Portfolioof Fei Wong Editor x Marketer x Content Creater
About Me When I was studying in the Chinese Language and Literature Department in Hong Kong, I discovered that my interest in writing is not limited to literature, but a strong interest in multimedia writing. I have been accumulating media-related experience in college for several years, and I am willing to accept different challenges. For example, I have worked in online media companies and actively fought for many marketing and copywriting jobs. Later I opened a personal website, and more focused on marketing jobs. Now you can see my work on many platforms.
在行銷方面。現在各平台都能看到我的作品。銷企劃的案子。後來開設了個人網站，並更專注如我曾在網媒工作、積極爭取不少文案寫作、行累積媒體相關的經驗，並勇於接受不同挑戰。例多媒體製作有濃厚的興趣。大學幾年間我一直在興趣，不僅限於文學，而是對媒體方面的寫作及我在香港就讀中文系期間，我發現了我對寫作的 2
3 Cotent Digital Marketing The Body Shop ..........................................................................................6 Noah HK ......................................................................................................7 Samkey Holistic Development Centre....................................................8 Ease Chinese Medicine Clinic...................................................................9 GO WILD ...................................................................................................10 ALTA STUDIO CO .....................................................................................11 Mannysdaily & Butter Girl .......................................................................12 StepOne Digital Agency .........................................................................13 Online Platforms HK01 TEA2046（不定時出走。）（香港01）..............................................................................16-17..............................................................18-19 GetReadyHK & TravelReadyHK ........................................................20-21 LINE TODAY HK ........................................................................................22 ONLY LIVE ONCE ......................................................................................23 Magazines The Youth SPOT Magazine 《靑年空間雜誌》 ...................................26-27 OURS & Pregnancy 《媽媽寶寶》及《孕媽媽》 .....................................28-29 Magazine for NSYSU 《小浪》 ............................................................30-31
Digital Marketing
Marketing 數碼行銷 The BodyNoahShopHK Samkey Holistic Development Centre Ease Chinese Medicine Clinic GO WILD ALTA STUDIO CO Mammysdaily & Butter Girl StepOne Digital Agency
The Body Shop International Skincare & Beauty Brand
The Body Shop is a international skincare & beauty brand. I mainly responsible for the marketing support like micro influencers campaigns, writing Facebook feeds, weekly marketing report, etc. My job also involved E-commerce like writing product description(translation) of online shop to attract more local consumer, checking the infomation on different platform(offical shop, HKTV mall).
The Body
產品信息（官方網店、HKTV產品描述，以吸引更多當地消費者，以及檢查不同平台的報告等。我的工作還涉及電子商務，如翻譯及撰寫網店的協助行銷，如KOL及MI、撰寫Facebook文案、每週營銷Shop是一個國際護膚及美容品牌。我主要負責MALL）等。 6
Noah is a Singapore medical company that just launched in Hong Kong. They mainly provide online medical consultation for men and sells men's supplements. I mainly responsible for marketing support like translation(website, blog post, EDM, etc.) to attract more local consumer, Instagram feeds, KOL/micro influencer campaign. The MI campiagn with Gay Harmony got a great response. I also responsible for external communication like sourcing potential media, organization and actors for collaboration.
Noah是一家剛剛在香港新登場的新加坡醫療公司。 合作。同時負責對外溝通，例如尋找有潛質的媒體、組織或演員早前與Gay本地消費者。還有Instagram文案、KOL/微影響者MI活動。營銷的部分，如翻譯（網站、文章、EDM主要為男性提供在線醫療諮詢和男性保健品。我主要負責他們等）以吸引更多Harmony合作的活動更得到了很好的迴響。我 7
noah HK Singapore online clinic for men, new launched in Hong Kong
The graphic design made the brand style more prominent, and attracting potential cosumers.
Samkey Holistic Development Centre provides psychotherapy and educational services. I mainly responsible for the design of social media post and images, attracting followers to read and allowing followers to better understand relevant information.
