Spring 2016 TDMAW Surgeons of Steel

Page 1

Spring 2016 - Volume 10; Issue 1

SURGEONS of STEEL Register Today for the TDMAW 2016 June Outing June 14th Choose from Golfing at River Club of Mequon or Charter Fishing on Lake Michigan More details at tdmaw.org/events

In this Issue 5 Questions About Content Marketing for Business Owners TDMAW 2016 Tool, Die & Machining Expo Highlights Unlock Hidden Costs in the Tool, Die and Manufacturing Facility

President's Letter

Spring is finally upon us!


pring is finally upon us. Even though we are coming off of one of the mildest winters I can remember, the beginning of spring still gives me new found hope and energy. It means that there are warmer and brighter days ahead. As I talk to our member companies, I am finding many who can say the same thing about their businesses. Some of our member’s companies, however, are experiencing flat to declining sales. Let’s hope that they soon find the spring in their businesses. Over the past couple of years TDMAW has tried to keep you updated on the Integrated Manufacturing Center that Waukesha County Technical College was building. This addition has been completed and there have been several open houses to show it off. It is a very impressive addition that should be of great help in preparing students for manufacturing careers. There is an impressive “wall of gears” as you enter, representing the companies, organizations, and people who have donated for the addition. Look for the TDMAW gear if you get a chance to tour the facility. The TDMAW has had some great events over the last couple of months: • 65 people attended the Midwinter Bash held at the Harley Davidson Museum this year. There were appetizers (sponsored by Wisconsin Engraving) and drink tickets (sponsored by DACO Precision and Matzel Manufacturing). We were treated to a self-guided tour of the museum that was extremely informative and entertaining. This was followed by an excellent dinner (sponsored by Federated Insurance). This event was a great opportunity to relax with members, partners, sponsors and their significant others. A special thanks goes out to our event sponsors. • The TDMAW Expo was held on April 5th. There were 132 total attendees visiting 36 exhibitor booths. Lt. Governor Rebecca Kleefisch was the keynote speaker. As always her speech was informative and entertaining. Afterward we went back to the expo floor for outstanding appetizers and free beer I would like to thank eTek Tool & Manufacturing and Wisconsin Engraving for sponsoring the beer. There were many great gifts raffled off. Read 2 | TDMAW HQ 262-532-2440

throughh the Surgeons of Steel for a complete list of raffle prizes.

being a sponsor at any of these upcoming events.

I would like to thank the TDMAW Programs & Events Committee for continuing to present these fabulous experiences.

I leave you with this: We are square in the middle of what is the strangest presidential election years I remember. People are scrambling to Google terms like “Super Delegates” and “Contested Conventions”. You can hardly get involved in a conversation without a heated discussion about the candidates. I am certainly not going to voice any views on this year’s election. What I will say is, please encourage your friends, family members, and employees to vote this year. It wouldn’t hurt to inform them which candidates have more favorable views toward business.

We have some outstanding events coming up: • Registration is now open for the annual Federated Meeting held on May 3rd at the Delafield Brewhaus. Jeff Stevenson from Federated will speak about Cyber Liability followed by Vincent Hytry who will talk about bass fishing patterns in our area lakes. He will also provide examples of rods and tackle to use. There will be an excellent pasta bar for dinner. • Save the dates for the June outing held this year on June 14th and the summer outing held on August 2. Visit TDMAW. org for more information. Please consider

Until next edition Yours Truly, Brian Nuetzel

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Surgeons of Steel

Reach readers who are directly connected to Wisconsin’s Manufacturing Industry Advertising Rates: Size

Member Rate





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Editorial Calendar: Interested in submitting an article for the Surgeons of Steel? Email your 500-700 word, Microsoft Word document to TDMAW at ToolMaker@TDMAW.org. Deadlines to submit articles are: Winter Issue: January 1 Spring Issue: April 1 Summer Issue: July 1 Fall Issue: October 1 www.TDMAW.org

2016 Board of Directors President - Brian Nuetzel Matzel Manufacturing, Inc. 414.466.3800 | Briann@mzmatzel.com Vice President - Pete Kambouris Wisconsin Engraving Company, Inc. 262.786.4521 | pckambouris@wi-engraving.com Treasurer - Alan Petelinsek Power Test, Inc. 262.252.4301 | alan@pwrtst.com Secretary - Kirk Kussman Aztalan Engineering Inc. 920.648-3411 | kkussman@aztalan.com Chairman of the Board - Randy Weber Daco Precision-Tool 262.626.6591 | randy@daco-precision.com

2016 Committee Chairs Advisory Co-Chairs Jim Persik 262.781.3190 | jim@milfab.com Mary Wehrheim 262.786.0120 l mwehrheim@stanektool.com Apprenticeship Co-Chairs Mary Wehrheim 262.786.0120 | mwehrheim@stanektool.com

Table of Contents Presidents Letter ........................................................... 2 Legislative Update: Right To Work One Year Later....................................... 7 Congratulations to Dennis Lubbert Sr. of Progressive Tool & Die, on 50 Years in Business! ............................................... 8 TDMAW Member, The Kinetic Company, Opens its Doors for Plant Tour ..................................... 9 Ready, Set, Go! Top 10 hr issues for 2016 ............................................ 11 6 Reasons an IT Managed Services Provider is Your Ticket to Network Security ............................. 13

Allen Weiss 262.820.3400 | aweiss@integritywireedm.com

5 Questions About Content Marketing for Business Owners ................................................... 15

Budget Alan Petelinsek 262.252.4301 | alan@pwrtst.com

Vacuum Heat Treatment Fundamentals for the Non-Metallurgist .............................................. 18

Business Support Brian Nuetzel 414.466.3800 | Briann@mzmatzel.com Insurance Kirk Kussman 920.648.3411 | kkussman@aztalan.com

TDMAW Member Reich Tool & Design Expands Their Machining Capabilities ....................... 20 ThermTech Gifts Scholarship Funds .......................... 21

Legislative Kathy Pfannerstill 262.250.7640 | kathy@toolcraft.com

Dynamic Tool & Design, Inc. Celebrates 40 Years of Business ................................ 22

Programs & Events Randy Weber 262.626.6591 | randy@daco-precision.com

Harley-Davidson Museum BASH Highlights .............. 23

Membership Committee Pete Kambouris 262.786.4521 | pckambouris@wi-engraving.com Nominating Randy Weber 262.626.6591 | randy@daco-precision.com Promotions Lynn Mahuta 262.502.4100 | lynn@mahutatool.com Scholarship Steve Latus 414.228.8338 | steve@journeymentool.com

2016 Ad Hoc Committee Chairs Communications & Technology Austin Weber 262.626.6591 | austin@daco-precision.com Workforce Development Michael Mallwitz 414.362.7305 | mmallwitz@buschprecision.com

TDMAW 2016 Tool, Die & Machining Expo ................ 24 One Key to Running a Great Business ....................... 26 Unlock Hidden Costs in the Tool, Die and Manufacturing Facility .......................... 28 Growing Manufacturing in Wisconsin/ New Members ............................................................. 29 Edward L. Simeth Scholarship.................................... 30 Partners & Sponsors ................................................... 31 TDMAW Headquarters W175 N11117 Stonewood Drive, Suite 204, Germantown, WI 53022, 262.532.2440 Phone | 262.532.2430 Fax | toolmaker@tdmaw.org | www.tdmaw.org

toolmaker@TDMAW.org | 3

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Save the Dates 2016 May 3, 2016

