Flowers& APRIL 2015 $5.50
Stunning bouquets with stylish handle how-to’s Pg 28 Wedding décor that goes from ceremony to reception Pg 52
contents APRIL 2015
To Have & to Hold What’s a stunning bouquet without a stylish handle? Floral design by Carol Caggiano AIFD, PFCI Photography by Ron Derhacopian
Maximum Impact Make the most of your client’s budget for wedding décor. Floral design by Lorraine Cooper AIFD, Brady’s Floral Gallery, Scottsdale, Arizona Photography by Ron Derhacopian
2 APRIL 2015
ON THE COVER To complement the surface of this mostly monochromatic, multi-textured hand-tied bouquet, Carol Caggiano AIFD, PFCI covered the stem bundle with large ivy leaves. To see the underside of the bouquet, turn to page 41; for more bouquets with clever and attractive handle treatments, see “To Have and to Hold,” pages 28-49.
Focus on Design Sparkling Centerpieces By Rich Salvaggio AIFD, AAF, PFCI
Flower Tales Orchids By Tom Bowling AIFD, PFCI
Fresh Focus Peonies By Bruce Wright
What’s in Store
Where to Buy
Flowers& Volume 36, Number 4 (ISSN 0199-4751). Published monthly by Teleflora, 11444 W. Olympic Blvd., Los Angeles, CA 90064, 800-321-2665, fax 310-966-3610. Subscription rates: U.S., 1 year, $66.00. Canada, 1 year, $90.00 (US currency only); Canadian GST registration number R127851293. Other foreign countries, 1 year, $102.00 (US currency only). Single issues, $5.50 each prepaid. Periodicals postage paid at Los Angeles, Calif., and at additional mailing offices. Postmaster: Send address changes to Flowers&, PO Box 16029, North Hollywood, CA 91615-9871. Copyright © 2015 by Teleflora. Printed in U.S.A.
4 APRIL 2015
Visit www.dndvases.com to view our huge selection of quality vases.
Flowers& ADVISORY BOARD Teleflora Education Specialists Publisher
Editor Art Director
Rich Salvaggio AIFD, AAF, PFCI firstname.lastname@example.org Bruce Wright Tony Fox
National Advertising Director
On the Internet
Susan Ayala AIFD, PFCI, Loma Linda, Calif., Tom Bowling AIFD, PFCI, Syndicate Sales, Fairfield, Ohio, Tim Farrell AIFD, AAF, PFCI, Farrell’s Florist, Drexel Hill, Penn., Jim Ganger AIFD, Kansas City, Mo., Hitomi Gilliam AIFD, Vancouver, B.C., Canada, Bob Hampton AIFD, AAF, PFCI, Dallas, Texas, John Hosek AIFD, PFCI, CF, CAFA, Surroundings Events and Floral, Verona, Wisc., Alex Jackson AIFD, AAF, PFCI, Veldkamp’s Flowers, Lakewood, Colo., Vonda LaFever AIFD, PFCI, Niceville, Fla., Joyce Mason-Monheim AIFD, AAF, PFCI, AzMF, Designer Destination, Tucson, Ariz., Helen Miller AIFD, CF, CAFA, Flowers and Such, Adrian, Mich., Darla Pawlak AIFD, PFCI, Essexville, Mich., Julie Poeltler AIFD, PFCI, IMF, CAFA, Julie’s Fountain of Flowers, Lone Tree, Iowa, Jerome Raska AIFD, AAF, PFCI, CF, Blumz by JR Designs, Ferndale, Mich., Tom Simmons AIFD, CCF, Three Bunch Palms Productions, Palm Springs, Calif., Gerard Toh AIFD, CCF, Garden Trade Services, Sherman Oaks, Calif., Cindy Tole, Botanica Flowers & Gifts, Greensboro, N.C., Kevin Ylvisaker AIFD, PFCI, CAFA, Mukwonago, Wisc.
EDITORIAL COUNCIL Marie Ackerman AIFD, AAF, PFCI, Teleflora, Oklahoma City, Okla., Carol J. Caggiano AIFD, PFCI, A. Caggiano, Inc., Jeffersonton, Va., Bert Ford AIFD, PFCI, Ford Flower Co., Salem, N.H., Wilton Hardy AIFD, AAF, PFCI, FSMD, JWH Design and Consultant, West Palm Beach, Fla., Elizabeth Seiji AIFD, Edelweiss Flower Boutique, Santa Monica, Calif. Customer service: For service on your magazine subscription, including change of address, please write to Flowers&, P.O. Box 16029, No. Hollywood, CA 91615-9871, enclosing a recent address label. For faster service, call 818-286-3128; Teleflora members call 800-421-2815.
focus on design
Floral design by Rich Salvaggio AIFD, AAF, PFCI
Photography by Ron Derhacopian
Add quick and easy sparkle to wedding centerpieces.
Cube designs, dressed up with Embracers, can be placed on each of many guest tables or up and down the center of a long banquet table. Each design is quickly enhanced with from one to four brooches, easily pinned onto the Embracer and just as easily removed for a takeaway gift.
For product information, see Where to Buy, page 71.
Click Here 1. Insert floral foam into each cube, cut so it rises just above the lip of the cube. 2. Slip an elastic Fitz Embracer around each cube to hide the foam. 3. It’s very easy to add a jeweled pin by simply slipping the back of the pin through the Embracer. Attach Gleaming Leaves to wood picks for an additional enhancement that will link the flowers in your bouquet to the glitzy cube.
4. Add flowers, grouping them for greater color impact. Here we have used green mini hydrangeas and roses in three varieties: Green Beauty, Amigo, and hot pink Pizzazz. b
APRIL 2015 9
f lower tales
Stories and fun facts to share with customers about their favorite flowers
or otherwise decorated to attract pollinating insects. The pollinators One of the largest plant families
land on the lip and come into contact with the orchid’s reproductive
on Earth, orchids also have a very wide distribution, being found in
organs, located on the structure inside the lip called the column.
every continent except Antarctica, and comprise enormous diversity,
A good many observers in the Western world have picked up
from the delicate and subtle to the showy and extravagant. What then do orchids have in common? Principally, the structure
on the orchid’s overt sexuality. The ancient Greeks thought that the tubers of terrestrial orchids look like testicles (orchis)—hence the
of their flowers. It’s the same for every orchid, though perhaps easi-
name—and regarded them as aphrodisiacs. Two orchid genera are
est to discern in a classic orchid like a phalaenopsis or cattleya.
named after places associated with Aphrodite, the goddess of love:
The blossom is always composed of two sets of three. Slightly in
Cypripedium, after the island of Cyprus, and Paphiopedilum, after
the background are the three sepals—all about the same size—like
Paphos, said to be her birthplace.
