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Seller’s Advantage

If your home is currently listed with a REALTORÂŽ, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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If your home is currently listed with a REALTOR速, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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Mission Statement of Team Concept To invest 100% of our effort delivering first–class service to our clients. To make the process as simple and stress free as possible by offering a one-stop approach to buying or selling a home. To attain the lowest possible costs on financing, title costs, and insurance services, by utilizing state-of-the-art technology, our experience, knowledge, and sales volume leverage.

To offer

exclusive services that can only be attained by hiring us as your REALTOR. As a result, our valued clients, suppliers, and their friends will feel confident in referring members of their family, co-workers, neighbors, and other people they know to us for competent advice on buying, selling, or investing in real estate. We are interested in strong, lasting, life-long relationships one person at a time. You can count on us!

Allan Feinstein ,REALTOR/Broker Team Leader

Peter Markhard,Broker Associate Team Administrator

If selling your home is important to you then please review our services If your home is currently listed with a REALTORÂŽ, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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If your home is currently listed with a REALTOR速, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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COMMITMENT Keller Williams Realty & TEAM CONCEPT are committed to the following: 1.

To be HONEST about every aspect of the home selling process. This will allow you to make difficult decisions with confidence and piece of mind.

2.

To be AGGRESSIVE in our SEARCH for your potential BUYERS. Our Active Marketing Techniques have helped hundreds of families move fast.

3.

To COMMUNICATE as needed in writing all events relating to the sale of your home. You will NEVER have to say, “We never heard from our Agent.”

4.

To use our EXPERIENCE and TRACK RECORD to get the job done fast. Success is a History NOT a Promise!

5.

To give your family EXCEPTIONAL SERVICE, care genuinely for YOUR NEEDS and earn the right to become your Family Real Estate Agent for LIFE.

In Today’s Competitive Real Estate Market Commitment Makes All The Difference. Make the Right Decision and Choose Team Concept and Keller Williams Realty for Results!

If your home is currently listed with a REALTOR®, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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If your home is currently listed with a REALTOR速, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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Why Should You Choose Team Concept to Represent Your Home?

Why Choose TEAM CONCEPT? You need good sound reasons to make a good decision and here they are … ∗

We have the MOST AGGRESSIVE ACTIVE HOME MARKETING PROGRAM available today. See THE ULTIMATE MARKETING PLAN OF ACTION FOR YOUR HOME!

We offer numerous EXCLUSIVE PROGRAMS to both our Buyers and Sellers to make our Seller’s homes out flank all of their competition.

Our Team will CALL YOU too update you with regards to the Sale of your home. WE STAY IN TOUCH!

We are MASTERS AT OFFER NEGOTIATIONS and this could be worth THOUSANDS OF DOLLARS to you. We sell our listings for more than the average agent; this could mean more money and savings for you.

Our Team continuously attends Trainings and Seminars. Real Estate is a SERIOUS CAREER! Real Estate is NOT a Hobby!

Our Team is FULLY AUTOMATED with PERSONAL COMPUTER, PERSONAL WEBSITE, CELLULAR PHONE, PAGER, INTERNET ACCESS, CALL COORDINATOR, and a personal team administrator. We can be reached easily & respond QUICKLY to your needs.

We are HONEST and PROFESSIONAL always.

We put our money where our mouth is with our numerous GUARANTEED SALES PROGRAMS! (restriction apply)

We have the best in DATABASE TECHNOLOGY to track your potential BUYERS. We generate NEW LEADS EVERY DAY!

We are now affiliated with the fastest growing Real Estate Corporation in North America, Re/Max Corp. International. Keller Williams Realty is ranked part of the top 100 IN THE COUNRTY!!! REMEMBER, SUCCESS IS A HISTORY NOT A PROMISE Just a few reasons for you to choose us for the marketing and sale of your house. If your home is currently listed with a REALTOR®, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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Here’s What Every Other Real Estate Company Does (And How We Do It Better): • • • • • • •

Comparative Market Analysis (CMA) Prepared. (We give you the honest truth, and do not just tell you what you want to hear.) Your Home Placed In The Multiple Listing Service. (We do this immediately while others will suggest you give them time to sell it on their own.) Encourage Their Office Agents To Sell Your Property. (We do this in addition to the MLS, and we promote your home to the top buyer agents in the area.) Easy Access Provided To Realtors With A Secure Lockbox. (Some agents do not require a lockbox. It is impossible to sell a home that is difficult to get buyers into.) Professional Yard Sign Placed In Your Front Yard. (We have done the research to determine the perfect color and layout for our “Keller Williams Realty” signs.) Advertise Themselves, And Maybe Your Property. (We explain our advertising policy up front, so you know what to expect.) Try An Open House. (Most agents do not tell you [and many do not know themselves] that less than 3% of homes sell from an Open House. We only do Open Houses that qualify based on specific criteria.)

