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every Opportunity is your moment of truth ‌ to make a decision that could Change the course ,, of your business Forever Ilse J Strauss Founder & CEO The Business Mastery Institute

www.thebusinessmasteryinstitute.com


I appreciate that your day is very busy so I thank you for giving yourself the time to read through this package. By doing so, what you will quickly notice is that

The Business Mastery Institute is committed to giving you the solutions in your small business that will set your business up for sustainable results and be an inspirational success.

an Innovative and Successful leader rather than taking an adhoc approach. As a sensible business leader you may have further questions, queries or concerns after going through this resourseresourceguide and we welcome you to speak with us about it in the next day or so.

Business Innovation Furthermore in doing so you will gain back your time because of the simplicity and step by step process our programs provide. Our Business Development Courses provide the necessary components in building a business and will steps business owners through the skills necessary to be

So, in doing your due diligence you can one of our Course Consultants at action@tbmi.com.au or 08 9467 7370 and arrange for a 360 째Business Diagnostic I look forward to connecting with you soon.


Founder & CEO of The Business Mastery Institute


50 Year Old Multiplies Her Income By over 127% in 4 Weeks... This time a year ago, I was not making a great number of sales of products. In fact I think that I was averaging a sum of $160 worth of sales a month. I am sure that you will agree that my business was not successful and I was losing heart. That was when I met Ilse. Attending weekly sessions with her brought about some remarkable changes. I guess it was having the opportunity to brainstorm and share ideas with her as well as being encouraged to put myself out there that changed my sale’s figures enormously.

most of which have continued and are still taking place.

This exercise increased my sale’s figures by 700%!! Yes that’s right. Seems simple doesn’t it? Simple to some but for me it was a giant leap. I had to overcome a lot of hang-ups to get there. I could not have done that on my own. Having to answer to Ilse each week made me go for it. I can honestly say that having Ilse as a business coach is a great asset. The value of running your ideas past someone, sharing with them, trying their advice and doing what they tell you to do is not to be underestimated. It keeps you focussed. It makes you work harder and it leads to success.

results driven

With her encouragement I got to and invited friends to view what sold and to hear from me why I sold the products. I didn’t just ring people or send them a letter. I went to visit them and hand the letter over personally. These visits were instrumental in getting people to come. I held three product sessions with three different groups of people and got sales

Jan Bruechle Mind, Body & Soul Expert [WA]


3 Dynamic Business Changing Questions I remember standing in a conference room filled with over 1030 small business owners a few years ago when I owned a Retail Franchise,and the speaker on the stage asked everyone to stand up and answer a series of questions:

Number 1:

Could you stroll into your business at 10am the next morning and find that it was business as usual? Of the 1031plus small business owners who answered no, and sat down, I turned and looked around the room and found that I was 1 of only 4 people who said YES and nearly the entire 1031 plus small business owners responded ‘NO’

Business Innovation Number 2:

Could you call your business number and have someone answer the phone and give you the daily report on the goings on of the business?

Number 3:

Could you go on holiday and still have money flowing into your account on a daily basis?

And as I discovered, it was for the very reasons I am about to take you through in this business guide.


As you probably already know, you can’t build an

impressive business with

only one piece of the jigsaw puzzle.

Too many small business owners attempt to build and nurture their business of their dreams with only 1 part of the strategy which leaves their business incomplete, Many small business owners have a job quite simply, they get paid and make a profit because of the labour they engage in. If you don’t work you don’t get paid which is tantamount to being an employee for someone else, but instead, the rat race has been created in your own small business...


Business Development Courses

The Business Mastery Institute offers Business Development Courses which take business owner through the must have elements of Business Development if you want a sustainable business rather than a ‘hobby’

To be successful you need to have ALL the pieces of the jigsaw puzzle to ensure you have the right foundation, such as:

Blending Online Marketing with Offline Strategies with the principles of Marketing Psychology- which opens you up to customer behavioural patterns in Marketingas you go to market in a more powerful way...

Weaving in Sales Processes With the foundation Systems & Profiling -so you can understand your customers buying mindset and improve your Conversion….

Leadership Development & Management Strategies

from the perspective of Neuro Linguistic Programming which is the study of Human Excellence and Communication so you can understand your own behaviours, emotions and actions as you create a sustainable business.