a three-pointed star; they look like petals but are actually modi-
In the East, by contrast, orchids have long been regarded as
fied “leaves” from the outer covering of the flower bud. Two wider,
icons of subtle beauty, restraint, and even moral virtue. The orchids
prominent petals look like wings, jutting out to either side of the third
most familiar to the Chinese, who have cultivated them for centuries,
“petal,” a distinctive structure called the lip or throat, often striped
were typically small, often pale green, and delicately perfumed. The
Floral design by Tom Bowling AIFD, PFCI
Photography by Ron Derhacopian
Chinese word for orchid, lan, refers to the idea that orchids (and other fragrant plants) might have the power to ward off evil spirits. When the European powers began to send explorers and colonists abroad to the tropics, exotic orchids were among the prizes sent home. In the 19th century a mania developed among international collectors of the upper classes, fueling the reputation that orchids still maintain today as rare, expensive, and appealing best to cultivated tastes. While some orchids are terrestrial, growing from roots underground, many others—particularly among those best known to the floral trade—are epiphytes, meaning that in nature they grown on the branches of trees, drawing moisture and nourishment from frequent rainfall. As a reminder of orchids’ epiphytic nature, Tom created this month’s design in a willow twig container, which he nestled in a footed glass bowl and surrounded with river rocks. By removing some of the twigs from a section of the square container, then reinforcing the container with wire, he was able to create gaps that serve as additional insertion points for sprays of oncidium, cymbidium and dendrobium orchids. With their burgundy highlights, the spray orchids harmonize beautifully with lush cattleyas in a spreading, elevated design of sensual elegance. b
by Bruce Wright
The soaring popularity of peonies is getting a boost from the newest producer: Alaska.
t’s no secret that peonies have exploded in popularity over the past decade and more, especially for weddings. It’s also no surprise. The classic peony palette of white, pink, blush, and deep red is of course perfect for weddings. With long, sturdy stems and large, frilly blooms, peonies combine dramatic impact from a distance with a soft, romantic look. It wasn’t long ago, however, that peonies could be difficult to obtain unless the wedding happened to fall within a rather narrow window of availability. At any given peony farm, the harvest season lasts no longer than a few weeks at most. Within the mainland United States, it begins in the South, in March
or April, and moves northward, fizzling out in June or at the latest early July. The season is so limited in part because peonies thrive better out of doors and resist forcing in greenhouses. In this they are unlike roses and many other premium flowers. Part of their charm, indeed, is the allure of the field-grown flower—wind-blown, rain-fresh and kissed by the sun. Like roses, however, peonies prefer welldrained soil, plenty of sunlight, and a cool climate. The moment the thermometer hits 90 degrees, peonies begin to blow open so quickly that it’s difficult for a grower to catch them at the right moment for harvest. Cooler weather also means a slower-growing peony, which can result in longer stems and bigger flowers. OPPORTUNITY KNOCKS To expand the North American peony season from its original window of April through June, importers turned first to the Southern Hemisphere: to Chile, which produces peonies in October and November, and to New Zealand, which sends
peonies northward in November and December. Some Israeli peonies are also available from January through April, although these tend to be more expensive and somewhat smaller than others. That left one period, from July through September, when peonies simply could not be had—until the early 2000s, when a brilliant botanist at the University of Fairbanks in Alaska, Patricia Holloway, figured out that this was precisely the time when peonies would bloom beautifully in Alaska. Sensing an opportunity for the state’s economy, in 2006 Holloway convinced a friend with a retail garden center, Rita Jo Shoultz, to start Alaska’s first peony farm, Alaska Perfect Peony, with just 3,500 plants. (She now has more than 15,000.) In the same year, Rita Jo made a number of presentations to legislators in Juneau as part of a campaign to win support for a new indusDr. Alexander Fleming is just one of many peony varieties grown in Alaska. Photo courtesy of Alaska Perfect Peony.
APRIL 2015 19
try. In 2008, she and four other Alaska peony growers toured peony farms in New Zealand, gathering expertise and inspiration. Founding members of the Alaska Peony Growers Association, these pioneers started a snowball rolling that has been gathering size and momentum ever since. THE NEXT FRONTIER With a climate not unlike Chile’s, Alaska turns out to be a growing region that not only stretches the peony season but also ups the ante in terms of peony size and quality. Bugs and diseases that afflict peonies in other climates can’t survive the extremely cold Alaskan winters—and so far, other native pests have not developed a taste for the flowers: “Moose don’t eat them, deer don’t eat them, bear don’t eat them,” says Rita Jo. On the flip side, Alaska summers bring the midnight sun for a period of about a hundred days—and during this time the combination of cool temperatures and abundant sunlight produces peonies that range up to twice the size of peonies grown elsewhere. “Nine inches across is not uncommon,” boasts grower Carolyn Chapin of Polar Peonies, one of the farms flourishing in the Alaskan interior. “I had a customer who wanted a dozen peonies for his daughter’s bouquet. I asked, ‘Is she six feet tall?’ Because the flowers are so big, you really need only three or four of them for a good-sized bouquet.” Alaskan peonies do tend to be more expensive than others. Nonetheless, since Alaskans started growing peonies for export in 2006, supply has not kept up with demand. “Because the quantity is limited, we start contacting past clients and taking preorders around the first of March,” says Carolyn. Production is still expanding, but only just so fast: it takes three to five years for a new peony bush to produce harvestable blooms. The new Alaskan industry has had considerable help—from the state, and also from expert peony growers in the lower 48 and around the world. “They don’t mind helping us, because we’re not competing with them, we’re complementing their availability,” Carolyn points out. “And 12-month availability
OUT ON THE FARM Alaska peony farms range in size, but many are small family farms of half an acre or less, maintained by husband-and-wife teams with help from the kids during the summer. Photos on this and the following pages (except as noted) by Elizabeth Beks of North Pole Peonies.
helps the peony market as a whole. It’s easier for florists to promote peonies year-round and know they’ll be able to get them.”
It takes up to five years for the roots of a peony bush to become big and strong enough to produce a commercial harvest. Each spring, the old stems and leaves are cut back; new shoots— set the previous year—emerge and grow fast in Alaska’s long summer days. The carefully selected buds are sorted (above) and placed immediately in the cooler (below).
