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WAP CREATIVE SPECIFICATION Graphical Banners There are hundreds of different handsets in the market today, and they differ by features such as screen size and supported technology. AdMob’s handset targeting technology allows us to target different screen sizes and provide the most optimal banner creatives while supporting MMA standard sizes.

CPM Banner Specifications Size

Spec

Sample Creative

XL

· 300 x 50 pixels · 5k file size · 8 bit PNG

Large

· 216x 36 pixels · 3k file size · 8 bit PNG

Medium

· 168 x 28 pixels · <3k file size · 8 bit PNG

Small

· 120 x 20 pixels · <1k file size · 8 bit PNG

URL

URL to a WAP site or AdMob’s Landing Page

Text Link Ad Example

Text Links

Required

One line of text to run under the banner. Max characters is 35 including spaces.

Graphical Banner Ad Example

Text Links provide the advertiser with a line of copy promoting their product or services. These ads will link the customers to your WAP page when clicked.

Text Specifications Technical Spec. · Maximum 35 characters including spaces We do not support the following characters < > & “ ‘ © ® ™ · Ad URL URL to a WAP site or AdMob’s Landing Page

AdMob is the mobile advertising leader,Want serving of targeted ads per month in the US to consumers browsing the mobile web in our network to billions know more? iPhone@admob.com of premium publishers. Contact trymobile@admob.com to extend your campaign to mobile today. Visit www.admob.com for more information. Rev 2 | Oct 2008 REV 2 Apr 2009


iPhone CREATIVE SPECIFICATION Overview AdMob’s iPhone ads are designed specifically for the iPhone’s innovative mobile environment. The user interaction is familiar to iPhone users and promotes engagement with your ad through the new and exciting functionalities of the iPhone.

CPM Banner 320px

48px

48px

1 Banner Area: this is where your creative

images and call to action should be. A file in a common image format will work.

2 Action Icon Area: this is 48 x 48 px.

Background can extend into this area, but please leave it free of images or text as it will be covered by the action icon.

3 Action Icon: we’ll add the appropriate iPhone icon here for your campaign.

Technical Spec.

What We Need From You

· 320 x 48 pixels empty area of 48 x 48 pixels on the right side 2

 A Banner 320 x 48 pixels with 48 x 48 px area on the right empty of text. With a call to action in the ad. acceptable image formats are jpg, gif or png, this banner is not accompanied by a line of text underneath

· Max file size is 5KB · Acceptable image formats are jpg, gif or png

 Ad URL Landing Page, Map, App Store, etc.

CPC Text + Tile 320px

38px

Get Knots - Go to the App Store

48px

Ads by AdMob 38px

38px

1 Image Tile: your creative that is 38 x 38 px. We put the rounded corner on the image

2 Ad Text: Maximum 35 characters of text, including spaces.

3 Action Icon: we’ll add the appropriate

Technical Spec.

What We Need From You

· 38 x 38 pixels a square image, we make the icon rounded

 An Image tile 38 x 38 pixels

· 35 characters of ad text this includes spaces and punctuation · Acceptable image formats are jpg, gif or png

iPhone icon here for your campaign.

 Your ad text, maximum 35 characters including spaces we do not support the following characters < > & “ ‘ £ © ® ™  Ad URL Landing Page, Map, App Store, etc. (publisher chooses the background color for iPhone Text & Tile ads)

Page 1 AdMob is the mobile advertising leader,Want serving of targeted ads per month in the US to consumers browsing the mobile web in our network to billions know more? iPhone@admob.com of premium publishers. Contact trymobile@admob.com to extend your campaign to mobile today. Visit www.admob.com for more information. Rev 2 | Oct 2008 REV 2 Oct 2008


iPhone CREATIVE SPECIFICATION

CONTINUED

Actions Select the Action right for your campaign goals. The Action Icons signal to users about the functionality to expect when they engage with your ad. Action Icons can be used with any creative and will always appear in the far right of our iPhone ads.

