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VISIT SUMMERFOOD.ORG

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Dear Summer Food Service Program Partners: Your passion for connecting children with the nutrition needed for an active, healthy summer is inspiring. Achieving our shared goal of making the Summer Food Service Program (SFSP) a nutritional foundation for children in need, depends on the synergy we bring to our missions. This year, the Texas Department of Agriculture (TDA) will expand support of our partnership by connecting you with resources that will enhance your efforts to make meal sites appealing summer destinations in your community. This guidebook details the SFSP resources TDA is providing and includes instructions for utilizing them effectively. As a dedicated SFSP sponsor you know that increasing your community’s awareness of the availability of meals is just as important as developing robust meal sites complete with good nutrition and enrichment activities. Using the resources here will help ensure families know about the program you have worked hard to develop. These TDA-developed materials will help support an effective and professional-looking marketing campaign at little or no cost to you. You will also find resources that can help you implement best practices for SFSP. Please utilize all the materials available for increasing awareness including the social media advertisements. For more information, please visit SummerFood.org. Thank you again for your dedication and commitment to connecting young Texans with good nutrition during the summer months. Have a great summer and I look forward to hearing more about your success this year. Sincerely,

Angela Olige Assistant Commissioner Food and Nutrition Texas Department of Agriculture


The Texas Department of Agriculture (TDA) has developed a wide variety of Summer Food Service Program (SFSP) outreach resources to help you increase community awareness for your program and connect more children with summer meals. This guidebook explains how to SUMMER use the materials to reach people in need with vital Outreach Materials information about site locations and meal serving times. Please use these resources to support your efforts to achieve new successes in outreach this year!

Summer Meal Site


AVAILABLE RESOURCES This year, approved sponsors can place an online order for various TDA supplied outreach materials at no cost. The online order form is located at SummerFood.org/OutreachTools. Please note quantities are limited.

BOOKMARKS Last summer, libraries across Texas partnered with SFSP sponsors to serve as meal sites where children could enjoy healthy meals and enriching activities. Even if your local library is not participating as an SFSP meal site, a library is an ideal partner for distributing SFSP bookmarks in order to increase awareness of the summer program in your community. Bookmarks are double-sided, English and Spanish.

YARD SIGNS

* (customizable)

Yard signs are mini billboards that draw attention to your summer site when meal service begins. Customize the yard sign with your site information to direct participants to your official meal site. Position it in a high traffic area or near a busy intersection and provide an address, date and time your site will be open to serve meals. The yard sign is double-sided, English and Spanish. Additional yard signs available on SummerFood.org/OutreachTools.

DOOR HANGERS

*

Directly reaching families in highneed areas can be as easy as putting one of these hangers on a doorknob. Volunteers can distribute hundreds of door hangers in neighborhoods and apartment communities in a short period of time. The door hanger is doublesided, English and Spanish.

Helpful Tip: Posters and yard signs can only be used with property owner consent. Door hanger distribution should be done in accordance with local regulations or apartment community management consent. � *Items will be available to order from TDA this year. �

Text “FOODTX” to 877-877 to find more sites.*

VISIT SUMMERFOOD.ORG

Success Story:

Florence ISD Ensures Community Knows About SFSP Lillian Barnet from Florence ISD is an expert at both reaching and appealing to the masses. Lillian goes out of her way to ensure that everyone who needs to know about the SFSP program in her community is aware of this nutritional resource. Each year she contacts city council members and makes sure that information about the SFSP program is printed on the city water bill. Most families in her community receive a water bill, so it is ideal for spreading the word about the program. People who hear about the program and eat at Florence Elementary enjoy the variety in the serving line, especially the salad bar. On any given day the salad bar at Florence Elementary can include lettuce, watermelon, honeydew, plums, potato salad, eggs, tomato, carrots, cucumber, eggs, cauliflower, and much more.


