May 6, 2014
WHAT’S HAPPENING’S TRI-CITY VOICE
Government Briefs City Council summaries do not include all business transacted at the noted meetings. These outlines represent selected topics and actions. For a full description of agendas, decisions and discussion, please consult the website of the city of interest: Fremont (www.fremont.gov), Hayward (www.hayward-ca.gov), Milpitas (www.ci.milpitas.ca.gov), Newark (www.ci.newark.ca.us), Union City (www.ci.union-city.ca.us).
City Council/Public Agency MEETINGS Readers are advised to check websites for special meetings, cancellations, minutes, agendas and webcasts CITY COUNCILS Fremont City Council 1st/2nd/3rd Tuesday @ 7 p.m. City Hall, Bldg A 3300 Capitol Ave., Fremont (510) 284-4000 www.fremont.gov Hayward City Council 1st/3rd/4th Tuesday @ 7 p.m. City Hall, second floor 777 B Street, Hayward (510) 583-4000 www.ci.hayward.ca.us Milpitas City Council 1st/3rd Tuesday @ 7 p.m. 455 East Calaveras Blvd., Milpitas (408) 586-3001 www.ci.milpitas.ca.gov Newark City Council 2nd/4th Thursday @ 7:30 p.m. City Hall, 6th Floor 37101 Newark Blvd., Newark (510) 578-4266 www.ci.newark.ca.us San Leandro City Council 1st/3rd Monday @ 7 p.m. 835 East 14th St., San Leandro (510) 577-3366 www.sanleandro.org Union City City Council 2nd/4th Tuesday @ 7 p.m. City Hall 34009 Alvarado-Niles Rd., Union City (510) 471-3232 www.ci.union-city.ca.us
WATER/SEWER Alameda County Water District 2nd Thursday @ 6:00 p.m. 43885 S. Grimmer Blvd., Fremont (510) 668-4200 www.acwd.org East Bay Municipal Utility District 2nd/4th Tuesday @ 1:15 p.m. 375 11th St., Oakland (866) 403-2683 www.ebmud.com Santa Clara Valley Water District 2nd/4th Tuesday @ 6:00 p.m. 5700 Almaden Expwy., San Jose (408) 265-2607, ext. 2277 www.valleywater.org Union Sanitary District 2nd/4th Monday @ 7:00 p.m. 5072 Benson Rd., Union City (510) 477-7503 www.unionsanitary.com
SCHOOL DISTRICTS Castro Valley Unified School Board 2nd/4th Thursday @ 7:00 p.m. 4400 Alma Ave., Castro Valley (510) 537-3000 www.cv.k12.ca.us Fremont Unified School Board 2nd/4th Wednesday @ 6:30 p.m. 4210 Technology Dr., Fremont (510) 657-2350 www.fremont.k12.ca.us Hayward Unified School Board 2nd/4th Wednesday @ 6:30 p.m. 24411 Amador Street, Hayward (510) 784-2600 www.husd.k12.ca.us Milpitas Unified School Board 2nd/4th Tuesday @ 7:00 p.m. 1331 E. Calaveras Blvd., Milpitas www.musd.org (406) 635-2600 ext. 6013 New Haven Unified School Board 1st/3rd Tuesday @ 6:30 p.m. 34200 Alvarado-Niles Rd., Union City (510) 471-1100 www.nhusd.k12.ca.us Newark Unified School District 1st/3rd Tuesday @ 7 p.m. 5715 Musick Ave., Newark (510) 818-4103 www.newarkunified.org San Leandro Unified School Board 1st/3rd Tuesday @ 7:00 p.m. 835 E. 14th St., San Leandro (510) 667-3500 www.sanleandro.k12.ca.us San Lorenzo Unified School Board 1st/3rd Tuesday @ 7:30 p.m. 15510 Usher St., San Lorenzo (510) 317-4600 www.slzusd.org Sunol Glen Unified School Board 2nd Tuesday @ 5:30 p.m. 11601 Main Street, Sunol (925) 862-2026 www.sunol.k12.ca.us
TAKES FROM SILICON VALLEY EAST
Wheels and Walls:The Food Truck Trend and Why We Like It BY KELLY KLINE, ECONOMIC DEVELOPMENT DIRECTOR Last Friday was the seasonal debut of Street Eats, a food truck event sponsored by the Fremont Chamber of Commerce. Over the next few months, a rotating list of trucks selling everything from Korean barbecue to cupcakes to ceviche will descend on Capitol Avenue, Fremont’s future Main Street, every Friday from 4:30 p.m. – 9 p.m. We’ve blogged before about the important role this event plays in creating community. However, in spite of the growing popularity of food trucks, there are still lingering concerns about competition with “brick and mortar” establishments. We recognize the sensitivity, but having given this much thought, we’d like to present a case for the food truck. 1. Food trucks function as retail incubators.