ALL IN THE FAMILY Today Alaska has about 50 peony farms, mostly family-owned. “I expect we’ll have about 50 more in the next couple of years,” says Rita Jo. Ranging in size, but mostly quite small, the farms are spread out over quite a large area. It includes three primary growing regions: One is the interior part of the state, around Fairbanks, just below the Arctic circle. It may be counterintuitive, but this northernmost region is where the Alaska season starts in July: “In the summer, we get the most daylight, so our flowers grow faster,” Carolyn explains. (Her farm, appropriately named Polar Peonies, is a founding member of the Arctic Alaska Peonies growers’ cooperative.) Two other growing areas lie farther south: one just north of Anchorage, another on the Kenai Peninsula that juts from Alaska’s southern coast. These regions send peonies to florists in the lower 48 from August through late September and even early October. How do all these widely dispersed farms— many of them worked by just a husbandand-wife team or a small family—acquire the expertise they need, and the logistics to get the product to market? Alaskans have found a range of solutions in growers’ co-ops, the state growers’ association (which sponsors a website that is a portal for inquiring buyers as well as a resource for members), and a new commercial distribution company. These same institutions, of course, make it possible for buyers to find and get what they need, while promoting and sustaining a proliferation of small family farms. TOGETHER WE GROW Growers’ co-operatives have operated in Holland for centuries. One has only to know the history of the Dutch flower industry—famously efficient, innovative and competitive—to know that they can serve their members and customers well. One such is Arctic Alaska Peonies, which allows growers in the interior region to consolidate orders and share resources. Within
Echo Lake Peonies, a family-run farm near the world famous Kenai River & a few miles East of Mount Redoubt Volcano. Only in Alaska! With a 100 percent guarantee, Our passion is your satisfaction! Email email@example.com for 2015 price sheets Available July, August and early September
the co-op, any one farmer might not have a sufficient quantity of peonies that are ready for harvest at any given time to meet demand. The temptation might be to cut peonies at the right time (crucial for quality) and hold them in the cooler until you have enough. Peonies hold up relatively well in storage—“but we want to ship it fresh, not store it until someone wants it,” says Carolyn. “With 40 farmers in the co-op who have flowers ready to harvest at different times, it’s easier to do that and still meet the needs of customers. “We also do education for our members,” Carolyn continues. “I don’t want one of our members bringing flowers to the packing house and I have to tell them, sorry, this is not the right quality. We teach them about soil nutrients, proper spacing, and botrytis prevention (even though we don’t have too much of it up here). They’re going to be learning how to do the harvest on older fields with a more experienced grower.” For example, she tells, an expert peony grower knows to take only the best half of what the plant has to offer, leaving the rest for the plant to flourish. “That way you shouldn’t be harvesting anything less than a grade A
FOR VARIETIES’ SAKE Most growers who produce peonies for the U.S. cut-flower market concentrate on fluffy double varieties—and Alaskan peony growers are no exception. Occasionally, though, you may see a single or semidouble variety on offer, with an inner crown of stamens that remains distinct from the outer row of petals. One example is Bowl of Beauty, directly above; as the flower matures, the petals turn a darker pink, contrasting with the stamens’ lemon yellow. Most peonies come in shades ranging from white to deep red— like, on this page, pale pink My Love (top middle), cherry red Felix Crouse (top right), or the bright fuchsia flowers of Shawnee Chief (lower left, above) and Kansas (making friends with a bee). bud. You leave behind the crooked, cracked, misshapen, small.” The educational effort is important to build the Arctic Alaska Peony cooperative as a brand that represents a consistent level of quality. For peony growers across the state, the Alaska Peony Growers Association likewise supports educational opportunities and a joint
market effort with the association’s website, www.alaskapeonies.org, where buyers can learn about different varieties, check availability, and link through to individual farms. Relatively new on the scene is a wholesale commercial peony pack house, Alaska Peony Distributors, that provides services to farmers including, often, flying out to a farflung farm in a twin-engine plane to collect the harvest, then selling and transporting the stems to markets on the mainland. FLORIST FRIENDLY Buyers of Alaska peonies, likewise, range from large to small. “Some growers do ship direct to brides,” Carolyn says. “I always say to brides, ‘Who is your florist?’ Because you really need a florist to handle them correctly when they arrive, so they’re perfect for that day.” Florists have become more sophisticated as buyers over just the past three or four years, Carolyn notes: “They used to ask for either Sarah Bernhardt or for reds, whites, or other pinks. Now they’re asking by name for varieties like Festiva Maxima,” the beautiful white peony with usually two or three red flecks, or the fragrant, ivory-white Duchess
fields. The purpose of the venture is to finance this young man’s college education. I’m a grandma and a great-grandma myself, so for me, it doesn’t get much better than that.” Chances are good that by the time that young man is in college, Alaskan peony growers will still be thriving, better established than ever—and that even with the rapid growth of their industry, demand for Alaska’s extra-large and beautiful flowers from July through September, prime wedding months, will continue to outstrip supply. b For more information: www.alaskapeonies.org www.alaskapeonymarketinggroup.com www.arcticalaskapeonies.com www.echolakefarm.com Peach and yellow peonies, like the two Itoh hybrids seen above left and on the previous page, are less common and, for cut-flower growers, more experimental. As field-grown flowers, peonies may exhibit a wide range of shading, even when the blooms are fully mature—as seen in the bouquet of Sarah Bernhardt peonies above, with blossoms that vary from pale to bright pink. All these photos of Alaska-grown varieties are from Elizabeth Beks at North Pole Peonies, except the bouquet of pure white Henry Sass peonies at left, from Alaska Perfect Peony. de Nemours. “When they know enough to ask for a variety name, they’re more likely to be get exactly the color they want,” she points out. “There are 50 shades of red!” Photos of peony varieties are featured on the websites of Arctic Alaska Peonies and the Alaska Peony Growers Association, among others. Carolyn advises florists to take shipment of peonies at least three days prior to a wedding—not only to give them time to open up, but also because, in the unlikely event of damage in shipping, that leaves enough time for re-delivery. “We’ve only had to do that twice in the last six years,” she says. “We ship them in quilt batting, and we do ship them insured, because we want to make our florists look good.” Also, she points out, peonies have sufficient shelf life in the cooler
that you can afford to get them in a little early and work with them prior to the wedding day. A BRIGHT FUTURE It’s an exciting time for Alaska peony farmers. This winter’s Alaska Peony Growers Conference, with more than 175 people attending, offered a pre-conference growers’ school. “It sold out, so they doubled the registration and added a postschool,” reports Rita Jo. Representing a Dutch company that sells peony roots to beginning farmers, Rita Jo gets to see and chat with a lot of these new growers. “I especially loved talking to a mom and her son who is probably 10 or 11 years old,” she tells. “It was rewarding to me to see this young man getting enthusiastic and involved with decisions about varieties and how to lay out the
FROM BUD TO BLOSSOM The exact stage when peonies should be harvested differs from one variety to another—but in general, it’s best to purchase peonies in the bud stage, with buds slightly soft and showing the true flower color. Green, hard buds may not mature properly, while fully opened flowers will have a reduced vase life. To encourage peonies to open faster, mist the buds heavily and place them in bright light (not direct sunlight). The bright light enhances blossom coloring and expedites flower development. Some florists also lightly cover their peony buds with a clear light plastic, to increase humidity and hasten flower maturity. Conversely, to slow flower development, place processed buds or flowers in a dark corner of the cooler.
