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Summer Food Service Program Social Media Support Packet This Summer Food Service Program (SFSP) Social Media Support Packet provides social media posts you can use to increase awareness of your summer meal sites. There also are photos and a campaign schedule. Utilizing the best practices and full social media campaign laid out in this packet will help your site increase awareness of the summer meal program in your community.

Social Media Best Practices

Whether you are using Facebook, Twitter or Instagram, developing your social media strategy in advance can take the stress out of daily posts and ensure consistent messaging. Keep these best practices in mind when planning social media content. Your audience includes parents, kids, local media, officials and community leaders. Language and content should be tailored to reach the appropriate audience. This may require communicating about your site and mission in several different ways. Remember to always keep the reader in mind as you write. Every message should be easy for your audience to read. Use photos, videos or GIFs whenever possible. Posts with visual appeal capture a lot of attention. •

Facebook Video, Facebook Live and Instagram’s Boomerang offer fun ways to add multimedia to communication platforms and can build brand trust and awareness among your audience.

A social media tag creates a short link to a profile and the post may be added to that person or group’s timeline. This will increase the visibility of the posts beyond an immediate audience. This can help reach media and local officials. It also helps extend your posts’ longevity. • Consider tagging local news outlets and writers, radio stations, mayors and schools. • Tag TDA on Facebook and Twitter o Twitter: @TexasDeptofAg o Facebook: TexasDepartmentofAgriculture

TEXAS DEPARTMENT OF AGRICULTURE

COMMISSIONER SID MILLER

Food and Nutrition Division Summer Meals Program

This product was funded by USDA. This institution is an equal opportunity provider.

Updated 04/2019 www.SquareMeals.org


Customizing your profile pages is a great way to enhance your marketing campaign. TDA has provided high quality summer banners and images sized to fit Facebook and Twitter. You can also add these to any web pages you have. Download them from the Graphics Locker on SummerFood.org/OutreachTools. Plan your posts based on the time of day your meal site is open and the days of the week your site is serving food. Also consider the peak posting times below.

Facebook

Peak Post Times for Each Platform

• 3 pm Wednesday • 1-4 pm Thursday & Friday • Noon-1 pm Saturday & Sunday:

Twitter

• Noon and 5-6 pm Wednesday • Noon-3 pm and 5 pm Monday-Friday

Instagram

• 8-9 am and 5 pm Monday and Thursday: for Images • 9 pm-8 am Monday-Sunday for videos

Proper Image Sizes and Video Lengths for each platform have been provided and can be found by downloading the SFSP Graphics Locker.

Copy-Paste Social Media Post Examples

Copy and paste the English and Spanish copy provided onto each platform and upload the image associated with the post. All social media images shown below can be utilized by downloading the SFSP Graphics locker at SummerFood.org/OutreachTools. The Facebook posts below are good examples of how to utilize the TDA provided images and copy to set up the final posts. A posting schedule can be found after the posts.

TEXAS DEPARTMENT OF AGRICULTURE

COMMISSIONER SID MILLER

Food and Nutrition Division Summer Meals Program

This product was funded by USDA. This institution is an equal opportunity provider.

Updated 04/2019 www.SquareMeals.org


Post Platform Language

Post Image

Image Name

#1

59 Words

Facebook

English

Kids Laughing in Circle in Grass #1

#2

#3

53 words

Facebook

59 Words English

#4

Length

Twitter

Kids Smiling Outside on Rope Bridge English

Copy

Parents – Get your kids ready for a day of fun in the sun and a no cost healthy meal to fuel their summer adventures. No Cost, Healthy Meals for Kids Kids 18 and younger can enjoy no cost, nutritious meals and stay and enjoy education activities. To find a site near you text FOODTX to 877-877 or visit SummerFood.org. Children need nutritious meals to learn, grow and thrive. The Summer Food Service Program ensures kids have no cost, healthy meals this summer and return to school ready to learn. Help us spread the word about this valuable program! Text FOODTX to 877-877 or visit SummerFood.org to find a site. Kids don’t miss out when they enjoy no cost, healthy meals at a summer meal site. No Cost Food/Fun for Kids Parents: Your kids 18 or younger can enjoy no cost, healthy meals and fun with friends. No registration or ID needed. Call 211, text FOODTX to 877-877 or go to summerfood.org to find a meal site near you.