Key Program Objectives in our Programs MARKETING To show you how to pull your target market to you through Value Adding and creating an Automated system...

SALES To help you understand how to profile customers and systemise your sales process

LEADERSHIP To show you how to manage your business with advanced human behaviour strategies to set up a prototype business model.

success

What Do You Need to Know in Business? Business isn’t what it used to be and there is no such thing as the magic bullet or ‘magic seminar’ that will improve your business. Rather, what you commit to doing consistently will instead become the attribute that will help you create business on your terms. Everyday, we are flooded with over a million bits of information and your customers have no idea how to process and sort through that tonne of ‘stuff’. The human mind can only retain up to 7 bits of information at any one time, therefore you as a business leader need to become more effective in knowing how to go to market and what to do when you go there. The type of information you need to have access to but not limited to are as follows in this list:


• Copyrighting to write persuasive content… • Product Launch so you can effectively launch a product… • Web Presence so you can attract new enquiries… • Branding to communicate the message your ‘market’ wants to hear… • Marketing Psychologyso you and your team knows precisely how the mind ticks… • Recurring Income so you can establish life-long customers… • Products/Services to provide the right products/services for your market… • Results In Advancerecognising what makes your market trust you more… • DISC Sales Profiling knowing how to instantly ‘profile’ buying habits and improve sales • ‘Chaining Anchors’ in Selling so you can combat ‘information’ gatherers • Fluid Sales Processes to make your sales process effortless • Business Planning in simple steps with relevance • Business Mindset Principles & Executionstrategically lead your business • Values Based Decision Making make decisions faster and more effectively • Technician-Entreprenuer- Leader precisely knowing how to move through the growth of your business

daring enough to daydream and bold enough to make it happen

be


Ilse J Strauss is the Small BusinessPresenter on the Foxtel Aurora Channel

Ilse J Strauss is a Small Business NLP Facilitator & the Lead Business Mentor for The Coaching Institute – Australasia’s Leading Coaching Training Company.


132 enquiries in 4 hours using “EXPO STRATEGY” Mania TAMATI - WA Manufacturing

$60,000 - 2 Month Contract using “JOINT VENTURE STRATEGY” Gabrielle CARLTON - VIC Sustainable Energy

Fully Booked Seminar in 24 hrs “PRESENTATION STRATEGY” Serena CROSS - NSW Stress Management

$250 p/h for her first consultancy project in a new practice “INDUSTRY ASSOCIATIONS” Jodi SELIN - S.A - Corporate Leadership

Over 127% Revenue Increase with “IN-HOUSE PROMOTION STRATEGY” Jan BRUECHLE - WA Health Industry


Today’s Typical Small Business Experience We all know that there is an 80% failure rate within the first 2 years of running a small business. But what I found more alarming is that over 90% of small business owners would be financially and emotionally better off being employed by someone else because of the challenges of being in business for themselves. Perhaps like every other small business owner you started your business because you had a skill or and idea that could be monetised and wanted to make enough money to live the lifestyle of your dreams.

And then the challenges of the business world became a reality: • Unexpected Cash-flow Hazards... • Still spending too much time in the business... • Not knowing how to get your staff to perform better... • Uncertainty of where the next client is coming from... • Not enjoying the business you started out passionate about ....

create opportunities And often it’s not until you get curious enough to look for different ways of doing business that the answer will appear.


15 Reasons

to Become a Sustainable Inspiring Business Having a sustainable small business is something that most business owners start out envisioning. That is, one that would be successful and inspiring to others. But given the nature of small business it can often remain something that is unfulfilled by most. Small businesses that I have the privilege of being involved with are characterised by: • Consistent growth; • Accelerated results (in comparison to others; • An increased decision making ability and character that Causes them to influence not only their business and teams, But those around them. But what is important to YOU?