Here’s What We Do Differently To Sell Your Home Fast And For Top Dollar: • • • • • • • • • • • • •

Our EXCLUSIVE “Pro-Active Agent Marketing System”. Our EXCLUSIVE 24-Hour Hotline and Fax Back Service.(under construction) Our GUARANTEED SALE and TRADE-UP Programs. Honest Professional Advice. The Truth is HARD To Get! Negotiate The Best Price For You! We Sell Our Homes At 97% Of List Price. The Average in MLS is 93% and below. Special Buyer Pre-Qualification. (ask to review our buyers booklet) Automated E-mail Service. (Check it out for yourself at www.TriangleRegionLiving.com.com) FREE Mortgage Savings Plan Provided To Buyer. Download Your Home Onto Several Websites (ListHub.com,Realtor.com,KW.com,Yahoo.com, AOL.com,MSN.com,CNN.com,Google.com and many, many others) Relocation Packages Available to all buyer prospects. Special Reports For Both Sellers and Buyers. Equal Opportunity To Seller’s Agents, Buyer’s Agents, and Disclosed Dual Agents. Calculate Seller Proceeds (How Much Money Will You Put In Your Pocket When The Sale is Complete).

If your home is currently listed with a REALTOR®, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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Committed to Communication! If you are like MOST SELLERS, the period of time when your home is on the market is inconvenient and stressful. This is the reason OUR TEAM is committed to giving you the absolute best service available. We will do everything possible to make your transaction enjoyable and successful.

THE MOST IMPORTANT INGREDIENT TO ANY SUCCESSFUL RELATIONSHIP IS COMMUNICATION! Our Promise to you is as follows: 1. 2.

Our Team will personally call you with any updates every week. We provide you with a web site to check on feedback from other Realtors and their Buyers. 3. We will call you any time there is a change in the current market conditions and advise you as to how any changes impact the sale of your home. 4. We will make sure you have copies of all advertising and information being used to market your home. 5. We will always be 100% HONEST and straightforward with you. This is what you expect but all too often you do not get! In an Industry where professional standards and accountability are rare, Team Concept, has made the decision to be unique. It is terrible when standards like professionalism, honesty, aggressiveness, and communication are unique, but that is what you get when you choose our team. Finally, we are committed to one last thing:

YOU WILL NEVER SAY …

“WE NEVER HEARD FROM OUR AGENT!”

If your home is currently listed with a REALTOR®, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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If your home is currently listed with a REALTOR速, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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PRICING YOUR HOME Setting the proper asking price for your home is the single most important factor that will determine the success or failure of your home sales. The consequences of making the wrong decision are painful. If your home is priced too low, you will literally be giving away thousands of dollars that could have been in your pocket. Price it too high, and your home will sit unsold for months, developing the reputation of a problem property (everyone will think that there is something wrong with it). Failure to understand market conditions and properly pricing your home can cost you thousands of dollars and cause your home not to sell … fouling up all of your plans.

We Won’t Let This Happen To You! Utilizing the latest computer technology, tools and education our in-depth knowledge of the market, we will analyze current market conditions in combination with your personal time requirements to identify the correct price range for your home.

You can’t afford any “guesswork” in this critical step! Becoming a SAVVY seller is one of the most important steps you can take. We will provide a step-by-step, easy to follow program. You will also receive two special DVD’s for your viewing.

If your home is currently listed with a REALTOR®, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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PRICING GUIDELINES

What you originally paid for the property does not affect its value.

The amount of money you need to get from the sale of your property does not affect its value.

What you think it should be worth has no effect on value.

What another real estate agent says your property is worth does not affect its value.

An appraisal does not always indicate what your property is worth on the open market.

The value of your property is determined by what a ready, willing, and able buyer will pay for it on the open market, which will be based upon the value of other recent closed sales. BUYERS DETERMINE MARKET VALUE!!!

DO NOT automatically list with the agent that gives you the highest price.

If your home is currently listed with a REALTOR®, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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Pricing Your Home

To Sell How will you choose your REALTOR® ? • Their services and plan for marketing? • Promised market price?

A REALTOR® has no control over the market conditions, only their marketing plan. Never select a REALTOR® based on the price they promise. If your home is currently listed with a REALTOR®, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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Select a REALTOR® based on criteria about their company, the experience of the salesperson, and the services provided. Never base your choice on price only. A REALTOR® has no control over the market conditions. It would be smarter to select a REALTOR® first, then agree on price. Don’t allow agents to ‘bump up’ the price to obtain your listing. True professionals will give you truthful feedback and accurate information so you can price to sell in this market.

