Flowers& - March 2017

Page 1

Flowers& MARCH 2017 $6.50

Moms rom P & Ideas and techniques for two of the year’s biggest profit opportunities

Mother’s Day designs with added-value accents Pg 24

Flower fashions for custom prom couture Pg 42

Grow your design and business savvy, close to home Pg 18


MARCH 2017

features 15

33rd Annual Flowers& Design Contest Last call for entries! The deadline is April 3.


Learn, Teach, Grow Opportunities abound, thanks to Teleflora’s florist volunteers.


The Creative Touch Sweet and saleable Mother’s Day designs, each with something extra. Floral design by Helen Miller AIFD, CF, CAFA Photography by Ron Derhacopian


All Together Now Floral-fashion coordinates for the ultimate prom ensemble. Floral design by Vonda LaFever AIFD, PFCI Photography by Ron Derhacopian


It’s Hip to Be Square Master designer Gregor Lersch explores all the angles. Floral design by Gregor Lersch 2 MARCH 2017

pg 40

ON THE COVER A loop of willow tips—salvaged from garden clippings, and softened with tulips and passion vine—adds a graceful and distinctive accent to a design in Teleflora’s French Pot. For more about this design, see pages 38-39; for a how-to photo, see page 41. For a bounty of Mother’s Day design ideas from Helen Miller AIFD, CF, CAFA, see pages 24-41.


departments 8


Focus on Design

Custom Container Finishes By Rich Salvaggio AIFD, AAF, PFCI

Variety Show

Spice Up Your Product Mix

Design Tech 12 Massaging By Tim Farrell AIFD, AAF, PFCI 63

Industry Events


Where to Buy


Wholesale Connection


Advertiser Links


What’s in Store

pg 9

Flowers& Volume 38, Number 3 (ISSN 0199-4751). Published monthly by Teleflora, 11444 W. Olympic Blvd., Los Angeles, CA 90064, 800-321-2665, fax 310-966-3610. Subscription rates: U.S., 1 year, $78.00. Canada, 1 year, $102.00 (US currency only); Canadian GST registration number R127851293. Other foreign countries, 1 year, $149.88 (US currency only). Single issues, $6.50 each prepaid. Periodicals postage paid at Los Angeles, Calif., and at additional mailing offices. Postmaster: Send address changes to Flowers&, PO Box 16029, North Hollywood, CA 91615-9871. Copyright © 2016 by Teleflora. Printed in U.S.A.

4 MARCH 2017

pg 12 pg 22

pg 10

pg 12

Flowers& Publisher Editor Art Director

Rich Salvaggio AIFD, AAF, PFCI Bruce Wright Tony Fox

National Advertising Director

Peter Lymbertos

U.S. Subscriptions


Foreign Subscriptions




On the Internet

A d v i s o r y B o ar d Teleflora Education Specialists Susan Ayala

Riverside, Calif., Tom Bowling


Fairfield, Ohio, Tim Farrell

Hitomi Gilliam

Florist’s Best Friend--




Vancouver, B.C., Canada, Bob

Dallas, Texas, John Hosek


Verona, Wisc., Alex Jackson


Vonda LaFever




Surroundings Events and Floral,

Happy Canyon Flowers, Denver, Colo.,

Niceville, Fla., Joyce Mason-Monheim


Syndicate Sales,

Farrell’s Florist, Drexel Hill, Penn.,


Designer Destination, Tucson, Ariz., Helen Miller AIFD, CF, CAFA, Flowers and Such, Adrian, Mich., Darla Pawlak AIFD, PFCI, Essexville, Mich., Julie Poeltler AIFD, PFCI, IMF, CAFA, Julie’s Fountain of Flowers, Lone Tree, Iowa, David Powers Spring, Md., Jerome Raska

Tom Simmons Gerard Toh





Potomac Wholesale, Silver

Blumz by JR Designs, Ferndale, Mich.,

Three Bunch Palms Productions, Palm Springs, Calif.,

Garden Trade Services, Sherman Oaks, Calif., Cindy Tole

Botanica Flowers & Gifts, Greensboro, N.C., Jenny Thomasson




Florissant, Mo., Kevin Ylvisaker AIFD, PFCI, CAFA, Mukwonago, Wisc.

E d i t o r i al C o u n c i l

Floral Delivery Tray or Floral Carrier!

One carrier holds an average of 20 to 30 arrangements. • Light-weight, high-impact plastic. Size 48” x 48”. 33 lbs. Pins included. • Carrier is adjustable to any size (removing or adding blocks as needed). • Large, flat surface, available by moving pins to storage at sides. • No special places; load in the order you wish to deliver. • No tip-overs or broken ends---saves load and unload time.


3710 Sipes Ave, Sanford, FL 32773

1-800-638-3378 • Fax 407-322-6668 outside U.S.A. 407-321-4310


30 Day Mfg. Satisfaction Guarantee! 6

Carol J. Caggiano AIFD, PFCI, A. Caggiano, Inc., Jeffersonton, Va., Bert Ford AIFD, PFCI, Ford Flower Co., Salem, N.H., Wilton Hardy West Palm Beach, Fla., Elizabeth Seiji


JWH Design and Consultant,

Edelweiss Flower Boutique, Santa Monica,

Customer service: For service on your magazine subscription, including change of address, please write to Flowers&, P.O. Box 16029, No. Hollywood, CA 91615-9871, enclosing a recent address label. For faster service, call 818-286-3128; Teleflora members call 800-421-2815.

focus on design


Floral design by Rich Salvaggio AIFD, AAF, PFCI

Photography by Ron Derhacopian

Create custom container finishes with a trendy contrast, matte versus shiny.


This is just one of many techniques possible with Design Master’s clear ultra-matte frostedfinish spray, Überfrost. The spray can be applied to glass, ceramic, acrylic, and some plastic surfaces.

1. To create stripes or any other twotone effect, apply masking tape to a container with a shiny surface. Here, vertical stripes on a shiny cube will create an effect reminiscent of a wrapped present. A spinning turntable or lazy susan is a handy tool for applying any kind of spray paint or finish. (Many designers also like to use a turntable when creating all-around arrangements.) The one pictured here is cov-


ered with plastic (that’s already been used) to protect the lazy susan and the work table. Using Überfrost, you want

2. When the second coat is dry, remove the masking tape and

to spray either horizontally or vertically

add a design grid with clear anchor tape. After adding the grid

(not both) depending on the direction of

across the top, add tape around the perimeter to secure it.

any contrasting effect you are creating with tape. The lazy susan is especially useful when you are spraying horizontally but can also be helpful with vertical stripes. Spray holding the can upright, 8 to 10 inches away. Apply a light coat, then let it dry before applying a second coat.


3. Add flowers!—here, Cool Water roses, Garnet Glow mini callas, hypericum berries, and brunia. The silver color of the brunia works nicely with the lavender roses and the gold frosted cube. As a final touch, accents of copper wire bring the metallic tones up among the flowers. b



See this

For product information, see Where to Buy, page 64.

how-to on at Flowers&or go to


MARCH 2017 9

variety show Novel, eyecatching fresh cuts to spark up your inventory. Visit us on this month to comment on your favorites! Sensy™ Pinacolada Delicate in appearance yet long-lasting, limonium is an under-appreciated filler—especially L. sinensis. Florists may be more familiar with L. latifolium varieties (like those in the Misty series), but for intriguing pinks and yellows, look to the new odorless varieties like Sensy™ Pinacolada from Danziger, with papery, funnelshaped white bracts, and pale yellow centers.

