Flowers& - April 2017

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Flowers& APRIL 2017 $6.50

, Six expressive themes and palettes for today’s trendconscious bride Pg 20

Highlights from The Special Event Pg 14


APRIL 2017



The Special Event 2017 Trends & products from the show for wedding and party professionals. Text and photography by Bruce Wright


Envision This Tone-setting bouquets and décor for six trendy wedding themes. Floral design by Tom Simmons AIFD, CCF and Cindy Tole AIFD Photography by Ron Derhacopian

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ON THE COVER “Peaches and cream” is just one of six palettes explored in our big wedding feature, starting on page 20. Here, Cindy Tole AIFD has used coral Amsterdam roses to make the soft palette pop just a little, mixing them with progressively lighter tints, from Juliet to Quicksand roses to pure white dahlias. Tendrils of jasmine vine play at the outer edges of the bouquet.


departments 8



Focus on Design

Glorious Garden Roses By Rich Salvaggio AIFD, AAF, PFCI

Variety Show

Spice Up Your Product Mix

Design Tech

Abstracting & Zoning By Tim Farrell AIFD, AAF, PFCI


Industry Events


Where to Buy


Wholesale Connection


Advertiser Links


What’s in Store

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Flowers& Volume 38, Number 4 (ISSN 0199-4751). Published monthly by Teleflora, 11444 W. Olympic Blvd., Los Angeles, CA 90064, 800-321-2665, fax 310-966-3610. Subscription rates: U.S., 1 year, $78.00. Canada, 1 year, $102.00 (US currency only); Canadian GST registration number R127851293. Other foreign countries, 1 year, $149.88 (US currency only). Single issues, $6.50 each prepaid. Periodicals postage paid at Los Angeles, Calif., and at additional mailing offices. Postmaster: Send address changes to Flowers&, PO Box 16029, North Hollywood, CA 91615-9871. Copyright © 2016 by Teleflora. Printed in U.S.A.

4 APRIL 2017

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Florist’s Best Friend--


Flowers& Publisher Editor Art Director

Rich Salvaggio AIFD, AAF, PFCI Bruce Wright Tony Fox

National Advertising Director

Peter Lymbertos

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Floral Delivery Tray or Floral Carrier!

One carrier holds an average of 20 to 30 arrangements. • Light-weight, high-impact plastic. Size 48” x 48”. 33 lbs. Pins included. • Carrier is adjustable to any size (removing or adding blocks as needed). • Large, flat surface, available by moving pins to storage at sides. • No special places; load in the order you wish to deliver. • No tip-overs or broken ends---saves load and unload time.

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focus on design


Floral design by Rich Salvaggio AIFD, AAF, PFCI


Photography by Ron Derhacopian

Here’s how to make the most of garden roses. Sensitive design strategy helps these fragrant, luscious beauties look their best. 1. For a bouquet made in a holder, start by covering the back of the holder with foliage. This is easier to do with the holder upside down. Next, lightly green the holder. Here tendrils of ivy and woodsy rabbit’s foot fern (davallia) were used, with one fern frond cut into smaller pieces. 2. Combining garden roses in various tints of a similar color, start with the deepest color—here, bright pink Ashley. Ashley also happens to be the rose featured here with heads that are the largest in circumference; placing the deepest and widest heads first helps to achieve visual balance. It also helps to begin at the outside of the bouquet, going from low to higher, with the heads facing out and then up. Continue going from deeper to lighter pink with deeply cupped Constance, then Mayra’s Bridal Pink. 3. Turn the bouquet as you continue adding roses, ending with the lightest, the white David Austin rose, Patience. 4. For an optional accent, add tiny succulents on wired and taped stems. A bouquet of mostly round shapes, however, may be lacking in depth. As a final touch, sprigs of caspia provide extension, a sense of lively motion, and a deeper color that provides contrast for the beautiful light pinks of the roses—which may be reinforced with a ribbon treatment on the handle.

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See this

how-to on s


For product information, see Where to Buy, page 64.

at Flowers&or go to


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variety show Think pink! Which of these pink varieties do you love? Visit us on this month to comment on your favorites!

Princess Sakura New varieties of garden-style roses are coming out of Japan. In the past, Japanese rose growers typically kept exclusive control over their own unique varieties, but now some of these are being grown by gardenrose specialist Alexandra Farms in Colombia, making them more available and affordable for American florists. They include Princess Sakura (seen here), white with peachy-pink overtones in a deeply cupped bloom; Princess Kishi, hot pink with a chartreuse center; and peachy, peony-shaped Princess Aiko. These are on the market now; still to come from Alexandra Farms are Japanese garden roses bred at the famous Rose Farm Keiji. Keep an eye out!


Iggy Brand new from Dutch gerbera breeder and grower LG Flowers, Iggy will be on the market in August. With all those wild petals going every which way, you might think this gerbera is named after singer-songwriter Iggy Pop. But no, the name refers to a tropical cyclone; LG names its new varieties after storms.

