abouTime Magazine May 2009

Page 31

about adventure

The outcome of this lifestyle is a body of work that captures the spirit of the outskirts of South Africa and beyond. The image used to promote the upcoming exhibition is that of a strong black man carrying a case of Tanzanian beer, Safari Lager. This arresting image looks as though extensive creative direction went into the setup, complete with a truckload of film industry workers frantically running around to ensure that everything turned out perfectly. But, although there was a truckload of beer, as Oberholzer so generously shares, the story behind this image is the result of his rambling, spur-of-the-moment style. This is the story behind the picture, in the words of Oberholzer. “Towards the end of the year of the previous century, the whole planet was getting ready for history’s biggest party. Some pessimists were predicting the end of life on earth, so we were going to go down singing. When you live in Africa, you w w w .1 t i m e . c o . z a

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