Bombastic Among the new premium spray roses with the petalrich look of garden roses is the Bombastic® family: cream-pink Bombastic® (shown), brighter pink Lady Bombastic®, white Miss Bombastic®, and Madam Bombastic®, a creamy salmon-pink. All four sisters are known for long stems (60 to 70 centimeters) and vase life. More information from the breeder, Interplant: ®


Ferrara and Memphis Phalaenopsis orchids in smaller pot sizes are coming into favor, with a more compact stem length of two feet or perhaps a little more. Add to this new colors, like the soft yellow of Ferrara (with brighter yellow lips and throats) or the sweet pink of Memphis, and you have two classics with a novel, high-fashion twist from Dutch breeder Anthura:

Casa Blanca Show brides this creamy white double tulip and they’re likely to ask, “Is that a peony?” It’s been a popular crop for a few years now for Sun Valley, but it’s looking especially good this spring and should be available through May. The double blooms on long stems open to reveal slightly ruffled inner petals and buttercream-yellow anthers.

design tech Massaging


Floral design by Tim Farrell AIFD, AAF, PFCI

is a technique that comes in handy when you want flower stems to take on a particular curve for purposes of design. It’s defined in The AIFD Guide to Floral Design as “the process of bending or curving a branch or flower stem by applying gentle pressure and warmth with the thumbs, fingers, and hands. Working with plant materials that are at room temperature facilitates this process. Pussy willow, calla, and scotch


Photography by Ron Derhacopian

broom respond well to this technique, which is often used in traditional styles of ikebana.” Callas can be left out of water for an hour or so to soften the stems, massaged between thumb and fingers (which slowly relaxes the external cell structure of the stem), and shaped into the desired curve. Generally, you can then re-cut the stem end and it will draw water and become turgid, but stay in the curved position.

The curving calla stems and flexible flat cane allowed Tim to create an effect of flowing motion, leading the eye around and back toward the center and focal area of the design. This is not the official definition of “spiraling” in the AIFD guide, which has to do with the construction of a handtied bouquet—but Tim was inspired by his materials to employ a completely different kind of “spiral technique”—with dramatic, almost dizzying results! b

Design techniques from The AIFD Guide to Floral Design,

theme: W



















+ trophy

Weekly business accounts are one of the best gigs a florist can get. Often they allow quite a bit of creative freedom—but there are challenges as well. Flowers delivered on Monday morning must still be looking fresh on Friday. Space and budget may be strictly curtailed. Show us what you could do in a space no bigger than 2’ wide, 3’ high, and 18” deep, using fresh materials that would cost you no more than US $50 to create. The container can be a rental item that

To find out how to enter the contest, just turn the page!


you would switch out from week to week. With your entry, send us a few words about your design.

March 2017 15

3 simple

design a flower arrangement for a weekly account








Flowers& to enter the


take a picture

of your design on a plain background


email the photo

of your design to us at


theme: W



















we will email you to let you know we’ve received your entry

+ trophy

2nd & 3rd place trophies also awarded

deadline for entries 04/03/17 judged 05/30/17


CREATE A DESIGN FOR A WEEKLY BUSINESS ACCOUNT See the previous page for guidelines on materials and dimensions. Have fun!

TAKE A HIGHRESOLUTION DIGITAL PHOTO Shoot it on a nondistracting background using highest-resolution camera settings.

EMAIL US THE PHOTO Include your name and phone number. Send your entry from the email address associated with your Flowers& subscription (one entry per subscriber). Need to give us that address, or purchase a subscription (as low as $24.95)? It’s easy! Write, call or hit the subscribe link on our website (see page 6 for contact info). Email address for entries and for all inquiries: contest@ flowersandmagazine. com. Deadline for entries: April 3, 2017.

WE WILL EMAIL YOU ONCE WE RECEIVE YOUR ENTRY A panel of expert judges selects 10 finalists, notified by May 30. The finalist entries are featured in the August 2017 issue. Flowers& readers vote to pick the top 3 winners!

Learn, Teach, Grow


ooking for ways to jazz up your designs, energize your business and improve the bottom line? Opportunities to learn have never been more affordable and accessible. And Teleflora’s commitment to florist education has never been stronger—as was evident at this year’s Teleflora Unit Presidents’ Meeting. That’s IT’S ALL ABOUT TEAMWORK Visiting florist volunteers responded with appreciation and enthusiasm to a candid session with Michael Martin, Teleflora’s executive vice-president and general manager for sales and membership services, who brought the visitors up to date on the latest developments in Teleflora’s florist education program. “First of all, thank you for being here!” said Michael. “It’s only with your help that we can pursue our mission with the Units Program, which is to provide a forum for design and business education that will help our florists to be more successful. I am so happy and thankful that you are all on this mission with us!

12 18

when florist volunteers from around the country come together in the Los Angeles area to meet with each other, with folks from various departments of Teleflora, and with the Teleflora team of Education Specialists to learn, network, and share ideas about how to bring the best possible educational programs to florists where they live. By all accounts, this year’s meeting was one of the best ever. “Last year was a banner year for the Units Program, and 2017 looks to be even better,” says Rich

Opportunities abound, thanks to Teleflora’s florist volunteers. Text & photography by Bruce Wright

Learn, Teach, Grow

MEET AND GREET At this year’s “trade fair,” visiting florists were able to meet in small groups with representatives of various Teleflora departments and services, as well as with outside suppliers who support the education program. The trade fair affords an opportunity to ask questions and get up close and personal with people and products. Among those at this year’s fair were Gretchen Sell and Dwight Larimer with Design Master (photo, top left) and Cori Burns with Accent Décor (top right). Florists also settled in to chat with Teleflora president Jeff Bennett (lower photo above right) and peppered Teleflora vice president of industry relations Rich Salvaggio AIFD, AAF, PFCI with questions about the new Teleflora Scholarship Academy (lower

Salvaggio AIFD, AAF, PFCI, Teleflora’s vice president of industry relations. He gives credit for enterprise and innovation to Lottie McKinnon, who stepped up as manager of Teleflora’s Industry Relations department in 2015. Since then four Units that had lapsed for lack of leadership have resumed operations, with fresh and eager new presidents and boards. “We have good people for some key positions,” says Dara Saucier, the new president for the revived Mississippi Unit. “When that happens and people like one another and work well together, you know it’s going to happen!” In the meeting, Dara felt empowered by a session led by Industry Relations administrative assistant Jennifer Zeidman on how to use social media to get the word out about upcoming programs. Dara was motivated to volunteer, knowing what a difference educational 20

opportunities had made to her own career as a florist: “When I came into the industry I did not have any real knowledge. The bulk of it has come from the Teleflora Education Specialists. So I did not want to see that just die off and not come back.” “It wouldn’t happen without the volunteers,” says Lottie, “and they are pumped up and ready to go for 2017. Already we have

many more programs on the schedule this year than last year,” she added, speaking in mid-January. To help meet the demand, two new Education Specialists were added to the Teleflora team for 2017: David Powers AIFD and Jenny Thomasson AIFD, PFCI, EMC. The team now numbers 19 of the industry’s most respected and accomplished floral experts, designers, and educators. COMING SOON TO A VENUE NEAR YOU All the good news was especially welcome given the concern felt among some Teleflora members when they learned of the closing of the Teleflora Education Center in late 2016. Was it a signal that Teleflora was pulling back on its commitment to education? Not at all, says Michael Martin, Teleflora’s executive vice-president and general manager for sales and membership services, who