解相關資訊，使品牌風格更突出，同時吸納潛在客人。要負責社交媒體圖片設計，吸引讀者閱讀，讓讀者更能了森琪全人發展中心提供心理相關治療及教育服務。本人主 8
Samkey Holistic Development Centre services of psychotherapy, hypnosis, counselling
Provide
Ease Chinese Medicine Clinic Hong Kong Chinese Medicine Clinic Ease is a Chinese medicine clinic in Hong Kong. I mainly helped to create Instagram posts about medical information, including graphics and captions, made information more understandable and attracted potential guests. 吸引潛在客人。醫療資訊帖文，包括製圖及撰文，讓資訊更淺而易懂，並意舍位於香港的中醫診所。我主要幫診所製作Instagram 9
GO WILD Hong Kong Travel Equipment Store GO WILD is a well-known travel equipment store with several branches in Hong Kong. I worte Facebook feeds for them, which introduce hiking or camping products and travel discount plans. GO 計劃。店。我曾為他們撰寫商業文案，介紹野遊用品及旅遊優惠WILD是香港有名的旅遊裝備專門店，在港擁有數家分 10
ALTA STUDIO CO Design studio working globally on private residences projects ALTA is a design studio with location in Hong Kong, working globally on private residences, as well as commercial spaces and staging projects. I write introductions to residential design projects for them. 的室內設計作品撰寫文字介紹。私人住宅、商業空間和舞台項目的設計服務。我則為他們本赫設計公司是一家位於香港的設計工作室，致力提供於 Sai Wan Ho https://bit.ly/3Hx66kL西灣河住宅項目 Mid-Levels https://bit.ly/3JyiEKe中半山住宅項目 11
Mammysdaily/Butter Girl Facebook pages of parent-child/girls information Mammysdaily and Butter Girl are Facebook pages about parentchild and girls’ information. As editors who operate two pages, we select content from the bloggers that we cooperate with, and then rewrite a short post, finally use the online software Figma to remake photos and share them on the page. 撰寫文案，再在專頁上分享。blogger中挑選內容，再使用線上軟件Figma製圖，重新專頁，作為要管理兩個專頁的小編，我們會從合作的Mammy誌及奶油女生是有關親子及女生資訊的Facebook 12
我曾參與StepOne Digital 我則需要留意熱門賽事及選手，撰寫相關帖文。不只銷售商品，亦可客人互動。例如當時正値東京奧運，門話題為主題撰寫短文及製圖，供應給不同網店，讓他們Agency的一個計劃，以當天熱 13
Hong Kong Digital Marketing Agency I participated in a Facebook page content project of StepOne Digital Agency, which I wrote short posts and designed graphics of daily hot topics. The contents were supplied to different online stores so that they could not only sell products, but also interact with their customers. For example, it was the Tokyo Olympics 2020, so I needed to pay attention to popular events and players to write related posts.
StepOne Digital Agency
Online Platforms
Platforms網絡平台 HK01 TEA2046（不定時出走。）（香港01） GetReadyHK &ONLYLINETravelReadyHKTODAYHKLIVEONCE
HK01 is the most popular online news portal in Hong Kong. I worked as a part-time editor there for nearly two years. I was responsible for operating the self-media platforms "撐場" and "Opentalk"(開講), as well as writing articles on the platform. My works included writing 3 articles or 10 posts per day, selecting articles that can be reposted to the main website, proofreading, editing articles with the CMS system, and interacting with other users. The content of the article varies depending on the hot topics at the time or personal expertise. For example, when Hong Kong was at the 'perilous point' in COVID-19 pandemic, I wrote articles related to the epidemic, and I can also write articles on my favorite travel topics. We also attend some press conferences and write related manuscripts sometimes.
