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Editor’s words It’s been a long time coming! 2010 that is. What a year it has been for us South Africans & Africans all together. We proved to the rest of the world that we are capable of achieving greatness. In this issue of phscicsmag we determine what it’s like owning the title. Which title am I talking about? Leaders of the new school. Here are young ordinary South Africans who are passionate about what they do, and loving every single minute of it. My aim is to inspire you (the reader). The future is bright my dear friends. We are the generation that will build high speed bullet trains connecting Polokwane with Mafikeng, the generation that will export high-end leather bags to Italian markets, we are the generation that will see our artists sell 1 million platinum records! I am honoured for being a part of your lives for just this moment. I hold this publication close to my heart, and everyone in it is a close friend of mine. I hope you’ll learn something from it. Thank you Tebogo Mohlahlana aka Tebzphsics aka ManTebza, aka Tebs Allow me to name drop Thanks to Nio tolo for taking this sick photo of jude Tuks for providing me with all his mixes Ray kola Jude Allotrope Thsepy I see you homie My girl Yands The twins Majorleague I see you Merv -lecowza 015 ALL DAY homie !! soulphsics fam!! I heart ya’ll All my friends, family thanks for your support!!


I heard Summer’s here.


i ( ) phsicsmag soulphsics.blogspot.com Art | music | fashion | culture


Editor’s Picks

Han KJobenhavn Nooka

Pastry Stratas

xperia pureness By Sony Ericsson

Bitch is the new black by Helena andrews


The future favourite name drop

Mayer Hawthrone

Jeff Staple

Vashtie Kola

Cassper Nyovest

Christian Rich

Chanel Iman

names worth Googling

Christopher Bailey

Theophilus London

Peter Hadar


Feature

Owning The Title South Africa’s leaders of the new school


Feature

The musical masterpiece Ray Kola

that is

I’ve been waiting on Ray to release a mixtape for nearly 3 years now. The man from Edenvale continues to blaze the net with his master work. He is one of the few people I know that committed fully to what they were passionate about by studying it at tertiary level. Not many musicians these days say the words ‘I want to study music’. What is art without the craft? What is talent without skill , and what is skill without know-how? Makes you wonder. Visit Mr. Kola’s Myspace, and future tracks will be available on the phsicsmag Facebook page for streaming.


Feature Who is Ray Kola? Ray Kola is a producer, guitarist, and rapper with undying musical drive.

Can you tell us about your musical journey? I started rapping when I was 12 and making beats when I was fourteen, along with my boy Sibusiso(real name) whom you can expect to hear about soon. It continued throughout high school. That's where I met Allotrope, Jude and Deepjuice. It could go on for weeks talking about how talented all these individuals are. I must say it was the common story of busting freestyles at break time, in the dorms, or trying to sell beats to my peers, a really fun period when you discover what you can actually do. I got the demo software for production and I have been making beats, rapping, recording and getting better ever since. Around the time I finished high school, we had done some talent shows and I started learning the guitar. I had met another musician/filmmaker by the name of Sibs La Mer, who helped me a great deal in broadening my perspective. in I even went through the sharky types of people in the industry and learned quite a bit from that. Soon enough I got offered a deal from a jazz record label, as their first Hip-Hop act. The deal was promising but I realised I wasn't ready, after a silent gap year of producing and preparing for my first album. It seemed late and ambitious but I really wanted to study music in university. I was told I couldn't because I'd meet kids that have been doing this since they were five and so on, but i tried anyway and made it in with the guitar. The idea was to learn how to read, write and interpret music, and then bring all that back to the studio when done with the studies.

Right now I still make beats and write but employ the classical guitar in my works, and create compositions for the long term musical dreams, you know, string quartets and so forth, I really love the string instruments. I’m in a couple bands here and there, I have immense respect for the people I study with and their instruments. That's me up to this point.

What is your take on the current state of the SA and International music industries? Truly I believe the SA music industry is growing at an insane rate, and at the same time has much room to grow. That's a good thing because young artists like us are able to permeate it and claim some ground, creating the necessary competition to contribute to the growth of the South African Industry. The International music industries, are leading in the way most things are done, so we follow their standard, which says enough. But we are all fusing into one Industry, the Internet.