Learn, Teach, Grow

SPECIAL THANK-YOU’S No question about it—every one of the volunteers who work to make the Units Program so successful deserves recognition. But this year, a few got extra thanks (and even prizes) for going above and beyond. Among them—from left to right in the photo, with Teleflora’s Rich Salvaggio (far left), Lottie McKinnon (center), and Michael Martin (far right)—were Unit Presidents Janet Johnson MMFD of the Maine Unit, recognized for the best attendance increase in the first half of 2016; Heather Sullivan AIFD of the New England Unit, named Unit President of the Year; “Best Newcomer” Liz Stocker of the Ohio Buckeye Unit; and Kay Schlaefli AIFD, AMF of the Arkansas Unit. Kay helped make 2016 a record-setting year for Make Someone Smile Week, the charitable program that takes place in July, when flowers are delivered nationwide to residents of hospitals and nursing homes and to others in need of a smile.

explained the closing of the center this way: “The education center delivered a great educational product, but using a business model from an earlier era that was unsustainable today.” In the end, it reached only a small number of florists and designers, the majority sponsored by scholarship money raised by the Units. With a focus on the idea of using available funds to offer classes to as many florists as possible, the decision was made to close the center and inaugurate a new concept: the Teleflora Scholarship Academy. In the first year (2017), the Academy will sponsor five three-day classes, each in a different region. Called the Scholarship Academy because it is designed, in part, to support the Units Program’s practice of awarding scholarships to deserving florists, it will offer open enrollment to tuition-paying florists as well. Best of all, the cost will be 22

substantially less than was true for classes at the Teleflora Education Center, and of course the various locations are spread out around the country, making it easier for florists in all regions to attend. In a way, the Academy is closer to the concept of the Units Program, designed to bring education to florists at low cost and within a convenient distance. But where the typical Unit program is a teaching demonstration that takes

place all on one day, each three-day Academy will include hands-on design sessions as well as practical business and marketing tips and will feature three world-class design instructors. Teaching will be tailored to the student’s skill level. Intrigued? Plenty more information is available online. You can of course find it at Teleflora’s business-tobusiness website, www.myteleflora. com (information on all aspects of the Design Education program lies outside the login for Teleflora members, so you don’t have to be one to read about it here). Even easier, search on YouTube for “Teleflora Unit Program” or “Teleflora Scholarship Academy” to find short videos about these topics. Or look on Facebook, where Teleflora Industry Relations, the Teleflora Scholarship Academy, and the individual Teleflora Units all have their own pages. b


On-Line Floral Design Education

Florist’s Best Friend--


on the Flowers& Magazine Channel

Floral Delivery Tray or Floral Carrier!

One carrier holds an average of 20 to 30 arrangements. • Light-weight, high-impact plastic. Size 48” x 48”. 33 lbs. Pins included. • Carrier is adjustable to any size (removing or adding blocks as needed). • Large, flat surface, available by moving pins to storage at sides. • No special places; load in the order you wish to deliver. • No tip-overs or broken ends---saves load and unload time.

Go to and type

Flowers& Magazine in the search window to view our video library of instructional & inspirational videos!


3710 Sipes Ave, Sanford, FL 32773

1-800-638-3378 • Fax 407-322-6668 outside U.S.A. 407-321-4310


30 Day Mfg. Satisfaction Guarantee!

Subscribe to

Flowers& for inspiration & how-to ideas in every issue.

A digital subscription is only $24.95 for a full year.

Visit & click on the “subscribe” link or scan this QR code:

may2017 2010 23 30 MARCH

WHITE WILLOW A long horizontal extension of White Mist curly willow lends airy grace to a bouquet of rich purples and vivid greens. Light lavender lisianthus and bicolor white and pink roses help to harmonize the White Mist foliages into the color scheme. The curly willow also serves to control later stem insertions. Helen began by bundling just two or three of the curly willow tips with a rubber band at the base, then pulling them into the curving shape she wanted and binding it in a couple of places with wire to secure it. From there she added hydrangea stems and others, including tulips and stock that follow the line of the curly willow. White Mist plumosus fern adds a feathery touch.

24 january 31 2012


CreAtive Touch Sweet and saleable Mother’s Day designs, each with something extra.

Floral design by Helen Miller AIFD, CF, CAFA

Photography by Ron Derhacopian

For product information,

32 january 2012


See how-to tips on page 41.

see Where to Buy, page MARCH 2017 25


CreAtive Touch HEN AND TWO CHICKS Sometimes the most elegant way to fill a classic, footed vase like the Versailles Vase is not to build a mound but rather to leave the center relatively open, as Helen has done here, with graceful lines curving up and down on either side. To line the glass bowl and cover the foam, she laid aralia leaves into the vase first and dropped the foam in on top, securing it with clear anchor tape. The color scheme is not traditional for Mother’s Day but gardeny and feminine. Satellite designs in the smaller size of the Versailles Vase offer less-expensive alternatives, or add-ons for a small child’s individual gift to Mom or Grandma.


MARCH 2017 27


CreAtive Touch AFRICAN QUEEN The ornaments that Helen created for a pot filled with African violets look downright royal. They are constructed from curtain rings, jeweled medallions, a hyacinth stake, wire, glue, and wire-edge moiré ribbon. The ribbon enhances the color of the blooms; the moiré finds an echo in the subtle glaze of the Ashford Pot. COVERED GARDEN At lower left, to create the feeling of a miniature landscape, Helen started by surrounding a carved section of floral foam in the base of the terrarium with moss, rocks, a succulent rosette, and Green Ball dianthus. Then she inserted cut flowers and foliage into the foam, including fern tips, eryngium, and pittosporum. For brighter color and a garden touch, she added a tiny terra-cotta pot angled on its side, filled with foam and sprigs of heather and sweet william, like a miniature plant. The cover on this terrarium includes holes to release moisture so it doesn’t fog up. If the design is a gift for Mom, offer to supply a note inviting her to come into the store when the fresh cut flowers are gone and get it filled with plants. HAT AND BELT A lovely crescent bouquet in pale pink and fresh spring green overflows from the Ivy Frost Gathering Vase, which is cinched with a custom-made belt, crafted with glue strands, clear plastic beads, and tiny looped pearls. For a how-to, see page 41. Umbrella fern accents the design like a stylish hat. 35 january 2012 28

