Section 6: Your Target Market: Who Needs Your Services? Every Business Needs a Website It is a given that, today anyone doing business in your area needs a website. A website is not just an advertisement for a business as many people think. A website can take orders, provide interactive driving directions, find new employees, streamline tasks, schedule appointments, answer questions, and so much more. Even having a “business card” website (a static website with minimal information and no visitor interaction) is better than having no website at all. These days fewer and fewer people are turning to the yellow pages for information and instead they are going straight to the web. Building new websites for clients on a CMS can often be “slam dunk” projects. By that I mean not many major challenges and back-and-fourth client interaction. You can set the site up, get the content in and you‟re done!
Case Study: Wendy’s Tours A few years ago I met a business woman, Wendy, who managed a small tour company. I struck up a conversation with her as I helped her load some heavy materials into her car after an event she spoke at. After helping her she asked me what I did for a living, I told her I build and market websites. I asked her if she had a website –she did not. I asked her if she wanted one. She explained to me that she had thought about it for a number of years but wasn‟t convinced it was that important in her business. I advised her how important it is for any business to have a website and gave her a list of reasons along with my business card. She politely told me she would think about it. A few months later I received a call from Wendy, she was ready for her new website. At our first consultation meeting I asked what influenced her decision to have a website built. She shared a story about a meeting she had with a potential client. During this meeting someone asked what her web address was. She felt very embarrassed when she had to admit that she didn‟t have a website. She felt like she did not make the best professional impression in the meeting. Wendy took advantage of the Business Website Starter Package I offer. Since Wendy‟s website went live she had the web address put on her businesses cards, emails and other print material. One of the features of Wendy‟s website is that visitors and potential clients can get a feel for her tours from the dynamic media on her site –a business tool she never had before. She had received great feedback on her website and feels more confident when going into negotiations with potential clients.
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