Describe to us a typical week for you? Wow, Study and practice during the day, make beats and jam or perform at night from Monday to Friday, with the occasional drink in-between haha...nonetheless I keep working.

“you gotta create your own reality, a reality where other artists out there are talented in their own realities” – Ray Kola Take us through some of your instruments and programs. All I have is the laptop I've been using from the beginning. I run Fruity Loops on it. and a vintage (before they considered rubber pads) Korg DDD-1 drum machine that the label had given me after high school. I beat the living daylights out of that thing. Oh yeah...my acoustic guitar that I record with, and an Epiphone SG Special electric guitar.


Feature What would you say is your most valuable ‘tool’ in your ‘musical toolbox? I would say the drum machine, though I don't always use it. It's really not about the tools though, there are beats where you probably wouldn't believe me if told you it was done on Fruity. Its technique over technology.

Now, say I’m a musician sitting with a passion for what I do and a vision…how will I achieve my goals when there are other ambitious out there just like me? Apart from the old “stay focused and never give up” which is a given, you gotta create your own reality, a reality where other artists out there are talented in their own realities, so that when you work, you work like it's your world, the people that listen to your music get a glimpse of your world. I believe with that, everything will come to you in good time, I'm not even halfway there in terms of fame and such. Musically I'm far and that's what counts. Money and model girls can be your motivation but I wouldn't say it's healthy.

About your current projects, what can we expect from the man Ray Kola himself? Lots of projects, lol basically in my mind I owe almost every artist I’ve worked with a project, other than that, currently I’m working on one with a good friend of mine, Conor, who is a singer and a bassist, called Kingdom. My boy Sibusiso and I have been planning something real big which is still in the works. I don't want to say too much on it lol. There's a possible deep-house project with Deep Juice which will be awesome, then there are my own projects, but honestly I just make music and stay busy playing guitar which is a huge part of my life. So I will start on specific concepts in the form of EPs when it's the holidays. I'm really excited for that.

What is your take on the new breed of South African creative? Wow, I'll tell you that there are South African artists that have made me go back to the drawing board a few times lol. It's really good and I love the growth, spreading out into the global community.

And Lastly , would you consider yourself as a leader of the new school ? Yes, if its music that hasn't been done before, definitely.


Feature

#flyingoverseas with @Judedadon Rati is a man on the move. I’ve known him for 4 years now and I can tell you this dude is the future. He is very passionate about the South African music scene, in particular, the Motwako movement. I managed to link up with this Maftownian Brisbanite for an interview. Two cities, two continents! Maftown stand up!!


Feature Who is Jude Mmolawa? Jude Mmolawa as you know him is actually Oratile Pako ‘Jude’ Mmolawa. A 20 year old cool, calm and collected young brother. Born in Jozi, from Maftown doing my thing in BrisVegas (Brisbane). In a nutshell, I am the future!

Grand shap, what is it that you do? I’m a student, currently doing a BA in International Relations and Political Science. Other than that, everything else I do, that people have either seen me do or associated me with, is out of my passion for music and my drive for success.

We’ve seen you in some of Casspers Nyovest’s music videos, is there affiliation? Yeah. Cass is my lil brother, man. Haha. Well the age difference is only a few months but on the real – that is my brother right there. A best friend, family friend, brother, cousin, pretty much any sensible relation you can think of. We met in primary in 2002 and been friends ever since – chasing the dream, we are nearly there.

“I have paid attention, enough attention to the leaders of the old school, to know that the day that they pass the baton I will be running first change in the relay” – Jude Mmolawa For those of us who don’t know…what is Motwako? From what I have learned and experienced – Motswako is literally translated to Mix/Mixture. So, its really a mix of English and vernac rap, which is also a sub-genre of hip hop, making it its own genre. Different people will have different definitions and explanation but that is how I identify with it. We may have to ask Jabba and Khuli about that one. haha.