Federated Insurance Delafield Brewhaus Dinner Meeting Topic: Cyber Liability

June 14, 2016

River Club of Mequon June Outing, Golf & Charter Fishing

Aug. 2, 2016

Summer Outing, Sporting Clays

Oct. 11, 2016

Dinner Meeting with Hilton Garden Inn Keynote: Kurt Bauer Milwaukee Park Place of WMC

Dec. 6, 2016

Association Business Alioto’s Meeting followed by Dinner & Speaker

Wern Valley Sportsmen’s Club

IN THE KNOW The Edward L. Simeth Scholarship offers up to $500.00 per semester to students currently enrolled in a machine tool operations program or tool & die program at any accredited Wisconsin technical college. Four students received awards for the spring semester. TDMAW thanks the E. L. Simeth Company for their continued financial support for this scholarship. Applications are currently being accepted for the fall semester. The deadline to apply is June 15, 2016. Applications can be found on the TDMAW.org website at tdmaw. org/education-careers/scholarships/. The TDMAW Sponsorship year expires at the end of April. If you are interested in renewing your sponsorship or signing up as a new TDMAW sponsor, please contact the TDMAW Headquarters. The TDMAW June Outing offers your choice of a day of golf at the River Club of Mequon or Charter Fishing on Lake Michigan. This popular annual event is scheduled for Tuesday, June 14. Go to the TDMAW.org events page to find details and registration information, and be sure to take advantage of the early bird pricing, good through May 31. There are many sponsorship opportunities available as well! Consider sponsoring a charter boat, appetizers, the driving range or one of several other options. Sponsorship is a great way to support the association while getting some extra publicity for your company.

CLASSIFIEDS Kinetic offers way grinding up to 36” x 120”. Our grinder has vertical and horizontal wheels so multiple surfaces can be ground in one set up. We as well offer precision scraping services. Contact Cash Masters for more information. 414-425-8221 Machinery and Equipment Auction, Due to Shop Closing — ends April 26 CNC Machining and Turning Centers, Work-holding, Tooling, Inspection Equipment and much more. See TKS Innovation, LLC on Hoffonlineauctions.com Reich Tool & Design, Inc is happy to announce the addition of their latest capability enhancements: Tornos Swiss Screw Machine up to 1” bar feed and Mazak CNC Turning Center with live tooling. Coming Soon DMG Mori 5-Axic CNC. Call or email for a quote on your next machining project. (262) 252-3440 or sales@reichtool.com

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toolmaker@TDMAW.org | 5

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Legislative Update

Right To Work One Year Later Submitted by Chris Reader

WMC Director of Health & Human Resources Policy


pproximately one year ago Wisconsin became the 25th Right to Work state. Gov. Walker signed the law, 2015 Act 1, on March 9, 2015, in the face of sky-isfalling rhetoric from labor unions and the left. Gov. Walker and legislative Republicans passed Act 1, despite the claims made against Right to Work, because the facts tell another story, one with a promise of job growth and freedom for workers. That story of freedom starts with a clear understanding of what exactly Right to Work is and what it isn’t. It’s actually a simple law which says workers cannot be forced to join and pay dues to a labor union. If a worker believes a labor union at their worksite is doing a good job bargaining for their interests, they can decide to join the union. If they believe the opposite, the worker can vote with his or her money and not join and pay dues to the union. At its heart, Right to Work is an ideal that runs deep in American history – not being forced to join a group if you don’t want. It’s about freedom in the workplace. Right to Work is not, despite the union talking points last year, an attack on workers or on labor unions. The experience in Wisconsin over the last year and in other states over the last decades has proven that to be a false talking point. One year later, none of the dire predictions have come true. Private sector labor unions continue to exist and, working with employers, continue

to be an integral partner to provide worker training and other services. In fact, one prominent opponent to Right to Work, the road building labor union, has since completed a multimillion dollar expansion of a training facility in central Wisconsin. That’s not something the union would do if it believed the rhetoric during the Right to Work debate.

Work. It is driven largely by massive public sector union membership declines since Act 10 was signed five years ago.

Companies still sit down with unions and negotiate collective bargaining agreements and workers are still able to strike – just ask Kohler Company. The difference perhaps is now labor unions have to be more attentive to what the workforce wants. In other words, they have to provide a service to their customers.

Looking forward, Right to Work promises to be a key policy helping bring economic growth to the Badger State. As part of the majority of states that are Right to Work, Wisconsin is now able to compete for expansions and new facilities, and the jobs that come along with those new opportunities. If history is a guide, Right to Work states will continue to outperform forcedunionization states in job growth and worker migration. With the new opportunities for growth, Wisconsin should be on the positive side of that ledger going forward. Interestingly, despite their opposition to right-towork, private sector labor unions will likely see their membership numbers increase as more union jobs come to Wisconsin in part because of our Right to Work status.

During the debate on Right to Work, a few companies with a unionized workforce took the anti-Right to Work debate to even higher heights, threatening to leave Wisconsin if we became the 25th Right to Work state. It appears, one year later, these threats were just as empty as the general talking points from the unions, as none of the prominent companies have actually moved their headquarters or ceased operations in Wisconsin. There have been some sobering statistics for unions in Wisconsin lately with Wisconsin’s overall union membership dropping from approximately 14 percent of the workforce in 2010 to 8 percent in 2016. But that drop is not due to Right to

Since Wisconsin’s Right to Work law was signed, one more state, West Virginia, has become Right to Work, while no states have repealed their Right to Work status.

Follow Chris ReaderWMC




This column originally appeared in the April 2016 edition of Wisconsin Business Voice magazine.

WMC Statement on Right to Work Lawsuit April 8, 2016 Madison – Today a Dane County judge struck down 2015 Act 1, Wisconsin’s Right to Work law. WMC Senior Vice President of Government Relations, Scott Manley, issued the following statement in response to the judge’s decision: “The judge’s ruling is an act of blatant judicial activism that will not withstand appellate review. Judge Foust came to the absurd and legally untenable conclusion that labor unions have a property right to the wages of workers.

Unfortunately, this isn’t the first instance where a Dane County judge has placed his own personal beliefs above the rule of law and the will of duly elected lawmakers. The flawed legal arguments upheld by Judge Foust have been rejected by state and federal courts across the country, and will be rejected again when judges who actually apply the law and uphold the Constitution have an opportunity to review the case. Today’s decision is a loss for workers who will be forced to pay dues to a union against their will because Judge Foust believes unions have a property right to their money.” toolmaker@TDMAW.org | 7

Congratulations to Dennis Lubbert Sr. of Progressive Tool & Die, on 50 Years in Business! Submitted by TDMAW Member, Connie Lubbert


e would like to congratulate Dennis Lubbert Sr. on his 50th Anniversary as owner and President of TDMAW Member, Progressive Tool & Die Corp, in Cudahy, Wisconsin!