Rosita Hot Lips Like its many sister varieties in the wide Rosita assortment, Rosita Hot Lips offers a double, top-flowering lisianthus with thick petals and rose-shaped blooms that travel well and last beautifully in the vase. But oh, those lips! Bred by Sakata, the Rosita Hot Lips seen here were grown by Dutch supplier Van der Vlugt,

Tabledance Chosen as Best in Show at the Society of American Florists’ Outstanding Varieties Competition last September, Tabledance is an OT (Oriental trumpet) hybrid lily with large, upright heads and subtle fragrance. The pink petals, fading to white in the center, darken as the flower opens. At SAF, Tabledance was submitted by boutique California grower Green Valley Floral,

design tech


Floral design by Tim Farrell AIFD, AAF, PFCI

Photography by Ron Derhacopian

Abstracting & Zoning Abstracting is defined in The AIFD Guide to Floral Design as “the process of removing parts or pieces of a plant material so as to distort or change the appearance.” Why would you do that? One reason might be to make the plant material look less like an organic flower or leaf and more like an abstract shape or geometric form. The effect of that, in turn, could be to bring attention to the material’s color or texture. But there’s another way to go: here, Tim has re-fashioned cymbidium blossoms into a brand-new composite flower by taking them apart and gluing them back together. However it is used, abstracting tends to make you see the material in a new way. Zoning is “the process of segregating like materials to specific areas within the composition... In a vegetative design, for example, flowers of identical variety are positioned so as to suggest a natural growing habit.” From this definition you can see that zoning is not simply grouping or clustering like materials (although these are also design techniques worth knowing about!). Rather, zoning is associated with a design style that imitates the way plants grow. The example here is with the equisetum and the echeveria: the stems and rosettes, placed in little groups of two or three, look much the way you often find them growing together in nature. b

Design techniques from The AIFD Guide to Floral Design, t


For product information, see Where to Buy, page 64.


Special Event


ACROSS A CROWDED ROOM Display vases with the height and visual impact to work well in special-event décor are a relatively new specialty for Fitz Design, the supplier already known for prom and wedding accessories, costume jewelry, candelabra, and sympathy keepsakes. Marbled, silvered and sequined finishes were on display along with those seen here. WALLFLOWERS Giant faux flowers, up to 24 inches in diameter, made an impressive presentation on a flower wall. “We’ve had them for some time, but interest has picked up even more since we started showing them in this concept,” says Greg Duncan from Superior Studio Specialties:

Trends & products from the show for wedding and party professionals.

For event planners as for retail florists, ideas and innovation are among the keys to success. Over 5,000 event professionals came to Long Beach, California in January, looking to sharpen their competitive edge at the annual trade show and conference known simply as The Special Event. They networked, recharged and picked up pointers at the education sessions (over 100 to choose from) and eight spectacular “showcasing events.” But some of the best ideas were on the show floor, with its exhibits and Design Gallery. Here are just a few of those on display. For information about The Special Event 2018 in New Orleans (January 30-February 1), visit

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TRENDY TROPICALS International Floral Distributors (IFD) presented ideas from its Flower Trends Forecast in the form of eyecatching designs like this one in the Meryl Vase and Stand from Accent Décor. One of the trends in the forecast, Into the Jungle, features tropical flowers in warm colors, as seen here. The display was supported by IFD members Kennicott Brothers, Nordlie, Inc., and San Diego Florist Supplies., www. LOOKING FOR LEIS? Custom-made, custompacked orchid leis from Thailand were on display from direct importer Best Flower Leis. “They come into San Francisco, we clear customs and ship them out Fed Ex, priority overnight, anywhere in the U.S.,” says co-owner Craig Haberler. “Someone can order one or one hundred.” The company also imports New Zealand and Dutch flowers and supplies loose dendrobium blooms in bags, usually to be used as a garnish. Craig and a co-worker wore specialty leis, one made with the petals, another with the throats of 550 individual orchids. www.

PAINT ALONG WITH MONET At the Design Master booth you could learn not just about the latest color trends and the newest tints available but get a lesson in technique from Brad Beck, whose unofficial title is Director of Yes!: “Wear a glove, take some nice wide ribbon, crumple it in your hand, spray it with a complementary tint, rub it around in your hands, spray that with a little Mess Master…” and you get a watercolor effect like the one you see on the ribbon in the photo at left that can be customized with any color scheme and used on all kinds of fabrics to colorcoordinate wedding accessories. A how-to video is forthcoming on the Design Master website:


Special Event


FOLLOW THE YELLOW BRICK ROAD The winner of The Special Event’s Design Gallery competition was a table with a well-executed, tried-and-true Oz theme, complete with the Emerald City, the wizard’s helium balloon, a menacing apple tree, and place settings individually decorated for Dorothy and each of her friends. The design was created by Oh So Swank! In Fresno and Santa Clarita, California. BOLD STROKES A table and display in a dramatic palette of white, deep red, and silver made effective use of mirrors and underlighting, all supplied by kool. Party Rentals: www. koolpartyrentals. com