What is your earliest memory of Motswako? My earliest memory of Motswako would have to be Hip Hop Pantsula’s, I think first album. I was fresh from Australia in 2002 (after spending 3 years there), and I was visiting my cousin in Temba, Hamaanskraal, and I came across this CD. Since I always loved music and was interested in every single detail, as to who produced it, the distribution company – the little info that most people don’t pay attention to. I found myself listening to the CD and I think it had a song called Mafikeng or Mmabatho, and I fell in love. A song reppin my home town, I knew that there was something special about this type of music.

Can you give a mention of your Motswako greats? Well, from your originators, Imma mention quite a few artists and a few new kats to look out for in the Motswako scene. Hip Hop Pantsula, Morafe (Khuli Chana, Towdee Mac and KayGee), Tuks Senganga, Mr Mo., Prof, LSkillz, Thasman, Zondi... Your newer kats, my number one, of course, Cassper Nyovest, Ninja, K.T, the whole Sotho Mafia actually, Notshi, Element, J.R doing his thing, shouts to him, GreenFingures (producer). There is a long list, but those are the people Im really messing with for now.

Where do you see the genre ten years from today? It will be celebrated all over Africa and appreciated across the world. Motswako is breeding greats.


Feature What is your take on the current state of South African hip hop? I mean SA hip hop is growing, I see that progress BUT there are a few things that are affecting the overall progress. These issues stem from labels not investing enough, artists not taking their arts seriously. I do not think that dudes are hungry enough and the ones that are, are just not given the platform, the platform to strive and eventually succeed. We don’t really have any interesting success stories – that's why you gotta pay attention to Cassper, cause his story, his life, his message is what will change the state of hip hop. We need more artists to take advantage of the internet. That's what's buzzing now – give people more of a reason to be online rather than merely Facebook and Twitter. We need more blogs, more official shit, more credible and reliable, not just cut, copy and paste blogs. F***, I could start my own blog and succeed off that but how fair is that to the actual blogger who’s got their ear to the street and is so so so official and I come up and make a mockery of their passion by succeeding off nothing? You get my point? We need more radio personalities and DJs, VJs, TV shows that celebrate Hip Hop and show you that it is not just a genre but a culture. We need more up to date info and current affairs of hip hop. I'm you average-more-than-average 20 year old but I feel like I am more up to date than a lot of the hip hop news in SA, and I mean I am forever on the internet, but how am I not in the country but I know bout what's happening there? That shit should be easily and readily available to me – I am tired of stalking profiles and groups and all that ish to keep in touch. I don’t wanna start my own lil movement and monopolise the industry – lets unite and share the knowledge and resources required in to making SA hip hop bigger than it is.

And Australia? How is the hip hop scene there? In comparison to SA hip hop, small. Haha, nah on the real, there is a market here. Its different, its new, its a reinvention of the old skool without losing the main elements of hip hop. I respect it and its something I would suggest you get onto when you have the time.

I know you used to own the MIC. Will we ever see you in the booth again? I think I will only be hitting the booth if I have to save hip hop.. haha. Yeah on the real, I will prolly to do songs for the streets, a few mixtape joints, nothing too serious. I love hip hop, always will – but Im looking more corporate and more of running things. Seems a bit farfetched but Bill Gates was not born a billionaire.

Lastly, Are you a leader of the new school? And if yes, why? Of course! I have paid attention, enough attention to the leaders of the old school, to know that the day that they pass the baton I will be running first change in the relay. I’m focused, man. I got a vision and passion for this shit. I got a lot more to learn but I am content with what I have now – I am on a journey, a journey to succeed, through hard work, patience and God. POW!!!


Feature

An element of the beat Deepjuice People from Pretoria always call themselves DJ Something. All except Deepjuice of course. This dude used to lace up some sick tunes back in the day. I wanted him to brief me on the current state of South Africa’s dance music culture. He’s a man of a few words, and lets the music speak for him. Podcasts available on the phsicsmag Facebook page.


Feature My man, can you explain to us what it is that you do? I am an upcoming underground Deep House Dj.

Your earliest house music memory? My brothers used to play house from cassettes back in the days and that’s were it all started. I Got influenced.

What is the name of the oldest record you have in your collection? The oldest track I have is by Larry Heard called Closer. Some old school soulful.