Fun activities and no cost healthy meals are 140 available for kids all summer long. Text characters FOODTX to 877-877 to find a summer meal site near you.


School’s out. But kids can keep eating healthy meals this summer … at no cost!

#5

Facebook English

#6

#7

Twitter

Facebook

54 words English

#8

No Cost, Healthy Meals for Kids 18 or Younger 59 Words Parents: Your kids 18 or younger can enjoy Kids Smiling in free, healthy meals and fun with friends. No Grass with Sun registration or ID needed. Call 211, Text Burst in Middle FOODTX to 877-877 or go to summerfood.org to find a meal site near you. School’s out and no cost summer meals are 137 available for kids 18 and younger. Visit characters SummerFood.org or text FOODTX to 877-877 to find a site. Summer friends. Summer fun. Summer food. All at no cost this summer.

Kids Laughing in Circle #2

Come as often as you can. Bring your kids and their friends (18 and younger) to any summer meals site for healthy, no cost meals. No registration or ID needed. Call 211, text FOODTX to 877-877 or go to SummerFood.org for locations.

Fuel your child’s summer activities with 134 healthy, no cost meals. Text FOODTX to 877characters 877 or visit SummerFood.org for more information.

Twitter

Fuel you kid’s summer activities with healthy, no cost meals. #9

Facebook

English

Middle School Age Kids Smiling

49 words

Food. Friends. Fun. No Cost. No cost meals are available for your kids this summer. No registration or ID needed. Call 211, text FOODTX to 877-877 or go to SummerFood.org for meal sites near you.


#10

Facebook

38 words

English

#11

#12

For more information, visit SummerFood.org

Phone Text Line

Healthy meals are important for kids to learn 140 and grow, even when school's out. Text characters FOODTX to 877-877 to find no cost summer meals for kids.

Twitter

Facebook

The Summer Food Service Program offers kids 18 and younger no cost, nutritious meals this summer. One easy way to find nearby locations is to text FOODTX to 877-877.

English

Call 211

56 words

If you know a child in need of healthy meals this summer tell the family about the Summer Food Service Program. It offering no cost and nutritious meals to kids 18 and younger. Children just show up! Calling 211 is one of three easy ways to find the closest locations to them. For more information, visit SummerFood.org The Summer Food Service Program serves healthy, no cost meals to children 18 and younger.

#13

Facebook

English

Girls Laughing at Picnic Table

40 words

Parents can find sites serving healthy summer meals for kids by calling 211 or texting FOODTX to 877-877. Information is also available at SummerFood.org.


#14

39 words

With over 6,000 meal sites, the Summer Food Service Program is providing kids all over the state no cost, nutritious meals. The interactive map is one of three easy ways to find nearby sites. For more information visit SummerFood.org

54 words

Summer’s almost over, but our Summer Food Service Program is still going strong! Let’s make sure the kids and teens in our communities return to school ready to learn. Tell them about the no cost, nutritious meals available while school is out. For information, visit Summerfood.org.

Facebook English

#15

#16

#17

Phone Interactive Map

Act now! Find a summer meal site near you. 137 Sites offer no cost meals for kids (18 and characters younger). For more information, visit SummerFood.org.

Twitter

Facebook

English

Kids Smiling with Sun Burst Background #1

38 words

Parents, fun activities and healthy meals are available at no cost for kids all summer long. No registration or ID needed. Call 211, Text FOODTX to 877-877 or visit SummerFood.org to find a summer meal site near you.