Special Event

2017 INFLATABLE HIGHLIGHTS Here’s one way to create drama in a room at night: with people-size (and taller) cones, spheres, stars, columns, tentacles and more that glow from the inside. The Hi-Lights™ inflatables were on display from a company called Air Dimensional Design, Inc.:

NO-IRON CURTAINS Hanging garlands of artificial flowers, interwined here and there with leafy green vines, made a charming curtain behind a display from Linen Tablecloth—which supplies the garlands, flowers and other accessories along with fine linens. The garlands were simply safety-pinned at the top to cloth supported on a framework of PVC pipe, reinforced with wood in the center. 18

INTO THE WOODS Among party tables entered into a competition at The Special Event, this one, by RQ Planning and Event Consulting in Mexico City and San Francisco, was a standout, with its dripping foliage, mossy textures, and touches of gold and purple. Old books are incorporated into the tablescape; framed images of tree trunks in white against black, like a film negative, serve as a backdrop; and birdsong plays within the vignette.

INDESTRUCTIBLE LED’S Gone are the days of finicky Christmas-tree lights that got tangled easily and went dead if just one bulb broke or came loose. “The new ones don’t tangle and they last for 50,000 hours,” says Maria Contreras at GM Floral. Based in downtown LA, GM maintains a large a wide-ranging inventory of floral supplies but chose the lights to feature at The Special Event.

For more information, please contact Cory Sanchez at Monica Useche at Or, you can ask your local wholesaler for details and availabilty. Please visit our website

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Tone-setting bouquets & dĂŠcor for six trendy wedding themes.

Envision This

Floral design by Tom Simmons AIFD, CCF and Cindy Tole AIFD Photography by Ron Derhacopian Linens from Wildflower Linen,

For product information,

2 january 2012


BLUSH WINE Touches of vivid plum and wine color enrich and brighten a palette of sophisticated neutrals, with blush tints in the foreground. Foliage, linen and accessories bring in shades of taupe, champagne, and warm gray. Charity, a David Austin rose in pale pink with peach overtones and fresh green stamens, shares the spotlight here with anemones, veronica, astilbe, Blushing Bride protea (Serruria florida), magenta dahlias and callas, and a mix of intriguing foliages including olive, bay leaves, dusty miller, and eucalyptus. see Where to Buy, page 64.

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Envision This At upper left, a medley of the featured flowers spills from the top of the tall, dark, rectangular Kiri Wood Vase, with pale pink peonies and purple astrantia added to the mix. At lower left, blackberries make the perfect complement to the color scheme for cake décor. Above, Cindy has created a bouquet with the flowing, informal look that many brides are asking for—using the round Oasis European Bouquet Holder, with stems added to the handle to give the look of a hand-tied bouquet. The wide, flat foam surface of the holder yields a broad canvas for the display of Café au Lait dahlias, blushing Charity David Austin roses, Alabaster garden-style roses, anemones, mums, stock, veronica and astrantia, plus nandina, eucalyptus and other foliage.

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Envision This Mini logs lend a rustic note to a wreath made in the Oasis Mache Open Heart. Cindy sometimes cuts these herself, sometimes procures them from a harvester who brings them to the shop. She wrapped Bind Wire around the center of each log, then wrapped the wire around the wreath frame to secure and stabilize the log. The wreath features Augusta Luise garden roses along with Patience, a buttermilk David Austin variety, plus Majolika and Eden Romantica spray roses. 524january 2012

Envision This A hand-tied bouquet is made by inserting stems through a small egg of chicken wire, which serves to separate the stems and give an airy look to the bouquet. The stem bundle is wrapped with complementary ribbon and, for a subtly gleaming accent, Oasis Sequin Wrap in Copper Matte.

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Envision This BRIDAL WHITE Loops of flat cane lend an artful twist and a unifying motif to dĂŠcor and bouquets in classic white. Above, Tom has suspended a wreath so that it hovers near the top of a tall glass cylinder (to see how he did it, turn to page 60). In a venue other than a church, this could be one of two or more designs that define the aisle.

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Envision This To make the bouquet on this page, Tom placed the loops of flat cane first, inserting them into a Wedding Belle holder and securing them with adhesive. Then he began with floral insertions, including Patience David Austin roses, ranunculus, tulips, and stephanotis on artificial stems, with a pearl-headed corsage pin in the center of each flower.

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Envision This At far left, candles dangle in Teardrop Terrariums from acrylic rods. The rods are secured to bouquet holders that also hold flowers (for a how-to photo, see page 61). The bouquet holders, in turn, rest in a pair of PVC pipes like twin columns. The PVC pipes can be sanded or painted for an even color and texture. The tall vertical pipes are balanced and echoed by round forms at the base of the design, including loops of flat cane, and the gently curving stems of Super White callas. Above, white freesia and Casablanca iris are featured in a bouquet that gains style and impact from a decorative framework of flat cane (see page 61). Dendrobium orchids and a calla are bound to the cane with beaded wire.