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TO HAVE & TO HOLD
SEMITROPICAL When the color scheme works, almost any combination of floral materials can be striking and effective. Here, tropicals (a Pink Ice protea, yellow pincushions, and purple mokara orchids) combine with spring flowers (tulips, freesia, iris), lavender, wheat, succulents, and purple feathers, in a casual hand-tied bouquet, supported by a large monstera leaf. Carol gave the succulents wire stems; she made bundles of the lavender and wheat before adding them to the bouquet. The handle: To make the lily-grass tail, Carol first cut the stem bundle fairly short, then held the bundle of lily grass up against it to judge the length before cutting it. She bound the upside-down lily grass to the stem bundle with clear binding tape, a few blades at a time, and finished it with a band of yellow ribbon and a pair of orange corsage pins.
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TO HAVE & TO HOLD
ON THE EDGE Fresh light green, forest green, and touches of black all play important roles in the color composition of this â€œall-whiteâ€? hand-tied bouquet featuring amaryllis, hellebores, anemones, ornithogalum, double lisianthus, bouvardia, maidenhair fern, Green Trick, and salal leaves. The handle: Black and white toile ribbon underscores the black centers of the ornithogalum and anemones; a bow with streamers does justice to the pattern.
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TO HAVE & TO HOLD
BY THE SEA Themed for a seaside wedding with pearlized shells, blue eryngium, and skeletal magnolia leaves, this handtied bouquet also includes White Cloud garden roses, hyacinths, tulips, white limonium, silver brunia, dusty miller, and olive leaves with a white underside. The shells were added last; for a how-to photo, see page 49. The handle: Looseweave burlap ribbon and jute cord suit this bouquet perfectly in color and tone. Before adding the ribbon wrap, Carol secured the stem bundle with clear binding tape. For a how-to, see page 49.
TO HAVE & TO HOLD
A QUICK CASCADE Here’s a dramatic cascade that doesn’t require many flowers or a lot of hand wiring. Only two flowers are wired: the two long callas are each equipped with 20-gauge wire at the lower part of the stem, to help make them curve downward. The succulents in the hand-tied bouquet also of course have wired stems. They and other flowers, including pink Doris Vasquez garden roses, are inserted through an armature made of Rustic Wire and fuzzy blue sisal cord, both with a rough texture that’s easy to glue things to. To bring more color down into the cascade, Carol wired floral accents to the sisal cord, including a blue butterfly and an orange spray rose decked with sunflower petals and a tiny succulent. Passion vine is added last, wound around the surface. The handle: The stem bundle is wrapped with bright blue burlap ribbon, secured with T-pins and fastened at the top with decorative pins. 36 www.flowersandmagazine.com
TO HAVE & TO HOLD
SOFT AND SOPHISTICATED Pink Ice proteas add tones of deep rose and velvet texture to this bouquet; the proteas can safely go in the cooler prior to the wedding. The fashionably â€œnudeâ€? roses are Quicksand. The handle: Carol first stapled overlapping protea leaves to a length of grosgrain ribbon before wrapping the ribbon around the stem bundle and pinning it on; then she covered the staples with decorative plaid ribbon, accented with jeweled brooches. 38 www.flowersandmagazine.com
TO HAVE & TO HOLD
LOOPS AND STRIPES Rich blue-purple and violet pop from a foundation color scheme of yellow, cream, and green, beautifully harmonized with the yellow centers of Matsumoto asters and a froth of greeny-yellow bupleurum. After tying the stem bundle, Carol added loops of Flexi Grass and a collar of folded variegated aspidistra leaves. The handle: Because the stem bundle of a properly made spiral hand-tied bouquet tends to flare (mirroring the blooms), Carol wrapped the middle of it with some bubble wrap, to fill out the center and give the bundle a more cylindrical shape. This allowed her to apply the aspidistra leaf and have it lie flat.
44 40 www.flowersandmagazine.com www.flowersandmagazine.com
DEEP PURPLE Purple flowers and purple succulents on wired stems join in a hand-tied bouquet accented with seeded eucalyptus and jasmine vine—added to the outside of the stem bundle and wound around the perimeter of the bouquet— along with stripped feathers hovering over the surface. A collar of large-leaf ivy was added, then, the stems were bound with clear binding tape. The handle: With their stems removed, more large ivy leaves were added to the stem bundle with T-pins, two pins on each leaf (at 2 and 10 o’clock). Succeeding leaves overlap the first pins, while the top leaves are glued into place with floral adhesive (you could also use decorative pins here).
DECEMBER APRIL 2014 2015 45 41
TO HAVE & TO HOLD
SPARKLING WHITE Jeweled brooches offer rich contrast, incorporated into a bouquet of white roses and astilbe. To stabilize and control the heavier brooches, Carol attached them to wooden picks and wrapped the picks with silver metallic floral tape (for a how-to photo, see page 49). Mingling three kinds of white rosesâ€”Diana Murillo garden roses, Escimo hybrid teas, and Vivian spray rosesâ€”gives extra mileage to the premium garden roses and adds variety of size and texture. The garden roses come with sturdy dark green leaves that make another beautiful addition. The handle: Before making the bouquet, Carol wrapped the handle of a bouquet holder completely in silver wire to create a handle cover that can be removed and then slipped back on. She used finer wire to start with, crushing a mass of it together into a moldable material, finishing with thicker wire spiraled up and down the handle including the underside of the holder.
APRIL 2015 43
TO HAVE & TO HOLD
COOL AND COMPOSED Fashioned like a composite flower, this cymbidium bouquet actually begins with a little hand-tied bouquet of white spray roses. The stem bundle of the rose bouquet is then inserted through a hole cut in the center of a cardboard disk, reinforced with wire, which serves as a foundation for gluing cymbidium petals and throats. Of the five petals found in a cymbidium blossom, three are wide, two are narrow. Carol glued the wide petals to the outside of the cardboard disk and the narrow ones, folded, to the center, along with the striped and speckled throats. The handle: To the rose-stem bundle, Carol added extra stems to thicken it, then looped green ti leaves with wire stems, plus an inner collar of galax leaves. Finally, she wrapped the bundle with raw muslin, adding loops of the muslin at the top. 44 www.flowersandmagazine.com
BEYOND PALE The coral pink of Ilse spray roses and the orange-gold of Beatrice David Austin garden roses make a striking combination in a frilly bouquet that also features nerines, astilbe, delphinium, dusty miller, and for fragrance, rosemary and scented geranium foliage. Ilse comes in tight clusters that form natural groupings on the surface of the bouquet. The handle: Carol made a decorative cover for the bouquet holder handle out of PVC pipe padded with bubble wrap (for a how-to, see page 49). Here, for an upholstered look to the finish, she folded the ribbon to hide the contrasting edge. The underside of the holder is finished with dusty miller leaves.
