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SOCIETY DESIGN Living through the designs eye

Special edition featuring Paula Scher

AUS $ 15.95 USA $10.95 MAR ISSUE 2017

Paula Scher “The Best of Jazz” 1979 “For this poster, I organized wood type at angles and tangents in a Russian Constructivist manner and had it printed on kraft paper. “ —Scher

Some of Scher’s most famous work includes “The Best of Jazz” created in 1979 it was made on Kraft paper with the names of famous jazz artists taken from album covers. “Bring In ‘Da Noise” and “Bring In ‘Da Funk” 1997 were done for an off Broadway original production in which she centered her images and placed a mass of relevant information around it, the well-spaced Typography created movement within her piece and turned it from something that could have been very boring into a work of art. Scher has had numerous famous art pieces surrounded by the theme of Typography and in my eyes she gives a new meaning to this term, though she doesn’t develop type she uses it to express her desired aim.

“Bring In ‘Da Noise” and “Bring In ‘Da Funk” 1997

Paula Scher has had a long and illustrious career from her work in the music industry as an art director for Atlantic Records and CBS to her 25 year partnership with Pentagram, or her own co-founded studio called Koppel & Scher, for years she has been at the forefront of graphic design. As well as having an illustrious career she is also a well-educated scholar with a Bachelor from The Tyler School of Art and Honorary Doctorate from The Corcoran College of Art and Design, Moore College of Art and Design and the Maryland College of Art and Design. “Her teaching career includes over two decades at the School of Visual Arts, along with positions at the Cooper Union, Yale University and the Tyler School of Art.” – (2017, Pentagram)

Some of her amazing work “Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a broad range of clients that includes, among others, Bloomberg, Microsoft, Bausch + Lomb, Coca-Cola, Shake Shack, Perry Ellis, the Museum of Modern Art, the Sundance Institute, the High Line, Jazz at Lincoln Center, the Metropolitan Opera, the New York City Ballet, the New York Philharmonic, the New Jersey Performing Arts Center, the New 42nd Street, the New York Botanical Garden, the United States Holocaust Memorial Museum, the Philadelphia Museum of Art, the Robin Hood foundation, and the New York City Department of Parks and Recreation.” – (2017, Pentagram)

Living through the designs eye

AUS $ 15.95 USA $10.95 MAR ISSUE 2017

Typography 2 Paula scher  
Typography 2 Paula scher