Dennis was a state certified apprentice in approximately 1962 – 1966. He was working for Tri-Par Tool & Die as an Apprentice, and decided that he could possibly start his own side-business, and make as much money himself as he did working for someone else, so he took a leap of faith and struck out on his own. Dennis made an appointment with an attorney on a Saturday when he was scheduled to work. He was told by his employer that if he did not show up on that Saturday, his tools would be by the door on Monday morning. Dennis had a big decision to make, but felt confident in his ability as a Tool & Die maker, and so he pursued his dream. Fifty years later, looking back, a dream did come true for Dennis! He started his business with $200.00 and one drill press, in the basement of his home. As more work came his way, he added more machinery and rented the space in the building he now owns, in Cudahy. Dennis has been a huge success throughout the years, and Progressive Tool & Die Corporation is still running efficiently, and is well known for the excellent work that it provides for its customers. Dennis still has his first employee working for him, 47 years later; Jerome Ernst still runs the Wire EDM machines! Tom Menke is the Shop Manager, and was taught by Dennis. Customer satisfaction is the key goal at Progressive Tool & Die Corp, and excellence in quality –built fineblank dies. In 2012 Dennis was honored by Milwaukee Area Technical College for his contribution to the apprenticeship program, after completing 17 apprentices to Jouneymen status.

Dennis Lubbert Sr.

I am very proud of my husband for his many years of hard work and dedication to the Tool & Die trade, and if anyone should be applauded, it is him! Connie Lubbert

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TDMAW Member, The Kinetic Company, Opens its Doors for Plant Tour


hank you to TDMAW Member and Red-Level Sponsor, The Kinetic Company, for hosting a plant tour of their state of the art facility, on February 21st. Those in attendance were truly impressed to see Kinetic Company’s many capabilities and enjoyed learning about their company’s history, from its humble beginnings in a garage, then a small shop, and finally to their current 10-acre site in Glendale.

Everyone liked the Kinetic Company's new truck!

The Kinetic Company’s goal is to equip their customers with the best, longest lasting knives in the packaging, paper, plastic, metals, and wood industries. In recent years they have expanded into the contract machining and grinding industry for customers across the United States. The TDMAW Programs Committee is interested in scheduling more plant tours in the future. If you are interested in hosting a tour, please contact TDMAW Headquarters. ToolMaker@TDMAW.org.

Cash Masters addresses the group before the plant tour begins.

Lubbert Jared Masters leads aDennis small group onSr. the Kinetic Company Plant Tour.

Dennis Lubbert John Thomann of W-Steel looking Sr. at a powerful magnet.

TDMAW thanks the Kinetic Company for the outstanding breakfast and plant tour! toolmaker@TDMAW.org | 9

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Ready, Set, Go! Top 10 hr issues for 2016 Submitted by TDMAW Blue Level Sponsor, Schroeder Group, S. C., Attorney Piefer

1. Do You Understand the Obligations of Reasonable Accommodations? • What is the definition of “disability”? • Accommodations come in many forms. • Implement a policy directing employees what to do when an accommodation is needed. 2. OSHA is Planning to Implement the Following: • Increase violation penalties by 80%. • Creative ways to hold employers accountable. • Share information with other federal agencies for further investigations. • Propose changes to electronic recordkeeping, new standards on eye/face protection, chemical management, walking surfaces and fall protection, and lock-out/tag-out. 3. DOL is Expected to Issue New Rules Governing Overtime • Ask and address these questions to avoid risk: • Are exempt salaried positions below the proposed new salary limit? • Bump employees up or convert to hourly? • Reduce the hourly rate to replicate current pay or pass payroll expense onto customers? • Will highly compensated positions comply with full duties test? • Reclassify other positions to manage risk? 4. NLRB’s Focus on Non-Union Employer Handbooks • Will your employee handbook stand up to a challenge by the NLRB? o Polices attacked: Social media, confidentiality, conduct between employees and towards company/ supervisors, media and law enforcement contact, use of corporate e-mail, photography/recording, conflict of interest rules, and leaving work. 5. Federal Contractors Must Provide Paid Sick Leave • Seven days of accrued paid sick leave. o Applies to contracts awarded on or after January 1, 2017. o One hour of paid sick leave per 30 hours of work; accrue up to 56 hours annually; and unused leave can carryover each year.

• Healthy Families Act and the Family and Medical Insurance Leave Act. o Businesses with 15 employees must provide up to seven days of paid sick leave annually. o Social Security Administration would administer benefits through a disability insurance program. 6. Same-Sex Marriage is Now Legal in the U.S. • Have you updated your policies/procedures? o Evaluate insurance and retirement plans, employee handbooks and leave policies, including FMLA. 7. Scope of LGBT Discrimination is Expected to Expand • Wisconsin protects individuals from discrimination on the basis of their sexual orientation, but remedies under state law are not nearly as expansive as they could be under federal. 8. Background Checks Must Comply With Fair Credit Reporting (FCRA) • Obtain written authorization and provide candidate with the appropriate disclosure forms. • Provide initial notice to candidate to provide opportunity to explain any negative information. • Negative decisions can not violate Wisconsin’s prohibition on arrest/conviction record discrimination. 9. Classifying Independent Contractors • Risks of misclassification include: o Wage and hour violations. o Penalties from state and federal agencies. o Fines as high as 41% of the contractors’ compensation. 10. Your Company Could be Considered a Joint Employer if You Hire Temporary Workers • A written agreement with the temporary agency could avoid liability under ACA to provide “affordable health insurance” to those workers. • You are responsible for safety training for OSHA compliance. • Could require compliance with the FMLA.

For more details: www.tsglaw.com or contact Attorney Sally Piefer 262-754-1326 or sap@tsglaw.com. toolmaker@TDMAW.org | 11

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6 Reasons an IT Managed Services Provider is Your Ticket to Network Security Submitted by TDMAW Partner, SWICKtech


ood businesses are built on solid foundations. Great ideas and hard-working employees are important, but a vital piece to every modern company’s infrastructure is a solid IT network. For those companies unable to afford an internal IT department or for those who simply don’t want to deal with the hassle of maintaining a high quality IT team, IT managed services providers offer an alternative to going it alone. When choosing between in-house IT, managed IT services, or going with a lone IT guy, think about what your company needs for reliable, locked down network security.

1. When Disaster Strikes, You’re Covered

The question isn’t if your computers will go down, it’s really a matter of when. Your IT is a network of complex machinery—and there’s not a single machine out there that’s ever survived indefinitely without downtime. You need backups of your important data and a disaster recovery plan in place to get your business up and running—whether you experience a natural disaster, a hacker attack or an unexpected server failure. Installing an expensive computer network without a backup plan is like buying a highperformance sports car without any insurance. A great IT managed services provider can quickly and effectively implement a comprehensive backup system and work up a tailored disaster recovery plan for your company.

2. Built-In Email and Communications Management

The most important elements of an IT network are the facets that allow you to interact with your customers. Your salespeople send emails, your customer service representatives chat instantly, and you might even set up automated messages to alert new customers about your products. While those communications are vital, they also represent the weakest part of a network. They’re the doors and windows into your IT network—so they must be protected as such. An IT managed

everything-yourself motivations in entrepreneurs? Well it’s unlikely that ambitious entrepreneur also built the office, installed the plumbing and picks up lunch every day. Sometimes the best move a business can make is calling in the experts. It’s your best bet to ensure your network is up to speed and locked down.

