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Mr. Teeraset Siratananont

PERSONEL DATA: Sex Male Birth date April 2, 1970 Age 43 Status Married Address 28/56 Moo 8 Soi Jakkrit 8, Lat Phrao 71, Lat Phrao, Bangkok 10230 THAILAND Mobile +66 86-977-5959 Email artaphon@gmail.com EDUCATION: -

Master of Business Administration, Chulalongkorn University Major : Business Administration, May 1996 Bachelor of Accounting, Chulalongkorn University Major : Costing, Apr 1992 Assumption College (Bangkok)

WORK EXPERIENCE 21 years: Present

Freelance Strategy Consultant (Thai Consultant Database Center registered No.B3189), and Researcher (Economic) ID 53090060 - Research for The Queen Sirikit Department of Sericulture - Research for The Tourism Authority of Thailand (TAT) - Speaker for TQA/PMQA - Speaker for EdPEx (Education for Performance Excellence), align with TQA - Create 6 eBooks for Chula eBook Store; Accounting, Financial, Costing, Managerial Accounting, KPIs Management Tools Skills - Strategic Planning - Balanced Scorecard - Strategic Risk Management - Customer Segmentation (The Delta Model) - Knowledge Management - Customer Service Excellence - Social Responsibility - Business Process Management - Executive Dashboard


My portfolio has shown as follows; Client

Type

Time

Detail

SME Private

In process 1 month

Chula Book Store

Education

1 month

U Star (Thailand)

SME

3 months

Education

2 months

Pornchareonchai Xongdur

SME SME

1 month 6 months

Maeying Monplaisir Fashion

SME SME

6 months 6 months

Better Arts Group Chareonphan Intergroup

SME SME

6 months 6 months

T Thai Snack Foods (Squidy) Luck Inter

SME

6 months

Business Process Improvement and Software Selection Consult to top management and middle management to formulate their strategy in 2012 with Balanced Scorecard Consult to top management and middle management to formulate their strategy in 2012 with Balanced Scorecard Analysis and improve operation process (warehouse/logistic/accounting/IT) and also a management report Develop a strategy planning and strategy execution with Balanced Scorecard Business Process Improvement Develop a strategy planning and strategy execution with Balanced Scorecard Implement a local accounting software Define a corporate KPIs and implement a strategy execution with Balanced Scorecard Design a financial and accounting process Implement a financial analysis and management system Financial Advisory

SME

6 months

Chareonphan Intergroup Worldgas (Thailand) Co.,Ltd.

Pasanusorn School

2011 - 2013

Develop a business model with Balanced Scorecard

Sara Group Co.,Ltd. Senior Consultant - Team leader to manage a government project

Client

Type

Time

Detail

Thailand Convention and Exhibition Bureau or TCEB

Public

6 months

Board of Investment Thailand (BOI)

Public

8 months

Board of Investment Thailand (BOI)

Public

1 year

Design and Implement 12-hour investment course for MICE Design 3 business trips to Myanmar, Indonesia, Laos, and also Vietnam Develop The Thai Oversea Investment Support Center Design 54-hour investment course for 70 investors Facilitate The One Start One Stop Center (OSOS) to provide investment opportunities in Thailand

2009 - 2011

MASCI (Management Consulting Firm) Balanced Scorecard Manager


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To service a valuable management tools for sustainable development as follows; Balanced Scorecard, Scenario Planning, Strategic Risk Management, etc. Consult to top management and middle management to formulate their strategy with Balanced Scorecard Coaching a core team to develop strategy planning and set strategic KPIs aligned with corporate vision and mission statement Align their strategy to department and personal KPIs Create their monthly strategy evaluation system, and also performance-based compensation To provide a consulting service by a strategy management original from Kaplan and Norton consist of Strategy Development, Strategy Planning, Strategy Evaluation and Strategy Execution that related to strategic initiative management, strategic process management, and strategic expenditure management (STRATEX) for

Client

Time

Detail

The National Telecommunications Commission www.ntc.or.th

1 year

Bureau of General Communicable, Depart of Disease Control http://thaigcd.ddc.moph.go.th/ PTT LNG www.pttlng.com

2 month

Thai Health Promotion Foundation www.thaihealth.or.th Geo-Informatics and Space Technology Development Agency http://www.gistda.or.th/gistda_n/en/

1 month

Team leader for consulting to develop all strategy steps to all staff. (strategy planning, strategy development, strategy execution, and strategy evaluation) with Balanced Scorecard. Team leader for consult to develop a corporate strategy planning and KPIs with Balanced Scorecard. Team member for coaching an executive management to develop their corporate KPIs with Balanced Scorecard. Team leader for evaluating their strategy with Balanced Scorecard. Team leader for consulting to develop strategy planning, strategy development, strategy execution, strategy evaluation with Balanced Scorecard, and also job description. Team leader for consulting to align their corporate KPIs with Balanced Scorecard to all BUs and staff. Team leader for consulting to develop a new business strategy with Balanced Scorecard.