If your home is currently listed with a REALTOR®, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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How to evaluate property PRICE The stated amount an owner is willing to accept for a property.

Which is better? Big house in smaller neighborhood

COST The amount actually paid for a property plus any capital improvements made since the purchase. VALUE The amount a buyer is willing to pay given a certain set of circumstances. REGRESSION & PROGRESSION The effect that surrounding home sizes have on the value of a subject property. Regression is the decrease in value when surrounded by smaller homes; progression is the increase when surrounded by larger homes. MARKET VALUE The amount that will bring a sale between a willing buyer and a willing seller. It is based on the history of similar properties recently sold in the area. SUBSTITUTION Substitution refers to the actual value of an amenity. Value is determined not by the cost invested in a property, but by the value derived from it. In the following example, the home with the more expensive well is worth no more because the value is in the water, not the cost of obtaining it.

Smaller house in area of bigger homes

Surrounding property values influence the value of your home.

What is it worth? Value: $200,000

Value: _____?

$7,000 Well $15,000 Well

Value is determined by what a buyer gets OUT of a feature‌not what an owner has IN it.

If your home is currently listed with a REALTORÂŽ, please disregard this material. Not intended to solicit currently listed property. Revised 2012

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Where Buyers Come From Bought an Open House they saw

Bought for a combination of reasons

Bought Advertised Property

Referral by Relocation Service

Responded to an Open House, but purchased a different home

Responded to an ad, but purchased a different home

For Sale Sign

Name/Firm Recognition or Salesperson Contact and the Internet

Source: National Association of REALTORS


COMMON REAL ESTATE MYTHS

MYTH: “Super Agent” sells a lot of real estate.

Perhaps Super is too busy to pay attention to my

listing.

TRUTH: Just as great restaurants are always busy and superior doctors have a heavy patient load, Super Agent’s success in marketing and selling homes has resulted in a busy schedule. But like good restaurants and doctors, Super Agent’s have assembled a team of top-notch people to assist with all of the details. The result is outstanding customer service and support. The long list of satisfied clients speaks for itself.

MYTH: A “discount” broker can do just as well and save me money.

TRUTH: Successfully marketing a property in the competitive marketplace takes skill and resources. All of the promotional costs such as photos, brochures, printing, signs, advertisements, MLS fees, direct mail, etc. are paid for by Super Agent. How will a discount broker have a staff to personally tend to your specific needs? Do they have a proven record of success, or are they just using the lower commission to try to win your business? Do they have the expertise to guide you through the problems that often develop during the closing process? Remember that you actually pay a commission only if and when your property sells. Many sellers have found that their commission with a discount broker was really zero, because their property never sold! It is interesting to note that a discount broker does not have a dominant market share in any major city in the country.


MYTH: I should select the agent that suggests the highest price.

TRUTH: This is the oldest scam in real estate sales: Tell the seller what they want to hear, compliment the home, and agree to list it at an unrealistically high price just to get the listing. Then after you have listed for a few weeks, start telling the seller they need to reduce the price. Super Agent doesn’t play any games. Super provides a well researched computerized market analysis to determine the true realistic price that your home will bear in today’s marketplace. The decision of which agent to list with and what price to ask are two completely separate decisions. Select your agent based on their credentials and track record, then decide on a price.

Never select an agent based on the price they suggest! MYTH: Property condition is not that important to buyers.

TRUTH: WRONG!

A property in superior condition will sell faster and for a higher price than a home in average condition. Buyers purchase properties that are most appealing, and a home in great condition with a reasonable asking price always tops the list. Sellers that invest in necessary repairs and keep their home clean and fresh always reap the rewards.

MYTH: Pricing a home for sale is a mysterious process.

TRUTH: Your home will sell for what the market will bear.

To determine the range of value for your home, it takes a solid knowledge of the market. Because every home is unique, your home will sell more near the high or low end of the range depending on its specific attributes like location and condition. Our Team Agents utilizes a computer database along with years of experience to help you decide where to set the price. It is not simple, but it isn’t mysterious either.


We will sell your home for

TOP DOLLAR FAST! Here’s why

The Ultimate Marketing Program In today’s Real Estate market, with literally THOUSANDS of homes available for sale, it takes more than just a yard sign or newspaper ad to get a property SOLD. Our marketing program is an aggressive approach that meets the needs of today’s buyers and sellers. The following are the strategies that we will follow to ensure the successful sale of your home.

~REMEMBER~ Success is a HISTORY not a PROMISE!

Attention Sellers~ If you interview an agent with a more aggressive marketing program for your home… HIRE THEM!


