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the official

FIELD GUIDE

{

to identifying & creating really cool experiences for your customers by

}


the official

Field Guide

by brightly

All content created by brightly Š 2013, All Rights Reserved


In this book, a customer is, well

A CUSTOMER ­— OR AN EXPLORER A SHAREHOLDER A VISIONARY AND SO ON.


{ to keep things simple, we’ll just use one word. } “ customer "


Welcome to

OUR MOTTO: It's about the delivery of the message ...


... and the customer's experience as they receive it.


4.

3.


1. Discover!

1.

We go where we need to start, with the right research dictating the journey's requirements. 2. Plan & Prototype We develop a map, identifying the best route and the best resources to yield the best results. 3. Create!

2.

We harvest the right ideas to create what you need for your customers. 4. Review & Deliver We arrive at our destination, on time, on target, and on budget.


It all starts with an idea. Once sparked, the creative fires start burning. At brightly, we use that fire to temper the idea and create the most illuminating experience for you, the customer.


Your field guide helps you identify what you need!

TERMINOLOGY Common Name:

Discovery Description:

Every journey begins with revelation. But the path your idea takes from inception to delivery can be fraught with peril. In discovery, we get to know everything about you. Your goals, your messaging, your brand, your competition. Armed with knowledge, we’ll create an experience that not only delivers your message but captivates your audience, too.


IDEATION

Notes: also known as... Stuff we’re really serious about

13


Who are you? What do you do? You know the answers, of course. We'll help you leave an impression that even the most novice tracker can follow.


TERMINOLOGY Common Name:

Branding & Identity Subspecies:

Logos, Iconography, Messaging, Brand Collateral Description:

Your brand is your promise to your audience. That sense of comfort, a belief in quality. Your identity takes that emotion and gives it a face. These symbiotic forces are often a company’s most prized asset. At brightly, we specialize in helping you spread that warm feeling around with strong messaging and consistent design.


BRAND IDENTITY

Notes:

17


We don't just build an experience without first staking a strong foundation We analyze the audience to help you craft the strongest message. A well-planned message means that it won't only be beautiful. It will be effective.


TERMINOLOGY Common Name:

Information Architecture ( IA ) Description:

Beauty isn’t everything. If you want your interactive experience to really shine, you need to create an experience that isn’t just easy to use but motivates the audience to push forward. Brightly understands IA isn’t about ticking off a list. Every project requires unique attention, organization, and research.


BUILDING A PLAN

Notes:

21


TERMINOLOGY

Common Name:

Content Strategy & Audits Description:

Content Strategy doesn’t just trim the fat from a project. Careful cataloging and analysis also determine the areas best to highlight and discovers the places that most need improvement. We’ll help you organize your content to maximize user interaction and usability. Common Name:

User Experience ( UX) Strategy Description:

A little personality goes a long way. Users don’t respond to cold, sterile efficiency. Function only gets you so far. UX Strategy is all about the emotion, the connection your customer has to your project. Effective experiences utilize beautiful and invisible design to captivate the audience and draw them in.


BUILDING A PLAN

Notes:

23


Once we're sure the idea is solid, and we're clear how to deliver it, we go to work. We're not limited to any specific deliverable. We've earned merit badges for everything from mobile apps to web sites, from print to augmented reality. We'll help you craft the best experience for your customers.


TERMINOLOGY

Common Name:

Web Site Design & Development Subspecies:

User Experience Design, Promotional Microsites Description:

The web site has evolved from being a novel avenue to reach an audience to become, in many cases, the point of discovery for your brand. We’ll help you make an excellent first impression. Our experts know no project too large or small. We choose the jobs we’re passionate about. From focused, promotional sites to the architecting of an entire web presence, brightly will create the beautiful, intuitive experience your project deserves.


PLATFORMS

Notes:

27


TERMINOLOGY

Common Name:

Mobile & Interactive Design Subspecies:

User Interface Design Description:

In a world constantly in motion, the challenge to keep up with your audience can seem daunting. The consumers’ point of contact with the web is often their tablet or phone; one awkward experience interacting with your brand could be enough for them to swear it off forever. We implement modern, responsive design or custom – tailored web applications to ensure your audience will be captivated on even the tiniest of screens.


PLATFORMS

Notes:

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TERMINOLOGY

Common Name:

Application Design Subspecies:

Information Architecture, User Experience ( UX) Strategy, Prototyping, User Interface ( UI) Design Description:

As much as brightly loves the web, we’re app aficionados, too. Our team has extensive experience designing custom applications for desktops, mobile/tablets, and even proprietary technology. Our UX/UI experts can help you make apps that don’t have to sacrifice ease–of–use to create a memorable experience.


PLATFORMS

Notes:

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TERMINOLOGY

Common Name:

Print Design Subspecies:

Magazine/Newsprint, Branding Material, Signage Description:

Sometimes, a web presence isn’t enough. Whether it’s branding material to go alongside a web refresh or a complete print campaign, brightly has the knowledge and know–how to deliver impressive and stylish results.


PLATFORMS

Notes:

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{ we'll help you }


TERMINOLOGY

Common Name:

Social Media Marketing (SMM) Strategy Subspecies:

Twitter, Facebook, Tumblr, YouTube, et al. Description:

The world is smaller than it’s ever been. There are so many voices clamoring for attention that it can be difficult to stand out. We can help you join the conversation. A social strategy is no longer an option; it’s a necessity. Engage your audience by integrating your social presence into your project. We’ll help you track the traffic it drives so you can adapt to the constantly shifting social trends, too.


REACH YOUR AUDIENCE

Notes:

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list of species Research Branding & Identity Logo Development Information Architecture Content S trategy Content Audits Digital Marketing Assets User Experience Strategy and Design User Interface Design Microsites Responsive Design


species (cont'd) Parallax Design Custom Content Management System Mobile App Design Augmented Reality Design Social Media Design Mobile and Interactive Experiences Software Design Interaction Design Print Training


see you, address

648 Monroe, Suite b007 Grand Rapids, MI 49503

email phone/fax toll free

hello@teambrightly.com 616.682.7302 800.672.8959

All content created by brightly Š 2013, All Rights Reserved

Brightly Field Guide  

A lot of what we do isn't always immediately evident or accessible to our customers, the Field Guide is a great way to start a conversation...

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