出席一些記者會，並撰寫相關文稿。章，我亦可撰寫自己喜愛的旅遊主題文章。我們有時也會或個人專長而有所不同，例如疫情嚴重時會寫抗疫相關文文章、和其他用戶互動等。而文章內容則因當時熱門話題，可轉貼到主網站的文章、進行校對、以及用CMS系統編輯台上撰文。工作包括每天撰寫三篇文章或10篇帖文、挑選兩年，負責營運自媒體平台"撐場"和"開講"，以及在平香港01是香港最熱門的網絡新聞平台，我曾任兼職編輯近"TheWeddingBanquet:Thesuppressionof Chinese thought is the main cause of cultural Januaryclash" https://bit.ly/3zfx4KE2020年1月受壓抑成文化衝突主因〉〈【囍宴】回顧李安婚姻鬧劇代表作 中國思想2021 16
HongHK01Kong-based online news portal
"Five forgotten British overseas territories with superb views, one of which has only 50 residents" Feburary 2021 https://bit.ly/3sOPbWs2020年2月中一個只有五十名居民？〉〈五個被遺忘的英國海外領土 風景一流 其 "Anti-epidemic: 6 Ways to Add Value to Your Life" April 2021 https://bit.ly/3FNwkia2020年4月六個增値自己的方法〉〈【居家抗疫】留在家無所事事不如抓緊時間！ Review of Press conference "SPOTLIGHT: A Season of Performing Arts" August 2021 〈「大館表演藝術季：SPOTLIGHT」記者會文稿 以肢體探索 我城 https://bit.ly/3pHVZ6m2021年8月用藝術回應世界〉 17
Tea2046（不定時出走。） My Personal Website In 2021, I set up a personal website "不定時出走。" . I think the meaning of randomness and escape in the word "不定時出走" could pull us out from a mediocre life. In my opinion, "exodus" and "travel" are not absolutely related - "exodus" is more about the escape of mentality, which encourage yourself to think outside the box and learn not to be numbed in daily life. I hope my readers could experience a different and interesting journey from my text and photos. The entire website, from layout design, article writing to operation, are done by myself. The articles include local and foreign travel records, as well as some interviews. 文章包括本地及外地旅遊紀錄，以及一些專訪。整個網站從版面設計、文章撰寫到營運都由我一人完成，有所得著。大家在我的文字和照片中，體驗不一樣的有趣旅程，從而上──鼓勵自己跳脫既有的框架，學習對抗日常。我希望「出走」和「旅遊」並沒有絕對的關係。出走，更多的是心態定時出走」當中的隨意與跳脫，是庸碌生活中的一個出口。在2021年，我設立了個人網站「不定時出走。」。我認為「不 不定時出走。 Website: https://www.tea2046.com/ 18
"Ivy's Dreamcatcher: Dream Workshop under Mount Guanyin" September 2020 〈【不定時訪談#1】 離群捕夢．觀音山下 https://bit.ly/32RDDqw2020年9月的夢幻工房〉 "Days in Nagasaki: WWOOF experience" July 2019 - Feburary 2020 https://bit.ly/3qyrtuQ2019年7月-2020年2月《長崎糧尾的日子》 "Kat O: The Weekend Limited Small Island with the longest boat trip in Hong Kong" Janurary https://bit.ly/3pHODjp2021年1月定的邊境小島〉〈【香港郊遊】2021吉澳──全港最長船程！週末限 "Working Holiday Experience in 12-liao, JanuraryHsinchu" https://bit.ly/3eMQz3D2021年1月宿心得總結〉〈【台灣換宿】新竹峨嵋十二寮湖光村．打工換2021 19
