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13/06/2018

Social Media Engagement- Absolutely Necessary For Businesses Today! | Tea Stall Studio

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Social Media Engagement- Absolutely Necessary For Businesses Today! Posted on April 5, 2016

The world we are living in today is better connected, thanks to the vast web of internet. Whether you need a book or a television, refrigerator or ready-made food delivered at your doorstep, all you need to do is go online and place the order. Everything is easy; getting the products you need, connecting to your relatives living in far away country, getting information about the weirdest stuff, getting to know the newly launched products. Internet is endless and so is the information available on it. Social media has taken the whole customer-business relationship to the next level. Today, engaging with customers is much easier for businesses than it was ever before. However, one thing that businesses need to keep in mind is that just setting up a page say on Facebook or Twitter is not enough. If your customers point out a concern, it is your responsibility and duty to heed to it as soon as possible. The more you stay connected to your customers, the more they will feel satisfied and the more you will profit.

Take this scenario for instance, a customer posts a question on your Facebook page or Twitter account but does not receive any response from your side, how do you think this is going to impact your business? Of course that particular customer will feel unappreciated and unimportant. Now, with hundreds of perks that internet era brings, also comes its negative side. If your customers can tell you how much they love your services, they can also rant about their dissatisfaction and frustration using the same platform in case you fail to meet their needs, which is obviously bad for your business as it can seriously impact your reputation and you might end up losing a significant number of potential customers. In fact, various surveys have been conducted by our social media agency in Chandigarh on the same issue to find out how much impact does it really make if there is a communication gap between customer-business relationship, and the answer is: powerful enough for you to start paying attention! Just take a look at the numbers:

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13/06/2018

Social Media Engagement- Absolutely Necessary For Businesses Today! | Tea Stall Studio

• Customers who hold a grudge against a particular brand if they feel dissatisfied, especially with customer care: 38% • Customers who discuss their experience with friends and family: 29% • Customers who would think of boycotting that particular brand and switching to other options: 24% • Customers who would not recommend products of that particular company: 21% • Customers who would lash out publicly or on social media: 15-20% Let’s take a look on the positive side as well, • Customers who recommend and promote your brand if they get appreciable response and customer care: 47% • Customers who will share your advertisements with their friends and family: 38% • Customers who will try more of your products: 34%

So, now that you are online, take out a little time and reply to that comment or tweet you got a notification about and see the difference in your profit charts for yourself. Have you recently noticed any profit or loss in business being affected by your social media engagement strategy? Share your experience.

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Social Media Engagement- Absolutely Necessary For Businesses Today! | Tea Stall Studio

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About teastallstudio When you need to build a strong, positive brand image, sip a cup of tea at Tea Stall Studio! It’s not some kind of magic, alright! Tea Stall Studio is actually a creative ad and digital marketing agency headquartered in New Delhi and with franchises in Mumbai and Chandigarh. The company soon plans to expand its business in other major cities like Hyderabad, Ahmadabad, Hong Kong and Canada, too. Tea Stall Studio provides media, marketing and advertising solutions for all platforms including print, digital and online. View all posts by teastallstudio →

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How social media like Facebook, twitter, Instagram helps in business growth  

Social media is the best medium to reach at your potential audience and grow your business. Learn how social media helps in business growth....

How social media like Facebook, twitter, Instagram helps in business growth  

Social media is the best medium to reach at your potential audience and grow your business. Learn how social media helps in business growth....

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