Tedworth Property - The House Library - Vol. 3

Page 1

The House Library

VOL. 3.

Welcome...

We are delighted to share with you The House Library – Volume 3, Tedworth’s in-house publication showcasing the best of London property. Since Tedworth was founded in 2017, the growth of the business has been exceptional and in this edition, as we celebrate our fifth year as one of London’s most innovative boutique estate agents, we offer an insight into the business: the challenges, our successes and what differentiates us from others.

One of our proudest achievements as a business to date has been our official partnership with The Childhood Trust, an incredible charity working to help the most deprived children in London. We were delighted to catch up with Jo Lindley from the charity to learn more about the amazing work that goes on behind the scenes.

Last but not least, we are thrilled to be able to show case a wide array of incredible properties that we are currently marketing for clients, both for sales and lettings.

We very much hope you enjoy this latest edition.

Christian & Simon

Front cover image:

Street, SW3.

by TBC

01763 810042.

is

except by express permission of the Publishers. The content of this magazine is believed to be

but its

is not

and it does not form part of any o er or contract. TBC Publishing Limited cannot accept responsibility for any omissions or

TO OUR THIRD ISSUE OF... THE HOUSE LIBRARY
Welcome / Bienvenue / Bienvenida / Willkommen / أهلا بك / ようこそ / Benvenuti / Bemvindo
T: +44 (0) 20 7352 0535 E: hello@tedworth.co.uk www.tedworth.co.uk
Oakley
Published
Publishing Limited, Telephone:
©TBC Publishing 2022. All rights reserved. Reproduction
forbidden
correct
accuracy
guaranteed
errors.
tedworth.co.uk 3
SOLD tedworth.co.uk 4

Hollandgreen Place, W8 - £15,000,000

A sensational Penthouse with private roof terrace offering panoramic views across the capital.

This rare to market duplex apartment provides exceptional living and entertaining space with an incredible reception room spanning the width of the apartment, providing a wonderful vista across the capital.

The property has a wonderful feeling of space, volume and light throughout with a large dining area and a bespoke Bulthaup kitchen complimenting the reception space perfectly.

On the fifth floor, an elegant master suite with his and hers wardrobes plus three further bedroom suites all benefit from sweeping views whilst the apartment benefits from a large storage unit plus secure private parking at basement level.

Hollandgreen Place provides a 24 hour concierge service alongside an outstanding spa and entertainment area for residents and being situated moments from the green open space of Holland Park and international amenities of Kensington High Street, this truly is one of London’s finest Penthouse apartments.

3,803ft2 - 353m2

tedworth.co.uk 5
tedworth.co.uk 6

FOR SALE

An exceptional Chelsea house, with a unique and impressive garden and wonderful living accommodation throughout.

A truly unique property in the heart of Chelsea comprising over 4,300 sq ft with exceptional living and entertaining space. The house has been thoughtfully and cleverly redesigned by the current owner to create an exceptionally bright and airy double height living space set around a courtyard which is perfect for all year round al-fresco entertaining.

The garden is particularly special, extending to 0.14 of an acre and is 133' (40m) in length - particularly rare for such a centrally located house. Within the garden is a 12m heated swimming pool, as well as a summer-house which is perfect for home-working, or for extra guest accommodation or extra entertaining space, and comes complete with kitchenette, shower-room and sauna. The garden has been beautifully landscaped with specimen planting and foliage, as well as laid to lawn, and there is a lovely west-facing terrace overlooking the swimming pool.

Internally the house offers excellent family living accommodation, with a formal double reception room with balustrade overlooking the dining area, a separate sitting room with feature window looking into the swimming pool, a generous principal bedroom suite occupying the entire first floor, and four further double bedrooms and three bathrooms. On the lower ground floor there is the laundry area, as well a staff bedroom with en-suite shower and kitchenette. All the upper bedrooms benefit from air conditioning, and the house is presented in good condition throughout.

