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LISTING YOUR HOME WITH TEAM REBA

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Hear What Our Clients Think!

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CONTENTS

MARKETING

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THE PROCESS

ABOUT TEAM REBA


MARKETING

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REDEFINING SERVICE IN REAL ESTATE

You are always the center of the transaction Consultative approach to meet your goals Innovation and technology each step of the way

High standards to ensure your satisfaction The team extends into our vast vendor network Excellence is the hallmark of our team approach

THE TEAM REBA DIFFERENCE
 You need an agent who is professional, who listens to your needs, who will work with you exclusively and who will keep you in the loop on all the details of your transaction. You need someone who can see the big picture to understand how your purchase or sale will impact you - both now and in the future. We know real estate. But what really sets us apart is that we also know numbers, and that allows us to provide you accurate information to make smart choices based on your own financial situation. Bottom line, we're here to protect your financial interests, and we'll do it by providing you the right tools, education and financial analysis. So whether it's your first home or your third investment property, you can feel confident you've made the right decision.

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MEET THE TEAM

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BUYER’S FIRST STEPS 92% of buyers start their search online Steps Taken:

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PROFESSIONAL STAGING BEFORE

AFTER

Brighten & Furnish BEFORE

Brighten & Furnish

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BEFORE

AFTER

Declutter & Freshen AFTER

BEFORE

AFTER

Soften & Brighten

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TYPICAL AGENT PHOTOS (Actual photos found on the MLS)

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PROFESSIONAL PHOTOS - MAKE ALL THE DIFFERENCE! From our actual listings

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MARKETING YOUR PROPERTY - ONLINE MATERIALS PROPERTY WEBSITE

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MOBILE PROPERTY SITE

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MARKETING YOUR PROPERTY - ONLINE MATERIALS EMAIL BLAST

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NEWSLETTER EMAIL BLAST

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MARKETING YOUR PROPERTY - ONLINE MATERIALS 3D VIRTUAL TOUR

YOUTUBE VIDEO

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MARKETING YOUR PROPERTY - SOCIAL MEDIA ADVERTISING FACEBOOK

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TWITTER

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MARKETING YOUR PROPERTY - SOCIAL MEDIA ADVERTISING LINKEDIN

INSTAGRAM

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MARKETING YOUR PROPERTY - ADWERX ADS WITH CLIENT REPORT GOOGLE WEB & RETARGETING AD

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ADDITIONAL FACEBOOK & INSTAGRAM ADS

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MARKETING YOUR PROPERTY - WEBSITES TEAMREBA.COM

TEAM REBA BLOG

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MARKETING YOUR PROPERTY - WEBSITES REMAX.COM

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REMAX GLOBAL

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MARKETING YOUR PROPERTY - WEBSITES ZILLOW

TRULIA

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MARKETING YOUR PROPERTY - SYNDICATED CHANNELS

ZILLOW.COM

REMAX.COM

TRULIA.COM

REALTOR.COM

REDFIN.COM

iHOMEFINDER.COM

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MARKETING YOUR PROPERTY - PRINTED MATERIALS PROPERTY FLYER

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POSTCARD TO NEIGHBORS

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MARKETING YOUR PROPERTY - VIP OPEN HOUSES VIP OPEN HOUSE

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OPEN HOUSE WITH TEAM REBA RADIO SHOW

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THE PROCESS

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I’M THINKING OF SELLING

WHAT SHOULD I DO NOW?

WHO SHOULD I TALK TO?

LOOK ONLINE

BROKERAGE SERVICES

GET A BROKER

ATTORNEY

GET EDUCATED

CERTIFIED PUBLIC ACCOUNTANT

CONSIDER OPTIONS

MOVING COMPANIES

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STEPS TO CONSIDER

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TIME Do I have a deadline?

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VALUE What is the real value of my home?

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BUY OR SELL FIRST What would best suit my needs?

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PREPARATIONS What should I do to get ready?

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LEGAL What is required of me?

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SERVICES TO HELP YOU What does Team Reba provide?

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STEPS TO CONSIDER

1. TIME

PRICING CORRECTLY TO MAXIMIZE PROFITS •

WHAT IS THE VALUE RANGE?