5. Strategic Planning for a Solid Future

services provider places a bouncer at the door of your VIP company to ensure your communications stay secure.

3. Proactive Monitoring Predicts and Prevents Problems

Because IT networks are often out of sight, they are often out of mind. As long as your computers are up and everyone is talking, there’s nothing for the IT department to do…right? Tech-forward companies engage in proactive monitoring to catch potential issues in your IT network before they become problems. Proactive monitoring is to IT networks what preventative maintenance is to industrial machines. Your IT network is a complex web of software and hardware, so problematic elements can slip in between the cracks. An excellent IT managed services provider provides 24/7 monitoring on network activity so you’ll know exactly when a breach occurs and security measures can be implemented to prevent additional damage. After all, would you rather catch a toddler opening the refrigerator—or clean up an entire kitchen full of chocolate syrup after the fact?

4. IT MSPs Are Up On Current Technology Best Practices & Industry Standards

Keeping up with the Joneses is tough enough, but staying on top of the latest security trends, software updates and malware alerts is even tougher. A great IT managed services provider is passionate about technology: studying industry leaders, reading IT case studies, and reviewing new products and services every day to ensure they’re always on the forefront of technology and network security trends. You know those do-

IT networks evolve. Today’s top-ofthe-line hardware is tomorrow’s rotary phone. You don’t always need the newest and fastest next-big-thing, but knowing what fits your business best and will provide the most bang for your budget is key. Anticipating software trends and budgeting for hardware updates are some of the biggest challenges small businesses face. Strong companies plan for the future, and stronger companies ensure their IT budget is a big part of that plan. Managed IT service providers take the guesswork out of what’s best for your business and your budget, now and into the future.

6. MSPs KNOW Network Security

Big or small, hackers target us all. Your customer data, whether account numbers, credit card numbers or Social Security info is all up for grabs. Cybercrime is a growth industry. It seems like we hear about big-time security breaches nearly every day at this point. Even just one unprotected computer can put your entire network at risk. Can you be sure that your network is safe, from laptops to logins and beyond?

Managed service providers are here to take away the necessary headaches of a solid IT network. They backup your important information and assist in data recovery. They protect your network from external security threats. They ensure your communications go through on both ends. They monitor your systems for problems. They stay on top of the best ways to do all things IT. They help you manage and plan for your company’s future. Don’t wait for IT to become a problem. Implement a solution today with a great IT managed services provider. toolmaker@TDMAW.org | 13


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Sandi Melville

414.915.1073 markm@aptexinc.com

414.350.5803 melville@aptexinc.com

Roxanne Mueller

920.366.1362 mueller@aptexinc.com

262.548.8960 aptexinc.com

W227 N878 Westmound Dr. Waukesha, WI 53187

14 | TDMAW HQ 262-532-2440


5 Questions About Content Marketing for Business Owners Submitted by TDMAW Red Level Sponsor, Cultivate Communications, Bob Wendt


hances are, you’ve heard some buzz about “content marketing” to help promote your business, but you need the real scoop on what it is, how it works, and why you should integrate it into the marketing strategy of your organization. Here’s what you need to know.

What is content marketing?

Content marketing is a strategic practice for creating and distributing original, informative content with the objective of attracting and influencing the behavior your ideal customers. It is NOT selling.

Why does your company need to do it?

Traditional sales approaches are no longer as effective today because customers have fundamentally changed. They are more immune than ever to traditional sales tactics. Why? Because they can find abundant information about your products and services via your website, on a self-service basis. They no longer want early-stage contact from salespeople; they prefer to anonymously gather information about potential suppliers and products themselves. If you’re not employing content as part of your marketing mix, you’re missing a big opportunity to grow your business.

How does content marketing work?

A great content marketing strategy revolves around creating engaging content that your potential customers find relevant, entertaining and useful. By creating great content that is both searchable and shareable, your content (and therefore your company) is both easy to find and has value worth spreading. Content marketing may be today’s hot buzz phrase, but it’s not a new concept. Its roots go all the way back to 1895, when John Deere first published The Furrow magazine. This newsletter wasn’t created to promote Deere agricultural products to farmers, but to provide them with information and strategies on how to run their businesses more effectively. The same principle applies today, over a century later: teach, don’t sell. Today’s customer is internet savvy. They want to research and explore products and vendors on their own. When it comes time to purchase products and services, they want to do so from a company they can trust. That trust is built over time by consistently providing them with relevant and valuable content they can use and share with friends.

So, where should you start?

The easiest way to kick-start a content marketing initiative is by producing and publishing articles on a blog. This can be part of your corporate website, or launched on a separate domain but with your organization’s branding. The key is to

create a hub that you own and control where you can publish your content and build an audience. What about online publishing services like LinkedIn Pulse, Medium and Tumblr? They are owned by technology companies, each with its own agenda. They can and do change the rules as they look for ways to monetize their services. Sometimes, content creators end up on the short end of those deals.

What should you publish on your blog?

Begin by focusing on your target audience’s needs, questions and concerns. Check with your company’s sales and product support people. What questions do they frequently answer? Interview them to gather the facts about each answer, write them up into blog posts and publish them on your blog. Does this approach sound too simple? It’s amazing how effective it can be. Faced with plummeting business after the recession hit in 2009, swimming pool entrepreneur Marcus Sheridan used this strategy to dramatically slash his advertising costs, while also increasing sales in a down market (while sales of the average pool builder were down 50-75 percent). Analyze your website analytics to determine what search terms visitors are using to find your site. What needs do those terms imply? Create content that addresses those concerns as well. For more information on how a content-based marketing strategy can help you grow your business, visit the Growth Cycle Marketing page on the Cultivate website or contact Bob Wendt at Cultivate, bob@cultivate-communications.com. Contact information: Chuck Frey, Director of Content Marketing, Cultivate Communications, chuck.frey@cultivatecommunications.com

toolmaker@TDMAW.org | 15

PRECISION GROUND COMPONENTS CNC OD/ID Grinding and Surface Grinding Select fitting Part recovery U Valves U Flanges U Servo valves

Driveshafts Plungers U Pistons U Hydraulic components U Pinions





414.588.4271 | jk2dk@aol.com | airportgrindingllc.com

YOUR BUSINESS IS OUR BUSINESS. At Waukesha State Bank, we take the time to learn about you and your business, your goals, your dreams and your vision. We are proud to offer a flexible, fast and consistent banking experience with a personalized one-on-one approach. All of this contributes to our unique mission - to serve the community - which helps to create and sustain a vibrant environment for people to live and work in. Contact us for all your business banking needs, including: ( # " $

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Member FDIC

Customers and Fellow TDMAW Members are Looking for YOU! TDMAW Member Roster UPDATE


DMAW will no longer print a Member Roster. Rather, it will be utilizing the online member directory found on TDMAW.org. In 2016, The TDMAW will create a .pdf Membership Roster that you may print, which contains the company information that YOU have added to the Membership Directory found on TDMAW.org. To maximize your company’s exposure, be sure to update your company profile by May 13, 2016. After that date, the information that is contained in the Membership Directory portion of the site will be used to create the .pdf Member Roster. Any information entered after May 13th will only appear online. You are able, with your username and password, to add company capabilities, upload up to two images and write a customized company description. If you are unsure of your username and password, contact TDMAW Headquarters at ToolMaker@TDMAW. org for help.