APRIL 2015 45
TO HAVE & TO HOLD
UN-RUFFLED The striking coloration of fluffy Free Spirit roses pops from a palette that embraces purple and peach, plus royal-blue veronica and creamy blushing callas, with a flowing collar of ferns. The handle: Loops of grosgrain ribbon on wired stems form an elegant ruff around the base of the bouquet, held in place and complemented by a ribbon wrap secured at the top with a row of matching decorative pins.
APRIL 2015 47
TO HAVE & TO HOLD
SPILLING SUNSHINE The wired stems of glamellias are here fashioned into a petite cascade, punctuated with small white spray roses and craspedia and gracefully accented with skeletal peepul leaves. Each glamellia comprises three to four gladiolus florets of different sizes, threaded inside each other (for more how-to, see the opposite page). Using a bouquet holder not only hydrates the natural stems of the roses and craspedia but makes it easier to control the design and protect the more delicate components. The handle: The underside of the holder is finished off by first inserting opaque white artificial leaves to cover it, then more of the skeletal leaves. The handle cover is a length of half-inch PVC pipe, padded with bubble wrap and wrapped with ribbon, as in â€œSnug and Squeezable,â€? opposite. 48 www.flowersandmagazine.com
Most handle treatments can be fully or partially made well in advance of the bouquet itself. Indeed, it’s usually easier to prepare a handle treatment before you make the bouquet, so you’re not having to overturn the bouquet to work on the handle.
TAPE IT FIRST To secure the stem bundle of a hand-tied bouquet, rather than relying on decorative ribbon alone, use binding tape first, then apply the ribbon. Clear FloraBand binding tape from Milton Adler can be especially useful in situations where the ribbon is not completely opaque, as with lace or sheer or loose-weave ribbon.
WRAPPED IN SILVER Even rather heavy jeweled brooches can be inserted securely into a bouquet holder by attaching the brooches to wooden picks. Wrap the picks with floral tape in metallic silver and they blend right in.
STEMS FOR SHELLS To give pearlized shells a strong, attractive stem so they can be incorporated into a hand-tied bouquet, take a length of silver aluminum wire and wrap some chenille stem around the center of it. Pull the two halves of the wire down to make a very secure double stem. The chenille provides a gluing surface for attaching the stem to the inside of the shell.
GLAM IT UP A glamellia is a composite flower made of three to four gladiolus florets. To make one, remove the smallest of the florets from the gladiolus stem, leaving the petals intact and united at the bottom. Snip the base off the larger florets, remove the stamens if necessary, and nest the florets one inside the next. To secure the glamellia and give it a stem, cross-wire the petals: insert two wires into the base of the composite flower, making an X perpendicular to what will become the stem; pull the wires down and tape them with floral tape. For this bouquet, Carol used gold metallic floral tape to blend with the yellow color of the glamellias.
SNUG AND SQUEEZABLE Here’s a recipe for an attractive and easy-to-hold, doahead handle cover. Half-inch PVC pipe fits snugly around the handles of straighthandled bouquet holders in the Oasis Wedding Belle® series. Cut the PVC to the right length with a hacksaw. At this point, depending on the style of your bouquet, you may want to cover it with flower stems to give the look of a hand-tied (simply bind the stems tightly to the PVC pipe with tape and cover the tape with ribbon). Another way to go is to cover the PVC first with double-sided tape, then with bubble wrap (taped to itself on the outside) and finally with ribbon. The bubble wrap makes the handle thicker, soft, and easy to hold. You could also use flexible Styrofoam or cotton batting. Give the ribbon a neat spiral wrap using T-pins to hold it in place, covering the pins as you go. (T-pins from Milton Adler work best, as they are generally shorter than the ones you can find at a sewing notions or upholstery fabric store.) When you’re done, test the fit. If the cover fits at all loosely on the handle, you can secure it later with anchor tape added to the handle, adhesive side out.b APRIL 2015 49
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APRIL 2015 51
MAKE THE MOST OF YOUR CLIENT’S BUDGET FOR WEDDING DÉCOR.
Floral design by Lorraine Cooper AIFD, Brady’s Floral Gallery, Scottsdale, Arizona 52 www.flowersandmagazine.com
Photography by Ron Derhacopian
throughout courtesy of Wildflower Linen, www.wildflowerlinen.com.
For product information,
LIGHTING THE WAY Here’s an option for aisle décor that can be repurposed as table décor. The lanterns serve as lovely (and profitable) rental items, especially welcome at an evening wedding; orchids and lily grass add to their appeal. At right, sheer ribbons, hung from the chairs and decked with phalaenopsis blooms attached with UGlu, make simple but elegant pew decorations. At the reception (above), the candlelight is mirrored in Dazzle Vases filled with hydrangea, more phalaenopsis orchids, dusty miller, mini callas, and lily grass.
see Where to Buy, page 71. APRIL 2015 53
TIES THAT BIND At many wedding ceremonies, ribbon or garland blocks the aisle along the sides (keeping it clear for the procession). The end of the aisle may also be blocked with garland, which is then untied and pulled to one side when it’s time for the ceremony. Here, the same swagged smilax garland, punctuated with bouquets on either side, is converted to chair décor for the bride and groom’s table at the banquet. Each bouquet is secured to a chair post with a zip tie so it won’t roll or fall off, and the zip tie covered with ribbon.
AUGUST 2010 3
AUGUST 2010554 APRIL 2015
DOWN THE AISLE To block the aisle along the sides, many bridal couples opt for a simple ribbon—but a lavish garland, as seen at right, becomes a more appealing option if it can later be transported to the reception and converted to table décor for a long feasting table. This “garland” is made in sturdy Raquettes Holders. The holders have been equipped with zip ties at the ends, which are tucked under and hidden when the garland is used for aisle decoration, but connected when it is placed on the table. At the edge of the table, the zip-tie connectors function like a hinge, so the line of flowers can turn the corner and “cascade” over the side (see our how-to in the February issue of Flowers&, page 55). An upright Raquettes Holder is heavy when the foam is wet (it should be well drained in advance), but it can either rest with one end on the floor or, if the bank of flowers extends the length of the table, it will be balanced by another hanging holder on the other end. The gap at the corner is filled in with a few last-minute insertions.