SELL FASTER AT THE LOWER RANGE

SELL SLOWER AT HIGHER RANGE

CHANGES IN MARKET

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STEPS TO CONSIDER

2. VALUE (SELLER)

PROPERTY VALUE VARIANCES DISPARITIES ARE CAUSED BY MANY FACTORS •

CONDITION

OVERPRICING

LAYOUT, DESIGN, FLOW OF HOME

NEIGHBORHOOD FACTORS

PROPERTY INTEREST LEVEL

aka location, location, location Negatives: Arterial, no sidewalks, away from amenities Positives: View, walkable neighborhood, popular locale

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STEPS TO CONSIDER

2. VALUE (BUYER)

HOW BUYERS ASSESS THE VALUE OF YOUR HOME •

ASSESSOR / TAX DATA

REAL ESTATE AGENT EVALUATION

ZILLOW.COM

APPRAISER

RECENT REFINANCE DATA (AUTO-VALUATION)

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STEPS TO CONSIDER

3. BUY OR SELL FIRST?

PRIMARY RESIDENCE Do I buy or sell first? • Do I have a deadline? • What is my equity position? Consider reason for move/sale • Child on the way? • Retirement? • Estate sale? • New job? Complicating factors during showings • Schedule, kids, relatives, pets, tenants? • Who to notify?

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STEPS TO CONSIDER

4. PREPARATIONS

DO I NEED TO PREPARE MY HOUSE FOR SALE? HONESTLY ASSESS PROPERTY CONDITION Are major systems being replaced? • Roof, furnace, water heater, electrical, appliances Are any repairs needed? • Leaks • Damage • Flooring • Water Damage
 Does my property need a makeover? • De-personalizing • Painting • Staging • Yardwork

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STEPS TO CONSIDER

5. LEGAL

STATE/FEDERAL REQUIRED Seller’s Disclosure Statement • General & specific property condition info • Underground tanks, Asbestos, etc.
 Carbon Monoxide Monitors Lead based paint disclosure (1978 or older) Dig Safe Law • Utilities underground, below for sale sign

COUNTY REQUIREMENTS Septic inspection, smoke detectors, etc.

OTHER CONSIDERATIONS Sex offenders, new development, views, etc.

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STEPS TO CONSIDER

6. SERVICES TO HELP YOU

WHAT SERVICES DOES TEAM REBA OFFER? STANDARD House cleaning prior to listing • Credit at closing
 Window cleaning inside/outside

CONCIERGE (Additional fees apply) Staging • Team Reba provided • Contracted design and install


• Credit at closing • Residential only, case by case for condos
 Professional photo shoot
 3D video tours


Weekly or bi-weekly yard maintenance till closing
 Repair or contractor coordinating services
 Additional cleaning services as needed

Staging consultation
 Home Warranty provided

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HOME SALE TIMELINE PRE-LISTING

LISTED AND ACTIVE

UNDER CONTRACT

Schedule an appointment Meet with Team Reba Discuss best strategy for selling Executed sales agreement Property valuation

Marketing campaign started Signs installed Submitted to multiple listing service Property website launched Property brochure delivered

Offer(s) received Offer(s) negotiated Offer accepted Back-up offer(s) accepted Inspections & disclosures completed

Design/staging consult Market analysis completed Sales price established Professional photography taken Professional 3D Tour taken

Direct mail campaign launched Print campaigns launched Telephone campaign started Email campaigns started Office preview, broker preview

Appraisal completed Contingencies removed Property closes Exchange keys Do a happy dance!

Mega open house Progressive home tours Home warranty activated

Refer friends to Team Reba

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Case Study #1 - 5838 Seward Park Ave S, Seattle

SAT ON THE MARKET FOR A YEAR

SOLD IN 30 DAYS WITH TEAM REBA

The property sat on the market without receiving much attention. The owner decided to switch to Team Reba.

IN A DOWN MARKET We freshened the property, with Reba personally spending hours painting & fixing the finish on kitchen cabinets, staging the property and even popping popcorn for that finished look. *Pro tip - mix cranberry juice and water when staging wine glasses.