36 january 2012

MARCH 2017 29



CreAtive Touch ON THE FENCE In Helen’s shop, designers are encouraged to save straight, leftover stems in trays beside their workstations. For the design at left, Helen cut floral foam to a size and shape that almost fills the rose gold cylinder, then inserted rose stems into the space between the foam and the cylinder itself. Trimmed so they are even at the top, the stems form a straight up-and-down, circular fence with a hollow space inside. The center of the design remains hollow, except for the flower stems inserted into the foam—which can be inserted at an angle, so the flowers point or face outward. Hypericum berries collar the base, surrounding the fence of stems. For this type of design (and many others), Helen advises that it’s helpful to cut the foam so it comes to a little below the lip of the vase, not above it. COLLAR AND CURLS To give an orchid plant that custom florist touch, how about a hammered brass vase, two twists of Oasis Etched Wire, two of Flat Wire, and a collar (prepared in advance) made with leftover scraps of ribbon? It’s easy and inexpensive, but the effect is stunning. For more about the ribbon collar, see page 41. MARCH 2017 31


CreAtive Touch LEAVES AND TENDRILS At left, a do-ahead wire ornament, quickly fashioned and quickly applied to the design (see the how-to notes, page 41), adds that artistic touch to a simple round bouquet. Here the ornament also has a cluster of iridescent beaded wire added to it, like a berry cluster. To make the bouquet itself, Helen simply laced the flowers into the vase—hydrangea first, then other stems supported by the hydrangea stems. She made the ornament long enough that she could wind one end around the neck of the Lula Vase and shape the rest of it to drape gracefully over the top of the bouquet. LACED UP “Flowers” made from doilies purchased at a craft store add a whimsical accent that will be appreciated by anyone who likes to crochet. Helen sprayed the doilies with Design Master color spray so they would coordinate with her flowers, then folded them into flower-like shapes, bound with ribbon and equipped with wired and taped stems. They also serve to bring the texture of the wrap on the Vintage Lace Apothecary Bottle up among the flowers. Pink yarn tied onto the bottle adds another touch of unifying color. SHINY BUBBLES Hydrangea and other blooming plants often have an area that is thinner, near the base of the stems or among the flowers. A treatment like this one not only adds value and distinction but can give a fuller look. It’s easy to achieve with the Oasis Wire Armature, which can be molded around the lower stems, with some beaded wire added. Here the look is extended to the rim of the Florence Pot, which is further decorated with Oasis Iridescent Mega Beaded Wire. 39 2012 32 january

FEBRUARY 2016 33 53 MARCH 2017

RUFFLES AND BOWS Wide lace ribbon with a scalloped edge makes a quick and easy cover for a small glass vase. A straight-sided cylinder would do, but a vase with a slightly curvy shape like the small Gathering Vase makes the result even prettier, emphasizing the flare of the skirt and collar. Helen first covered the vase with UGlu Strips all around, then accordion-folded the ribbon as she pressed it onto the vase and banded it with purple ribbon. Flowers were laced in, starting with a small piece of hydrangea to support other stems. A stemmed butterfly completes the spring-garden story. 41 2012 34 january


CreAtive Touch PRECIOUS ROSETTES How to transform a few long-lasting succulents into a glamorous gift? Plant them in soil in the Teleflora Mercury Glass Juleps and the Mercury Glass Hurricane, with stones in the bottom. Tuck in reindeer moss, then add mini succulents sprayed gold and silver. The mini succulents can be real, artificial, or both (as here); living succulents should be sprayed more lightly.

MARCH 2017 35


CreAtive Touch SILVER ELEGANCE The perfect salute to a lady who loves her pearls. The key to this design is an armature made with permanent-botanical stems (see the how-to photo, page 41). Helen planted the armature in foam in the tall silver Zodiac vase and hung it with pearls first, before adding flowers—it’s easier to achieve physical and visual balance this way. Then she inserted stems of pink gerberas and roses, accented with strands of White Mist lily grass and plumosus fern. WOVEN WILLOW Here’s another easy, inexpensive, and charming do-ahead accent. Helen started the design by planting the braided willow in floral foam as a first step (see photo, page 41, with how-to notes for the braided willow). Then she added her flowers, including blushing bride protea, passion vine (stripped of its foliage, but flaunting its lovely tendrils) and for a touch of rich color, flowering sedum from Helen’s garden, sprayed with Just for Flowers color spray in Black Cherry. 43 2012 36 january

44 january 2012

MARCH 2017 37


CreAtive Touch SHADES OF PALE At left, a treatment with Bark Wrap and midollino brings in a rough, organic texture and light color that contrast beautifully with the purple blooms on a mini phalaenopsis plant. Helen folded lengths of the Bark Wrap in half and inserted them between the green plastic orchid pot and the white ceramic cylinder, then added a band of the Bark Wrap to the outside of the cachepot. Finally, she added the billowing structure made with four bundles of midollino, bound at the top with florist wire and accented with a smaller piece of Bark Wrap and a twist of braided rope. THROUGH THE ARCH Like the loops of braided willow in Woven Willow, page 37, here again Helen started with willow tips, this time simply bundled into a circle with a stem and inserted into the center of the foam in the French Pot, as seen on page 41. She added a bit of passion vine to the resulting decorative arch; any sort of local vine could be used. The arch, created with foraged materials and placed slightly off center, makes the most of the florist flowers in the arrangement, with one of the tulip stems guided through it. 45 january 2012 38

46 january 2012

MARCH 2017 39


CreAtive Touch IN THE PINK Loops of midollino lend added energy and focus to this bouquet. They are reinforced on either side with snapdragons and stock. Ruscus also helps to define curving lines and to frame the focal flowers: pale pink cymbidium orchids. To start with, these cymbidiums were white with pale pink centers. Helen touched them up with Design Master Pink Petunia; the midollino and the bright pink vase also serve to bring out their delicate hue. To make a similar bouquet, make a grid of clear anchor tape across the top of the vase. Tape a few strands of midollino at a time to a wood pick and sink the wood pick below the tape grid. This keeps the midollino from shifting or bouncing up. Add hydrangea to help control the other stems, then the foliage and the other flowers. 40

How-to tips for the

CreAtive Touch SILVER ELEGANCE, page 36 If you work with permanent botanicals, you probably have, from time to time, leftover stems. It takes only four of them, plus some wired permanent-botanical vine, to make an armature that will support a tall design draped from the top of the armature with pearls or other accessories.

COLLAR AND CURLS, page 31 Use up leftover scraps of ribbon— remainders from a roll, for example, or ribbon from a bow that you made for a plant that didn’t sell—to decorate a collar that you can use to add value to a plant or bouquet. Save the scraps on clips that hang in the work area. At holiday times, the scraps are often all of the same color. Cut a donut shape out of cardboard, wrap it with ribbon (here, also with raffia) and secure the wrapping with glue.

HAT AND BELT, page 29 By squirting glue strands from a glue gun onto a silicone cookie sheet and letting them dry, you can create decorative bands like transparent lace. Once you have made the base, you can add further decorative elements simply by laying them on top, then adding more glue strands. Here, first bullion wire was added, then (seen in the strand that cinches the green vase) clear plastic beads and circlets of tiny artificial pearls. LEAVES AND TENDRILS, page 32 To make a flexible decoration like this one, begin by bending Oasis aluminum wire with needle-nose pliers into a shape like a stem with leaves. Secure the leaves at the base with thin Oasis “metallic” wire (like jeweler’s wire). Spray the wire leaves with spray adhesive. Overlay the leaf shapes with rough-cut sheer ribbon or gauzy fabric. Let the glue dry and cut the ribbon so it just overlaps the outline of the leaf.