AdMob iPhone Action Icons Maps

Web

Call

Video

Audio

iTunes

Launch Google Maps, based on a user’s identified location

Direct users to your branded landing page or mobile site

Launch Video Player

Initiate a voice call

Open media player for audio or podcast

Custom Canvas

Open iTunes Store

App Store

Custom Landing Page

Open to Apple’s App Store

Examples iPhone CPM Banner

Carrier

12:34 PM

iPhone CPM Banner

Carrier

12:34 PM

iPhone CPC Text + Tile Ad

Carrier

12:34 PM

Download Low vs. Diamond Get Knots - Go to the App Store on iTunes Ads by AdMob

Web

App Store

Video

Direct users to your branded landing page or mobile site

Launch Video Player

Direct users to the App Store

Page 2 AdMob is the mobile advertising leader,Want serving of targeted ads per month in the US to consumers browsing the mobile web in our network to billions know more? iPhone@admob.com of premium publishers. Contact trymobile@admob.com to extend your campaign to mobile today. Visit www.admob.com for more information. Rev 2 | Oct. 2008 REV 2 Oct 2008


iPhone Canvas SPECIFICATION Canvas The Custom Canvas is an embedded Web page with advertiser-accessible area of 318 x 250 pixels. Consider the custom canvas to be your mobile landing page where you can engage your customers with a full range of possible actions. It allows the user to learn more about your product and engage with your brand without taking them out of their user experience. This ad unit expands from a banner into a canvas to cover the screen.

Canvas Specs Saw V

Done

250px

318px

1 Canvas Area: this is where your creative images and call to action should be.

2 Title Background Area: This area is the

background for your canvas title text and does not support images.

3 Canvas Title: Here you can give your canvas a title with a maximum of 25 characters, including spaces.

4 Done Button: this button allows users to

navigate back to the app or site where they were browsing after they are finished engaging with your content.

Technical Spec.

What We Need From You

· 318 x 250 pixels your image designed for your campaign goals 1

 A static image 318 x 250 pixels. Your image should contain areas of call to action where you would like to link to other content (video, mobile landing page, map search for closest location). acceptable image formats are jpg, gif or png

· Max file size is 8KB · Acceptable image formats are jpg, gif or png

 Canvas title of 25 characters including spaces we do not support the following characters < > & “ ‘ £ © ® ™  The URLs for your call to actions such as another mobile site, a YouTube video, a map search, etc.

Page 1 AdMob is the mobile advertising leader,Want serving of targeted ads per month in the US to consumers browsing the mobile web in our network to billions know more? iPhone@admob.com of premium publishers. Contact trymobile@admob.com to extend your campaign to mobile today. Visit www.admob.com for more information. Rev 2 | Oct 2008 REV 2 Oct 2008


iPhone Canvas SPECIFICATION 

CONTINUED

Examples Land Rover LR3

Sony - Zohan

Done

Land Rover

Done

Sony Pictures

Toshiba Laptop

Done

Toshiba Consumer

Elements of the Canvas Banner

Canvas

The Final Product

320x48 banner creative with 48 pixel clear area on the 

Custom Canvas is an embedded Web page with 

When completed your campaign will be a rich 

far right of the banner for the Apple Action Icon. We 

advertiser-accessible area of 318 x 250 pixels. 

iPhone experience. The user clicks on your ad to 

add the 30 x 30 pixel Custom Canvas icon to your 

Consider the custom canvas to be your mobile 

reveal your expanded canvas. From there the user 

banner’s call to action. When the ad appears on the 

landing page where you can engage your 

can view movies, download ring tones, get more 

iPhone the user will see your ad with the Custom 

customers with a full range of possible actions.

information, make a call to a call center and/or 

Canvas icon.

move onto a mobile site that you may already have.

Toshiba Laptop

Done

Advertiser provided banner image Carrier

Final Banner ad (icon added by AdMob)

12:34 PM

Toshiba Laptop

Done

Page 2 AdMob is the mobile advertising leader, serving billions of targeted ads per month in the US to consumers browsing the mobile web in our network  Want to know more? iPhone@admob.com of premium publishers. Contact trymobile@admob.com to extend your campaign to mobile today. Visit www.admob.com for more information. Rev 2 | Oct. 2008 REV 2 Oct 2008


Ad specs