Live streaming your event is big business, especially for online marketing and promotional purposes. Live-streaming allows you to bring your audience instantly into the action without inconvenient lag time. But it isn't as simple as just pressing a button to broadcast. Whether you want to add a live video stream to a blog post or you're ready to commit to an entire live video event, there are some important things you need to know before streaming. In this post, we'll go through some of the most important issues related to live-streaming events so that you're fully equipped for success on launch day.