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Envision This CAPE COD Niagara—a classic light gray-blue resembling washed denim, and one of Pantone’s key fashion colors for this spring—leads the palette for this theme, along with white and Hazelnut, a warm tan. Think rocky coastline and weathered piers. The boutonnieres at left are like little hand-tied bouquets, with stems wrapped in Oasis Raw Jute fabric ribbon in Natural color and with additional elements glued into the tops. The one at near left is made with segments of midollino to provide a sturdy “stem bundle.” Why shouldn’t each man at the wedding get a unique boutonniere, different from the others? Cindy made the bouquet at right in a Grande Wedding Belle bouquet holder. She first covered the bottom of the holder with foliage and attached a decoration to the top made with white midollino and silver aluminum wire, bound together with silver bullion (see the how-to photo, page 61). With the decoration in place, Cindy began her insertions, starting with knife-blade acacia foliage and featuring Patience David Austin wedding roses, white lilies, white mink proteas, and eucalyptus pods.

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Envision This Above, a wood lantern rests in a base of floral foam in a Lomey Design Dish. See page 60 for a tip on this design. Cindy made the napkin ring at right with flat cane, looped three times and bound with glue and silver bullion wire, then decorated with glued-on florals and mini sea shells. The bouquet is a hand-tied, the stem bundle wrapped with wine cork ribbon.

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Envision This Tea lights hang from a sanded ghostwood branch, suggesting driftwood collected from the beach. The weathered tone and texture of the ghostwood is echoed in the powdery blue-gray of the larger tillandsias, the eucalyptus pods, the knife-blade acacia foliage (at far right), and in the votive holders and the washed rattan cages that hold glass vases filled with delphinium, scabiosa, hydrangea, Blushing Bride protea, a single tillandsia and white mink protea, Sea Star fern and explosion grass.

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Envision This SOME LIKE IT HOT Vivid, saturated colors sing out, setting a festive tone for weddings anywhere, but especially in sizzling climates. To create the design at far left, Tom first established its height and width by inserting the tall stalks of Song of India dracaena and the flame callas, then the large aralia leaves. He followed with the mokara and cymbidium orchids, neon Pink Floyd roses, Moonshade carnations, phalaenopsis, hydrangeas, and gloriosas. Above, a bouquet made in a holder features a mini cascade of callas and lily grass. Loops of lily grass anticipate the cascade, inserted at the back of the holder and pinned to the base of a calla. The grass loops add layering to a bouquet that already conveys visual depth with surface flowers jutting from an inner sphere of mini green hydrangea.

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Envision This In a bright palette, small accents pop.The napkin ring above is made with wire-edge wine-cork ribbon, which is flexible yet substantial—easily secured with floral adhesive between the overlapping edges; it sports an accent of apple-green aluminum wire, shaped like a leaf. At right, the tillandsia boutonniere is backed with bent steel grass and anchored with a hypericum berry. Tom made the bout above it by gluing a section of flax leaf to wide, flat apple-green wire, so it could be held on with a magnet, then gluing the craspedia, mint sprig, and seeded eucalyptus on top. In the bouquet at far right, colors are strongly grouped for added impact. Tom inserted the flowers first, including both coral and purple peonies, Moonshade carnations, orange tulips, green hypericum, and pale green cymbidium orchids with ruby-flecked throats. Some of the gloriosas are simply wire-picked into the holder. The red-tipped nandina foliage was added last.

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Envision This Wine-cork ribbon also adorns clear glass cubes filled alternately with floating candles and monofloral bouquets for a simple table setting with many and versatile applications. The positioning of the peonies is controlled with clear tape grids; the magenta peonies are accompanied by their natural foliage. The light tan color and natural texture of the cork ribbon, like the bamboo containers on the next spread, makes an ideal contrast to the fruity, tropical colors of the flowers.

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Envision This Here’s an alternative tablescape, with designs at staggered heights. Directly below, Moonshade carnations pair beautifully with Orange Crush roses, Lovely Lydia spray roses, and bright green hypericum; Song of India dracaena provides the foliage base. Whole tips of the same variety sprout from a companion design at far right, accompanied by a curl of green flat wire. For the middle design on the opposite page, Tom curled flax leaves at the top and secured the curls with UGlu.

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Envision This PEACHES & CREAM Touches of mint and gold add depth and elegance to this classic color combination. In the bouquet at left, the palette is intensified with coral Amsterdam roses. They anchor one end of a monochrome graytone scale that passes from Amsterdam to Juliet to Quicksand roses to pure white dahlias. (Quicksand brings in a beige that takes on a pink tint in the company of its neighbors.) Cindy has made her insertions in a way that achieves plenty of depth, with tendrils of jasmine vine playing at the outer edges. At right, a chair cap treatment is based on a long ribbon fringe, easy to make and to apply without damage to the rented chair cap (for instructions, see page 60). At the end of the process, flowers are glued with floral adhesive to a textured ribbon at the top of the fringe. Here as in other designs that express this theme and palette, Cindy has included gold-sprayed brunia for a nubbly accent.

