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Building Your Homepage - The Right Way Each of us must have heard the saying "Don't judge a book by its cover". The sentence might seem relevant in the real world, but, ironically, the parallel reality - the World Wide Web complies with different laws. The incredible progress of Internet technologies has had an outstanding impact on our life - it has shortened the distances, accelerated processes, made us less patient. Why suffer, if the choice is huge and the alternative is just a click away? Nowadays, when a great deal of business activity is being conducted on the Internet, and every solid business strives to maintain influential online presence, the furious competition forces us to invent more effective ways for attracting customers. Similar to a downtown store owner luring passers-by with a smart and creatively crafted signboard, webmasters invest substantial resources in the concept of their websites' homepages. Hundreds of researches on the topic have been made and documented during the last decade. Based on the aforementioned collective experience, in the following paragraphs, I will elaborate upon proper homepage construction, its principles, DOs and DON'Ts, pros and contras. Building

Homepage

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What's

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One of the crucial things on a homepage is identification. Have you ever been to a party, where there wasn't a single person you knew? Do you remember that awkward feeling? Protect your visitors from this unpleasant experience, let them understand instantly where they are. Put your company name and logo in the most prominent place in the upper section of your homepage, add a short phrase that would concisely summarize your company's activity. Next, concentrate the main message your website is meant to convey in the upper third - evidently, the most conspicuous area on your homepage. Keep in mind that your visitor is by default an impatient type - if he doesn't find the signs of what he has been seeking for at a first glance, he will most probably leave for good. Suppose, you have managed to attract the visitor's attention and made them linger on your homepage - now it's time to come up with a smart and clear navigation system, don't let them wander from link to link in attempts to find what they came for. Make sure your menus are well-ordered and comprehensible. Finally, help your visitor become a lead - provide tools for contacting the site owner, such as a contact form, an online chat, contact details etc. Get more information through this link samsattractionguide.

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