AUGUST 2010 5
AUGUST 2010576 APRIL 2015
SWEET AND HOT For a wedding with color accents in hot fuchsia, a hanging chair decoration can enhance the ceremony or the wedding banquet—and then be repurposed as tabletop décor for the dessert table, where it gets an entirely new look with the addition of purple phalaenopsis sprays. Because it’s made in a Floracage Holder, it can easily be hung from the top of the chiavari chair with ribbon and stabilized at the bottom (to keep it from rolling) with a cable tie through the stem of the Floracage around the chair post. Placed on the table, it spills over the edge, adding a look of luxurious abundance.
AUGUST 201059 8 APRIL 2015
EVEN SWEETER Pew decorations define the aisle and enhance the drama of the wedding’s central event. They’re even more necessary when the “pews” are rented chairs. At the ceremony, preserved boxwood spheres (they come with small hooks) can be hung with bright ribbon from the chairs and also placed on the floor. Bright purple dendrobium florets, with their vivid color and butterfly shape, add depth to the spheres. Pinned into place with small black pearl-headed corsage pins, the florets will last eight to ten hours for the wedding and are easily removed later on so the boxwood spheres can be reused.
00 www.flowersandmagazine.com 60
For the reception, Lorraine used the same preserved boxwood spheres, tucking the small hooks down among the leaves. The spheres nestle in blue ceramic urns atop mounded antique hydrangea with lavender roses and, for spots of bright color, phalaenopsis as well as dendrobium orchids. Picasso mini callas loop around the rims of the urns. First left out of water for a while to make the stems flexible, the callas are then pinned into place with pearl-headed pins placed deep inside the flower, securing it to an adjacent calla stem.
FEBRUART APRIL 2015 61 00
PROPPING IT UP Rentable props like the Canary Cage Votive Hanger are a great way to enhance the impact of flowers and boost your wedding profits at the same time—especially when they can be used more than once. For an outdoor wedding, the cage hanger can be hung from a tree branch, suspended with raw muslin and decked with a few flowers tied in a bundle to the top of the hanger, plus a “wreath” of curly willow tips and smilax wired to the base, with mokara orchid florets glued in here and there.
MAXIMUM IMPACT The same hanger can be repurposed or a matching one used for a centerpiece. Here, Lorraine made a wreath in a Design Ring (which includes a plastic tray underneath the foam wreath base). She then simply lowered the hanger over the wreath.
APRIL 2015 63
GIFTABLE DÉCOR Golden, glowing bouquets made in foamfilled mâché containers are easily transported on their own, then elevated on site with tall Folksy Vases (sandblasted hollow logs). The vases can be rental items and the flowers left behind (in attractive but inexpensive cachepots, if the client so desires) as gifts for guests. Sunflowers and Cherry Brandy roses are featured, along with spray roses, mokara orchids, and pepper berries. b
AUGUST 2010 13
AUGUST 2010 65 14 APRIL 2015
what’s in store
EMPLOYMENT Florasearch, Inc. In our third decade of performing confidential key employee searches for the floriculture industry and allied trades worldwide. Retained basis only. Candidate contact welcome, confidential, and always free. 1740 Lake Markham Rd., Sanford, FL 32771 Phone: (407) 320-8177 / Fax: (407) 320-8083 E-mail: firstname.lastname@example.org Website: http://www.florasearch.com
EQUIPMENT Refrigerators For Flowers
Combo walkins, storage, reach-ins 800-729-5964 www.flotaire.com
THREE TIMES THE LOVE With a sparkling pendant added to the handglazed ceramic vase full of gorgeous fresh flowers, Teleflora’s Beautiful Butterfly Bouquet makes a high-value three-in-one gift for Mother’s Day. The vase features a weighted base and a convenient shape for designing and delivery. Call 800-333-0205 or visit themarket.myteleflora.com.
WEDDINGS John Toomey Co
Wedding Aisle Runners Rentals & Sales UPS Shipments
White Cotton Runners
JUST ADD FLOWERS Pre-made wrist corsage starter kits, new from Reliant Ribbons Bows & Trims, each include a corsage bracelet, satin leaves, tulle backing, and a glittered bow of sheer ribbon—all pre-assembled and easily enhanced with fresh flowers. Each kit comes in a clear plastic clamshell that can be reused to package the finished wrist corsage. Call Reliant at 800-886-2697 or visit www.reliantribbon.com.
ALL THAT GLITTERS Atlantic Brand Stemwrap, already available in five standard colors and six exclusive metallic shades, now includes a line of Glitter Stemwrap Tape. The line features five colors that sparkle with silver glitter, plus white with gold glitter. The new tape is the perfect accessory for harmonizing fresh flowers with today’s glittering accessories for bouquets, corsages, and boutonnieres. Call Milton Adler at 800-651-0113 or visit www.miltonadler.com.
APRIL 2015 67
Florist’s Best Friend--
Floral Delivery Trays EASY LOAD NO SPILL LIGHT WEIGHT
cord and wire always available Floral Delivery Tray or Floral Carrier! One carrier holds an average of 20 to 30 arrangements. • Light-weight, high-impact plastic. Size 48” x 48”. 33 lbs. Pins included. • Carrier is adjustable to any size (removing or adding blocks as needed). • Large, ﬂat surface, available by moving pins to storage at sides. • No special places; load in the order you wish to deliver. • No tip-overs or broken ends---saves load and unload time.
3710 Sipes Ave, Sanford, FL 32773
1-800-638-3378 • Fax 407-322-6668 outside U.S.A. 407-321-4310
30 Day Mfg. Satisfaction Guarantee!
Flowers& SUBSCRIBERS! Did you know you can read past and current issues online? Find out how! Go to the digital library link at www.ﬂowersandmagazine.com
To access our advertisers’ websites, go to www.flowersandmagazine.com and click on “Advertisers in This Issue.” ACCENT DÉCOR, INC.
800-385-5114 www.accentdecor.com ALASKA PEONY GROWERS ASSOCIATION
For the most recent additions to Teleflora Unit Programs, go to www.MyTeleflora.com and click on Design Education to access the Floral Event Calendar in the Unit Program section.
800-253-0409 www.floracraft.com 18
NATIONAL AND INTERNATIONAL
JUNE 7-8, HARTFORD, CT ALASKA PEONY MARKETING GROUP
907-235-8116 www.alaskapeonymarketinggroup.com ALEXANDRA FARMS
HORTICA INSURANCE AND EMPLOYEE BENEFITS
AMERICAN INSTITUTE OF FLORAL DESIGNERS (AIFD)
KRISTEN & COMPANY BY T.R. MCTAGGART, INC.