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Envision This Here Pink Majolika spray roses, pale pink with a slight white edge, are added to the mix, bridging between the pink and white flowers. In the tallest design, feathery knifeblade acacia foliage springs from either side, while eucalyptus falls in a delicate cascade. The Milan Vase, Rucci Compotes, and Desiray Votives all work beautifully together.

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Envision This White tulips and veronica,here combined with knife-blade acacia foliage, make ideal flowers for the extended part of an arm bouquet that spills out to one side, while the round forms of Amsterdam, Juliet and Quicksand roses anchor the bouquet’s center of gravity. Lily grass curls from the other side of this bouquet, echoed by curls of gold matte flat wire, which Cindy has enhanced with additional gold spray color to give it a more mottled, antique look. Below, the same flat wire, curled and folded, provides a practical and beautiful base for a napkin treatment with gluedon flowers and foliage: hellebore, scabiosa, hypericum, and eucalyptus.

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Envision This LEAFY GREEN Pantone’s selection of Greenery as the color of the year came as no surprise to wedding florists, faced with requests for succulents, tillandsias, and flowers and foliage in every shade of green. To make the garland on the opposite page, Tom started with laurel, salal, and seeded eucalyptus foliage, later adding some olive (easier to add later because it’s stiffer). In the completed design, some elements are wired into the garland, others simply nestled into it, including flowers and mini bouquets in small clear glass bottles and in equisetum-filled cylinders. The bouquet above features a tillandsia peeking out from among other woodsy materials—some inserted directly into the foam in the holder, others wire-picked in. To see how Tom incorporated the tillandsia into the bouquet, turn to page 61.

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Envision This Teak and other raw woods are enjoying a vogue. They go beautifully with florals in all shades of green—like the moss, succulents, tillandsias, and cymbidium orchids Tom used here. A more surprising but successful addition are the antique lanterns that blend with gray-green succulents and tillandsias. The combination of neutral, natural, weathered and organic elements creates a soft, narrow palette rich in texture. The Lily Pad Moss Runner beautifully supports the look.

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Envision This Tender, delicate muscari (grape hyacinths) couldn’t find a better home than in a woodsy, green-themed wedding. And this is the way to show them off: in a fountain of blooms at the center of a bouquet, surrounded by contrasting white roses, balanced with a grouping of purple tulips that reinforce their delicate color with a stronger one. Here the succulents and tillandsias and some of the cymbidiums are secured in the foam with wired picks.

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How-to tips for Envision This CAPE COD LANTERN Here’s a tip for creating the kind of design where a lantern or similar accessory nestles in a bed of flowers and foliage. Use a square of dry foam or Styrofoam, resting on top of a larger square of floral foam, to elevate the lantern. What this does is to leave more space for insertions in the foam, so you can create a more lush look at the base, as Cindy did on page 36. PEACHES AND CREAM CHAIR CAP A custom ribbon fringe enhances the chair cap on page 49. To make one like it, begin by tying ribbon streamers to a length of aluminum wire, cut to match the length of the chair cap. Next cut a length of wide, textured ribbon, a little longer than the wire, and fold it lengthwise over the wire and the streamers, folding back the edges and securing the entire decoration with glue. This makes it easy to secure the wire and streamers to the chair cap. Depending on your chair cap, the fringe can be pinned in place or secured with small binder clips. As a final touch, flowers can be glued to the textured ribbon at the top of the decoration with floral adhesive. BRIDAL WHITE SUSPENDED WREATH A floating effect can be obtained by suspending a wreath high up on the outside of a tall clear glass cylinder, as seen on page 28. To prepare the cylinder, apply green duct tape about two-thirds of the way up, overlapping sections of the tape to cover a width about three inches. The duct tape provides a more porous and secure surface for gluing (with any sort of glue) than smooth glass. Next, glue four L brackets, three inches long on one side, to the duct tape with UGlu. This creates a secure support system for your wreath, with flowers inserted into a plastic-backed Oasis Ring Holder.


CAPE COD BOUQUET A curving armature made with midollino, aluminum wire, and bullion wire adds decorative value to the bouquet on page 35. It can also serve to support stems. The aluminum wire makes the decoration formable as well as adding its own gleam. First soften the midollino by dipping it in water to make it more flexible. Combine two lengths of midollino together with one length of aluminum wire by wrapping all three together with bullion wire. Form these bundles into curving lines and attach the curves to each other with more bullion wire. Finally, attach this curving decoration and armature to a bouquet holder with zip ties. Part of the trick is to make it the right size and shape so that it will weave among the flowers, once you start adding them, without being completely hidden.

BRIDAL WHITE BOUQUET Circles of white flat cane, bound together with beaded wire, form a classic-yet-contemporary decoration and armature for a bridal bouquet, as seen on page 33. The cane circles are cut to a length such that the overlapping ends can be secured first with glue, then with bullion. Then they are bound to each other with the beaded wire.