Team Concept system for the

Ultimate Marketing Plan of Action One of our jobs as a professional Realtor 速 is to make sure your home stands out from all of the other homes that are currently on the market. To do this, we have developed some very Innovative Consumer Programs that are offered EXCLUSIVELY by us and our family of added value services. In addition to these Programs, we make sure that you receive the Customer Service and Satisfaction you deserve. We take the extra steps necessary to go above and beyond the minimum requirements provided by most of our competitors. There are certain services that most of the average local real estate companies in the Triangle provide however we at Team Concept outshine them in ALL of these areas as well!


#1

Offer Honest, Professional Advice regarding the Marketability of your HOME. The Truth is Hard to get these days!  Your listing is not a tool for us to generate BUYERS!  We will tell you exactly what you need to do to get the home SOLD, like it or not.

Why is this important to you? We have the integrity and professionalism it takes to tell the truth. It is our job. Many agents simply tell you what you want to hear and that could cost you time and money.

Beware of Devious Agents “Beware that some devious agents will at first suggest a very handsome price. Then, after they have the listing and the house hasn’t sold, they’ll come back with a pitch to lower the price.”

Consumer Reports, July, 2011

#2

Our Track Record  We sell our listings for an average of 97 % more than the average Realtor ® on the Multiple Listing Service. This could mean an extra $8,000-$10,000 in your pocket.  Allan, our team leader is a Quality Service Skills Award Recipient.  Allan is a graduate in Advertising, Marketing and Business from RIT (Rochester Institute of Technology, New York).  Allan, currently teaches Business and Marketing to other new Realtors.

Why is this important to you? The goal of most sellers is to sell their home for top dollar, in the shortest amount of time, with the least hassle. If this is your intention as well, the track record of the agent you are using should be extremely important to you. Our track record speaks for itself.


#3

Customer Service  We help to eliminate the stress involved with both the home buying and selling process. We do this by taking the extra step to educate all of our clients regarding the intricacies of these processes.  We provide a high level of services in our office that can be compared to no other.  We offer exclusive Buyer and Seller Programs to make your home stand out among all the others on the market.  We have a team of people working on your behalf. We will be there for you before, during, and after the sale.

Why is this important to you? You will be able to sleep easily knowing that the sale of your home is in good hands. You will understand the process fully, avoiding the worries and fear of the unknown. Our team will guide you through the process (instead of dragging you through it). We will go above and beyond to provide additional services and protections for you, and for all of our customers and clients.

#4

Communication! Our Team will call every week with a complete update. Written Weekly Progress Report Provided.  We call every agent after they show your home.  We keep track of all the comments about your home.  Constant updates as to the current market conditions and how they affect your property.  Updates and feedback as to what agents and buyers say about your home.  Updates as to marketing efforts in process to expose your home.

Why is this important to you? You need to have the feedback from all the agents who saw your home. For a successful sale to take place all parties must be educated. You have important decisions that need to be made and it’s our commitment to make sure you have all the information necessary to make good decisions.


#5

List Your Home with The Multiple Listing Service~ Computer MLS system accesses over 18,000 Realtors®  MLS Property Information Network ~ over 18,000 Members in 9 counties.  Members of the Raleigh Area Association of Realtors Instant posting on Realtor.com.  24 Hour Access to Information and Photos of your home for Buyers on many different web sites including: Realtor.com, AOL.com, MSN.com, Yahoo.com, Google.com and many, many others.  Check out our extensive web site at www.TriangleRegionLiving.com. Their, you will find many helpful tools and information. I guarantee it will keep you coming back.

Why is this important to you? Within 24/48 hours of listing with The Team Concept, all Board Members will have access to information about your property. At any time should any of these members have a buyer looking for a property similar to yours, they would have immediate access to all the features and benefits of your home. Due to the fact that 80 to 90% of all buyers are currently working with a Realtor®, we want to expose your home to these agents for their potential buyers.

80-90% of buyers purchase their homes through professional real estate agents.

#6

Actively Prospect for Your Potential Buyers Daily. WE LOOK for Buyers every day.  Daily Outgoing Contacts at least 60+ per day.  Database of Buyers.  Warm Calling Move Up Neighborhoods  FSBO, Renters, Expired Listings

Why is this important to you? There are two ways to find a buyer… 1. To sit in the office and WAIT for a buyer to call the office or 2. Take time each day and go out into the field looking for a buyer. The first option is a function of the market and LUCK.


The second option is a matter of numbers. Everyday we work the numbers by calling hundreds of potential buyers and sellers. Active prospecting allows us to control the market rather than waiting for the market to do our job for us. The only variable the market determines is the number of contacts we need to make to my previous clients, sphere of influence, Renters, FSBOs, and past prospects before we can generate a potential home buyer for your home.