Let’s face it. Starting a restaurant is expensive, and survival statistics are grim. We’ve watched many family restaurants (and large chains as well) succumb, based on high costs, small margins, and changing customer desires. We believe that food concepts should be able to incubate in a manner that doesn’t jeopardize the owner’s home mortgage. Food trucks offer a lower-risk method of testing menu items, and help establish a reputation and customer base. One local success story is Curry Up Now – a thriving restaurant with three Bay Area locations that started on the road. 2. If you can’t beat ’em, join ’em! Increasingly, food establishments are taking a “multi-modal” approach to their real estate needs, especially when testing or penetrating new markets. One example is San Francisco-based The Melt – a grilled cheese phenomenon with a strategy of “wheels and walls.” You can actually “book the bus” from
the website, which brings a whole new dimension to catering (often the life-blood of a successful restaurant). Just ask Whole Foods. The market chain has successfully integrated food trucks into its business model, which allows it to take advantage of serving events such as “South by Southwest.” 3. The food truck model has changed to be more compatible with dining districts. It used to be that food trucks scoured city streets looking for a place to do business for a few hours at a time. While that still occurs on a limited basis, food truck operations have shifted to an event model organized by professional planners such as Fremont-based Food Truck Mafia, and Off the Grid. For example, Food Truck Mafia works in collaboration with Chamber organizations and shares profits to support business districts. There is also a growing list of best practices from cities like New York, Portland, and Milwaukee that have successfully integrated food trucks. RHI is a Santa Cruzbased organization that collects these best practices and helps
cities walk the fine line between encouraging vibrancy and limiting unfair competition. 4. Food trucks drive unique traffic to a district. Food trucks can fill customer dead zones by driving traffic to particular places at particular times. How do they accomplish this feat? Two words: social media. Food trucks have distinguished themselves by effectively employing social media to mobilize their fan base. They tweet out locations, specials, customer selfies, and generally create excitement around their “community.” It is safe to argue that customers would not have otherwise visited a particular district without the invitation. Districts can benefit through spill-over traffic, and more importantly, by planting seeds with new customers who will come back later and explore. Food trucks are here to stay. And it’s not just food that we’re talking about. I’ve seen trucks for vintage clothing, haircuts, and bike repair. As creative entrepreneurs find new avenues to grow commerce, cities need to respond in kind.
Alameda CTC City of Hayward seeks Board, recognized for Commission and Task Force applicants S M L financial reporting UBMITTED BY
SUBMITTED BY TESS LENGYEL The Alameda County Transportation Commission (Alameda CTC) has been awarded a Certificate of Achievement for Excellence in Financial Reporting by the Government Finance Officers Association of the United States and Canada (GFOA) for its Comprehensive Annual Financial Report (CAFR) for the year ended June 30, 2013. The Certificate of Achievement is the highest form of recognition in the area of governmental accounting and financial reporting. “This award represents a significant accomplishment by our agency thanks to the diligent work and leadership of Patricia Reavey, Alameda CTC’s director of finance,” says Alameda CTC Executive Director Arthur Dao. “In addition to the agency’s award, Ms. Reavey received an Award of Financial Reporting Achievement for the preparation of our award-winning CAFR.” “This award comes on the heels of the Alameda County Transportation Commission Sales Tax Revenue Bonds (Limited Tax Bonds), Series 2014 being rated AAA by both Fitch Ratings and Standard and Poor’s ratings services, and their successful sale,” says Alameda CTC Chair Supervisor Scott Haggerty. “This is a banner year for Alameda CTC, demonstrating to voters that the agency continues to be an excellent steward of public funds.” Earlier this year, Alameda CTC sold $137,145,000 (par value) of the Alameda County Transportation Commission Sales Tax Revenue Bonds (Limited Tax Bonds), Series 2014 through a syndicate led by Citigroup Global Markets Inc. Strengthened by their AAA rating, the bonds sold quickly at an allin true interest cost of 1.587 percent. The proceeds of the sale will finance certain transportation improvements and projects outlined in Alameda CTC’s 2000 Measure B Transportation Expenditure Plan, including BART extensions, key freight corridor improvements and other projects that support economic vitality, reduce traffic and serve the spectrum of transportation needs in Alameda County.