What is your take on the current state of the SA and International music industries? Well first of all, SA has the biggest deep house fan base. Our deep house industry for these past years grew at a rapid rate because of this digital era. We’ve got a lot of labels that make good music and work with international artists. Its like a norm these days. A lot of these artists are young and that’s what makes it actually interesting. Their music is found on a lot of digital sites but the most common are traxsource,beatport,junodownload and our South African site afrodesiamp3.

If you don’t mind telling us, which song is killing at the dance floors currently? My favourite track at the moment is from an artist from Holland called Bas Amro. Track is on sum deep tech.minimal tip. Really deep an its Bas Amro – Le Huitieme Arrondissement and its only out on Vinyl released on his label called Wolfskuil Limited Holland. I got it from a friend who is also loyal to the deep house movement. He ripped it for me in “wav” format.

How often do you update your music collection? I buy/get music almost every week.

South Africa is full of DJs. What makes you different from the rest? Well I don’t compromise on the decks. I'm strictly deep. I only want to play at places where they want STRICTLY DEEP HOUSE.

“Im just on a different level “ - Deepjuice Can you give a mention of some of the places you’ve DJ’d at? Ive been quite underground meaning that I do everything from my bedroom when I'm at my flat or the study room when I'm at home. Iv played a multiple times at school but wasn’t anything serious. Capello last year and Ko Spotong. My aim is not to play at places yet. I still want to participate in the digital activities/forums which is what I'm doing at the moment.

What’s in the pipeline? Can we expect to see any projects in the near future? My well established friend dj/artist wants to start a stable and wants me to push with him and other guys as well. Il see how see what happens. We just talked about it briefly but next year I want to try hustle UJ FM to hook me up with a slot but I’ll see how that goes. Its just a thought. Other wise I'm still hustling.


Feature What is your take on the new breed of South African creatives? We’ve got guys all over SA that are pushing really hard and getting their names out there internationally. Much respect.

And lastly would you consider yourself as a leader of the new school? No, there isn't no new school or old school with this one. Its either you’re deep or not!!! I'm just on a different level but I will get my name out there.


Feature

Passion Over everything A L L O T R O P E Shorty Flick and Cassade are the infamous Joburg city crew Allotrope. These two kats take me back every time I hear a song from them. I’ve know them since forever, and I believe that there’s definitely a market for their music both in SA and the rest of Africa. I’m proud of these kats and I’ll be a fan of them until forever comes.


Feature When did you start making music together? hahaha we actually started making music together after a talent show we entered in matric at school where we wrote a song together, and it was then that we realised there was such chemistry..

I know you’ve been in studio for some time now. Will you take us through your projects? Well at the moment the project as such has not formulated yet, although when in studio the work we create will be going towards the mixtape.. the main focus is school so once we get enough time all focus will go towards the mixtape..

Can we expect to see any solo projects in the near future? In terms of solo projects, yea definitely i mean at the end of the day we are both artists and we would both like to succeed on a solo platform but you can only expect this once the group has established itself as a force in the industry..

Tell me about the industry…is there enough money being invested in recording artists like yourselves? The industry, funny u ask.. No, we don't think enough money is being invested in artists like Allotrope because people are not as willing to lend a helping hand like in other countries you know? I don't think the industry has grasped the concept of " If I eat you eat" and a lot of industry cats feel that fresh new talent is a threat and don't feel the need to pass on the torch hence most of locals boy are doing it indie!

“our aim is to change the game so we would say so because its about time the old skul cats passed on the torch” - Flick

If you had to meet with Jimmy Iovine tomorrow, how would you persuade him into signing you guys? Hahahah meeting Jimmy lovine, that would be insane.. well because as a group we are more about writing music and getting into the studio and lacing it up, firstly we would try and get him to hear our material because we always have our tracks with us on our phones, once we have he attention with the tracks the we would try to persuade him to let work with him on a track to prove our worth and if that doesn't work a freestyle never wouldn't hurt..

In terms of your music, can you describe to us your sound along with your major influences? Our sound.. Well its what we would call head banging hip hop you know those joints that make you jus want to vide an bob your head but with a bit of old school flavour at times.. Influence would definitely have to be the usual's from Pac, Biggie, Em, to even Brenda Fassie, TKZ hahaha we would run out of paper if we had to name all our influences but yea man we have this thing about music were if it sounds good you gotta like it hahaha!