WOVEN WILLOW, page 37, and THROUGH THE ARCH, page 39 What grows in your area that needs constant trimming? In the neighborhood of Adrian, Michigan, where Helen has her shop, it’s weeping willows. Home gardeners and landscape maintenance people are happy to get rid of them, so she takes the flexible, freshly cut branches and fashions them into woodsy accents for her designs. Depending on the design and the container, she might make them into braided loops, wired together and inserted into foam from the side, or she might make a simple arch that sits in the middle of the foam, surrounded by flowers. MARCH 2017 41

All Together Now

Floralfashion coordinates for the ultimate prom ensemble. Floral design by Vonda LaFever AIFD, PFCI Photography by Ron Derhacopian Models: Kennedy Campbell, Clarissa Sie, Wrenn Model Management Hair and makeup: Marybeth Bagonghasa Prom dresses by Madison James,

For product information,

t see Where to Buy, page 64.

49 2012 40 42 january

PRETTY IN PINK AND PURPLE The choker and the bracelet that Kennedy is wearing are both made with the same simple, do-ahead technique—one that you can easily adapt to any color scheme using different colors of aluminum wire and beaded wire. The only difference is that the bracelet has an additional wrapping of thin bullion wire, which provides a better surface for gluing the roses onto the bracelet with floral adhesive (for how-to tips and a photo, see page 56). Ocean Mikado spray roses make a beautiful match for the pink and purple wire foundation; the diminutive, dark green leaves of boxwood foliage nicely contrast. Loops of narrow ribbon add yet another decorative touch; the same ribbon is used to tie the choker at the back.

50 january 2012

march 2017 2016 43 41 MARCH

51 2012 44 january


Here’s another easy technique with Oasis decorative wire—this time using the Oasis Wire Armature, which can be stretched and pre-decorated with permanent hydrangea florets to make a flexible, decorative base for a shoulder corsage. The permanent blossoms are glued on with pan glue, and a UGlu Strip is applied at one end, before designing with fresh flowers (see the how-to photo, page 56). When it’s time to wear the shoulder corsage, the backing can simply be removed from the UGlu Strip and the strip applied directly to bare skin. To make the armband coordinate with the shoulder corsage, Vonda cut a section of the Wire Armature and wound it together with copper flat wire, again gluing the hydrangea florets on with pan glue. The hydrangea florets not only add their own decorative value, they also provide a gluing surface for adding fresh spray roses and mini callas with floral adhesive.

MARCH 2017 45


All Together Now FUN WITH FEATHERS For a combination with plenty of texture contrast and rich color (to coordinate with the dress), Vonda chose gold skeleton leaves along with purple feather and rhinestone sprays as the foundation materials for a headband and bracelet, boutonniere (on page 55) and ring. She found a readymade wire headband at a discount store that blended well with the gold skeleton leaves that she used for both the headband and bracelet. Similar finds can often be a timesaving option for building a design foundation—but in this case, you could also add the leaves to a wire foundation of your own making. She sprayed the gold leaves lightly with Design Master Osiana Peach Just for Flowers, to give them a rose gold feeling. Then she added the leaves and feather sprays to the wire headband (they come on wire stems, which makes it easy). She also added permanentbotanical leaves and hydrangea florets as a base for adding fresh pink spray roses and hypericum berries. The ring is based on a Fitz Design Ring, which comes with a Design Disk for adding flowers.

54 january 2012

MARCH 2017 47

55 2012 48 january

itgirl flowers

All Together Now LOOPS AND PEARLS Pearls, midollino, and rhinestone sprays make a lively and playful combination with fresh flowers. When soaked in water, midollino becomes flexible so that you can bend it into loops and knots. Here Vonda made the necklace by stringing large pearls from Accent DÊcor on jeweler’s wire. She then created an ornament for the necklace with permanent hydrangea florets and midollino. Later, the ornament serves as a foundation for adding fresh dendrobium florets and rhinestone sprays with floral adhesive. The bracelet is built on a pearl bracelet from Fitz Design that comes with three strands and a Design Disk for adding flowers. Vonda took another of these bracelets and cut it apart to make an ankle bracelet with a single strand. She re-strung the pearls onto Oasis metallic wire (like jeweler’s wire), bending the wire at the ends into hooks for fastening the bracelet. A loop of midollino brings the turquoise color down into the ankle bracelet.

MARCH 2017 49

SILVER FIREWORKS To complement a dazzling rhinestone-studded dress, Clarissa wears a hair ornament, bracelet, and earrings all based on silver wire jewelry from Fitz Design, sparkling with rhinestones. The hair ornament is based on a foundation of silver wire pinwheels, which peek out from underneath the flowers and aid in pinning the ornament into the hair (for how-to tips and a photo, see page 56). Matching earrings are likewise made with Fitz Design Sparklers, plus a wired-on hanger and fresh floral accents— dendrobium petals and silver brunia—added with floral adhesive. For the bracelet, Vonda added various ornaments and fresh flowers to a jeweled costume-bracelet base, equipped with a Design Disk: more of the Fireworks pinwheels, along with diamond pins, sparkly black mesh ribbon, spray roses, dendrobium florets, and brunia.

57 2012 50 january

All Together Now

58 january 2012

march 2017 2016 51 47 MARCH

PEARLY WHITES Whether in florals or couture, a white background makes colors and patterns pop. And with touches of gleaming iridescence it becomes an elegant as well as versatile fashion foundation. Vonda used wide pearl ribbon, pearl sprays, and pearlescent leaves and flowers to create a coordinating headband, bracelet, ring, earrings, and (on page 55), boutonniere. For how-to’s on the headband and bracelet, see page 56. Both are made on a foundation of pearl ribbon plus VelcroŽ, with fresh flowers and accessories glued to silvery chenille stems. After she trimmed the ribbon to get it the right width, Vonda used the trimmed strands of pearls to further accessorize the bracelet.


All Together Now

60 january 2012

MARCH 2017 53

All Together Now When the look is fully coordinated, the boys need in on the action, with boutonnieres that use the same colors and style elements in a different way.

SILVER FIREWORKS The Night Lites boutonniere holder makes a well-suited companion to the rhinestone-studded Fireworks pinwheel, here bent into a spray that blends nicely with fresh and permanent flower petals and brunia pods.

61 54 january 2012

march 2016 47

62 january 2012



nent hydrangea petals with a

and knotted midollino is tipped

magnet on the back serve as

with rhinestones from a spray in

the foundation for a boutonniere

a matching color, and glued to

featuring gold skeleton leaves,

a permanent hydrangea petals

feathers from a Flutterzz spray,

along with a fresh dendrobium

hypericum berries and a spray

floret. The bout is held on with a

rose and bud.

magnet glued to the back.



choker and bracelet on page

bon (see it on the next page)

43, aluminum wire is wrapped

is glued to a background of

with beaded wire, then fash-

thick white cardboard, with a

ioned into flat coils (see the

magnet on the back, and further

next page). A spray rose is

decorated with fresh flowers and

accompanied by rosebuds and

pearls, including tiny sprays of

boxwood leaves.

“caviar� pearls.