#18

#19

40 words

Facebook

31 words

English #20

4 Facts about SFSP

38 words

Today’s the first day the Summer Food Service Program will be providing no cost and healthy meals all over Texas. If you’re not familiar with the program, here are the top four things you need to know: Our Summer Food Service Program starts tomorrow! Here are the top 4 things you need to know. Help us spread the word by sharing this information with your friends and family. Act now to find Summer Food Service Program sites providing no cost and healthy meals all over the state of Texas. If you’re not familiar with the program, here are the top four things you need to know.

The Summer Food Service Program offers no 137 cost meals to kids 18 and younger. Text characters FOODTX to 877-877 or visit SummerFood.org to find a site.

#21 Twitter

Parents, Get your kids (18 and younger) 140 ready for a day of fun, sun and a no cost characters meal. Text FOODTX to 877-877.

#22

School meals are coming soon. Until then, kids get nutritious summer meals at no cost. #23

Facebook

English

Girl in Lunch Line Thumbs Up English

50 words

Bring your kids and their friends (18 and younger) to a summer meals site for no cost, healthy meals. No registration or ID needed. Call 211, Text FOODTX to 877-877 or visit SummerFood.org for locations.


When the school year ends, summer meals begin! #24

Facebook

41 words

English

#25

#26

#27

#28

Girl Eating Apple at Table

No Cost Summer Meals for Kids. School ends 140 … meals begin. Visit SummerFood.org, call characters 211 or text FOODTX to 877-877 for more information.

Twitter

Facebook English

Kids Smiling with Sun Burst Background #2

Spanish

Girl Smiling Holding Orange Spanish

Twitter

Facebook

Starting June 1, the Summer Food Service Program is offering healthy meals for kids 18 and younger at no cost. Find a site near you by visiting SummerFood.org or Text FOODTX to 877-877.

Nutritious meals are important for kids to learn and grow, even when school is out. That’s why the Summer Food Service 45 words Program is offering meals for kids this summer at no cost. Visit SummerFood.org to find a meal site near you. Bring your kids and their friends (18 and 139 younger) to enjoy no cost meals now. Text characters FOODTX to 877-877 or visit SummerFood.org for meal sites. Mas amigos. Mas comida. Todo el verano.

42 words

Comida Amigos Diversion Padres: Durante el verano hay actividades de diversión y comida gratis para los ninos. No hay que registrar. Llama al 211, textea COMIDA al 877-877 o visite SummerFood.org para buscar un sitio.


Dales energia para sus actividades del verano con comidas nutritivas. Y es GRATIS!

#29

Facebook

Spanish

Girl in Lunch Line Thumbs Up Spanish

49 words

Comida Amigos Diversión Padres: Durante el verano hay actividades de diversión y comida gratis para los ninos. No hay que registrar. Llama al 211, textea COMIDA al 877-877 o visite SummerFood.org para buscar un sitio cerano.

Mas amigos. Mas comida. Y es GRATIS todo el verano.

#30

Facebook

Spanish

47 words Boys Smiling with Backpacks Spanish

#31

Twitter

Spanish

Cominda Gratis/Diversión para Niños Padres: Durante el verano hay actividades de diversión y comida gratis para los ninos. No hay que registrar. Llama al 211, textea COMIDA al 877-877 o visite SummerFood.org para buscar un sitio cercano.

Padres: Durante el verano hay actividades de 133 diversión y comida gratis para los ninos. characters Textea COMIDA al 877-877 para buscar un sitio.


#32

#33

Twitter

Facebook

English

English

Animated Button English

Blue Sky and Grass #1

When school's out, no cost, healthy meals 140 will be served for children 18 and younger. characters Visit summerfood.org, call 211 or text FOODTX to 877-877

27 words

Make sure kids and teens in our communities have a good source of no cost, nutritious meals. Check out meals available through the Summer Food Service Program.