TDMAW ter s Member Reo Onlin

16 | TDMAW HQ 262-532-2440


BotsIQ Wisconsin Competition The BotsIQ Robotic Education Program is inspiring students and preparing them for real world jobs. This project based education challenges our youth and exposes them to advanced manufacturing careers.

Saturday, April 30, 2016 9:00 AM—3:30 PM (times approximate) WCTC—Building S Gym (800 Main St, Pewaukee) http://map.wctc.edu/#UMAP_2013082343965

FREE Event!

Over $1,000.00 in prizes is up for grabs Saturday, April 30 as area high school BotsIQ teams battle it out on stage at Waukesha County Technical College. Join them as they compete for this April’s title. With robots competing for an ever growing audience, the schools look forward to your support. Watch metal fly as robots compete in head to head competition as they try to out score, out wit, and out last each other through controlled combat destruction and prescribed maneuvering. BotsIQ Wisconsin N14 W23777 Stone Ridge Dr. Suite 290 Waukesha, WI 53188 Phone: 262.391.1028 Fax: 262.522.0995 botsiq.wi@gmail.com www.botsiq wi.org

Hands on Learning for the Real World.

Vacuum Heat Treatment Fundamentals for the Non-Metallurgist Submitted by TDMAW Red Level Sponsor, The Kinetic Co. Inc., Tina Lawton


are most important and then work with your material supplier and heat treater to ensure your material will have the properties you need.

With heat treatment, properties such as hardness, wear resistance, toughness, strength, and machinability can be altered, but keep in mind that optimizing one of these properties will result in tradeoffs in other properties. For instance, heat treating a steel to give high hardness and good wear resistance characteristics will typically result in a material with lower toughness. It is important to thoroughly understand the application before deciding what material properties

High alloyed steels are typically heat treated in a vacuum furnace, which means that the material is surrounded by an inert gas (typically nitrogen) under vacuum and heat transfer occurs through convection and radiation. By heat treating in the absence of oxygen, oxidation of the material can be prevented. Vacuum furnaces allow uniform, well-controlled temperatures and quick cooling of the material. This results in a heat treatment cycle that is very consistent from one time to the next, resulting in very consistent properties of the parts being heat treated. In addition, the absence of air or other gases in a vacuum furnace prevents contamination and decarburization. (Note: decarburization is the reduction of the carbon content of a metal, which

eat treatment involves the controlled heating and cooling of a material over specific durations of time to change the material’s physical properties to make it suitable for a given application. Heat treatment is usually a small portion of a part’s manufacturing costs, however it has a tremendous impact on the part’s performance, so proper heat treatment with good process control is essential.

occurs at high temperatures [>1300° F] when the carbon in the metal reacts with oxygen or hydrogen gases. This results in lower surface hardness and risk of cracking.) Vacuum furnaces have excellent process control capabilities, are low maintenance, and are environmentally friendly. All of these advantages make vacuum furnaces the heat treatment equipment of choice for high quality steel parts. Having the right heat treatment equipment is only the start. Before parts are heat treated, it is important to fixture and/or position them properly to prevent or minimize distortion during the heating and cooling processes. The process controls for operating the vacuum furnace are essential to ensuring the correct heating and cooling rates and times at target temperature settings. Key process control variables include furnace

Figure 1. Heat Treatment Cycle 18 | TDMAW HQ 262-532-2440


Figure 2. Inside a Vacuum Heat Treatment Furnace at Kinetic

pressure, furnace temperature, and quench gas flowrate. These key variables control the temperature, time, heating rates, and cooling rates which make up the “heat treatment recipe” for a given material and application. Figure 1 shows an example of a typical heat treatment cycle for a tool steel. First the parts are stress relieved, followed by the hardening process, then quenching, and finally, two stages of tempering. 1. Stress Relieving is a heat treatment process in which a metal is held at a constant temperature that is below its phase-change temperature, followed by controlled cooling. For tool steels, stress relieving is done at 1020-1300°F for a minimum of two hours followed by slow cooling to 930°F then continued cooling in air. The purpose of stress relieving is to remove or reduce the internal stresses of a metal, since these stresses

can cause cracking, distortion, loss of tolerances, and failures. Stresses can be a result of machining operations, high temperature operations (e.g. welding), or phase transformation.

and then cooling again. Most applications require that quenched parts be tempered. Tool steels are usually double-tempered and for some applications even tripletempered.

2. Hardening is increasing the hardness of a material by heating and cooling it in a controlled manner.

The Kinetic Co., Inc. is a 3rd generation manufacturing firm located in Greendale, WI. Our primary products are industrial knives for many industries including paper, steel/metals, wood, food processing and packaging. In addition, Kinetic offers machining, grinding, heat treating, and wire EDM services. Our capabilities include CNC turning and milling, I.D. and O.D. grinding, Blanchard and surface grinding, EDMing and vacuum heat treating. Our state of the art facility is home to skilled machinists, engineers, and technical support professionals, many of whom have decades of manufacturing experience. Please visit our website (knifemaker.com) if you would like more information.

3. Quenching is rapidly cooling a heat-treated material in oil, water, or high-pressure gas. In a vacuum furnace, high pressure gas is used. In ferrous materials quenching, after heating above the critical temperature, produces a harder metal. 4. Tempering is a heat treatment process used to bring the metal to a slightly lower hardness and strength while improving its toughness. This is done by reheating a hardened material to a temperature below the critical range

toolmaker@TDMAW.org | 19

Press Release

TDMAW Member Reich Tool & Design Expands Their Machining Capabilities Submitted by TDMAW Member, Reich Tool & Design, Inc.


eich Tool & Design is expanding our machining capabilities by adding the latest technology 5-Axis CNC Machining center from DMG MORI. This DMC 65 monoBLOCK unit has several upgrades including a three pallet changer, 90 tool holder capability, and true 5-axis machining capability. We expect the machine to be cutting chips on, or about May 1st. Our CNC team performed a Kaizen event to evaluate what we feel is the best machine to meet our customer’s needs, current and future. This team met several times to determine specific features that would enhance our current processes to meet the ever changing requirements of our customers. Along with machine selection the team presented ideas to support the RTD lean initiatives including space utilization, material flow and set up requirements for the location of the new piece of equipment. The 5-Axis CNC will be a great enhancement to recent additions within our existing contract machining capabilities, including the recent additions of a Mazak Turning Center with live tooling and bar feed as well as a Tornos Swiss Screw Machine with a 12 foot bar feed capable of handling material up to 1” in diameter. These latest additions will help RTD to continue growing business with our Medical, Aerospace, and other contract machining customers. The addition of this machine will help round out our current offerings, which include waterjet cutting up to 72” x 144”, CNC milling up to 50” x 100”, Wire EDM, CNC Turning and Swiss Turning. We also offer services in our Class 10,000 cleanroom with an ultrasonic wash line and passivation system, along with our quality lab which houses some of the latest inspection devices available ensuring the integrity of our products being received by our customers. To discuss how we could support your machining requirements or schedule a tour of our facility please contact us at sales@reichtool.com or call us at 262-252-3440.