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The Keep Summer Meals Going postcard can be customized with your location and meal serving times. Making cards available on tables, counters and standalone displays at appropriate locations enables people to grab the card at their leisure. Schools can send children home with the postcard at the end of the school year as a reminder for parents that summer meals will be served soon. Cards can also be handed out at local events, fundraisers, festivals, community outreach events, school functions, farmers markets, churches, homeless shelters, women’s shelters, and drug abuse prevention facilities. Keep Summer Meal Going postcard is double-sided, English and Spanish. SCHOOL'S OUT!

Free summer meals for kids and teens are being served in your community. Check out locations below! No Cost for kids 18 and under.

TEXAS DEPARTMENT OF AGRIC ULTURE

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Fraud Hotline: 1-866-5-FRAUD-4 or 1-866-537-2834 This product was funded by USDA. This institution is an equal opportunity provider.

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COM M ISSIONER SID M IL L ER Fraud Hotline: 1-866-5-FRAUD-4 or 1-866-537-2834 This product was funded by USDA. This institution is an equal opportunity provider. *You will only be sent information needed to find meal sites. Your personal information will not be shared.

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COM M I SSI ON E R SI D M I L L E R Línea para reportar un fraude: 1-866-5-FRAUD-4 or 1-866-537-2834 Este producto fue financiado por USDA. Esta institución es un proveedor que ofrece igualdad de oportunidades. *Solo se le enviará la información que necesitará para encontrar los sitios de comer. Sus datos personales no serán compartidos.

SUMMER POSTER PARENT INFORMATION CARD WHEN THE SCHOOL YEAR ENDS,

SUMMER MEALS BEGIN! Our children need nutritious meals to learn, grow and thrive—even when school is out. With the Summer Food Service Program, children and teens ages 18 and younger can continue to eat healthy throughout the summer at no cost, just by showing up at a participating meal site.

1 Call 211 Nuestros niños necesitan comida nutritiva para 2 Text* FOODTX to aprender, crecer y prosperar—incluso cuando no hay 877-877, or de Servicios de Alimentos escuela. Bajo el Programa para Niños3durante el Verano, los niños de 18 años Visit SummerFood.org de edad o menores pueden seguir comiendo comida of identification No form saludable durante todo el verano, sin costo. Solo tienen que ir a un is sitio de comida participe en el programa. required, kidsque simply

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Making cards available on tables, counters, and standalone displays at appropriate locations enables people to grab the card at their leisure. Cards can also be handed out at local events, fundraisers, festivals, community outreach events, school functions, farmers markets, churches, homeless shelters, women’s shelters, and drug abuse prevention facilities. At the end of each school year, TDA’s school partners distribute the parent information card to students statewide each year. Parent information card is doublesided, English and Spanish.

CUANDO TERMINA EL AÑO STARTING JUNE 1, FIND A NEARBY¡COMIENZAN MEAL SITE ESCOLAR, AND HOURS OF OPERATION LAS COMIDAS DE VERANO!

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When displayed in schools, libraries, child care centers and community centers, these posters deliver valuable information to families in need of summer meals. The attention-grabbing posters can be displayed in any venue appropriate for advertising SFSP in your community. Contact a manager at any appropriate location and offer the posters for display. Poster is double-sided, English and Spanish.

VISITE SUMMERFOOD.ORG

T EXAS DEPART M ENT OF AG R ICU LT U R E

COMMISSION E R SID MILLE R Fraud Hotline: 1-866-5-FRAUD-4 or 1-866-537-2834 This product was funded by USDA. This institution is an equal opportunity provider. *You will only be sent information needed to find meal sites. Your personal information will not be shared.

Línea para reportar un fraude: 1-866-5-FRAUD-4 or 1-866-537-2834 Este producto fue financiado por USDA. Esta institución es un proveedor que ofrece igualdad de oportunidades. *Solo se le enviará la información que necesitará para encontrar los sitios de comer. Sus datos personales no serán compartidos.