Before

After

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Case Study #2 - 3814 SW 326th St Federal Way

6 MONTHS ON MARKET WITHOUT SELLING The property sat on the market without receiving much attention. The owner decided to switch to Team Reba.

SOLD IN 6 DAYS WITH TEAM REBA We freshened the staging, added $5k to the closing for the buyer to add a new roof which we found to be a major factor for buyers considering the property.

Before

After

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Case Study #3 - 1723 13th Ave S #101

4 MONTHS ON MARKET WITHOUT SELLING After multiple price reductions, the property received one offer from an investor who wanted to negotiate the price down even further.

SOLD IN 6 DAYS WITH TEAM REBA The seller switched over to us, we staged the property and marketed it well. Within 6 days we received an offer for $16,000 more than the original listing price.

Before

After

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ABOUT TEAM REBA

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THE TEAM Reba Haas, REALTOR©, CEO Certified Luxury Home Marketing Specialist Rebecca’s high energy and enthusiasm sends a charge whenever she walks into a room. And it’s this same energy and drive she channels into getting results for her clients. Her background in high tech sales and marketing created her well-earned reputation as a top sales performer and excellent communicator. As the CEO and lead agent of Team Reba, she helps buyers and sellers achieve the price they’re looking for by negotiating effectively, while always working to protect their financial interests.

Ryan Cassel Real Estate Broker Ryan is a native Washingtonian, a full-time dad, and a 24/7 real estate broker. Growing up in the small town of Camas in Southern Washington, Ryan took the first chance he could to travel the world, and backpacked through parts of Africa, Europe, and Asia. He even spent some time teaching in the village of Tonal Dark, in Cambodia. Since then Ryan has laid his roots here in the Seattle area and focuses his energy on facilitating smooth and profitable transactions. Ryan spends his free time with his wife Gabby and their wonderful son Mason.

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THE TEAM Angela Reeves Operations & Transaction Manager Angela steps in to make sure all the T’s are crossed and I’s are dotted so that your transaction is handled with the utmost quality. With her knack of attention to detail and her 10+ years in the real estate industry, she is the perfect point person for all transactions within Team Reba. She provides support to Team Reba agents and clients with a wide range of real estate, organizational and administrative services. Her goal is to assure that every transaction is smooth and that all clients are informed of every step in the process, whether as a seller, buyer or investor.

Russell Woods Marketing Manager Russ comes to Team Reba following 8 years specializing in real estate marketing. Previously the Marketing Director of one of San Francisco’s most prominent boutique brokerages, he oversaw and managed all marketing initiatives for 50+ agents and two offices. From there Russ went on to become the Marketing Coordinator for two of San Francisco’s top producing agents. Now as part of Team Reba, Russ is excited to implement the tools he has learned in marketing brokerages, individual properties, and agents to further grow the business of this extraordinary Seattle team.

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THE TEAM (CONTINUED) Lucky Saeteurn Office Manager Lucky joins Team Reba with an extensive background in customer service and previous administrative work. In her current role as office administrator, she provides support to each agent on the team, assisting with day to day tasks and ensuring objectives are met in a timely manner. She is a dedicated, enthusiastic team member who loves helping others (especially our clients) reach their goals. Her interest in real estate comes from her passion for helping people make positive changes in their lives.

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REAL REVIEWS & SOCIAL PROOF OF OUR SUCCESS - ZILLOW

— “I have sold and purchased many houses over my lifetime. Reba and her team continually wowed my husband and me with their professionalism and knowledge. In addition to listing and marketing our home, Reba advised us how to ready our home and identified capable companies for each service and coordinated the appointments. I have never worked with a realtor that provided this much support. We could not be more satisfied.” — “I have had the pleasure of working with Reba for Two home purchases in the past 5 years and would strongly recommend her to anyone looking to buy or sell their home or property. She is incredibly dedicated to her profession and her expertise in the field has helped guide my family and I into wonderful homes. She is very efficient and communicates throughout the entire process. I could not imagine working with anyone else!“