20 | TDMAW HQ 262-532-2440


ThermTech Gifts Scholarship Funds


hank you to TDMAW Partner, ThermTech, for fundraising at their Heat Treating Expo, for the Jerry Persik Memorial Scholarship Fund. Raffle tickets were sold at their event, and $600.00 was donated to the TDMAW to be used as scholarship funds for students working towards a career in the metalworking industry. The Jerry Persik Memorial Scholarship Fund was created by long-time TDMAW member Jim Persik, owner of Milwaukee Fabricators, after the passing of his twin brother Jerry, also a long-time member.



Before Mori Seiki Slant Bed Lathe Realignment

After Norton Grinder Machine Rebuild

System Integrator

Solution Partner

toolmaker@TDMAW.org | 21

Dynamic Tool & Design, Inc. Celebrates 40 Years of Business

Dynamic Tool Vice President Craig Lau and President David Miller


enomonee Falls, WI, April 2016, Dynamic Tool & Design, Inc., a global plastic injection mold builder, celebrates 40 years of business in April. Founded in 1976, Dynamic Tool & Design has grown due to a continual investment in technology and the Dynamic employee.

Honoring Dynamic Tool Founders

“Over the past 40 years Dynamic has looked to enhance the process of building molds by incorporating the latest technologies in machining and automation to maximize output, minimize lead times and maintain the quality our customers require. We also continue to invest heavily in the development of our employees through training and our apprenticeship programs. We must constantly be preparing for the future of the company,” explains David Miller, President. “Dynamic Tool’s employees are a driving factor in why the company has been in business for 40 years. Founders, John Lau and Irv Fischer, recognized that and to reward the employees as well as to ensure the company’s continuation into the future, Dynamic reorganized as an employee owned company in 2010. Now each employee has a vested interest in the success of the company,” explains Craig Lau, Vice President. “We have grown from 2 to 70 employees.” The company celebrated the 40 year anniversary on April 9 at a party held at the Pabst Brewery and honored John Lau and Irv Fischer. 22 | TDMAW HQ 262-532-2440

Dynamic Tool founders Mary and John Lau and Andjonell and Irv Fischer

Since 1976, Dynamic Tool has provided injection molding solutions to the packaging, personal care and healthcare industries. We design and build custom injection molds including multi-shot molds, rotary stack molds and unscrewing molds. Dynamic Tool & Design Inc. is a global, plastic injection mold manufacturer located in Menomonee Falls, Wisconsin. In business for 40 years, we have a reputation for quality and a reputation for being a technological leader within the industry. Dynamic Tool & Design is an employee-owned company. For more information on Dynamic Tool & Design Inc., contact Lori Phillips, Marketing Manager, 262-783-6340, lorip@dyntool.com. www.TDMAW.org

Harley-Davidson Museum BASH Highlights


he TDMAW Midwinter BASH was held at the Harley-Davidson Museum on Friday, March 11th. Those who attended enjoyed afterhours access to the museum and dinner in the Peace Room. The BASH is an annual social event. A special thank you to Matzel Manufacturing and DACO Precision-Tool for sponsoring drink tickets, Federated Insurance for sponsoring dinner and Wisconsin Engraving for sponsoring appetizers! TDMAW also thanks Superior Die Set for providing Milwaukee Bucks tickets to be used as a raffle item at the BASH. Tom and Denise Braun of DACO Precision-Tool

Harley Davidson BASH

Weller Machinery Group

Mike and Karen Mallwitz of Busch Precision

toolmaker@TDMAW.org | 23

TDMAW 2016 Tool, Die & Machining Expo


he TDMAW Expo was held on Tuesday, April 5, a change from our usual November date. The Expo was held at Country Springs Hotel in Pewaukee and featured exhibits by TDMAW Partners, Sponsors, Members and supporters. TDMAW was pleased to have the Lieutenant Governor, Rebecca Kleefisch as its keynote speaker. The success of the TDMAW Expo is truly a team effort and many thank yous are in order, not the least of which goes to all who exhibited and attended the event! Thank you to Wisconsin Engraving and Etech Tool & Manufacturing for sponsoring the free beer.

Congratulations to Greg Zajackowski who won the 50/50 Scholarship Raffle.

24 | TDMAW HQ 262-532-2440

Thank you to the many exhibitors who brought fabulous raffle prizes, including: Accurate Design Software ................................................Yeti Coffee Cups Alro Steel .................................................................................... Tool Set Cincinnati Tool Steel ..................................................................... Hoodie Citizens Bank ....................................................................... $50 Gift Card Cultivate Communications ................................................................ Beer E. L. Simeth.................................................................. Four $50 gift cards Federated Insurance ...................................................................... Cooler Final Cut ............................................................................................ Grill Haas ............................................................Signed Kurt Busch Model Car Industrial Fluid Solution................................................ Billboard Speaker Midwest Cutting Tool......................................................... Gift Certificate Midwest Forman Recycling/UMS ................................. Grey Goose Vodka Golf Towels , Movie Tickets MSC........................................................................................... Golf Balls The Schroeder Group S. C. ......................................... Four Brewer Tickets Superior Die Set .................................................... Hammer, Ax, Crowbar Sussex Tool .................................................................Craftsman Tool Box TDMAW Headquarters .................................... Milwaukee Job Site Radio, Tool Set, BMO Gift Card The Kinetic Company ......................................................Wedge Golf Club Waukesha State Bank ................................................... Movie Gift Basket Wisconsin Engraving Co ..........................................Engraved Leatherman www.TDMAW.org

Lt. Gov Kleefisch with TDMAW Members

Wayne Matthiesen and Nick Schrubbe

John Puhl wins the Federated Insurance Cooler.

Alro Tool's Frank Rizzo presents Greg Zajackowski with his raffle prize. Kevin Groholski of Omega Tool

Superior Die Set Booth.

Swiss-Tek Booth

Superior Die Set TDMAW Logo

Ray Proeber picks up his TDMAW raffle prize, a Milwaukee Tool job site radio.

toolmaker@TDMAW.org | 25

systems are upside down all over the country. January 2012 was an unusually violent month for severe weather, with more than 70 tornadoes reported. Unfortunately, extreme weather is becoming more commonplace: Over the past three years, the United States has averaged more than 1,300 tornadoes.1

Federated Insurance

Deaths and property damage from tornadoes are not limited to the most severe storms: 109 people were killed in 2011 by storms rated EF3 or lower.2 So what can we do? In a word, PREPARE!