Durante el verano,los jóvenes pueden disfrutar de comida saludable y es gratis!

#34

Facebook Spanish

#35

Twitter

Kids Smiling Outside on Rope Bridge Spanish

48 words

Cominda Gratis/Diversión para Niños Padres: Los jovenes no tienen que perderse de disfrutar comidas nutritivas con sus amigos este verano. T es gratis! Llama al 211, textea COMIDA al 877-877 o visite SummerFood.org para más información.

Mas amigos. Mas comida. Y es GRATIS todo 131 el verano. Textea COMIDA al 877-877 o visite characters SummerFood.org para buscar un sitio cercano.


#36

38 words Facebook

Girl Eating Sandwich at Table

English

#37

48 words

#38 Facebook

English

SFSP TV Public Service Announcemnt: https://www.youtube.com/watch?v =SwraHluGZbI

45 words N/a

#39

#40

27 words

Facebook

English

Boys Smiling with Backpacks English

49 words

Did you know that 1 in 4 children face food insecurity? Sharing this will will make a difference. Tell your friends about our Summer Food Service Program and the no cost meals sites offer. Visit summerfood.org or text FOODTX to 877-877. There are nearly 2 million food insecure children living in Texas. The Summer Food Service Program provides no cost, healthy meals to kids and teens all over this great state. Help us spread the word in your community. Millions of children rely on school for regular meals. But in the summer, those meals aren't available. With the Summer Food Service Program, we're helping to make sure children have a source of healthy meals at no cost all summer long. Learn more at summerfood.org When the school year ends, summer meals begin! Help us get the word out about our Summer Food Service Program in your community. Learn more at summerfood.org

Do you know a child in need of healthy meals this summer? Help us spread the word about our Summer Food Service Program! No cost, healthy meals are being served to kids and teens in communities all over Texas. For more information, visit summerfood.org.


#41

Facebook

English

Blue Sky and Grass #2

#42

Facebook #43

Spanish

31 words

For Texas children who rely on school meals during the academic year, our Summer Food Service Program offers a good source of nutrition at no cost during the summer.

32 words

¡Mañana comienza nuestro Programa de Servicios de Alimentos de Verano! Estas son las cuatro principales cosas que debe saber. Ayúdenos a correr la voz compartiendo esta información con sus amigos y familiares.

60 words

El verano ya casi termina, pero nuestro Programa de Servicios de Alimentos de Verano aún continúa. Asegurémonos de que los niños y adolescentes de nuestras comunidades regresen a la escuela preparados para aprender dándoles una buena fuente de comidas nutritivas y sin costo mientras no asisten a la escuela. Comparta esta información con sus familiares y amigos hoy mismo. Summerfood.org

4 Facts about SFSP_Spanish


#44

#45

Facebook

Facebook

Spanish

Spanish

Kids Eating in Stands Spanish

Girl Eating Sandwich at Table_Spanish

50 words

Nuestros niños necesitan alimentos nutritivos para aprender, crecer y desarrollarse. Con el Programa de Servicios de Alimentos de Verano nos aseguramos de que los niños tengan comidas sanas y sin costo este verano y regresen a la escuela preparados para aprender. ¡Ayúdenos a correr la voz sobre este valioso programa!

49 words

¿Sabía que 1 de cada 4 niños sufren de inseguridad alimentaria? Es probable que al divulgar esto, esta información llegue a alguien que podría beneficiarse de enterarse sobre nuestro Programa de Servicios de Alimentos de Verano y la oferta de los sitios que ofrecen comida sin costo alguno. summerfood.org