SAF Retail Growth Solutions Mini-Conference, Hartford Marriott Farmington. Call the Society of American Florists at 800-336-4743 or visit www.safnow.org.
JUNE 24-30, DALLAS, TX 16
410-752-3318 www.aifd.org ARCTIC ALASKA PEONIES
855-547-3669 www.articalaskapeonies.com BOWTIED DESIGNS
800-433-0983 www.trmctaggart.com/candles.htm MILTON ADLER COMPANY
800-651-0113 www.miltonadler.com MOONLIGHT FEATHER
Dallas Holiday & Home Expo, Dallas Market Center. Call 800-DAL-MKTS or visit www.dallasmarketcenter.com.
JUNE 30-JULY 4, DENVER, CO National AIFD Symposium, Sheraton Denver Downtown. Call 410-752-3318 or visit www.aifd.org.
JULY 7-14, ATLANTA, GA CHRYSAL AMERICAS
800-247-9725 www.chrysalusa.com CLASSICO MANUFACTURING CO
PETE GARCIA COMPANY
800-241-3733 www.floramart.com POSY POCKETS
JULY 11-14, COLUMBUS, OH ROYAL FLOWERS
844-471-3526 www.dndvases.com SANDTASTIK PRODUCTS DAKOTA PLASTICS
DAVID AUSTIN ROSES
800-328-8893 www.davidaustinrosesusa.com THE SUN VALLEY GROUP DESIGN MASTER COLOR TOOL
800-747-0396 www.tsvg.com SYNDICATE SALES
INSIDE BACK COVER
INSIDE FRONT COVER
877-530-TREE (8733) www.dollartree.com/floral/559/index.cat
TELEFLORA 800-333-0205 www.myteleflora.com
ECHO LAKE PEONIES 907-262-5408 www.echolakefarm.com
CalFlowers Fun ’N Sun Convention, Monterey Marriott. Call the California Association of Flower Growers and Shippers at 831-479-4912 or visit www.cafgs.org.
AUGUST 15-19, NEW YORK, NY
800-525-2644 www.dmcolor.com DOLLAR TREE DIRECT
California Gift Show, Los Angeles Convention Center. Visit www.californiagiftshow.com.
JULY 29-AUGUST 1, MONTEREY, CA
972-3-960-2525 www.danziger.co.il SMITHERS-OASIS
Cultivate15 (formerly OFA Short Course), Greater Columbus Convention Center. Visit www.americanhort.org.
JULY 17-20, LOS ANGELES, CA
800-888-7457 www.dakotaplastics.com DANZIGER FLOWER FARM
Atlanta International Gift & Home Furnishings Market (temporaries, July 9-13), AmericasMart. Call 800-ATL-MART or visit www.americasmart.com.
NY Now, The Market for Home + Lifestyle, Jacob K. Javits Convention Center and Pier 94. Call 800-272-SHOW or visit www.nynow.com.
SEPTEMBER 9-12, AMELIA ISLAND, FL SAF Annual Convention, Ritz Carlton. Call the Society of American Florists at 800-336-4743 or visit www.safnow.org.
APRIL 2015 69
events OCTOBER 28-30, BOGOTÁ, COLOMBIA
AUGUST 14-16, HOT SPRINGS, AR
Proﬂora, Corferias Convention Center. Visit www.proﬂora.org.co.
Arkansas Florists Association Convention, program includes Party Designs with Tom Bowling, Hot Springs Convention Center. Visit www.arﬂorists.org or call Shelby Shy at 479-636-0118.
CENTRAL REGION APRIL 14, GRAND RAPIDS, MI Michigan Unit, Wedding Designs with John Hosek, Vans/Kennicott. Call Debbie Custer at 734-455-7377.
JUNE 3, SIOUX FALLS, SD Minndakota Unit, Parties and Events with Tom Simmons, North American Wholesale. Call Laura Baker at 605-539-9800.
NORTHEAST REGION APRIL 12, ORONO, ME Maine State Florist Association, program includes Everyday Designs for Spring with Julie Poeltler, Black Bear Inn. Call Karen Duncan at 207-769-2731.
APRIL 15, FARMINGDALE, NY Big Apple Unit, Everyday Designs with Darla Pawlak, Knights of Columbus. Call Christine Costanzo at 516-473-8540.
JUNE 7, GREENSBURG, PA Western Pennsylvania Unit, Sympathy Design with Alex Jackson, DBEC. Call John Lechiliter at 412-475-3004.
SOUTH CENTRAL REGION APRIL 14, PHOENIX, AZ Arizona Unit, Techniques of Design with Kevin Ylvisaker, Baisch & Skinner. Call Rakini Chinery at 928-445-5131.
JULY 17-19, SUGAR LAND, TX Texas State Florists’ Association Convention, program includes “Pure Inspiration” design program and hands-on workshop with Hitomi Gilliam, Marriott Sugar Land Hotel. Visit www.tsfa.org.
SOUTHEAST REGION APRIL 10-12, BIRMINGHAM, AL AIFD 2015 Southern Conference (“Botanical Bliss”), Aloft HotelRosewood Hall. Contact conference chairs Mandy Majerik (205-3242663) or Kevin Hinton (662-255-6530) or visit www.aifd.org.
APRIL 12, MORGANTOWN, WV West Virginia Unit, Wedding Designs with Tom Bowling, The Hazel Ruby McQuain Conference Center. Call Sheila Larew at 304-265-4260.
JUNE 14, ORLANDO, FL Florida State Florist Association, program includes Party Designs with Joyce Mason-Monheim, Caribe-Royale Resort. Call Len Buckett at 321-633-5499.
AUGUST 15, GREENSBORO, NC North Carolina State Florist Association, program includes Party Designs with Gerard Toh, Embassy Suites. Call Charlie Jordan at 336-855-5408.
WESTERN REGION JULY 29-AUGUST 1, MONTEREY, CA CalFlowers Fun ’N Sun Convention, Monterey Marriott. Call the California Association of Flower Growers and Shippers at 831-479-4912 or visit www.cafgs.org.
where to buy
continued on page 70
Russian Linen Khaki tablecloth, Wildflower Linen. Canary Cage Votive Hangers, Accent Décor. Raw Muslin, Smithers-Oasis. Votive candles in glass cups, Pete Garcia Company.
For more information on merchandise featured in Flowers&, contact the supplier directly. Direct links to most suppliers can be found on the Flowers& website, www.flowersandmagazine.com. Use the links under “Advertisers in This Issue” or the link to our searchable, online Buyers’ Guide at the top of the Flowers& home page.
GIFTABLE DÉCOR, pages 64-65 Folksy Vases, Accent Décor.
