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“A business tries to earn a profit by providing products that satisfy people’s needs. The outcome of its efforts are products that have both tangible and intangible characteristics that provide satisfaction and benefits. When you purchase a product, you are buying the benefits and satisfaction you think the product will provide. A Subway sandwich, for example, may be purchased to satisfy hunger; a Porsche Cayenne sport utility vehicle, to satisfy the need for transportation and desire to present a certain image.”

The Nature of Business

ss e sin product u B Po s rs at tangible pr ch isf of e ies it

cu intangible sto m er ne ed

Co requisite text pdf  

Co-requisite reading / gateway content course instruction.

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