If your company is aiming to start venturing out into social media marketing, you have to understand sharing information with the rest of the world while presenting your company’s expertise .It is an effective mean of finding your target audience and connecting and interacting with them .It is an avenue to build your reputation in your specific trade ,you will be able to utilize the social media channels to build product and brand awareness, increase traffic to your site and for link building and then you can track statistic to see which channel or methods are working for you