BRIDAL WHITE HANGING VOTIVES In the table design on page 32, votive candles inside glass Teardrop Terrarium holders are suspended from clear acrylic rods. The rods in turn project from bouquet holders, slipped inside vertical PVC pipes. Here’s the technique Tom used to secure the acrylic rods to the bouquet holders: first tape a pair of wood picks to the end of each acrylic rod; then use the picks to insert the rods into the foam in the holders.

LEAFY GREEN BOUQUET With its long curling leaves, a large Tillandsia xerigraphica makes a beautiful addition to a woodsy bridal bouquet. To begin, cover the back of a Wedding Belle Grande clear holder with galax leaves. A fun way to cover the handle is by cutting two sections of equisetum to the length of the handle, then slitting each one lengthwise so they can be wrapped around the handle, one on each side. Next, in order to nestle the tillandsia deeply and securely into the heart of the bouquet, first remove some of the outer leaves, to give the center portion a narrower base. Cut away some of the foam in the large holder so you can sink the tillandsia into it. Use spray glue on the base of the tillandsia to help secure it. Finally, with the center of the tillandsia sunk into the holder, add back some of the outer leaves around the outside using wired picks. APRIL 2017 61

industry events For the most recent additions to Teleflora Unit Programs, go to and click on Design Education to access the Floral Event Calendar in the Unit Program section.

National and International June 13-15, Chicago, IL International Floriculture Expo, McCormick Place. Visit

July 1-5, Seattle, WA

November 2-6 Norwalk, CT

April 25, Germantown, WI

EMC (European Master Certification) classes (Part 1, North America, East Coast) with Tomas De Bruyne & Hitomi Gilliam, East Coast Wholesale Flower. Visit

Wisconsin – Upper Michigan Unit, Sympathy Designs with Tom Bowling, Karthauser & Sons. Contact Rhonda Deaver at 262-782-8380 or

November 8-10, Vijfhuizen, The Netherlands International Floriculture & Horticulture Trade Fair (IFTF), Expo Haarlemmermeer. Visit

March 12-13, 2018, Washington, DC

National AIFD Symposium, Sheraton Seattle. Call the American Institute of Floral Designers at 410-752-3318 or visit

Congressional Action Days 2018. Conference hotel: Ritz-Carlton Pentagon City, Arlington, VA. Call the Society of American Florists at 800-336-4743 or visit

August 9-12, Carlsbad, CA

June 30-July 5, 2018, Washington, DC

Fun ’N Sun Convention, Park Hyatt Aviara Resort. Call CalFlowers (the California Association of Flower Growers and Shippers) at 831-479-4912 or visit

September 6-9, Palm Beach, FL SAF Annual Convention, The Breakers. Call the Society of American Florists at 800-336-4743 or visit

October 4-7, Bogotá, Colombia Proflora 2017, Corferias Convention Center. Contact the Association of Colombian Flower Exporters (Asocolflores) at proflora@ or visit

October 20-25, Hermanus, South Africa

National AIFD Symposium 2018, Washington Marriott Wardman Park. Call the American Institute of Floral Designers at 410-752-3318 or visit

July 6-11, 2019, Las Vegas, NV National AIFD Symposium 2019, Paris Las Vegas Hotel and Casino. Call the American Institute of Floral Designers at 410-752-3318 or visit

Central Region April 2, West Baden Spring, IN Indiana Unit, Wedding Designs with Jenny Thomasson, Legend of French Lick. Contact Lana Hale at 765-481-8663 or

“Master of Masters in Floral Design” Certification Seminar with Gregor Lersch, Bona Dea Private Estate. Contact Clair Rossiter at or visit

April 5, Flint, MI

October 26-30, San Francisco, CA

April 19, Columbia, MO

EMC (European Master Certification) classes (Part 1, North America, West Coast) with Tomas De Bruyne & Hitomi Gilliam, City College of San Francisco. Visit


Michigan Unit, Wedding Designs with John Hosek, Denver Wholesale Florist. Contact Jeanette Ballien at 989-799-2121 or Lewis & Clark Unit, Everyday Designs with Vonda LaFever, Tiger Garden. Contact Joe Thomasson at 314-972-7836 or

Northeast Region April 5, Albany, NY New York Capitol District Unit, Sympathy Designs with Helen Miller, Bill Doran Co. Contact Jessica Mason at 518-237-2100 or

April 19, Pittsburgh, PA Western Pennsylvania Unit, Event Designs, Fleurametz. Contact Patrick Devlin at 412-414-9701 or

November 2-6 Norwalk, CT EMC (European Master Certification) classes (Part 1, North America, East Coast) with Tomas De Bruyne & Hitomi Gilliam, East Coast Wholesale Flower. Visit

South Central Region April 2, Kensett, AR Arkansas Unit, Sympathy Designs with Permanent Botanicals with Kevin Ylvisaker, Betty’s Wholesale. Contact Kay Schlaefli at 479-783-3210 or