According to you, are low album sales in South Africa the fault of the fans, the artists or the record companies? well we would say both, we think in most cases recording companies don't market aggressively and don't use everything at their disposal yea, as for the fans the play a part too, as South Africans we seldom buy and would rather bootleg so i don't know that could also mean they don't feel we as artists are not worthy of a purchase but the bootleg mind set needs to stop because it kills careers..


Feature Most South African artists don’t have websites, Myspace pages, twitters, Youtube channels etc. Is it too early to say the digital approach to music marketing is insignificant in SA? No ways my man the digital approach is very significant because a lot of people are use the net theses days fro things like twitter Facebook etc so for us we see it as another way or if not the beast way to get out there and communicate with fans and as well as potential fans..

I would like to talk about your careers moving on. What are some of the goals you aspire to achieve through music? In terms of moving on, we would like to see ourselves win awards for our contributions to hip hop, from MAMA's to hype awards even SAMA's and Channel O music video awards but mostly the biggest aspiration is for us as artists and not just a group on an international frontier..

Lastly, do you consider yourselves as leaders of the new school? Hahaha leaders of the new school, Yes we do, our aim is to change the game so we would say so because its about time the old skul cats passed on the torch and make room for the wave of new skul cats coming up otherwise we will take the torch by force hahaha...


the new (africa)

soulphsics Founded in early 2007 as a design collective, soulphsics became a part of a broader spectrum of South African creative talent. This publication hopes to become the first of many initiatives by soulphsics within its creative boundaries that will challenge mainstream thinking and inform the uninformed.


A Tribute to Guy Bourdin

When I first saw Guy Bourdin’s work, I immediately asked myself, “wow, photography from the pre-Photoshop era with layers? How did he do it so well?” perhaps I should leave that one to the Discovery channel. What stands out about Bourdin’s work is his minimalistic approach. I find it very hard to identify with today’s photography regarding what matters most i.e. the subject, the colours, and the message, and to me photography is more than taking pictures of burning houses and displaying them at a gallery somewhere. By looking at Bourdin’s work you’ll notice a creative dimension to his photography.


A Tribute to Guy Bourdin

During his career, Guy Bourdin refused to display his work at formal exhibitions; he instead opted to feature some of his famous work in publications such as the French Vogue, British Vogue and Harpers Bazaar. It seems as though his photography is made to shock, and you do feel a sense of rebellion portrayed through his work. His quick rise to fashion photography fame came in 1955 when he captured haute couture models alongside butchered cow heads. He took fashion photography and made it a platform for voicing out social issues (portrayal of women, religion, sex, equality). Guy Bourdin was way ahead of his time.

Sources Guy Bourdin website Time.com NOWNESS.com


The Last salute: Lee Alexander Mcqueen

I just remembered seeing the Puma /Mcqueen sneakers for the first time back in ‘07. I obviously tripped at the fact that they were the sickest sneaks I had seen in a long time. I tried the whole ‘I’ll save up for them’ thing, but it didn’t work. It was my first encounter with Alexander Mcqueen‘s work. Fast forward 2 years and I ‘m following Paris f/week Spring /Summer 2010 during the October of 2009 ( 6th of October to be exact). Although I watched the live stream from the show on the Alexander Mcqueen website, I would say that it was one of the most spectacular fashion shows I’ve ever seen in my life. Among other things, the show consisted of an insane multimedia display, models in ‘amphibian’ like garments, and the never seen before shoes. The whole aqua living (Atlantis) concept was out of this world. Little did we know that it would be his last show. Lee Mcqueen is another great who left us too soon. But he left us with his legacy, and we will always remember him for the contributions he made to the industry. I will post footage from the show on the phsicsmag Facebook page. #1 Love my people - Tebs


Looking forward to next issue Only after 500 downloads So what are you waiting for Download the PDF thanks

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Words by Tebogo Mohlahlana November 2010 For promotional use only. Please not for resale


Phsicsmag Issue 1  

My first publication. I hope people really enjoy reading it and I promise to drop another one only after 500 downloads.

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