org.
emporium September 21-24, Maui, HI SAF Annual Convention, Ritz-Carlton Kapalua. Call the Society of American Florists at 800-336-4743 or visit www.safnow.org.
OCTOBER 19-21, MIAMI, FL Wholesale Florist & Florist Supplier Association Floral Distribution Conference, Doubletree Hotel Miami Airport Conference Center. Call WF&FSA at 888-289-3372 or visit www.wffsa.org.
Central Region March 3-6, Grand Rapids, MI Great Lakes Floral Expo, Amway Grand Plaza Hotel and DeVos Place Convention Center. Call 517-575-0110 or visit www.greatlakesfloralexpo.com.
JUNE 20-22, Chicago, IL International Floricultural Expo, McCormick Place. Visit www.floriexpo.com.
July 3-7, Orange County, CA AIFD National Symposium: “Inspiration,” Anaheim Marriott. Call the American Institute of Floral Designers at 410-752-3318 or visit www.aifd.org.
July 11-22, Atlanta, GA FloraMart market dates for spring/summer 2017 merchandise, FloraMart. Visit www.floramart.com.
In our third decade of performing confidential key employee searches for the floriculture industry and allied trades worldwide. Retained basis only. Candidate contact welcome, confidential, and always free. 1740 Lake Markham Rd., Sanford, FL 32771 Phone: (407) 320-8177 / Fax: (407) 320-8083 E-mail: email@example.com Website: http://www.florasearch.com
Fitz Design has created a new division and we are looking for successful, experienced sales reps. Fitz Plus is a line for retail florists, gift shops and other retail companies. Many territories available Please contact Danfisher@creationsbyfitzdesign.com
March 11-13, Pierre, SD South Dakota Florists Association Convention, Ramkota Hotel & Suites. Visit www.sdflorists.org.
April 1-3, Green Bay, WI Wisconsin & Upper Michigan Florists’ Association Convention, Radisson Hotel & Conference Center. Call 517-253-7730 or visit www.wumfa.org.
NORTHEAST Region March 4-6, SPRINGFIELD, MA Northeast Floral Expo (“Floresscence: Brighter Days through Educated Ways”), featuring Phil Rulloda. Visit www.northeastfloralexpo.com.
e q u i pment Refrigerators For Flowers
Combo walkins, storage, reach-ins 800-729-5964 www.flotaire.com
The #1 Selling
Flower Stem Cleaning Machine
January 11-13, Santa Barbara, CA Florabundance Inspirational Design Days, The Orchid Farm at Dos Pueblos Ranch. Call 800201-3597 or visit www.florabundance.com.
WHIZ STRIP 661-702-1977 www.whizstrip.com
June 6-July 1, Atlanta, GA FloraMart market dates for spring/summer 2017 merchandise (closed on Father’s Day, June 19), FloraMart. Visit www.floramart.com.
Did you know you can read past and current issues online? Find out how! Go to the digital library link at www.flowersandmagazine.com
Floral Design Tutorials on our YOU TUBE channel Flowers& Magazine
advertiser links Advertisers’ websites are hyperlinked on the Flowers& website. Go to www.flowersandmagazine.com and click on “Advertisers in This Issue.”
s c h ool s
Accent Décor, Inc. 800-385-5114 www.accentdecor.com
American Institute of Floral Designers (AIFD) 410-752-3318 www.aifd.org
Dollar Tree Direct INSIDE BACK COVER 877-530-TREE (8733) www.dollartree.com/floral/559/index.cat
weddings John Toomey Co
Wedding Aisle Runners Rentals & Sales
White Cotton Runners
Fitz Design, Inc. 800-500-2120 www.creationsbyfitzdesign.com
FlowerBuyer.com 877-625-3243 www.flowerbuyer.com
Garcia Group Glass / A Division of the Garcia Group 800-241-3733 www.floramart.com
International Floriculture Expo (IFE) 207-842-5508 www.floriexpo.com
Jamali Floral and Garden Supplies 212-979-0108 www.jamaligarden.com
Kurt S. Adler, Inc. 800-243-9627 www.kurtadler.com
Modern Collections 818-718-1400 www.themoderncollections.com
Nashville Wraps, LLC 800-547-9727 www.nashvillewraps.com Northeast Floral Expo 800-352-6946 www.northeastfloralexpo.com www.flowersplantsinct.com
Pioneer Imports & Wholesale 7 888-234-5400 www.pioneerwholesaleco.com
emporium For rates and info, call
Peter Lymbertos at 800-421-4921
Reliant Ribbon 800-886-2697 www.reliantribbon.com
Royal Flowers 800-977-4483 www.royalflowersecuador.com
Sandtastik Products 800-845-3845 www.floralsand.com
Seminole 6 800-638-3378 www.seminoleds.com Smithers-Oasis 800-321-8286 www.oasisfloral.com
Syndicate Sales INSIDE FRONT COVER 800-428-0515 www.syndicatesales.com Teleflora 800-333-0205 www.myteleflora.com
Vase Valet 316-747-2579 www.vasevalet.com
Vasesource 718-752-0424 www.vasesource.com
JANUARY 2016 67
wholesaler connection Flowers& magazine distributors
Arizona Phoenix The Roy Houff Company
Kansas wichita Valley Floral Company
OREGON PORTLAND Floral Design Institute
California Fresno Designer Flower Center Inglewood American Magazines & Books Oakland Piazza International Floral Sacramento Flora Fresh San Diego San Diego Florist Supplies Santa Rosa Sequoia Floral International
Kentucky Louisville The Roy Houff Company
PENNSYLVANIA Pittsburgh Keystone Ribbon & Floral Pittsburgh Cut Flower Company
Florida PENSACOLA American Floral Wholesale of Pensacola Carlstedt’s, LLC
Louisiana Lafayette Louisiana Wholesale Florists Massachusetts Boston Jacobson Floral Supply Michigan Warren Nordlie, Inc.
SOUTH DAKOTA SIOUX FALLS North American Wholesale Florist, Inc.
Reward without the Risk we promise!
Tennessee Nashville The Roy Houff Company
Minnesota Minneapolis Koehler and Dramm
Virginia Norfolk The Roy Houff Company Richmond The Roy Houff Company
Georgia omega Hornbuckle Wholesale Florist
missouri st louis LaSalle Wholesale Florist
Washington Tacoma Washington Floral Service
hawaii honolulu Flora-Dec Sales
New York Campbell Hall Alders Wholesale Florist
canada burnaby, bc Kirby/Signature Floral Supply
Illinois Chicago The Roy Houff Company Normal The Roy Houff Company Wheeling The Roy Houff Company
Ohio dayton Nordlie, Inc. North Canton Canton Wholesale Floral
malaysia selangor Worldwide Floral Services
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singapore Worldwide Floral Services
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