MARCH 2017 55

How-to tips for

All Together Now

SILVER FIREWORKS, pages 50-51 Silver wire pinwheels, studded with rhinestones, make a fine foundation for a hair ornament when they are layered with permanent leaves. The leaves provide both a gluing surface for flowers and, underneath, a smooth underside where the ornament sits on the head. After fresh flowers have been added, the jeweled arms of the pinwheels peek out from underneath them and

PEARLY WHITES, pages 52-53 Key com-

are useful in pinning the ornament into the

ponents for the headband and bracelet are

girl’s hair. The pinwheels come in three

wide pearl ribbon (see Where to Buy, page

different sizes: Fireworks (smaller) and

64), silvery chenille stems, and Velcro® in

Sunbeams (six and eight inches). To create


the One-Wrap® Roll—the kind that sticks to

a foundation like this one, begin by wiring

This same technique can be used to make a cus-

itself (available at craft stores). One side of

two Fireworks and two Sunbeams together,

tom wristlet band, a choker, or both. You’ll need

the One-Wrap® Roll is soft and comfortable

with the smaller pinwheels centered on top

about two yards of aluminum wire for a bracelet,

against the wearer’s scalp or wrist; the other

of the larger ones. Then insert the perma-

more for a necklace. Begin by wrapping the alu-

side faces out and make it easy to secure the

nent leaves between them. Finally, glue

minum wire with beaded wire in two coordinating

headband or bracelet. It comes in different

another set of the leaves to the first ones,

colors. Then wrap the combined wires around a

widths. The pearl ribbon comes in a two-inch

back to back. To make matching earrings,

dowel or broomstick to make even coils. Slide the

width that can be trimmed to whatever width

wire together two Fitz Design Sparklers

wire off the end of the dowel or broomstick and

you need—but the goal is to arrive at a width

(they come two pieces per package), then

flatten it. For the bracelet, wrap again with bullion

that matches one or more lengths of the Vel-

add the hanger, purchased at a craft store.

wire to create a surface for gluing flowers and rib-

cro. Here, for the headband, as seen in the

Later you can cover the wire with floral ma-

bon. The choker is attached with ribbons tied to

final step, Vonda trimmed the two-inch-wide

terials glued on with floral adhesive.

the ends at the back.

pearl ribbon along one side, removing two of


WRAPPED IN FLOWERS, pages 44-45 To make a wraparound arm bracelet or shoulder corsage, start by stretching the flexible Oasis Wire Armature into a longer shape. For the bracelet, the armature can be trimmed to make a bracelet of fewer strands, then reinforced with narrow flat wire. To this foundation, add permanent hydrangea florets with pan glue, placing the florets at the ends of the stretched armature and anywhere else that you will want to add fresh flowers later with floral adhesive. The shoulder corsage can be secured directly to the wearer’s shoulder with UGlu. Before adding fresh flowers, apply a UGlu Strip to the back of the stretched armature, but leave the protective backing in place. When it’s time to wear the corsage, the customer can simply position the corsage, remove the paper backing, and press down on the corsage on either side of the UGlu Strip.

the nine pearl strips, so the ribbon was seven pearls or 1½ inches wide—just the right width to accommodate two three-quarter-inch strips of Velcro as a backing. Before gluing the ribbon and Velcro together, however, she inserted a piece of silver chenille stem through the back (the flat, non-shiny side) of the trimmed pearl ribbon, so that the ends would emerge on the decorative side. She twisted the chenille to secure the stem in place. When the foundation is finished, the soft side of the Velcro is on the back, while the side that catches faces in the same direction as the pearls, and overlaps the ribbon by two inches. The chenille stem becomes a base for adding other decorative items—first iridescent leaves and pearl sprays,

Shop @ the


Buyers’ Guide Available year-round at

then fresh flowers. MARCH 2017 57

12 2010 58 may

Master designer Gregor Lersch

explores all the angles. Florist, teacher, author and artist extraordinaire Gregor Lersch spends much of his time giving demonstrations and workshops to avid students of floral design—at his home base in Bad Neuenauhr, Germany, but also at locations all over the world. In December, he stopped in Taipei, Taiwan, where he taught a class under the auspices of the American Floral Art School (based in Chicago and Hong Kong) in collaboration with other well-known designers including Elly Lin and Mika Lin, based in Taipei. The three designs that you see here resulted from a session where the focus was on the creative potential of square and rectangular shapes with plenty of parallel lines. These are large designs, meant to dominate a room. “Parallel style can create calmness in a full, busy space,” says Gregor. A framework or silhouette dominated by vertical and horizontal lines tends to have an effect of stability. It can be soothing—but there are many ways to make sure it doesn’t become boring, Gregor adds. He chose a palette of mostly soft, blended colors, appropriate for the season (December) but also trendy year-round.

It’s Hip

to be


RECTANGULAR RAYS Here’s a form that is both calming and suffused with dynamic energy. Strong radial lines project from a wooden cube at the base, itself rising up on diagonal legs. The angles of the cube are echoed in the long rectangular panel where a lively array of flower forms is displayed, in a soft palette that allows the forms to emerge: vanda orchids and petal-rich ranunculus in delicately blended tints, black skimmia berries, scabiosa pods, dangling dischidia and nepenthes (pitcher plants), all against a network of pine needles. The wood cube and radial wires are waxed to give them a consistently soft and sandy tone and texture. This design would be ideal for a sideboard.

MARCH 2017 59


may 2010 14

It’s Hip

to be


THE FOREST AND THE TREES Japanese kyogi wood floats in little squares, glued back to back over delicate wire, like leaves in a forest—a forest that has been trimmed, however, to the neat outline of a hedge. The wire trunks of the trees have been inserted with pliers into hard bamboo. In an off-center clearing, flowers, cotoneaster berries, and foliage in water tubes contradict the parallel lines in a bright and disorderly, yet harmonious profusion.

MARCH 61 may2017 2010 15

It’s Hip

to be


DETOURS Each of the strong, 16-gauge wires that rise up from the wooden rectangle below makes a sharp right-angle turn on its way up, then another. The sturdy wires are covered in rice straw (a kind of dried grass), which is bound to them with finer, decorative wire, except at the bottom, where the slenderness of the naked wires creates a floating effect. Flowers and foliage in water tubes (red celosia and veronica, epidendron orchids, tillandsias, pteris fern) again tilt and curve, both softening and reinforcing the parallel lines. “A few overlappings are intentionally done,” Gregor observes, “to avoid an overschooled rigidity or stiffness.”


may 2010 80

industry events For the most recent additions to Teleflora Unit Programs, go to and click on Design Education to access the Floral Event Calendar in the Unit Program section.