Defense Technology Institute (Public Organization) www.dti.or.th/eng Public Warehouse Organization, Ministry of Commerce Thailand www.pwo.co.th Office of Economics, Ministry of Commerce Thailand www.moc.go.th Ministry of Energy Thailand www.energy.go.th Office of Small and Medium Enterprises Promotion (OSMEP) www.sme.go.th Thaioil PCL. www.thaioil.co.th

1 day

8 months

3 months

3 months

10 months

Team leader for consulting to set up a new business unit with Balanced Scorecard.

1 year

Team leader for evaluating their 76 provinces KPIs. Team leader for consulting to develop a strategy management with Balanced Scorecard and strategic risk management. Team member for consulting to link between a strategy management from main office and their key factor area from refinery section in Sriracha to

3 months

4 months


Client

Time

Detail TQA with Balanced Scorecard.

2008 - 2009

Banpu PCL. (Coal and Power Business) Responsibility (VP – Corporate System, 1 year Contract)  To facilitate and support all functions in order to develop their process standardization and standard operating procedures (SOPs)  To establish and maintain the Delegation of Authority Tables for all functions have the power of approval and procedure to the executives at various levels for the purpose of flexibility and efficiency of day-today operation under the same standard  To implement their self assessments periodically in order to ensure their work procedures are practical

2005 – 2008

Pongsaap PCL. (Retail Business – Home Entertainment) Responsibility (2007-2008 : Chief Strategic Officer (CSO) and acting as Chief Financial Officer (CFO) – ERP Microsoft AXAPTA environment) Run Feasibility study for New Outlet and control CAPEX of New Outlet and Renovate. To be a project leader in developing and implementing all business process improvement into 7 main processes ; procurement process, transfer process, sale process, open branch process, close branch process and other process To identify a forecast the factors effected to business as follows: politics, economics, social, technology etc. and prepare for suggestion. To analyze and opportunity in home entertainment business and create other partner relationship. To work closely with sales & marketing division to clarify a strategic plan and apply to marketing plan To develop a store operation with service standard through each store P/L statements To develop a supply chain plan for each store distribution and enough inventory To give and seek advice to improve financial returns, based on analytical of timely and accurate financial information and also make recommendation for further improvement. To take full responsibility for timely, accurate, and appropriate accounting, finance, budgeting, management information system, including preparation of a monthly management financial report with support management decision making such as profit control analysis. Conduct a monthly budgeting management and control a departmental budgeting usage as well as manage a project budgeting. To provide a financial information to the Board of Management and stakeholders (Stock Exchange of Thailand, SEC, Risk Management Committee, Shareholders, Internal and External Auditor)


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To be acting as a due diligence leader for M&A ; assets valuation , profitability performance , business opportunity etc. To be responsible for the preparation of annual budget which will involve in reviewing of future business plans to develop the budget and strategy plan. To provide input of financial planning e.g. loss stores management from loss to break-even and profit, allocation of resources among various projects, renovation generate more returns, etc

Responsibility (2006-2007 : VP – Operation) To plan and drive execution by managing/directing people in the functional areas of operations, marketing, finance, business development, HR, and purchasing, related to supply chain operations. To develop a management information system with sales and operation concepts through sales patterns, stock forecasting, warehouse stock keeping as well as distribute to store To manage all functions of logistics, information technology, marketing, sales promotion and strategic partners such as KTC etc. Responsibility (2006-2007 : acting as Chief Financial Officer (CFO) – Microsoft AXAPTA environment) To manage and implement ERP software Microsoft Axapta – accounting, financial, inventory management To analysis a financial statement and send to SET To provide a financial information to management team and stakeholders To develop and maintain robust operating and financial controls and management information systems to maximize returns. To control an implement budgeting system in order to manage a shop performance, profit and loss statement To forecast a sale target for production planning To develop a new business model Responsible for managing stock management, by setting up sale analysis information Responsibility (2005-2006 : Senior Branding and Marketing Director) Forecast a sale target for production planning To plan brand awareness through sale activities in retail shop To create a corporate strategy such as E-shop , Affiliate program , Download , Flagship store , Shop decoration , Movie library , Walk-in warehouse etc 1998 – 2005

Rangsit University Responsibility (2004-2005 : Director of Academic Service Center) Set up business unit and feasibility study such as SIPA, E-Commerce marketplace project, Power saving investment project etc. Manage and develop over all aspects of all marketing strategy. Associate Dean, Faculty of Accounting