The City of Hayward is seeking individuals interested in serving Hayward. We currently have openings on the following bodies, which serve in an advisory capacity to the City Council: Community Services Commission (2 vacancies, 4 potential vacancies) Council Economic Development Committee (1 vacancy, 3 potential vacancies) Downtown Hayward Business Improvement Area Advisory Board (3 vacancies, 1 potential vacancy) Keep Hayward Clean and Green Task Force (KHC>F) (3 vacancies) Library Commission (2 vacancies) Personnel Commission (1 vacancy, 2 potential vacancies) Planning Commission (3 potential vacancies) Prospective applicants must be registered voters residing within the Hayward city limits. Applicants for the Downtown Business Improvement Area Advisory Board do not need to live in Hayward; however, they must own a business in the Downtown Business Improvement Area of Hayward and pay assessments. Applicants for the Council Economic Development Committee must be residents of Hayward, own/operate a business in Hayward, be senior management at a corporate business in Hayward, or be formally affiliated with and represent another entity or agency concerned with economic development in the City of Hayward. Individuals appointed to the Planning Commission, Community Services Commission, Council Economic Development Committee, and Keep Hayward Clean and Green Task Force will need to file a Fair Political Practices Commission Statement of Economic Interests (Form 700). Interested individuals can apply online at www.hayward-ca.gov, or obtain applications from the Office of the City Clerk, 777 B Street, Hayward, or call (510) 583-4400. The application submission deadline is 5 p.m. on Thursday, July 10. Interviews with the City Council are scheduled for Tuesday, July 22. Qualified Keep Hayward Clean and Green Task Force applicants will be required to interview with the Task Force Panel on Wednesday, July 16.
Assembly Committee approves electric charging stations bill SUBMITTED BY JEFF BARBOSA Seeking to expand the number of charging stations available to drivers of electric vehicles, on April 28 the state Assembly Transportation Committee approved AB 1696 by Assemblymember Bob Wieckowski (D-Fremont) to make increasing the stations a priority at parkand-ride lots and parking facilities. The bill passed on an 11-5 vote. “California is where 40 percent of all electric vehicles are sold in the United States and they are the most widespread type of zeroemission vehicles on our roads,” Wieckowski said. “If we can reduce the worries people have that they won’t be able to find a charging station, we can reassure drivers and potential buyers. By putting more electric vehicles on the road we can reduce our emissions and improve our environment.” In 2012, Governor Jerry Brown issued an executive order calling for the state to be prepared to support 1.5 million zero emission vehicles by 2025. Transportation emissions are
the primary source of carcinogenic particulate matter and smog. Low-income communities are disproportionately affected by the transportation emissions. AB 1696 clarifies that adding parking spaces with charging stations for electric vehicles and plug-in hybrids should be a priority in the Department of Transportation’s and the state Department of General Services’ vehicle parking incentive programs for parking facilities and park-and-ride lots. Having more charging stations in public spaces will allow EV drivers to “top off” or fully recharge their vehicles to travel to their destinations. The bill is supported by the Union of Concerned Scientists. They note that in the most populous cities in the United States, driving an EV will not only reduce emissions, but save owners money compared with driving the average gasoline vehicle. Assemblymember Wieckowski represents the 25th Assembly District, which includes Fremont, Newark, Milpitas, San Jose and Santa Clara.
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