$60,000 for a 2 Month Contract using 1 Strategy from Principle #3 Consultancy Based Sales Process Gabrielle Carlton VIC Sustainable Energy


1. I have a desire to be exposed to new challenges, new opportunities but just don’t know how to do it 2. I am passionate about serving my clients with my skills and continue to look for new ways to improve myself and my business

port whenever I need clarity; 9. I will have the freedom to concentrate on the things that matter most; 10. I enjoy the daily operations of my business and I should be rewarded for the difference I make;

3. I will be able to live a life on my own terms without my business being a constraint 4. I am looking for like minded people who are all focussed on building successful businesses; 5. I will have a business that is focussed on never-ending improvement and constant development; 6. I am looking for fresh ways of being able to serve my clients and give them a memorable experience; 7. I will have a lifestyle that I started out dreaming about, actually becoming a reality; 8. I will have a go to authority that is able to give me guidance, direction and sup-

Many small business owners have a job – quite simply, they get paid and make a profit because of the labour they engage in. If you don’t work you don’t get paid which is tantamount to being an employee for someone else, but instead, the rat race has been created in your own small business...


11. I can contribute to my family and friends because of the new growth levels in my business; 12. I am passionate about the adventure of my business development and be inspired by the growth that will also take place in myself; 13. I am entrepreneurial minded and am energized by creating new strategies to build my business; 14. I know that business is more than just percentages and statistics and that I need to do everything required to achieve more; 15. I will leave an imprint on the busi ness world because of what I have done.

Before working with Ilse I was confident in my business ability but needed direction regarding building a sustainable client base. By working with Ilse I was able to gain the clarity I needed and am able to see where I am going. I would highly recommend The Business Mastery Institute to any business that requires clarity, accountability and direction. Antoinette GOMEZ – ex General Manager and Business Owner [ACT] After writing this testimony, Antoinette earnt an extra $9,000 within just 30 days after leaving her job!

influential leadership


The MSL Small BusinessBlue-Print Our programs are all facilitative and they will teach you how to implement the MSL principles into your business for more profit, best practice systems and for optimum leadership capabilities. I am only interested in the system that is going to give you a high performing, sustainable and profitable business. And that means everything I do with and for you in these programs achieves exactly that. It is achieved by following the MSL Small Business Blue-Print which is the same as I have used in my businesses for the last 12 years and with all my business owners all across Australia.

daring enough to daydream and bold enough to make it happen be


What is The MSL Small Business-BluePrint?

What is The MSL Small Business-BluePrint?

Businesses these days are missing ALL the pieces of the jigsaw puzzle and this is precisely what our members have unraveled and weaved into their businesses for maximum profits, efficiency and sustainability. This is a system for people with foresight , vision and resilience, not just the average.


Why Choose Us?

To guarantee success in a business course, there must be specific features present. These features are drawn from my own experience in spending ‘000’s hours working specifically with business leaders, training organization members and speaking to large groups of corporate business. Notwithstanding the personal experiences in managing over 8 small businesses over the last 13 years. Inserted for you is an Evaluation Matrix which is a checklist of everything you’ll need to have in your Small Business Coaching Program to succeed. And I would encourage you to do your homework and contact other service providers to confirm the details of their programs so that you can make an educated decision.


The Business Mastery Institute Money Back Guarantee Easy Payment Plans Continued Support as a LIFE Long Learner Facilitation by Mentors who have ran Million dollar businesses Flexible methods of being mentored – online, group, one-on-one Over 70 hours of Online Coaching Tools Access to tools and strategies prior to your first group meeting Access to up to convenient online group trainings Cutting edge Peak Performance training Cutting edge Peak Performance training Access to over 130 hours of support delivered through webinars, online, face to face trainings, DVD’s, CD’s and other Bonus trainings. 90 Day Business Planning In-House team workshops Executive Diagnostics Advanced E-commerce Training Unique Step By Step Business Development Model Business Planning Tools, Checklists, Templates, Planners, How to Guides, References, Updates Management of Small Business Operations Development Open Membership for Business Partner More Tele-classes than any other Business Development School


Request a 360째 Business Diagnostic As a business owner your probably like me and like to weigh up potential Return On Investment, therefore, knowing where you can see improvements quickly is important. In our 360 Business Diagnostic we can show you specifically the areas of your business where you can quickly make some imrovements in sales as well as where you could be more innovative in setting up a more sustainable future.

Business Innovation


How can we do this? It’s because of the following:

• Our data shows that small business owners will increase their sales by atleast 25% within the first 3-6 months after applying the system; • I’ve personal mentored over 1000 hours with business owners so I know what works and what doesn’t • Our system is simple to follow – especially when you have our 100% support. So with our guidance all you need to do is make the decision to succeed

Over 127% Revenue Increase with IN-HOUSE PROMOTION STRATEGY Jan BRUECHLE - WA Health Industry


Who Joins our Courses?