*

The fillable poster also can be customized with your site information and displayed in schools, libraries, child care centers, youth centers, grocery stores, boys and girls clubs, coffee shops and churches willing to use them. In addition to calling attention to SFSP, this poster informs prospective participants of the location, time and dates that your site will be open to serve meals. Fillable poster is double-sided, English and Spanish.

Helpful Tip: Posters and yard signs can only be used with property owner consent. Door hanger distribution should be done in accordance with local regulations or apartment community management consent. *Items will be available to order from TDA this year.


RESOURCES AVAILABLE FOR ONLINE DOWNLOAD Each of the web-based resources below can be downloaded at SummerFood.org/OutreachTools.

WEBSITE BANNER The banner can be placed on an appropriate website during the summer months. When participants click on the site banner it can link to the site finder map on SummerFood.org, which is up-to-date with a site’s location and serving date information.

PROCLAMATION Download the proclamation and send it electronically to the mayor’s office and ask that the mayors and city council members present this “Healthy Summer Meals for Kids” proclamation at a city council meeting.

PRESS RELEASE

WEBSITE BUTTON The site button can be utilized as a smaller digital piece to bring attention to SFSP for parents and potential participants. The site button takes up less space on a Web page and can be easily integrated and placed on a site.

Download the press release; customize it with local information and quotes. Provide the customized press release to local media outlets, (i.e., newspapers, weeklies, radio and television stations) to increase your site’s visibility for a large audience. Consider asking the media outlet if they can coordinate a radio remote with a local radio station.

LIBRARY


Social media enables sites to share content in real time, connect with different audiences, post photos and engage with those who may not already know about SFSP. Developing a social media strategy can give structure to daily posts and ensure consistent messaging.

BRIGHTEN UP YOUR SOCIAL MEDIA STRATEGIES with Consistent Messaging

A FEW BEST PRACTICES WHEN PLANNING SOCIAL MEDIA CONTENT: AUDIENCE • Is the communication for parents, kids or the community? Language and content should be tailored to reach the appropriate group. This may mean communicating about a site in several different ways.

PHOTOS AND VIDEOS • Social media that includes either a photo or video catches readers’ attention more than words alone. • Facebook Video and Facebook Live are fun ways to introduce multimedia into communications. • Research has shown that video posts offer excellent reach and no cost.

Text “FOODTX” to 877-877 to find more sites.*

VISIT SUMMERFOOD.ORG


CALL TO ACTION • In marketing, a call to action is defined as an instruction to the audience that provokes an immediate response. It usually includes an imperative such as “find out more” or “click here.” • The sample posts section includes an example of using a call to action.

TAGS • When someone is tagged in social media with the user’s handle name preceded by the at symbol (@), it creates a short link to their profile and the post may be added to that person’s or group’s timeline. This could increase the visibility of the posts beyond an immediate audience. • Tag TDA on Twitter, Facebook and Instagram Twitter: @TexasDeptofAg Facebook: @TexasDepartmentofAgriculture Instagram: @texasagriculture

POST ON MULTIPLE CHANNELS • There are multiple social media channels including Facebook, Twitter and Instagram. • Many of the tips from above resonate across all three channels.

Success Story:

East View High Builds a Commitment of Excellence among its staff. East View High does an exceptional job at preparing for the start of the SFSP program by sending emails to all of the teachers announcing the program. In addition to including the logistics of the program such as the time and place, they also make sure to explain to the teachers how critical the program is. East View also utilizes communication to ensure the success of the program by reaching out to coaches. The kitchen staff keeps up with the practice schedules of the athletes in order to make sure that meals are served at a time that is convenient for them. They also remind coaches that SFSP meals can be packed and taken on field trips. Communication also plays a role in the serving line. The staff at East View makes sure to welcome the children in the line and treat them like customers. This open line of communication also enables staff to encourage the children to try new foods and pick healthier options.