HongGetReady/TravelReadyHKKong-basedlocal/foreigntravelinformationwebsite Get Ready and Travel Ready were established in 2013 and 2016 respectively to provide informationof outings, fun, lifestyle and travel. I am the Blogger team leader of Get Ready and responsible for recruiting and coordinating other Bloggers. I have written more than 130 articles on the two platforms, and my most popular articles hitted over 60,000 views. My photos and writing style have been praised by the others for many times, and my works have often been selected as promotional articles. Get Ready及Travel 選作推廣文章。over招募及統籌其他Blogger。我最受歡的的數篇文章已有合共撰寫了超過130篇文章，並任Blogger提供郊遊、玩樂、品味生活及旅遊的資訊。我在兩個平台Ready分別於2013及2016年成立，teamleader，60,000views。而我照片及文風屢獲讚賞，更經常被 My Articles on GetreadyHK https://bit.ly/3sMxaIm我在GetreadyHK上的文章頁面 My Articles on TravelReadyHK https://bit.ly/3FLA83H我在TravelReadyHK上的文章頁面 20
"One day trip in Sheung Wan: Exploring Hong Kong's Characteristic Streets" December 2020 https://bit.ly/3HpR2oS2020年12月〈上環一日遊．尋訪香港特色街道地點〉 "Half-Day Tour in Pingyang: Beautiful Silver grass and Mural Village" February 2021 "Myhttps://bit.ly/3eFjFSu2021年2月〈坪洋半日遊．漫步壁畫村與芒草原〉Greengreenisland,Aiyabungu: Artistic Shops in the Alley" March 2019 https://bit.ly/3qEBA1x2019年3月彰化自由行〉〈靑靑的島、愛治文具房．巷子裏的文靑小店． "Gunkanjima: Ruins on the Sea at the End of the Twentieth Century" June https://bit.ly/32Pl2vm2019年6月自由行〉〈端島2019/軍艦島．二十世紀末海上廢墟．長崎 21
LINE TODAY HK Hong Kong-based content platform which provides more than 200 traditional media, social media and self-media content I used to contribute to LINE TODAY HK as a freelance writer and have a channel on the platform. 我曾為LINE TODAY HK供稿，作為自由撰稿人，亦在平台上設有頻道。"Japan Post Official Goods Review: Except for mailing, there is also hidden services!" January https://bit.ly/3mN0IBS2020年1月服務！〉〈日本郵局精品大檢閱 除咗寄嘢仲有隱藏版2020 "6 Picks of Taipei Gongguan Shopping District" December 2019 http://bit.ly/38UCCNI2019年12月合〉〈台北公館商圈夠逛足一日 文創精品店大集 22
ONLY LIVE ONCE Lifestyle online magazine presented by YAHOO I wrote an article about Taiwan Blue Commuter Train, and submitted it to the Only Live Once online magazine, which was selected and published. 我曾撰寫有關台灣普快車的散文，並投稿到Only LiveOnce網上雜誌，最後獲刊登。"Thejourney of the Blue Commuter Train" December 2021 https://bit.ly/3FSWmRu2021年12月〈那一趟普快車之旅〉 23
Magazine
Magazine雜誌 The Youth SPOT Magazine 《靑年空間雜誌》 OURS & PregnancyMagazine《媽媽寶寶》及《孕媽媽》forNSYSU《小浪》
The free youth magazine with the most distribution points in Hong Kong Youth Space Magazine is the bi-monthly free youth magazine with the most distribution points in Hong Kong. They recruit new production crews every year, and I am lucky to be a member of the 107% production crew. The production team is subdivided into 9 groups with four people in each group, and we are responsible for different columns in each issue, such as "GO OUT" which introduces good places, and "D.I.Y." which introduces handicrafts. We will first report the topic to the team leader, and then divide the work to complete the report. I am mainly responsible for writing and photography.