#7

Expose your Home to The Professional Sales Teams at RRAR.  Active full-time Realtors® with buyers looking for homes RIGHT NOW.  Weekly listing promotion and Buyer Networking within our office.  Direct Agent communication often Results in the Sale of a HOME like yours.

Why is this important to you? We have assembled a group of the most committed, professional, and successful agents in the marketplace. As a team, we work together to get the properties sold and that means professionals exposed to your property, which results in more qualified buyers seeing your property.

#8

Promote you’re Listing to the TOP Buyer’s Specialists in the Market~ We want the best of the best to know about your home.  94% of the business is done by 6% of the Realtors®.  Weekly contact regarding your home to such agents via fax, e-mail, and telemarketing.

Why is this important to you? Fact- According to the National Association of Realtors , 94% of all sales are made by 6% of the agents. Most agents will take your listing and then WAIT for someone to sell it for them. We realize that your property will most likely be sold by one of those other agents, therefore, we take an aggressive approach to constantly expose your property to the best agents for their buyers.


#9

Team Approach versus Single Agent Approach  There is a lot to do to get your home sold. We have a checklist of over 150 items that need to be completed from the initiation of a listing to the completion of the closing.  Most agents try to act as a one-man show, attempting to do all of these tasks on their own. They end up spending more time, energy, and money on “busy-work” instead of providing you with the quality service and communication you deserve.

Why is this important to you? Each member of our team has a unique set of responsibilities, which frees our agents from doing the mundane duties, and enables them to provide you with the high quality service you deserve. Together, our combined efforts add up to a superior marketing and customer service plan, which results in your home being sold fast and for top dollar.

#10 Teaching / Training / Coaching of our Agents  Keller Williams Realty provides the finest training program in the industry! We provide ongoing training to our Agents, Brokers, and Owners.  Keller Williams Realty agents are offered hands-on, intensive training programs where they learn how to provide the best service to their customers and clients.

Why is this important to you? North Carolina Law states that a person is required to participate in 63+additional 90 hours of instructional training, pass the State Real Estate Board exam in order to receive their Real Estate License. We are then required to have additional 8 hours of training each year to maintain this license. We find this to be unacceptable and you should too. The majority of agents that currently have a license have limited to no hands on training. We make sure you are dealing with a professional!

#11

High-tech Mobile Offices

 Each of our agents has a private voicemail, e-mail, and fax line.  Our agents have full data integration available to each of them. This means that wherever they have access to the internet, they have access to their e-mail, faxes, and voicemail.  Our Agents have access to the MLS from any location with internet access.


#11 List your home on the WORLD WIDE WEB~ Any Buyer with a computer can access your home from anywhere.    

World Wide Web Access Realtor.com, Homes.com ListHub.com, CraigsList.com TriangleRegionLiving.com

   

Goodle,Yahoo,AOL,MSN,HGTV KW.com, TriangleRegionMLS.com Dozens of Individual Agent sites (IDX) Plus dozens of Professional websites

Why is this important to you? Today’s buyers are using the information super-highway to find their dream homes. We provide a detailed listing of our properties for sale as well as any information about the area that a client might need. Most agents tell you that they are putting your property on the web when in reality it is just going onto Realtor.com. (All MLS properties go onto Realtor.com automatically!) We place your property on numerous sites and we will always stay on the cutting edge when it comes to marketing your home.

#12 Multiple Photos / Slide Shows / Virtual Tours  We have the ability to support a multiple photo slide show of your home on our website.  We also have the technology available to provide an on-line virtual tour of your home in which we would have our professional videographer come out and video a number of the best features of your home for us to put on-line.

Why is this important to you? The most saleable aspect of a home is generally inside of the house. Why then do most agents only take photos of the outside? Sadly and simply, it is their ignorance or laziness. Some homes do not even have an exterior photo available, which turns off most buyers that are searching online or through the Realtor’s MLS System. These tools will allow most of the potential buyers of your property to have a visual presentation of your home both inside and out. When they set an appointment, we know they are serious!

#13 Advertise your home in local publications: The Community Newspapers, The Real Estate Book, Home & Land Magazine, News & Observer and more. 

We advertise hundreds of properties generating many buyer calls and it only takes one. However you may not always see your home it print. We advertise your home on their Virtual Web Sites, gaining maximum exposure locally and nationally.