April 6, Dallas, TX North Texas Unit, Everyday Designs with Jerome Raska, Greenleaf Wholesale. Contact MaryAnn DeBerry at 940-483-1800 or

July 28-30, San Marcos, TX Texas State Florists’ Association, program includes hands-on workshop (7/28) and Celebrations stage program (7/30) with John Hosek, Embassy Suites & Conference Center. Contact Dianna Nordman at 512-834-0361 or txsfa@

July 30, Phoenix, AZ Arizona State Florist Association, Summer Parties with Kevin

Ylvisaker, Black Canyon Conference Center. Contact Brian Vetter at (602) 908-9024 or

August 18, Hot Springs, AR Arkansas Florists Association, program includes Weddings & Parties with Kevin Ylvisaker, Hot Springs Convention Center. Contact Shane Cranford at 501-372-4747 or

Southeast Region April 2, Bridgeport, WV West Virginia Unit, Sympathy Design with Cindy Tole, Wholesale House of Flowers. Contact Sheila Larew at 304-265-4260 or

July 30, Louisville, KY Kentucky State Florists Association, program includes Weddings with Tom Bowling, Holiday Inn. Contact Michael Gaddie at 502-777-8578 or

August 4-6, Franklin, TN Tennessee State Florists’ Association Convention and Expo, Marriott Hotel Cool Springs. Visit

Western Region April 2, Portland, OR Oregon-Southwest Washington Unit, Everyday Designs (with a focus on Mother’s Day) with David Powers, Greenleaf Wholesale & Floral Supply Syndicate. Contact Kris Boley at 541-593-1300 or

October 1, Denver, CO Rocky Mountain Unit, Creative Everyday with Hitomi Gilliam, DWF. Contact Sandi YoshiharaSniff at 800-665-0771 or

October 26-30, San Francisco, CA EMC (European Master Certification) classes (Part 1, North America, West Coast) with Tomas De Bruyne & Hitomi Gilliam, City College of San Francisco. Visit

where to buy For more information on merchandise featured in Flowers&, contact the supplier directly. Direct links to most suppliers can be found on the Flowers& website, Use the links under “Advertisers in This Issue” or the link to our searchable, online Buyers’ Guide at the top of the Flowers& home page.

LEAFY GREEN, pages 54-58

Clear glass bottle bud vases, teak trays, and antique lanterns, Jamali. Lily Pad Moss Runner with Khaki Trim, Wildflower Linen. Reclaimed Wood Bases, Accent Décor.

F O C U S O N DE S IG N , page 8 Garden roses, Alexandra Farms.

pg 38-39

DE S IG N TE C H , page 12

Pisces tray, Accent Décor.


CAPE COD, pages 34-39

pages 20-61

BLUSH WINE, pages 20-27

Katherine Champagne tablecloth, Wildflower Linen. Fairytale compote, vases (in two sizes), and votives, Accent Décor. Rectangular Kiri Wood Vase, Jamali. Round Oasis European Bouquet Holder, Oasis Mache Open Heart, and Oasis Sequin Wrap in Copper Matte (on bouquet stem bundle, page 26), Smithers-Oasis.

Ottoman Stone (as backdrop), Homestead Azure linens and Homestead Azure Napkin, Wildflower Linen. Wood lantern with zinc cap and rope handle, sanded ghostwood branch, mini hanging tea lights, and glass vases in washed rattan cages, Jamali. Chilly Votives and shells, Accent Décor. Oasis Raw Jute fabric ribbon in Natural color (on boutonnieres) and Midollino Sticks, Smithers-Oasis. Wine cork ribbon, Reliant Ribbon.

SOME LIKE IT HOT, pages 40-47

Large green ceramic cube, Vasesource. Diamond Taffeta linen (in Chocolate color) and napkin (Mandarin), Wildflower Linen. Clear glass cubes and bamboo containers, Teleflora. Wine cork ribbon, Reliant Ribbon. Square antique light gold votive holders, Jamali.

F e at u r e d Suppliers

pg 48

pg 24

BRIDAL WHITE, pages 28-33

Ottoman Stone tablecloth, Wildflower Linen. Clear glass cylinder, 6 inches in diameter by 26½ inches tall, and Teardrop Terrariums (used as votive holders), Syndicate Sales. 12-inch Oasis Ring Holder, white Flat Cane, and beaded wire, Smithers-Oasis. Iced Silver Glass Votive & Tea Light Holders, Jamali. Bentley Bowl, Accent Décor.


pg 54

pg 52

PEACHES AND CREAM, pages 48-53

pg 41

Iridescent Taffeta Aloe tablecloth and Bunya Gold Chair Cap, Wildflower Linen. Milan Vase in gold, Rucci Compotes, and Desiray Votives, Accent Décor.