合作完完成報導，而我主要是負責撰稿及攝影。工藝的「手作空間等」。我們會先向統籌報告題目，再分工期負責不同的欄目，如介紹好去處的「慢行空間」、介紹手製作組的一員。製作組會再細分為9組，每組四人，並每他們每一年都會招募新的製作組，而我很幸運能成為107%靑年空間雜誌是全港最多派發點的免費靑年雜誌雙月刊。"SeeingThousandWaysofLifefromHandicraftsAroundtheWorld" issue 069 - D.I.Y. (p33) December 2021 https://bit.ly/3qCv37m2021年12月069期〈從世界手工藝看見千百種生活〉－手作·空間（P.33） 26
The Youth SPOT Magazine
"Cheung Shan-The Forgotten Scenery in Tsuen Wan" issue 066 - GO OUT (p32) July https://bit.ly/3sJICoh2021年7月066期〈象山－荃灣被遺忘的日常風景〉2021－慢行·空間（P.32） "Natural Dye with Temperature: Interview with Lantaublue" issue 065 - CULTURE (p34-35) April 2021 https://bit.ly/3eEGeXx 〈體驗手之細度 領略心之溫度〉 065期 － 好文靑 · 空間（P.34-35） 2021年4月 27
OURS
Hong Kong-parenting magazine from Eugene Group which host the biggest Baby Products Expo every year
"OURS & Pregnancy" is the oldest parenting magazine in Hong Kong, which has history of 33 years. I was a full-time editor of the magazine. My job content includes topic posting, contacting interviewees, hosting interviews, writing articles, and layout-planning. I need to write about 57 pages (about 24 columns) for each issue. The topics of the columns include people, kindergarten and social enterprise interviews, medical information, product promotion, research reports, etc. It involves a huge amount of work and requires contact with a large number of people in different fields, such as public relations and doctors. All these have allowed me to grow a lot in a short period of time. &
OURS & Pregnancy
在短期內成長許多。接觸大量不同領域的人士，如公關、醫生，這些一切讓我品推介、研究報導等。當中牽涉龐大的工作量，同時需要的主題包括人物、幼稚園及社會企業專訪、醫療資訊、產出版，我每期需要撰寫約57頁稿（約24個欄目），欄目想、聯絡受訪者、出勤採訪、撰稿及排版構思。雜誌每月兒雜誌。我曾為該雜誌的全職編輯，工作內容包括主題發Pregnancy已出版33年，是香港歷史最悠久的育"4Parents-to-be-Tipsfor Resolving Conflicts During Pregnancy" OURS issue 402 - Pregnancy Monthly Februarytopic2022 〈4名準爸媽 https://bit.ly/3LHeyR42022年2月OURS第402期化解孕期衝突小妙招〉－懷孕專題（6p） 28
"Wife Suffers from Prenatal Depression, Husband says, I will Never Let Her Go" Pregnancy issue 235 - Voice of Dads January 〈太太產前抑鬱2022 "Thehttps://bit.ly/3pL8IVO2022年1月Pregnancy第235期就算多累也不會放手〉－孕爸心聲（2p）famousTaiwaneseYoutuberTiffany Chan" OURS issue 402 - KOL Dad and Mum February 2022 〈台灣著名Youtuber陳彥婷 是媽媽也是好朋友〉 OURS第402期 － KOL爸媽（2p） https://bit.ly/3I2mKJp2022年2月 29 "A Dad from Taiwan Opens a Chocolate Social Enterprise in Hong Kong for His SEN Son" OURS issue 401 - Experience from Social Enterprise January 〈台灣爸爸為SEN兒2022 本港創朱古力社企〉 OURS第401期 － 有心人語（2p） https://bit.ly/32MCelc2022年1月
Magazine for NSYSU Online magazine founded by students in NSYSU "Magazine for NSYSU" is a magazine organization that I joined when I was an exchange student at National Sun Yat-sen University in Taiwan. It only has online version and is published once a month. It mainly discuss events and social issues around the school. We can act as creators to conceive and accomplish topics, or we can be writers and participate in our partners' topics. 參與伙伴的專題。題。我們可以擔任創作者自己構思專題，也可以做文編，織，每月出刊一次，主要報導學校週邊發生的事及社會議《小浪》是我在台灣國立中山大學當交換生時參加的雜誌組"TheChangesandStoriesofHamasen" issue 06 (p42-47) June 〈追本溯源2020 那些哈瑪星的變 https://bit.ly/3qEVlWz2020年6月06期遷與故事〉（P.42-47） 30
"My Happy Times" issue 05 (p28-33) May 2020 https://bit.ly/31g9HnD 2020年5月05期〈我的快樂時代〉（P.28-33） 31
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