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— “Reba and her team were amazing. I had an agent for 6 months prior to Team Reba and she didn't do much to sell my home other than open houses and price drops. I became frustrated and fired this agent. During my initial meeting with Reba I was very impressed! She came over with market analysis, as well as a marketing plan for how to sell my home. She didn't sugarcoat anything for me - she let me know what to expect and what I needed to do to sell my home. She was realistic in what I could expect to make on the profits. She listed my home and within 6 days I had an offer. I was amazed and very impressed. I would high recommend Reba for anyone buying or selling a home!” — “Short Answer: You need Reba.Longer Answer: My place sat on the market for over 3 months in a 'hot sellers market'. It was generating little interest even after a substantial price drop. No staging, poor photos, etc. Reba's friend, Tamara, at Koss Property Management, recommended Reba and in one week we had a full-priced offer. Thanks to Reba and her team and Tamara at Koss Property Management. I would recommend them with no hesitation.”

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REAL REVIEWS & SOCIAL PROOF OF OUR SUCCESS - YELP

— “Reba is just one phenomenal gal. She is so personable, knowledgeable, intuitive, and a pleasure to work with. If you need a realtor, she is the one. Great radio shows as well.” — “Rebecca was wonderful and insanely patient and helpful. We looked at dozens of places as I was being very picky on what I wanted for what I could afford. Super friendly and a pleasure to talk to. Always had answers or was willing to find answers to my questions. Buying a home is a big commitment and can be stressful. Rebecca made it an overall pleasant experience. I really enjoyed working with her and would again.” — “Reba is one of the best realtors that we have met . She has tons of experience ,in addition to a great work ethic, and demands that from everybody in her team. She stays in constant communication with you and with the seller's agent, making sure that you get the best deal. As first time home buyers we were really surprised that our transaction felt like a breeze and that is because we worked with the BEST OF THE BEST. I would definitely recommend Reba Haas and her

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partners (Eric Aasness and James Rupp - Home Inspection), especially if you are a first time home buyer. In case you are not a newbie, you will be even more satisfied when you see the difference between a regular realtor and an exceptional realtor like Reba Haas!” — “For many years now Rebecca Haas has been referring her clients to me for my property management and leasing services. She has always been very professional and great to work with. All of her clients who have worked with both of us, have always praised Reba for her knowledge and great customer service. Her attention to detail is fantastic and she always seems to go the extra mile for her clients. I would highly recommend her to anyone considering selling their home or looking to purchase a new home. There are a lot of real estate agents in the business, and she exceeds all expectations.”

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GIVING BACK TO OUR COMMUNITY WE BELIEVE IN A PHILOSOPHY OF GIVING BACK Thank you for allowing us to donate on your behalf…

SEATTLE CHILDREN’S HOSPITAL

RENTON TEACHERS ASSOCIATION

C.H.I.L.D

THE MOYERS FOUNDATION

PUGET SOUND HONOR FLIGHT

AMNESTY INTERNATIONAL

TREE HOUSE SEATTLE

RENTON TECHNICAL COLLEGE FOUNDATION

SEATTLE HUMANE SOCIETY

SEATTLE ANIMAL SHELTER

M.I.B. AGENTS

SHADOW HABITAT

HABITAT FOR HUMANITY

SUSAN G. KOMEN FOR THE CURE

RENTON CHAMBER OF COMMERCE

WORLD WILDLIFE FOUNDATION

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TEAM REBA SALES - 2012-2018

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LET’S CONNECT!

FACEBOOK www.facebook.com/teamreba/

TWITTER www.twitter.com/teamreba

INSTAGRAM www.instagram.com/teamrebarealestate

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YOUTUBE www.youtube.com/channel/ UCQkRbsfJNHLz24B8W36oOVg

LINKEDIN www.linkedin.com/in/rebeccahaas

PINTEREST www.pinterest.com/rebahaas

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THANK YOU QUESTIONS?

REBA HAAS, BROKER TEAM REBA OF RE/MAX METRO REALTY

CERTIFIED LUXURY HOME MARKETING SPECIALIST 206-910-3429 REBA@TEAMREBA.COM TEAMREBA.COM @TeamReba

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@TeamReba

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