National and International March 13-14, Washington, DC Congressional Action Days. Conference hotel: Ritz-Carlton Pentagon City, Arlington, VA. Call the Society of American Florists at 800336-4743 or visit

March 22-24, Las Vegas, NV World Floral Expo. Visit

June 13-15, Chicago, IL International Floriculture Expo, McCormick Place. Visit

July 1-5, Seattle, WA National AIFD Symposium, Sheraton Seattle. Call the American Institute of Floral Designers at 410-752-3318 or visit

August 9-12, Carlsbad, CA Fun ’N Sun Convention, Park Hyatt Aviara Resort. Call CalFlowers (the California Association of Flower Growers and Shippers) at 831-4794912 or visit

Central Region March 3-5, Grand Rapids, MI Great Lakes Floral Expo, program includes a hands-on wedding workshop 3/4 and everyday designs program 3/5, both with Tom Bowling, Amway Grand Plaza Hotel and DeVos Place Convention Center. Call the Michigan Floral Association at 517-575-0110 or visit

March 12, Pierre, SD South Dakota State Florists Association, program includes Floral Rhythm with Kevin Ylvisaker, Ramkota Inn and Convention Center. Contact Chad Kruse at 604-8543773 or

March 12, Wichita, KS Valley Floral Company, program includes Sympathy Design. Contact Kerry Sallabedra at 316-838-3355 or

March 15, Cleveland, OH Ohio Buckeye Unit, Wedding Designs with Hitomi Gilliam, Nordlie Wholesale. Contact Liz Stocker at 330-364-5521 or Lstocker144@

March 24-26, Wisconsin Dells, WI

SAF Annual Convention, The Breakers. Call the Society of American Florists at 800-336-4743 or visit

WUMFA Convention, program includes hands-on workshop (3/25) and design program (3/26) with Joyce Mason-Monheim, Chula Vista Resort. Call the Wisconsin & Upper Michigan Florists Association at 844-400-9554 or visit www.

October 4-7, Bogotá, Colombia

March 26, Decatur, IL

September 6-9, Palm Beach, FL

Proflora 2017, Corferias Convention Center. Contact the Association of Colombian Flower Exporters (Asocolflores) at proflora@ or visit

October 20-25, Hermanus, South Africa “Master of Masters in Floral Design” Certification Seminar with Gregor Lersch, Bona Dea Private Estate. Contact Clair Rossiter at manager@ or visit www.

Illinois State Florists Association, program includes Everyday Designs with Helen Miller, Decatur Conference Center & Hotel. Contact Adam Havrilla at 773-596-9006 or

Northeast Region March 4-5, Springfield, MA Northeast Floral Expo, Sheraton Springfield Monarch Place Hotel. Call the Connecticut Florists Association at 203-268-9000 or visit www.

March 12, Cranberry Township, PA

March 12, Macon, GA

Western Pennsylvania Unit, Sympathy Designs, DV Flora. Contact Leanna Mayberry at 724-866-0396.

Georgia State Florists Association, program includes Parties with Rich Salvaggio, Macon Coliseum Center. Contact Sherry Moon at 404-2334446 or amoonoverbuckhead@

April 5, Albany, NY New York Capitol District Unit, Sympathy Designs with Helen Miller, Bill Doran Co. Contact Jessica Mason at 518-237-2100 or

South Central Region March 12, Opelousas, LA Louisiana State Florists Association, with a design program by Tom Bowling, Evangeline Downs Racetrack & Casino. Contact Annie Taylor at 337-234-1421 or

March 12, Macon, GA Georgia State Florists Association, program includes Parties with Rich Salvaggio, Macon Coliseum Center. Contact Sherry Moon at 404-2334446 or amoonoverbuckhead@

March 17-19, Irving, TX Teleflora Scholarship Academy, program includes Bridal Bouquets with Joyce Mason-Monheim, SpringHill Suites by Marriott. Contact Lottie McKinnon at 310-966-3591 or

April 2, Kensett, AR Arkansas Unit, Sympathy with Permanent Botanicals with Kevin Ylvisaker, Betty’s Wholesale. Contact Kay Schlaefli at 479-783-3210 or

APRIL 6, Dallas, TX North Texas Unit, Everyday Design with Jerome Raska, Greenleaf Wholesale. Contact MaryAnn DeBerry at 940-483-1800 or

Southeast Region

March 19, Miami, FL South Florida Unit, Creative & Profitable Weddings with Kevin Ylvisaker, Berkley Floral Supply. Contact Ralph Giordano at 772465-4119 or

March 26, Roanoke, VA Blue Ridge Unit, Spring Holidays with Kevin Ylvisaker, TFS Roanoke. Contact Karen Peery at 540-3096146 or

April 2, Bridgeport, WV West Virginia Unit, Sympathy Design with Cindy Tole, Wholesale House of Flowers. Contact Sheila Larew at 304-265-4260 or graftonfloralwv@

Western Region March 5, Pomona, CA Southwest Region of AIFD Wedding Workshop and Show with Leopoldo Gomez and Carol Caggiano, Pomona Fairgrounds Flower & Garden Pavilion. Contact Lori Novak at 909-987-1006 or or visit www.

March 5, 2017, Great Falls, MT Montana Big Sky Unit, Prom & Mother’s Day program, Mansfield Events Center. Contact Lisa levandowski at 406-892-4069 or

March 7, Santa Monica, CA Los Angeles Coastal Counties Unit, Spring Holidays with Julie Poeltler, Santa Monica Elks Club. Contact Ben Lee at 626-393-8370 or

March 12, Kent, WA March 7, Fairfax, VA DC-MD-VA Unit, Events & Body Flowers, Historic Blenheim. Contact JoAnn Baker at 410-255-8181 or

Washington State – Puget Sound Unit, Weddings with John Hosek, DWF Wholesale. Contact Laurel Strommel-Dede at 425-481-8844 or

MARCH 2017 63

where to buy

pg 32

pg 20

pg 36

For more information on merchandise featured in Flowers&, contact the supplier directly. Direct links to most suppliers can be found on the Flowers& website, Use the links under “Advertisers in This Issue” or the link to our searchable, online Buyers’ Guide at the top of the Flowers& home page.

Lula Vase from Cottage Lane Ombré Assortment, Syndicate Sales. Aluminum wire, Smithers-Oasis.

Mercury Glass Hurricane and Juleps, Teleflora.



page 35


page 32

Vintage Lace Apothecary Bottle, Syndicate Sales.

Zodiac Vase, Accent Décor. White Mist lily grass and plumosus, Wm. F. Puckett.



Florence Pot in Dark Blue, Accent Décor. Wire Armature and Iridescent Mega Beaded Wire, Smithers-Oasis.

Luxor Urn, Accent Décor. Just for Flowers color spray in Black Cherry, Design Master

page 33

French Country Pot, Teleflora.

pages 8-9


page 32




pg 28

page 37


Überfrost spray, Design Master. Mirrored Cube, Teleflora.

Ashford Pot, Accent Décor.



Bark Wrap and midollino, SmithersOasis. 5-inch Frosted White Ceramic Cylinder, Vasesource.

Malibu Pot, Accent Décor. Oasis Flat Cane, Smithers-Oasis.

Terrarium, Syndicate Sales.



French Country Pot, Teleflora.

page 12


page 28

page 28

page 29

pages 24-41

Ivy Frost Gathering Vase, Syndicate Sales.



Luxurious Lavender Vase, Teleflora. White Mist curly willow and plumosus, Wm. F. Puckett.

Rose gold cylinder, Syndicate Sales.


Antique Brass Vase, Jamali. Flat Wire and gold Etched Wire, Smithers-Oasis.

page 20

pages 26-27

Versailles Vases, Syndicate Sales.


page 39

IN THE PINK, page 40

8½-inch Rose Vase in Raspberry from Rose Vase Assortment, Syndicate Sales. Just for Flowers color spray in Pink Petunia, Design Master. Midollino Sticks, Smithers-Oasis.

page 30



pg 34

4¼-inch clear glass Gathering Vase, Syndicate Sales.


Oasis Aluminum Wire, Beaded Wire, Bullion Wire and floral adhesive, Smithers-Oasis.