Why is this important to you? There are numerous homes listed in many sources of advertising and it only takes one home to attract the eye of a potential buyer. That buyer will call the office and be qualified as to their needs and shown other properties like yours until the buyer has chosen the perfect home. It is the large number of homes advertised that benefit you, not just your personal advertisement. Please keep in mind, advertising does not sell homes, Real Estate Professionals sell homes. Some houses will draw more calls, so they may be used more often. This is like the retailer who has specials to get customers into his store so they will look at the rest of his merchandise. Many times if there are several similar houses, it is our policy not to advertise them on the same day because the caller is really a prospect for all of them. By running each house at a different time more coverage will be given to all.

#14 EXCLUSIVE 24-Hour Information Line & E-Mail Back Service Exclusive to the Re/Max and Team

 Concept in this area.

24-Hour

Pre-Recorded

Information

about each of our listings.

Why is this important to you? Often when buyers phone for information on homes, they either get the run around or an unwanted sales pitch. Many agents seem to operate as a Sales Prevention Program! These agents advertise the old fashioned conventional way and receive an average of 3-5 calls per week. With our unique method of a pre-recorded message on every single property that can be accessed by the buying public 24 hours a day, we can receive many more per week. This generates a lot of qualified potential buyers for your home. Unlike most agents that run “image” advertisements that focus on themselves and how great they are, we utilize Response-Generating marketing that focuses on potential buyers and what they really want! These ads are much different than those that most agents run. Lots of prospects call us every month because of my non-threatening, emotion-arousing ads! These strategies, combined with the cutting edge technology of my 24-hour Automated Marketing System provide us a steady stream of buyers to be qualified. This incredible system allows callers to receive detailed information about your home – even have a brochure on your home faxed or e-mailed to them…24 hours a day! The system also allows me to track exactly how many calls I get on every house and from each ad – it even captures the caller’s phone number. I’ll give you a quick demonstration at our meeting, it’s really quite amazing.


#15 Special Buyer Pre-Qualification – Separate the Lookers from the Buyers We interview all of our buyers in the office to ensure that they are qualified and want to buy a house similar to yours.  We have our own Mortgage Lenders who can financially qualify all of our buyers.  We have a special pre-qualification process that each buyer must participate in prior to viewing any homes. 

Why is this important to you? Most Real Estate Agents say they have “pre-qualified” buyers who may be willing to buy your house. This may or may not be true. Usually when they are speaking about “pre-qualification,” they are speaking strictly on a financial basis. They determine how much their buyer can afford (based on verbal information provided by the buyer which may or may not be accurate) and then show them everything that is within their price range even if it is nowhere near what the buyer is looking to purchase. This is a HUGE WASTE OF TIME!! – A waste of the Real Estate Agent’s time, a waste of the buyer’s time, and worst of all, a waste of YOUR time! Our team does things differently. We not only qualify our buyers financially, but we go through an hour long special pre-qualification process with them to determine all of their wants and needs. Once we have that information, we only show them properties that meet both their financial criteria and their wants and needs criteria. In other words, WE ONLY SHOW THEM PROPERTIES THEY WOULD BE READY, WILLING, AND ABLE TO BUY! P.S. If you are also looking to buy a property, be sure to inquire about going through this process yourself!

Our Special Pre-Qualification Process for Buyers saves you, the Seller, from wasting time with lookers instead of buyers. We can save you from having a lot of unqualified “strangers” from wandering through your home.


#16 Automated E-mail Service and Information  Based on the information provided by the buyers during our Special Pre-Qualification Process, we will enter this information into our high tech computer system and every day when a listing comes on the market that fits their criteria, they will automatically receive an e-mail from me providing them with the information (and if they are signed to a Buyer Contract, they will also receive the addresses of the property).  Buyers can also go onto our website, enter their own criteria over the internet, and begin receiving e-mails based on their specific criteria.  Anytime a new listing comes into our office, we send bulk e-mail to all of the Buyers in our database immediately!

Why is this important to you? This process will save you, the buyer, and myself both time and energy. Most other Realtors® choose a number of homes to show their buyers. They spend weekend after weekend being a tour guide showing homes based on price range instead of the wants and needs of their Buyer. This is time consuming for the Realtor® and the Buyer, but it is also time consuming for you! You would then have to prepare the home for showing to these “lookers.” With our system, we put the control back in the Buyer’s hands. They choose the houses they want to see, so when we get to your home, we know they are interested before we even get there!

We track all our qualified buyers and ask them to sign up with us and use our unique service program. This Buyers Agreement also allows us to track our buyer’s needs and wants and the homes they may first want to preview on their own


#17 Open Houses & Open House Tours  Industry statistics show that less than 3% of homes are sold as the result of a traditional Open House.  Our Open House is a small twist on an old idea. They are a much more convenient, efficient, and productive method of attracting serious buyers to your home.