FOCUS ON DESIGN, pages 8-9 Embracers, “Floraburst” Bouquet Bucklezz, and Gleaming Leaves, Fitz Design. Green Beauty, Amigo and Pizzazz roses, Royal Flowers.
FEATURED SUPPLIERS BY THE SEA, page 34
FLOWER TALES, Oncidium, dendrobium, cattleya and cymbidium orchids, Green Point. Footed glass bowl and Willow Square with liner, Syndicate Sales.
White Cloud garden roses, Alexandra Farms. Pearlized Troco Shells, Accent Décor. Skeletal magnolia leaves, Schusters. Clear binding tape, Milton Adler. Burlap weave ribbon and jute cord, both in ivory color, Reliant.
TO HAVE AND TO HOLD,
A QUICK CASCADE,
LEMON BLUSH, pages 28-29
Sisal cord and burlap poly ribbon in blue, Reliant. Rustic wire, Smithers-Oasis. Butterfly, Fitz Design. T-pins, Milton Adler.
Pink O’Hara garden roses, Alexandra Farms. Raw Muslin in Bark color, Smithers-Oasis. T-pins, Milton Adler.
SOFT AND SOPHISTICATED, page 38 Check Breeze wire-edge polyester ribbon, Reliant.
Grosgrain poly ribbon in Purple Haze, Reliant.
SPILLING SUNSHINE, page 48 Skeletal peepul leaves, Schusters. Gold floral tape and Atlantic Brand Iridescent Glitter Leaves, Milton Adler. Lush Lace Burlap ribbon, Reliant. Corsage pins, Smithers-Oasis.
pages 52-65 Cut phalaenopsis orchids throughout, Farm-Fresh Orchids.
LIGHTING THE WAY and TIES THAT BIND, pages 52-55
DOWN THE AISLE,
Diana Murillo garden roses, Alexandra Farms. Brooches, Fitz Design. Silver floral tape, Milton Adler.
BEYOND PALE, pages 44-45
Katy May ribbon in yellow, Reliant. Coque Tail feathers in purple, Moonlight Feather. Clear binding tape, Milton Adler.
Beatrice David Austin garden roses, Alexandra Farms. Promises wire-edge ribbon in coral, Reliant. Pink corsage pins, Smithers-Oasis.
ON THE EDGE,
COOL AND COMPOSED,
Toile wire-edge 100% cotton ribbon, Reliant.
Raw Muslin in Natural color, Smithers-Oasis.
Accent Décor, Inc. Call 800-385-5114 or visit www.accentdecor.com. Alexandra Farms.
Call 305-528-3657 or visit www.alexandrafarms.com. Farm-Fresh Orchids.
Call 626-679-3023 or visit www.farmfreshorchids.com. Fitz Design.
Call 800-500-2120 or visit www.creationsbyfitzdesign.com. Green Point Nurseries.
SPARKLING WHITE, pages 42-43
Stripped rooster hackle feathers in dusty rose, Moonlight Feather. T-pins and clear binding tape, Milton Adler.
Nu Silk Silver table cloth, Wildflower Linen. Horizon Lanterns and Dazzle Vases, Accent Décor. Candle Artisans pillar candles and votives in white cups, Pete Garcia Company.
Call 800-717-4456 or visit www.greenpointnursery.com. Milton Adler Company.
Call 800-651-0113 or visit www.miltonadler.com. Moonlight Feather.
Call 800-468-6048 or visit www.moonlightfeather.com. Pete Garcia Company.
Call 800-241-3733 or visit www.floramart.com. Reliant Ribbon.
Call 800-886-2697 or visit www.reliantribbon.com. Royal Flowers.
Call 800-977-4483 or visit
Nu Silk Silver table cloth, Wildflower Linen. Raquettes Holders, Smithers-Oasis.
Call 800-351-1493 or visit
SWEET AND HOT, pages 58-59 Chiffon Plum and Chiffon Amethyst overlays (over Nu Silk Silver cloth), Wildflower Linen.
EVEN SWEETER, pages 60-61 Preserved Boxwood Spheres and Dovi Urns in Blue, Accent Décor.
www.royalflowersecuador.com. Schusters of Texas. www.schustersoftexas.com. Smithers-Oasis.
Call 800-321-8286 or visit www.oasisfloral.com. Syndicate Sales.
Call 800-428-0515 or visit www.syndicatesales.com. Wildflower Linen.
Call 866-965-7775 or visit www.wildflowerlinens.com.
PROPPING IT UP, pages 62-63
APRIL 2015 71
wholesaler connection ARIZONA PHOENIX Conroy Wholesale Florist The Roy Houff Company CALIFORNIA FRESNO Designer Flower Center INGLEWOOD American Magazines & Books OAKLAND Piazza International Floral SACRAMENTO Flora Fresh SAN DIEGO San Diego Florist Supplies SANTA ROSA Sequoia Floral International FLORIDA PENSACOLA American Floral Wholesale of Pensacola Carlstedt’s, LLC GEORGIA OMEGA Hornbuckle Wholesale Florist HAWAII HONOLULU Flora-Dec Sales ILLINOIS CHICAGO The Roy Houff Company NORMAL The Roy Houff Company WHEELING The Roy Houff Company
Flowers& magazine distributors
KANSAS WICHITA Valley Floral Company KENTUCKY LOUISVILLE The Roy Houff Company LOUISIANA BATON ROUGE Louisiana Wholesale Florists LAFAYETTE Louisiana Wholesale Florists MASSACHUSETTS BOSTON Jacobson Floral Supply MICHIGAN WARREN Nordlie, Inc. MINNESOTA MINNEAPOLIS Koehler and Dramm ROSEVILLE North American Wholesale Florist, Inc. MISSOURI ST LOUIS LaSalle Wholesale Florist NEW YORK CAMPBELL HALL Alders Wholesale Florist OHIO DAYTON Nordlie, Inc. NORTH CANTON Canton Wholesale Floral PARMA Cleveland Plant & Flower Company
PENNSYLVANIA PITTSBURGH Keystone Ribbon & Floral Pittsburgh Cut Flower Company SOUTH DAKOTA SIOUX FALLS North American Wholesale Florist, Inc. TENNESSEE NASHVILLE The Roy Houff Company
Reward without the Risk we promise!
TEXAS HOUSTON Pikes Peak of Texas Southern Floral Company UTAH SALT LAKE CITY Ensign Wholesale Floral VIRGINIA NORFOLK The Roy Houff Company RICHMOND The Roy Houff Company WASHINGTON TACOMA Washington Floral Service CANADA BURNABY, BC Kirby/Signature Floral Supply MALAYSIA SELANGOR Worldwide Floral Services
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