Oasis Wire Armature, Flat Wire, and UGlu Strips, Smithers-Oasis.

LOOPS AND PEARLS, pages 46-47


pg 51

Fireworks, Sunbeams, and Sparklers rhinestone-studded silver wire accessories, jeweled bracelet, fauxdiamond-head pin, and Night Lites boutonniere holder, Fitz Design. Flash black mesh ribbon with sparkles, Berwick Offray.

FUN WITH FEATHERS, pages 50-51

pg 49

pg 30

F e at u r e d Suppliers

pages 42-57

Pearl bracelets (with three strands), blue rhinestone sprays, and boutonniere magnet, Fitz Design. Midollino Sticks in turquoise, SmithersOasis. Large pearls, Accent Décor.

pg 33

“Spooky” gold skeleton leaves, Flutterzz feather and rhinestone sprays, and Design Ring, Fitz Design. Osiana Peach Just for Flowers spray, Design Master.

PEARLY WHITES, pages 52-53

Wide pearl ribbon, Pioneer Imports. Pearl leaves and sprays (“bubbles” and tiny “caviar” pearls), Fitz Design.

Accent Décor, Inc. Call 770-346-0707 or visit Berwick Offray. Call 800-327-0350 or visit Design Master Color Tool. Call 800-525-2644 or visit Fitz Design. Call 800-500-2120 or visit Jamali Garden and Floral Supply. Call 212-979-0108 or visit Pioneer Imports & Wholesale. Call 888-234-5400 or visit Smithers-Oasis. Call 800-321-8286 or visit Syndicate Sales. Call 800-428-0515 or visit Teleflora. Call 800-333-0205 or visit Vasesource. Call 718-752-0424 or visit Wm. F. Puckett. Call 800-426-3376 or visit

pg 53

MARCH 2017 65

wholesaler connection

emporium accessories

Flowers& magazine distributors Arizona Phoenix The Roy Houff Company

Louisiana Lafayette Louisiana Wholesale Florists

Washington Tacoma Washington Floral Service

California Fresno Designer Flower Center Inglewood American Magazines & Books Sacramento Flora Fresh San Diego San Diego Florist Supplies Santa Rosa Sequoia Floral International

Massachusetts Boston Jacobson Floral Supply

canada burnaby, bc United Floral Inc.

Michigan Warren Nordlie, Inc.

malaysia selangor Worldwide Floral Services

Minnesota Minneapolis Koehler and Dramm

singapore Worldwide Floral Services

Florida PENSACOLA American Floral Wholesale of Pensacola Carlstedt’s, LLC

missouri st louis LaSalle Wholesale Florist

Georgia omega Hornbuckle Wholesale Florist hawaii honolulu Flora-Dec Sales Illinois Chicago The Roy Houff Company Milan Bonnett Wholesale Florist Normal The Roy Houff Company Wheeling The Roy Houff Company Kansas wichita Valley Floral Company Kentucky Louisville The Roy Houff Company


New York Campbell Hall Alders Wholesale Florist Ohio dayton Nordlie, Inc. North Canton Canton Wholesale Floral OREGON PORTLAND Floral Design Institute SOUTH DAKOTA SIOUX FALLS North American Wholesale Florist, Inc. Tennessee Nashville The Roy Houff Company Virginia Norfolk The Roy Houff Company Richmond The Roy Houff Company



makes it easy to add water or flower-food solution to arrangements, with no spills, no mess. Result: happy customers and repeat sales! We can customize this product with your shop info!

888-843-4312 See our YouTube video.


Reward without the Risk we promise!

Sell Flowers& in your store! for extra profits Select any quantity— no minimum

business for sale

WASHINGTON DC FLOWER SHOP High end flower and gift shop for sale.

Located in affluent shopping area. Great opportunity for someone interested in aprofitable, reputable business. Prefer the owner be the hands-on operator with great customer service experience. Internet experienced owner can develop a new website that could generate additional annual revenue. Current sales (June 2015-May 2016) $714,268.00. Owner takes six figure salary plus bonus & insurance. 4 full time employees (including owner). 5-part time employees. Exact location will remain confidential until deemed appropriate to reveal. Owner is retiring and the business is listed by the owner. No broker or broker fees. Send email to

Whatever you don’t sell we buy back! Yes, it really is that simple.

Call 800-321-2665

Visit us online for a taste of Flowers& quality.

Arizona Flower Shop for Sale 15548 W. Jimmie Kerr Blvd. Casa Grande, AZ 85122 Turn Key Floral and Southwest Decor Shop with established customer base. Current inventory value $18,000-$25,000. Two delivery vans, business website and office equipment will convey. Shop has custom walk-in cooler built for flowers and a 1,200 sq ft patio area. The “teepee” is one of Pinal County’s most recognizable historic landmarks.

advertiser links c o n s u m e r EDUCATION

Advertisers’ websites are hyperlinked on the Flowers& website. Go to and click on “Advertisers in This Issue.”

Accent Décor, Inc.


770-346-0707 Danziger Flower Farm INSIDE BACK COVER

E M PLOY M ENT Florasearch, Inc.

In our third decade of performing confidential key employee searches for the floriculture industry and allied trades worldwide. Retained basis only. Candi­date contact welcome, confidential, and always free. 1740 Lake Markham Rd., Sanford, FL 32771 Phone: (407) 320-8177 / Fax: (407) 320-8083 E-mail: Website:

equipment Refrigerators For Flowers

+972-3-960-2525 Design Master Color Tool


800-525-2644 Dollar Tree Direct


877-530-TREE (8733) Floral Deliver Ease


877-740-3273 Garcia Group Glass / A Division of the Garcia Group



Combo walkins, storage, reach-ins 800-729-5964

Pioneer Imports & Wholesale

Reliant Ribbon



888-234-5400 7

800-886-2697 Sandtastik Products


800-845-3845 Selective Insurance Company of America


973-948-3000 Seminole 23

800-638-3378 Smithers-Oasis 3

800-321-8286 The Sun Valley Group

Portland, Oregon


800-747-0396 Syndicate Sales INSIDE FRONT COVER

800-428-0515 Teleflora

14, 21

800-333-0205 Vase Valet



March 2017 67

what’s in store

SPARKLE AND SHINE The metallic glaze on this shapely ceramic vase pairs with a rhinestone band for a gleaming, glittering effect that enhances the rich purple color. It’s all part of Teleflora’s nationally advertised “star” bouquet for Mother’s Day. Call 800-333-0205 or visit

FROM A TO Z You really can’t have too many flower guides—especially when they are as attractive and practical as Judith Blacklock’s Buying & Arranging Cut Flowers, a compact compendium (8 by 4½ inches) that covers more than 250 materials commonly (and not so commonly) used in floral design, from cut flowers and foliage to berries and fruits. As the title promises, most entries have useful tips on both buying and arranging. Available on

200 july 2010 68

FREE GUIDE TO SPRAY ROSES From Interplant Roses, a global leader in breeding spray roses, comes the second edition of its Spray Rose Guide—available free as either a PDF download or as a print publication in ring binder format (to qualified floralindustry professionals). The guide offers an overview of 93 currently available varieties, including fragrant and largeflowered varieties, classified by color, with information about stem length and vase life. Visit

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.