A FEW TIPS TO ENHANCE A POST’S READABILITY: FACEBOOK 1. Limit the amount of text and enhance it with visual content – links, images, videos. 2. Use hashtags in your text to connect multiple social media platforms. 3. Post updates at different times of the day and week to see which ones get the most views.

TWITTER 1. Character limits on Twitter are currently set at 140. A character is a space, letter or punctuation mark. 2. Large, high-quality images will post on the timeline. 3. Encourage retweets by using 1-2 hashtags per tweet.

INSTAGRAM 1. Use popular hashtags and only 1-3 per photo. 2. Fill out your Instagram bio so visitors can read about your efforts. Popular Hashtags: #summereats; #foodfriendsandfun; #kidseatfree; #summermeals; #summerfood

Sample Posts

Visit www.SummerFood.org to download digital ads to use on social media platforms.

BUILD AWARENESS “Nutritious meals are important for kids to learn and grow, even when school is out. That’s why the Summer Food Service Program is offering breakfast, lunch and supper for kids throughout the summer at no cost in your community. Here’s all the information you need: (link)” “Do you know a child in need of a healthy meal today, the first day of summer? The Summer Food Service Program offers free and nutritious meals to kids 18 and younger during the long school vacation, and all they have to do is show up! A family can call 211 or visit summerfood.org today to find the closest location.”

CALL TO ACTION “Have you heard about our summer meals site? We are currently serving breakfast and lunch at no cost for kids 18 and younger this summer! Click here to find out serving times!“ [Include a hyperlink to the interactive meal site map]

PROMOTE YOUR SITE AS THE PLACE TO BE THIS SUMMER “Our site offers meals at no cost along with fun activities to kids 18 and younger all summer long! Check it out!” [Insert details about activities offered at your site]


Success Story:

JETS Helps Parents and Children Soar JETS for the Community has demonstrated a new way to make the Summer Food Service Program (SFSP) an asset for parents as well as their children. Last summer, the Dallas-area nonprofit asked parents of the children it serves to volunteer for cleaning, serving meals and performing other tasks at the meal site. In return, parents got the satisfaction of supporting the site where their children enjoy healthy summer meals. Program Director Tangie Fuller said the parents were trained to assist and could earn their food service certification at no cost to them. They were also trained on the use of basic office equipment to fax, scan, copy and email documentation pertaining to the program. Additionally, they cleaned the area after the meal service, took out the trash and prepped it for the next day. Using local donations, JETS was able to provide meals or snacks for parents after some of the meal services. At the end of the summer, JETS hosted a soul food feast using donated produce and meats. This innovative approach to offering nutrition and purpose helped JETS go above and beyond in serving its community.

Visit www.SummerFood.org/OutreachTools to order summer outreach materials! Orders will be fulfillmed for all approved sponsors.

Summer Meal Site


Summary

Using the community partnerships and outreach strategies in this guidebook will help set the stage for new successes as an SFSP partner. When you follow up with appealing meals and an engaging meal site setting, there are no limits to the impact your program can have. By making this commitment to SFSP excellence, you help build a healthier future for your community and the entire state of Texas.

Text “FOODTX” to 877-877 to find more sites.*

VISIT SUMMERFOOD.ORG

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LIBRARY Text “FOODTX” to 877-877 to find more sites.*

VISIT SUMMERFOOD.ORG

Sunrise Park Today Text “FOODTX” to 877-877 to find more sites.*

VISIT SUMMERFOOD.ORG

TEXAS DEPARTMENT OF AGRICULTURE

COMMISSIONER SID MILLER

This product was funded by USDA. This institution is an equal opportunity provider.

Profile for TDA Food and Nutrition

Summer Best Practices Guidebook - Texas Department of Agriculture  

This guidebook details the SFSP resources TDA is providing and includes instructions for utilizing them effectively. As a dedicated SFSP spo...

Summer Best Practices Guidebook - Texas Department of Agriculture  

This guidebook details the SFSP resources TDA is providing and includes instructions for utilizing them effectively. As a dedicated SFSP spo...