One Key to Running a Great Business

Tornado season lasts from March to August, but tornadoes can occur year-round. More than 80 percent of tornados occur between noon and midnight, and one quarter occur from 4:00 p.m. to 6:00 p.m. Tornadoes are most likely to occur between been reported in every state, they are most prevalentones in the area known as 4:00 p.m. and 9:00 p.m. While tornadoes have technical know-how, experience, and without—the you trust to make “Tornado Alley,” which includes states located between the Rocky and Appalachians. customer relationships youMountains rely on. How the right decisions when you’re not

What is one of the would your company handle the void left available. They can be at any level or by a key employee’s departure or which death,correlates in any damage position.with Andwind therespeed. currently most Tornado strengthinfluential is measured on the Enhanced Fujita (EF) Intensity Scale, The andonthe need to chart. find a qualified may be no one who could step right scale has six wind-damage levels, as shown theurgent accompanying Operational Scale in and take over their EF responsibilities. factors affecting your replacement? EF Number 3-Second Gust (mph) Remember, you’re a key person too! How can you prepare for a tornado? Plan with akey PURPOSE Are any of your people close to 0 65-85 it can be uncomfortable to think company’s success? retirement, or absent due to a long-term While 1 86-110 about one’s own mortality, concentrate

Know the risk for tornadoes in the area. Although tornadoes have been illness or disability that may prevent reported throughout the United States, some areas are clearly at higher than It’s your employees—the people who their return? Perhaps one ofrisk your star others. are right beside you, helping to build performers recently quit. Or, perhaps,

on those what they 2 left behind and 111-135 could 3go through if 136-165 you haven’t planned future. 4 for your company’s 166-200 5 Over 200

the profit and pursue opportunities for one of your key employees passed away IdentifyPhysical a “safe”assets—the room where others cannot gather during a tornado. In the growth. buildings long ago. With the anxiety of losing Decide how to protect your Joplin, Missouri, storms of 2011, people survived by taking shelter a walk-in and equipment—support financial goals, a valuable employee still in fresh in your company after losing a key cooler. Whatever designate as your safe room, should time be determined beforea you need it. Examine your property— but to carry out theyou directives necessary mind, it’s it a perfect to start putting employee. to reach those goals, a company won’t both your home and business—and createplan a plan. A basement location away from in place to protect your company in all windows is preferable. If there is no It’s an reality Once of running get too far without trusted employees. person leaves.sturdy building basement, an interior hallway or room on the the event lowestanother floor iskey best. A nearby is unhappy another option. you a business that good employees leave. designate a safe room, consider having it reinforced, if possible, for additional protection. And, if an employee has distinctive And, if you’re like other business Determine who your key skills, the loss can be even harder to deal owners, you have certain employees employees are. with. That person’s unique talents and whose departure from the company They are the employees you could expertise mean you need to fill some could create genuine setbacks. They’re the ones with the management skills, describe as the people you can’t do


It’s Our Business to Protect Yours® .... ….. ......................


This publication is intended to provide general recommendations regarding risk prevention. It is not intended to include all steps or processes necessary to adequately protect you, your business, or your customers. You should always consult your personal attorney and insurance advisor for advice unique to you and your business. © 2012 Federated Mutual Insurance Company. All rights reserved. Federated Mutual Insurance Company Federated Service Insurance Company* Federated Life Insurance Company Home Office: 121 East Park Square • Owatonna, Minnesota 55060 Phone: (507) 455-5200 • www.federatedinsurance.com *Federated Service Insurance Company is not licensed in the states of NH, NJ, RI, and VT.

26 | TDMAW HQ 262-532-2440


big shoes. Plan to spend a lot of time and effort finding a replacement. And, don’t forget money. It’s estimated that the cost to replace mid- to high-level employees can range from one-and-ahalf to four times their annual salary. Are you prepared to cover that expense out-of-pocket? Few employers have that kind of extra money lying around, “just in case.” Having an important employee leave is enough of a disruption to your business. Do you want to add a financial burden on top of that?

Insure the life of your company. In the strictest sense of the word, life insurance insures someone’s life. But, when used as key person protection for your business, it can be thought of as insuring the life of your company, too. Life insurance is a costeffective solution to help provide some welcome financial support toward your company’s need to replace a key employee. Life insurance can help to


World Class Technology and Complete Solutions Morris Midwest brings machine tools, tooling and accessories, and engineering and support services together for you. We source and integrate virtually everything you need to optimize machine tool performance. Our custom turnkey solutions are found in automotive, medical, small engine, agriculture, recreational products, energy and other industries. From highly advanced, automated production cells to single unit installations, our goal is to help you achieve greater productivity, higher quality, and improved profitability.

Where Customers Come First

To learn more, contact us: 9300 West Heather Ave. Milwaukee, WI 53224 (414) 586-0450 www.morrismidwest.com

Let us help solve your next manufacturing challenge.

• keep the business running and growing • assure creditors that their loans are safe • assure customers and employees that the business will continue • recruit, attract, replacement




• replace lost profits • provide time and flexibility for survivors to make necessary business continuation decisions if the key person is you or another owner The benefits of key person coverage go deeper than just the cash value of a life insurance policy. It can help smooth the way back to “business as usual” after your organization loses a vital member. In other words, you and your team gain peace of mind thanks to an added degree of stability and security. And isn’t that “key” to running a great business?

toolmaker@TDMAW.org | 27

Unlock Hidden Costs in the Tool, Die and Manufacturing Facility Submitted by TDMAW Blue Level Sponsor, Industrial Fluid Solutions and IFS Waste Services, Shari Christofferson


anagement and executive teams of small to mediumsized enterprises are constantly striving to control and lower costs involved with making products or delivering services. For owners and managers in the tool, die and manufacturing industry tracking and lowering costs is equally if not more important than in other industries, given thin margins and ever increasing overseas competition. So when it seems all other stones have been turned, where else can business owners look for cost control and reductions? The answer is likely right under your nose, or on your hands right now. Metalworking fluids, process oils, cleaners and rust preventatives act like the blood of manufacturing operations. Touching each part, circulating through all the machine tools, and on machine operators’ hands, industrial fluids are often overlooked as a potential area of improvement. The empty drums are a nuisance, the cost per gallon always seems too high and it runs out too quickly, but this is an area that can be improved, and where cost-savings can be found. But, is focusing on it just a hassle and more costly than just letting it be? Based on documentation from Wisconsin manufacturers, a 20% cost reduction is commonly seen when industrial fluids are reviewed, and action is taken for updated practices, such as implementing a fluid management program. In many cases the potential cost savings can be enough to free up cash for hiring a part-time employee or purchasing new tooling or equipment. When many small to medium sized tool and die shops spend between $25,000 to $100,000 each year on the purchase and disposal of used industrial fluids alone, not including the labor involved to manage and maintain the products, it makes sense to investigate the usage, performance, and costs of industrial fluids.

28 | TDMAW HQ 262-532-2440

So what specifically needs to be considered when reviewing the costs and operations around industrial fluids such as coolants, waylubes and parts’ cleaners? First, take an accounting of usage by product category. How many drums of metalworking fluids, for example, were used last year? Typical usage, with no management program in place is typically about one drum per month for a shop with 15-20 machine tools. If a facility’s usage is about average or higher, it may be possible to reduce usage with easy to implement measures like making sure each operator checks and logs their coolant concentration at the beginning and end of each shift so that over usage can be stopped. Second, ask someone who has not been in the shop all day every day to enter your shop floor and take a whiff. Get their honest opinion if the shop smells foul. Contrary to popular belief, having foul sumps does have an effect on the quality of the machining and the usage of tools. Not cleaning out

machine tool sumps would seem like a cost savings, but in fact it is more costly in the long run because it shortens tool life, diminishes the quality of the part finish, and will turn off a potential customer who may visit the facility. Finally, look outside of the fluids themselves. If machine tools are having problems with their ways and hydraulic equipment is often out for repair, then process oils might need a review. Likewise if tooling costs are increasing, a coolant cleanliness and performance analysis by a qualified vendor may help to determine a best fit coolant for your operations. There are a number of steps that can be taken that are not difficult to implement or maintain once the problem areas are identified. While many facility managers and owners cringe at the thought of changing products that are part of their processes, industrial fluid changes do not have to be daunting, and at the end of the day may unlock significant hidden costs that will help your business be more competitive and more profitable.