Why is this important to you? We will only do Open Houses for properties that qualify with our team. To qualify, the property must be located in close proximity to potential buyers of your property. For example, if it were a property that a first time buyer would be purchasing, the property would need to be within 5 miles of an apartment complex. If the property were a “Move-Up” property, there would need to be a number of smaller houses nearby. What we will do is telephone or direct mail to these areas to find a number of buyers who would be interested in your property and set up an open house for all of them to come to at once. This way, we know that we are not wasting your time or our time. We will only do an Open House if we have at least 4 buyers “scheduled” to attend.

#18 Special Reports for Sellers and Buyers

 We offer Special Reports to both Buyers and Sellers regarding a number of topics that would be of utmost importance depending on your situation.  Some of the Seller Reports we offer are: o 27 Quick & Easy Fix-Ups o Avoid Getting Stuck with 2 Homes o 11 High Cost Inspection Traps You Should Know About o So Your Home Did NOT Sell o And Many More… Check it out ! Go to TriangleRegionLiving.com, click on the “Customer VIP” button and enter the code 4321

Why is this important to you? One of our jobs is to provide our Buyers and Sellers with the information they may need to make and educated decision with regard to heir home sale or purchase.


#19 Relocation Information  We have professional relocation packages available to provide information to our new buyers about the community they are moving into.  This package includes (but is not limited to) information such as Population, Points of Interest, Climate, Public Transportation, Restaurants & Entertainment, Schools, Market Trends, Utility Companies, Emergency Numbers and Locations, etc.

Why is this important to you? This information is another tool that we use to make your home stand out from the others. We give access to all of this relocation information to all of our Buyers, making them truly informed about the area. This is especially important for those coming from out of state (or even out of town).

#20 Equal Opportunity to Buyer, Seller, and Transaction Agents  We market your property to ALL Realtors®; Seller’s Agents, Buyer’s Agents, and Disclosed Dual Agents.  We have your best interests in mind when selling your house.

Why is this important to you? There are a number of Realtors® and real estate companies who restrict or inhibit Buyer Brokers from bringing in offers on your house. They do not cooperate with them and this is extremely damaging to you as a seller. We DO NOT discriminate! We provide equal opportunity to ALL Buyers and Sellers Agents.

#21 Negotiate the Best Price for YOU! Offers are difficult to get… Don’t trust your dreams to an amateur. Deals are made or lost during only

 hours of negotiation.

Team Concept agents are TRAINED in

 NEGOTIATION SKILLS.

Buyer’s Agency is for buyers… We

 represent YOU only!


Why is this important to you? It is critical that you realize marketing your home is only half the battle. With thousands of homes to choose from, most buyers have second, third, and even fourth choices in which the home meets all their needs. Keeping your buyer interested while getting you top dollar is an ART and this SKILL is not common to all agents. On the average, Team Concept agents get 97% more money for their listings than the average agents. This could mean an extra money in your pocket. When an offer is presented on your respond. 1. 2. 3.

home, you will have three basic choices in deciding how to Accept the offer. Reject the offer. (NEVER) Make a counter offer.

Together we will thoroughly analyze the offer, and discuss its strengths and weaknesses. After studying the entire contract, I will give you my recommendation, and then you will decide how to respond. This is where a competent agent can be worth their weight in gold, because having the right wording or contingency clause in the contract can mean the difference between a smooth transaction and a messy court battle. Being intricately familiar with real estate contracts, I know how to protect your best interests. My vast experience in contracts and negotiation will benefit you!

#22 Coordinate all Financing and Closing Activities. Deliver your check after closing. Coordinating with the Title Companies, Attorney, Mortgage Officers and Inspectors is a job in itself.  Because of our STAFF and TECHNOLOGICAL AUTOMATION, we are always on top of and available for any action necessary to get our deal all the way to the closing table. 

Why is this important to you? Our Team of Title Companies, Financial Professionals and Professional Inspectors, have the incentive to see that the “Ball is not dropped.” We have to monitor every aspect of the closing daily and agents who work alone cannot possibly give your file the same level of attention that an entire team of professionals can give. Our team members each have a specific job in the sales process, which insures that no important details are overlooked.


#23 A portion of every commission is donated to Habitat for Humanity.

 Keller Willams Realty, as well as all of the Keller Williams Franchises, and Team Concept gives a percentage of each of its commissions to Habitat for Humanity to ensure that every person has an opportunity to live in comfortable housing.

Why is this important to you? Every time you work with Keller Williams Realty, you are helping someone else that is less fortunate than you!


OK, Still Undecided?