Responsibility (2002-2004 : Director of Sathorn Thani Center, Master degree academic) Manage an useful facility for seminar and training. (Approx 100 courses/year and 10,000 persons/year) Deal with business partner and implement a marketing strategy such as E-Commerce Center with Velocall.com. Managing and developing over all aspects of all marketing plans. Implement marketing, PR, promotion and project activities through the prospective customer. Financial and budget control. Responsibility (1998-2002) Head of Accounting Curriculum Budgeting Consultant; to develop a decentralized budgeting system of Rangsit university Lecturer 1993 – 1998

International Software Factory Co., Ltd. (ISOFAC) Responsibility (1996-1998) Project Manager – “IT Master Plan” Strategic Business Analyst – PeopleSoft Financials (Accounting Package) Responsibility (1993-1996) Project Leader – “Promissory Notes System Project” Senior System Designer - “SITCA EIS Project” System Analyst – “Accounting System Project”

1992 – 1993

Financial Analyst at Carrier (Thailand) Co., Ltd.

RESEARCH: National Researcher ID 53090060 Developing Competitive Advantage and Investment Project, Thailand Board of Investment (BOI) 2009 Research Leader for New Product Development and Innovation Award Extension, with Production Line Efficiency on Zero Defect & No Waste - T Thai Snack Foods Co., Ltd Research Leader for New Product Development for Fruit Product Variety SHAVEICE with The Better Production Efficiency Program – P Double P Partner. Research Member for Research Masterpiece Extension on Sparkling Tablet Herbal Toothpaste – the 3 Awards of Innovation (Golden Award of Innovation) in Seoul International Invention Fair 2008 & IFIA – Novus Intertrade Co.,Ltd. SPEAKER:

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Innovation and Organization Development @ Bangkok University, Jun.2010


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Financial Management and Analysis, New Entrepreneur, ABAC, Apr.2010 IT Solutions & Financial Planning, MBA class @ Thai-Japan Promotion Association, Feb. 2010 Distribution Outlet Analysis, MBA class @ Bangkok University, Nov.2009 Cost Calculation before Marketing, MBA class @ Bangkok University, Nov.2009 Corporate Accounting and Finance – Critical Points for SMEs, Taokae TV, Jul.2009 Corporate Accounting and Finance – Critical Points for SMEs, ABAC, May 2009 Technology and Communication for Sufficiency Economy, Thai Chamber, Jan.2009 Corporate Accounting and Finance for Corporate Planning, In-house Training, Sept.2009

SPECIAL COURSE TAKEN: TQA Criteria 2556, Feb. 13-15, 2013 from Thailand Productivity Institute TQM for HRM Training Exclusive for FTPI Member, June 14-16, 2012 from Thailand Productivity Institute The Delta Model, Apr.2010 from MASCI Scenario Planning, Feb.2010 from MASCI CRM and CSE UK Standard, Feb.2010 from MASCI Risk Management, Jan. 2010 from MASCI Strategy Development / Strategy Planning / Strategy Execution, Jan.2010 from MASCI Integrated Planning and Budgeting to Strategy Execution, Jan.2010 from MASCI SMEs Financial Strategies for Survival, Jul.2009 from Kenan Institute Asia and Citi Foundation Development and Supportive of Thai Consultant System, Jan.2009 – May 2009 from ABAC and OSMEP Certificate of Service Provider from ABAC and OSMEP Certificate of Basic of Supply Chain Management CPIM Module II - Master Planning of Resources Activity Based Cost Management ISO9000: Documentation General Ledger – Accounting Package “PeopleSoft Financials” Accounting Package “Microsoft Axapta” General Ledger – Accounting Package “Oracle Financials” Professional Webmaster Program: HTML, Macromedia Dreamweaver, PhotoShop, Macromedia Flash COMPUTER SKILLS: Excellent Internet Excellent Office Program: Google Apps, Microsoft Office Social Network: Facebook, LinkedIn OTHERS:


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Good command of spoken and written English Webmaster at www.thailandaccount.com E-Commerce Consultant Be project manager on ERP – Microsoft Axapta Be implemented on ORACLE Budget at TT&T (Public) Co.,Ltd. Be writer on “Accounting Information System : Conception for Changes” Be writer on “Accounting Manual for Managers”, Pearson Education Indochina Be writer on “Accounting Information System”, Pearson Education Indochina Be writer on “Managerial Accounting” Be writer on “Fundamental Accounting” Be writer on “Business Finance”


BOOK EDITOR: (Distributed by Chula Book Store) www.Thailandaccount.com

eBOOK EDITOR: (Distributed by Chula eBook Store)


MY PERFORMANCE: (PARTIAL)

Develop a Business Excellence Framework by myself

Workshop – How to develop a strategy with Balanced Scorecard for Worldgas (Thailand) Co.,Ltd.


Workshop – How to develop a strategy with Balanced Scorecard for Chula Book Store

Speaker – How to improve a management system with Balanced Scorecard for Government Lottery Organization


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