Growing Manufacturing in Wisconsin


DMAW has been working to Grow Manufacturing in Wisconsin since 1937! Each member company’s contribution towards that mission is appreciated. Have you ever wondered where TDMAW’s membership is concentrated? Take a look at the graphic below to find out.

new tdmaw members

Do you know of a privately held, Wisconsin-based manufacturing company that is not a current member of the TDMAW, but should be? You can help your association grow by inviting a representative from a prospective member company to join you at a TDMAW meeting or event, or letting the TDMAW Headquarters know about your prospect. Headquarters, or someone from the TDMAW Membership Committee, will contact your referral and encourage them to join the TDMAW.

Assurance Tool & Machining

Chris Zach N60 W15124 Bobolink Ave Menomonee Falls, WI 53051 262.252.8060 www.assurancemachining.com

Airport Grinding

Machine Plus, LLC

EFCO Finishing

Midwest Precision

Norstan, Inc.

Jamie Veeser 2701 Larsen Road Green Bay, WI 54303 920.327.0787 www.machineplus.com

Jeff Klimaszewski 260 E. Oak Street Oak Creek, WI 53154 414.588.4271

Manufacturing Jason Bublitz 627 Tower Drive Fredonia, WI 53021 www.midwestprecisionmfg.com


Midwest Stairs & Iron

Michele Laabs 1338 Ellis Street, Suite 1 Waukesha, WI 53186 262.547.2241 www.etwinc.com

Terry Schultz 5139 N. 124th Street Butler, WI 53007 262.781.4411 www.efcofinishing.com

Ken Grubb 10333 82nd Ave. Pleasant Prairie, WI 53158 www.norstaninc.com

Howard Wurgler 679 S. 76th Street Milwaukee, WI 53214 414.483.2890 www.mwstairs.com

toolmaker@TDMAW.org | 29

Edward L. Simeth Scholarship


he Edward L. Simeth Scholarship offers up to $500.00 per semester to students currently enrolled in a machine tool operations program or tool & die program at any accredited Wisconsin technical college. Four students received awards for the spring semester. TDMAW thanks the E. L. Simeth Company for their continued financial support for this scholarship. Applications are currently being accepted for the fall semester. The deadline to apply is June 15, 2016. Applications can be found on the TDMAW.org website at tdmaw.org/ education-careers/scholarships/. Last semester, TDMAW Partner E.L. Simeth along with TDMAW, awarded 4 scholarships. Below is a thank you letter from one of the recipients.

I am truly grateful for the continued support from E.L. Simeth/Tool, Die & Machining Association of Wisconsin. As many have read in my scholarship essays, my choice to pursue the metalworking industry was not widely supported. Reflecting; I can honestly say this one crazy dream I decided to chase has provided me with more opportunity in the matter of months than I've had over the course of years. I am excited to send out a personal thank you letter to the association this week. I appreciate all the individuals who have offered their support and continue to take the time to engage in my personal journey with me.


Sara Martens

30 | TDMAW HQ 262-532-2440



For more information visit tdmaw.org


Bank—Equipment Loans

Insurance—P&C, Health & Workers Comp

US Bank

Federated Insurance

Charles Starck | (920) 791-9089 www.usbank.com

Computer Services for Business Swick Technologies

Gary Swick | (414) 257-9266 www.swicktech.com

Jeff Stevenson | 620-515-9414 www.federatedinsurance.com

Supplies/Full Line E.L Simeth - Milwaukee Steve Simeth | (414)771-9270 www.elsimeth.com

MSC Industrial Supply

Heat Treating

Sales | (262) 703-4000 www.metalworking.mscdirect.com

ThermTech of Waukesha, Inc. Kirk Springer | (262) 549-1878 www.thermtech.net

Sussex Tool & Supply - Sussex Sales | (262) 251-4020 www.sussextool.com

Sponsors Red Level Sponsors ApTex Waukesha Industrial Peter Delany | (262) 970-4833 www.aptex.biz Weller Machinery Mike Weller | (262) 251-1500 www.wellerusa.com Progressive Machinery, Inc. Tom Tank | (414) 577-3200 www.progressivemachinerywi.com Morris Midwest Eric Grob | (414) 586-0450 www.morrismidwest.com Busch Precision, Inc. Michael Mallwitz | (414) 362-7305 www.buschprecision.com The Kinetic Co., Inc. Jared or Cash Masters | (414) 425-8221 www.KnifeMaker.com Cultivate Communications Dee Jensen | (262) 373-4000 www.cultivatecommunications.com Accurate Die Design Inc./Logopress3 Ray Proeber | (262) 938-9316 www.accuratediedesign.com

White Level Sponsors Midwest Forman Metal Co. Marty Forman | (414) 351-5990 www.midwestformanrecycling.com

Blue Level Sponsors Alro Specialty Metals Inside Sales | (800) 365-4140 www.alro.com

Industrial Fluid Solutions Sales | (920) 783-6600 www.industrialfluidsolutions.com

Bell-Well Sales Co. Tom Schoenecker | (262) 781-3670 www.bellwellsales.com

Schroeder Group, S. C., Attorneys at Law, Sally Piefer (262) 798-8220 www.tsglaw.com

Cincinnati Tool Steel Co. Ronald Cincinnati | (800) 435-0717 www.cintool.com Citizens Bank John Schmitz I (262) 548-0208 www.citizenbank.com Foundations Bank Steve Rossmeissel l (262) 746-3969 www.foundationsbank.com Fox Valley Metrology Kit Krabel | (920) 426-5894 www.foxvalleymetrology.com Haas Factory Outlet Mark MacVicar | (262) 373-5050 www.hfomilwaukee.com

Schenck M & A Solutions Corey Vanderpoel | (414) 465-5607 www.schencksc.com/ mergeradvisors Sikich LLP Cheryl Aschenbrener (262) 754-9400 www.sikich.com United Milwaukee Scrap Nick Schrubbe | (414) 449-4411 www.umswi.com von Briesen & Roper, S. C. Thomas Kammerait | (414) 287-1254 www.vonbriesen.com

ManagePoint LLC David Steger | (414) 456-9837 www.manage-point.com

toolmaker@TDMAW.org | 31

W175 N11117 Stonewood Drive Suite 204 Germantown, WI 53022

SAVE THE DATES May 3rd Dinner Meeting


Tuesday, June 14th

Join us at the

Delafield Brewhaus Chef-Prepared Pasta Dinner Presentation by Federated Insurance: Cyber Liability

Choose from a day of

Golf at River Charter Fishing or Club of Mequon on Lake Michigan

And special guest Vince Hytry, Wisconsin Fishing Guide

6:00 pm - 8:30 pm Delafield Brewhaus Early Bird pricing for the June Outing good through May 31. Details for both events may be found at https://tdmaw.org/events/