Products and Services
Characteristics
3. Trade Finance, TBANK provides a full range of trade finance products and services including Import Letter of Credit (L/C), Trust Receipt, Collection Agency of D/P and D/A for oversea buyers, Packing Credit, Export Bills Purchased/ Discounted, Export Bills for Collection, Letter of Guarantee, Stand-by L/C, and Oversea Money Transfer. 4. Automobile Hire Purchase Loans, TBANK gives hire purchase loans for new and used cars. The TBANK also offers sale and lease back services under the product named “Cash Your Car”. This product is in response to hire purchase customers who need cash, with a selling point of higher credit line than a personal loan, lower interest rate and longer period of installment payment than a personal loan. Customers are able to choose the period of payment and installment plan at the most suitable for them. 5. Secured Personal Loan, consists of: home loans under the brand of “TBANK Home Loan”, multi-purposed loans named “Cash Your Home” and “Home Plus”
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Annual Report 2012 Thanachart Bank Public Company Limited
Competitive Strategies
The main factors that promote trade finance services to customers are accuracy in services, convenience, competitive interest rate and fees. The TBANK took into consideration the customers’ needs and the promotion of business transactions as the main concerns. For the corporate clients, the TBANK has the target to expand customer base to large scale businesses and SMEs. The TBANK provides trade finance credit limit, liquidity supports, and specialist advices on trade finance documents for customers. TBANK also develops trade finance products and services to cater to customer needs. The global business alliance network is useful for fast and convenience service which provides customers’ satisfactory on the TBANK’s products and services. TBANK’s hire purchase loan services are provided across the country through car dealers and TBANK’s branches. In setting the policy to offer a price, the TBANK considers external factors such as a competition in the market and internal factors such as cost of fund and loan risk. In addition, TBANK places an emphasis on sales promotion activities with car dealers in each region, aiming to offer hire purchase loan conditions that meet the need of regional dealers and customers the most, as well as establishing relationships with the automobile hire purchase business and promote the image of a leading loan provider of automobile hire purchase. TBANK increases distribution channels, providing customer’s convenience by offering the “Cash Your Car” product through TBANK branches. TBANK places emphasis on efficient service delivery and fully integrated products that fulfill to all customer needs. As well, marketing promotion, which is in line with the situation and competitive condition, is highlighted. The Retail Banking Department is responsible for developing products, terms and conditions, as well as interest rates charged. The target customers consist of: customers who needed home loans, customers who needed personal loans with houses as collateral, and hire purchase customers with good repayment records. The main distribution channel is personal sales and marketing teams that are responsible for the sales target set in the business plan. Moreover, branches are channels to advertised personal loans or new products to the customers.