People who join my Programs are Small Business Owner who want to: You may be curious at this stage about the type of people who join our courses? And they typically are Business Leaders who want to: • Tap into new strategies and Applywhat they are learning instead of letting their time and efforts go to waste; • Brainstorm and create new ideas with skilled mentors in Innovation… • Implement theSystems to establish a Sustainable Business; • To receive Accountability and Support in building your business; • Stay up to date with latest techniques, ideas and strategies globally...

Business Innovation


As A Result You Should Have: 1. 2. 3. 4. 5.

A Business that is fully booked Systems in your business to make it tick like clockwork; Influence over your people and your business to achieve bigger results through advanced leadership strategies; Be able to convert new leads instead of having them slip through your fingers; Positioned to grow your team so you can continue growing and expanding using the strategies involved in such as:

• Copyrighting to write persuasive content… • Product Launch so you can effectively launch a product... • Web Presence so you can attract new enquiries… • Branding to communicate the message your ‘market’ wants to hear… • Marketing Psychology so you and your team knows precisely how the mind ticks… • Recurring Income so you can establish life-long customers… • Products/Services to provide the right products/services for your market… • Results In Advance recognising what makes your market trust you more… • DISC Sales Profiling knowing how to instantly ‘profile’ buying habits and improve sales • ‘Chaining Anchors’ in Selling so you can combat ‘information’ gatherers • Fluid Sales Processes to make your sales process effortless • Business Planning in simple steps with relevance • Business Mindset Principles & Execution strategically lead your business • Values Based Decision Makingmake decisions faster and more effectively • Technician-Entreprenuer- Leaderprecisely knowing how to move through the growth of your business


What next? All you need to do now is Receive Your FREE ResourcesBook in your 360 Business Diagnostic by contacting us at excellence@thebusinessmasteryinstitute.com.au and one of my team will make sure you have everything you need. In your 45 minute360 Business Diagnostic we will review the major areas of a business such as And show you where the key areas of opportunities lie and discuss with you some specific sales and marketing strategies that you could implement within the next 90 days. And if you do have any questions then simply contact us at 08 9467 7370 .

daring enough to daydream and bold enough to make it happen

be


Welcome Message from Ilse I was about 25 years old when my mentor said to me ‘Ilse, the problem with you is that you don’t value your strengths.You think it has to be hard to be valuable ’And it made me wonder what I had been missing out on by ignoring what was important. And it was from that day, that I started to become more aware of what I was doing in my business and with the people I was leading and it made me want to do it better – not just for my team, or for my clients and customers, but for me. When I decided to get out of the rat race of one of my own small businesses that was stripping me of everything that was important, I never realised what I would discover about myself.

But I also learnt that as I developed me and built my knowledge and applied what I was learning, the results in my business and the things I’d get to do with the resources I would go on to generate became effortless. My intention was very simple, get better at what I did well and build a framework that would serve and support my clients better and better each day. I hear business owners leaderssaying all the time ‘I just wish business was simple’ and the truth is that it can be. You too can be at the helm of your small business success and go on the adventure that will create not only a sustainable business but will show you what you are truly made of.

success strategy


influential leadership Ilse Strauss is a Speaker|Mentor|Trainer of Business Coaches|Author|TV Presenter for Business Owners across Australia.

She has over 12 years experience in small business, having experienced both the highs and the lows and spending much time training with the best in Australia she has developed the unique MSL Business Blue-Print system and gives them a best practice profit generating system. Which ever program you start off in, you are assured to be equipped with strategies that will set your business up for success


InnovationEQLeadershipModel Unique to The Business Mastery Institute is our InnovativeEQLeadershipModel that provides a Diagnostic Tool for business leadersin creating new business growthstrategies. The InnovationEQ Model diagnoses your business based on these factors: 1. Growth Cycle– that shows you the phases of development in any business so that you can adequately assess thegaps you need to fill and identify the opportunities present at the next phase… 2. Innovation Spiral- that provides the criteria for managing the process of innovation in your business as you transition through the phases of development…

When we join these together we have the InnovationEQLeadership Model which says that being Innovative and Managing the process of innovation is crucial at every level in business – whether you are starting out or are matured and that the elements contained within this model is needed to underpin every activity you take.

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complete guide

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