Our Team’s Reviews Are In! Why not Let Others Tell You About … ~

“Team Concept”, you are a very honest and impressive person. You work hard at selling and are very upfront about what you are doing and saying…so easy to talk to. If I decide to sell in Ohio and move to North Carolina, I would contact you before doing so or contacting any real estate company.” ~John E. Bulger ~ “Allan Feinstein and Team Concept” did a fantastic job of selling my house. They showed it to lots of people, advertised it, and it was sold quickly. Thanks again.” ~Mary Smithfield ~ “It has been almost 1-1/2 years since we called … looking for a Realtor to help us buy a home. You provided that service!! More than that, however, you treated us as a best friend. You worked very hard to provide the very best service. “ ~ Kenny Silver ~ “Above and Beyond the call of duty.” Doesn’t begin to express our experience with Allan Feinstein and his team. He took the job of “looking for a house” for us to a more personal task … finding a home. And Allan became more than a real estate agent…he became a friend!! ~Linda & Rick Dice


~ Since 1999, I have purchased 12 single-family homes … have delt with a great number of Realtors, lawyers, sellers, closing agents and business people. In all honesty, I would have to say ….each and every time we met to look at houses, you arrived prepared (when many others have not)…you were always ready to do business in a unique and professional way…you knew where everything was, and you knew what you were doing. You knew what I wanted, did not waste my time, and were a joy to work with. …I would, without the slightest reservation recommend Team Concept to anyone buying or selling a house…” ~Thomas G. Buchanan ~ “I had many dealings with matters concerning Realtors … since 1999. When I put my home up for sale thru an independent agent, I did not get any satisfaction at all until Allan and Team Concept … got in the picture ….They saved my day because I needed to find a house before I could sell mine. They are so professional and meticulous that not only did they handle the sale of my house smoothly but found me a comfortable home to my liking. I do recommend the services of Allan and the team to all my friends. I thank them for your superb dedication.” ~George Clyne ~ “Selling and buying a home can be a hectic experience. Or so I thought. Allan’s team handled everything for us. We received nothing but first class service from first class professionals. Allan’s professionalism is what makes …the team that it is. Not only did we find our dream home, we found a friend as well. You can’t beat a deal like that!” ~Tibby & Morris Lidoshore ~ “Allan, I was totally satisfied with your real estate services. The transaction was handled very professionally. Thanks. ~Todd Parent ~ “Allan Feinstein’s team recently assisted me in selling my home. I found his team very efficient and attentive to details in assisting me in selling my home. Allan’s team made themselves available to me anytime during the day and evening and returned my calls promptly. It was a pleasure working with Allan, and I would strongly recommend Allan and his team as a Realtor to my family and friends.” ~Renee Wiseberg ~ “Team Concept does very good work for the people they help. We got just what we were looking for and had in mind. If you need help with finding a house, call Team Concept.” ~Mrs. Shirley Shustak


~ “Allan, I want to thank you for all the help you have given me in making my move to Cary North Carolina from New Jersey go so smooth. Without your help in so many ways, I could never have done it alone.” P.S. what I got was not only one Realtor, but also a team, that really knows how to work together! ~Tim McLean ~ “I want to thank you for the terrific job you did in getting our house sold. I gave you a challenge to sell the house quickly and at a price that was high relative to market conditions. You came through with flying colours. We sold in two weeks at 97% of the original listing price. I am very impressed with your professionalism and enthusiasm. I would gladly recommend your services to anyone looking to sell.” ~Michael Palmer ~ “Many thanks for your professionalism, help and co=operation in expediting the sale of our home. As we are now living and working in Europe, it was essential that we could trust the service that you provided. We are very satisfied that the house was sold in two weeks at 98% of the asking price. If we return to Canada in the future, we will not hesitate to contact you.” ~Clearence Lamb ~ “You did it! It’s so exciting to have the condo we wanted and see that “sold” sign on the townhouse. We really enjoyed working with you, your cheerful enthusiasm and certainty of success was always there for us. Your patience with our many concerns and phone calls was appreciated. We’ll have to celebrate together when everything is final…” ~Joan Bangheart ~ “We were particularly impressed by your ability to accurately predict the value of the property and that all requests for information and support were met on a timely basis. Additionally, a high degree of professionalism was apparent throughout the process. We would be pleased to recommend you and your Team to any of our friends.” ~Rick Gardeiner


Thank You! For taking the time to review our Home Seller’s Advantage Package. For you to experience high quality service and a devoted team handling the sale of your home, Please call us,

Allan Feinstein, Realtor/Broker Peter

Team Leader Markhard, Broker Associate Team Administrator

Phone 919-439-2076 TriangleRegionLiving.com TriangleRegionMLS.com


Sellers Advantage Listing Book