Accent Décor, Inc. Call 770-346-0707 or visit Alexandra Farms. Call 305-528-3657 or visit Jamali Garden and Floral Supply. Call 212-979-0108 or visit Reliant Ribbon. Call 800-886-2697 or visit Smithers-Oasis. Call 800-321-8286 or visit Syndicate Sales. Call 800-428-0515 or visit Vasesource. Call 718-752-0424 or visit Wildflower Linen. Call 866-965-7775 or visit

Shop @ the

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APRIL 2017 65

wholesaler connection

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Flowers& magazine distributors Arizona Phoenix The Roy Houff Company

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Massachusetts Boston Jacobson Floral Supply

canada burnaby, bc United Floral Inc.

Michigan Warren Nordlie, Inc.

malaysia selangor Worldwide Floral Services

Minnesota Minneapolis Koehler and Dramm

singapore Worldwide Floral Services

Florida PENSACOLA American Floral Wholesale of Pensacola Carlstedt’s, LLC

missouri st louis LaSalle Wholesale Florist

Georgia omega Hornbuckle Wholesale Florist hawaii honolulu Flora-Dec Sales Illinois Chicago The Roy Houff Company Milan Bonnett Wholesale Florist Normal The Roy Houff Company Wheeling The Roy Houff Company Kansas wichita Valley Floral Company Kentucky Louisville The Roy Houff Company


New York Campbell Hall Alders Wholesale Florist Ohio dayton Nordlie, Inc. North Canton Canton Wholesale Floral OREGON PORTLAND Floral Design Institute SOUTH DAKOTA SIOUX FALLS North American Wholesale Florist, Inc. Tennessee Nashville The Roy Houff Company



makes it easy to add water or flower-food solution to arrangements, with no spills, no mess. Result: happy customers and repeat sales! We can customize this product with your shop info!

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business for sale

WASHINGTON DC FLOWER SHOP High end flower and gift shop for sale.

Located in affluent shopping area. Great opportunity for someone interested in aprofitable, reputable business. Prefer the owner be the hands-on operator with great customer service experience. Internet experienced owner can develop a new website that could generate additional annual revenue. Current sales (June 2015-May 2016) $714,268.00. Owner takes six figure salary plus bonus & insurance. 4 full time employees (including owner). 5-part time employees. Exact location will remain confidential until deemed appropriate to reveal. Owner is retiring and the business is listed by the owner. No broker or broker fees. Send email to

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advertiser links E M PLOY M ENT Florasearch, Inc.

In our third decade of performing confidential key employee searches for the floriculture industry and allied trades worldwide. Retained basis only. Candi­date contact welcome, confidential, and always free. 1740 Lake Markham Rd., Sanford, FL 32771 Phone: (407) 320-8177 / Fax: (407) 320-8083 E-mail: Website:

Advertisers’ websites are hyperlinked on the Flowers& website. Go to and click on “Advertisers in This Issue.”

Accent Décor, Inc.


770-346-0707 Alexandra Farms



equipment Refrigerators For Flowers

American Institute of Floral Designers (AIFD)


410-752-3318 Candle Artisans



Combo walkins, storage, reach-ins 800-729-5964


Chrysal Americas


800-247-9725 Classico Manufacturing Co


877-688-6889 Danziger Flower Farm


+972-3-960-2525 Design Master Color Tool


800-525-2644 Dollar Tree Direct


877-530-TREE (8733) Florabundance, Inc.


800-201-3597 Floral Deliver Ease


877-740-3273 Florigene Flowers



Portland, Oregon

International Floriculture Expo (IFE)


207-842-5508 Nashville Wraps, LLC


800-547-9727 Pioneer Imports & Wholesale



Advertise in

Sandtastik Products




Peter Lymbertos

Smithers-Oasis 3

Seminole 7

For rates and info, call


at 800-421-4921

800-321-8286 The Sun Valley Group


800-747-0396 Syndicate Sales


800-428-0515 Teleflora

59, 63


APRIL 2017 67

what’s in store

HAUTE PINK Teleflora’s blownglass Bold Elegance vase offers the same stylish shape and high-end quality as the Luxurious Lavender vase (a huge hit for Mother’s Day 2016), but in vibrant fuchsia. The large format easily accommodates mixed bouquets or two dozen roses. Call 800-333-0205 or visit

DO YOU KNOW DUPIONI? Popular as a fabric for bridal wear, dupioni is a crisp, lustrous, tightly woven type of silk, with slight irregularities in the weft that add to its textural appeal. Now Reliant Ribbons Bows & Trims has come out with a new line called Dupioni Supreme, featuring wire-edge dupioni silk ribbon in 32 rich, in-demand colors and in three widths: 1½, 2½ and 4 inches. Call 800-886-2697 or visit


FINE JEWELRY FROM REAL FLOWERS AND LEAVES Handmade in the United Kingdom by jewelry artist Sue Gregor, contemporary cuffs, necklaces, and earrings incorporate real botanicals —dried, pressed, and “fossilized” to reveal fine detail in a substrate of glassquality acrylic. Each piece is unique. Email or visit

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