#46

36 words

Facebook

Spanish

Blue Sky and Grass #1_Spanish

#47

#48

40 words

Facebook

Spanish

Boys Smiling with Backpacks #2 Spanish

55 words

Ayúdenos a garantizar que los niños y adolescentes de nuestras comunidades tengan una buena fuente de comidas nutritivas y sin costo. Vea las comidas disponibles a través del Programa de Servicios de Alimentos de Verano. http://www.squaremeals.org/Programs/Sum merFeedingPrograms/SummerFeedingIntera ctiveMap.aspx Para los niños de Texas que dependen de las comidas escolares durante el año escolar, nuestro Programa de Servicios de Alimentos de Verano ofrece una buena fuente de nutrición sin costo a lo largo del extenso receso de verano. http://www.squaremeals.org/Programs/Sum merFeedingPrograms/SummerFeedingIntera ctiveMap.aspx Millones de niños dependen de la escuela para recibir sus comidas de forma regular. Pero durante el verano, esas comidas no están disponibles. Con el Programa de Servicios de Alimentos de Verano, ayudamos a garantizar que los niños tengan una fuente de comidas sanas y sin costo todo el verano. Obtenga más información en summerfood.org


#49

#50

Facebook

Facebook

Spanish

Spanish

Kids Laughing in Circle in Grass #1_Spanish

Phone Interactive Map_Spanish

53 words

En Texas viven casi 2 millones de niños con inseguridad alimentaria. Nuestro Programa de Servicios de Alimentos de Verano se asegura de que ningún niño pase hambre este verano al ofrecer comidas sanas y sin costo a niños y adolescentes en todo nuestro gran estado. Ayúdenos a correr la voz en su comunidad.

61 words

Durante todo el verano, el Programa de Servicios de Alimentos de Verano del Departamento de Agricultura de Texas (Texas Department of Agriculture, TDA) ofrece comidas nutritivas en las comunidades de Texas para que los niños puedan seguir activos y sanos. Visite nuestro mapa interactivo para ver dónde están disponibles estas comidas sin costo para menores de hasta 18 años de edad.


Social Media Posting Schedule The number you will see in the calendar day boxes below indicates the post in the above social media post examples. 1. Download the Graphics Locker located on SummerFood.org/OutreachTools. 2. Copy and paste the text that correlates with the numbers below. 3. Upload the image that correlates with the number and post.

Post #20

Post #12 Post #40

Post #25

Post #24

Post #14

Post #41

Post #19 & 42

Post #18 & 31

Post #33 & 29

Post #7 & 30

Post #38

Post #28

Post #5

Post #6

Post #21

Post #36

Post #31 Post #28

Post #26

Post #34 Post #16

Post #22

Post #30

Post #13 Post #29

Post #27

Post #30

Post #35 & 45 Post #17 & 46

Post #39

TEXAS DEPARTMENT OF AGRICULTURE

COMMISSIONER SID MILLER

Food and Nutrition Division Summer Meals Program

This product was funded by USDA. This institution is an equal opportunity provider.

Updated 04/2019 www.SquareMeals.org


Post #4 Post #31

Post #20

Post #8

Post #1

Post #25

Post #27 & 48

Post #6

Post #9

Post #32 & 49

Post #2

Post #3

Post #5 Post #10

Post #26

Post #11 & 47

Post #27 Post #13

Post #28 Post #15

Post #32 & 44

Post #29

Post #11

Post #23

Post #31

Post #7 & 43

Post #12

Post #30

Post #9

Post #50

Post #23

Post #29

TEXAS DEPARTMENT OF AGRICULTURE

COMMISSIONER SID MILLER

Food and Nutrition Division Summer Meals Program

This product was funded by USDA. This institution is an equal opportunity provider.

Updated 04/2019 www.SquareMeals.org

Profile for TDA Food and Nutrition

SOCIAL MEDIA SUPPORT PACKET for the Summer Meals Program  

This packet provides social media post in English and Spanish and offers instructions on when and how to utilize the posts and images provid...

SOCIAL MEDIA SUPPORT PACKET for the Summer Meals Program  

This packet provides social media post in English and Spanish and offers instructions on when and how to utilize the posts and images provid...