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Play Stores Google Play is a digital distribution service, including a digital media store, the Google Play Store operated & developed by Google. It serves as the official app store for the Android operating system, allowing users to browse and download applications developed with the Android SDK and published through Google. List of top mobile App Distribution platforms (App store)
iOS App Store Google Play Store BlackBerry World Windows Phone Store Amazon App store
Apps published on various platforms
On an average, 2371 New Apps are published every day. Android – 47% iOS – 41% Windows Mobile – 12%
Play Store optimization? ďƒźPlay Store Optimization is the process of improving the visibility of a mobile app (Android, or Windows Phone app).Play store optimization is closely related to search engine optimization. Specifically, Play Store optimization includes the process of ranking highly in an play store's search results and top charts rankings.
How to optimize your Play Store App? ïƒ¼Search Is Important
Meta Data App Title App Description App Icon App Screenshot Category
Keywords App YouTube Demo
Other Factors App Reviews & Ratings App Downloads
App Title ďƒźPut your main keyword in your app title ďƒźit will be helpful to improve your position (80-100 spots)
App Description Use your keywords 5 times in your app description. Focus on the first 160 characters of your app description
Keywords On the Google Play Store you want to make sure to repeat with a good frequency your main keywords.
Keywords When choosing keywords to target for the best Google Play ranking, keep in mind three things. •Download relevance – Will people actually search for this keyword, to download your app? •Keyword ranking difficulty – Can your app rank in the top 10 for this keyword? •Search traffic – How many people are searching for these Google Play keywords?
App Icon Your product icon can make your success Make sure your icon or logo clearly and creatively expresses your app. • Don’t include words • Don’t standard gloss • Simple is good & clear. •Stand out from the crowd. For business apps, keep the icon consistent with the rest of your business logos, colors and style. For games, make sure your icon reflects a key element of your game.
App Icon Example App Icon for ejainworld
App Icon for Webworld
App Screenshot Making a beautiful design & screenshots of your app. you want to have the best screenshots possible to convince potential users to download your app. Give clear and detailed screenshots of your app and highlight all the best parts of your app with multiple screen shots.
App Screenshot App screenshotejainworld
App Reviews & Ratings ďƒźGetting (good) review is the best promotional activity of marketing strategy. ďƒźRatings are part of the rank & search algorithm, you want to do everything you can to get positive reviews.
App YouTube Demo Having a demo/promo video on the Google Play Store. you can add a YouTube video to promote your app.
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