Oakley Street, SW3 - £10,750,000
4,345ft 2 - 403m 2 tedworth.co.uk 7
tedworth.co.uk 10 Harcourt Terrace, SW10 - £1,300,000 FOR SALE The most beautiful west facing first floor apartment. Immaculately refurbished, this is a true 'best in class' apartment which is exceptionally light throughout, with a west facing balcony at the front and a green outlook over the gardens of The Little Boltons and Tregunter Road at the rear. Reception Room | Kitchen | Balcony | One Bedroom | One Bathroom | Residential Parking | 981 Year Lease | Share of a Freehold 603ft2 - 56m2

FOR SALE

Located

one

the

Square

condition having been meticulously

by the current owner during his period of

tedworth.co.uk 11 Elizabeth Street, SW1 - £3,850,000
A very impressive apartment with its own front door in Belgravia.
on
of
most fashionable and sought after streets in the area, yet benefiting from the Eaton
scheme of management, this is a very elegant apartment presented in excellent
refurbished
ownership. Entrance Hall | Drawing Room | W/C | Dining Room | Principal Bedroom Suite | second bedroom suite | kitchen | utility room | Two Patios | Porter | Communal Gardens 1,596ft2 - 148.28m2

FOR SALE

Street, W8

An elegant Grade II Listed Freehold house presented in immaculate condition, located in the heart of Kensington, W8.

Having undergone an extensive schedule of refurbishment and renovation, the property benefits from exceptional volume throughout with a welcoming entrance hall leading into a truly elegant double reception room, perfectly suited for formal entertaining.

Hornton Street is situated moments from High Street Kensington underground station (Circle and District lines) whilst Kensington High Street, with its wide array of shops, bars and restaurants is in close proximity, along with the green open spaces of Holland Park, Kensington Gardens and Hyde Park.

Reception room | Kitchen / Breakfast room | Principal bedroom suite | Four further bedrooms | 3 Bathrooms | Patio | Communal gardens

Resident parking

- 298m2

Hornton
£4,900,000 -
|
3,206ft2
tedworth.co.uk 12

FOR SALE

Cadogan Gardens, SW3

Located in Cadogan Gardens, one of London's most sought after addresses.

This lateral three bedroom apartment is situated on the raised ground floor of an impressive and highly regarded Grade II Listed red brick mansion block, typical of the architecture on the Cadogan Estate and forms part of a well-managed residential building with resident porter.

Cadogan Gardens is perfectly located for residents to enjoy the eateries found on the newly gentrified Pavilion Road, with Sloane Square and the Kings Road are also a short walk from the property, along with the internationally acclaimed shopping district of Knightsbridge. Motcombe Street and Elizabeth Street in Belgravia are both also within easy reach, making this the ideal apartment to enjoy all that London has to offer.

Double reception | Kitchen | Master Suite | Two further bedrooms | Two bathrooms 2,375ft2 - 220.6m2

tedworth.co.uk 13
£6,500,000 -

FOR SALE

Onslow

Two bedroom duplex apartment for sale in South Kensington.

Located in one of the most rare and exclusive positions in “The Onslows” this fabulous apartment boasts direct access to the gardens

The stunning ground floor comprises a large kitchen and a glorious grand west facing reception room with a private terrace with direct access to the beautiful communal gardens. A staircase descends to the lower ground floor, featuring a spacious master bedroom suite, a second bedroom and family bathroom. Both bedrooms have access on to the private west facing courtyard. The building has the added benefit of a caretaker. .

2 Bedrooms | 2 Bathrooms | Reception Room | Dining Room | Kitchen | Terrace || Caretaker | Share of a Freehold | Communal Garden | Royal Borough of Kensington & Chelsea 1,326ft2 - 123.2m2

tedworth.co.uk 14
Gardens, SW7 £3,250,000 -

IN CONVERSATION WITH OUR FOUNDERS…

Five years ago, Christian and Simon founded Tedworth Property. Having spent several very successful years within the corporate world, they felt it was time to leave the comfortable 9-5 environment and discover what life could be like working for themselves. Tedworth was created with one goal in mind – to provide each client with the very best advice, whilst continuing to offer an exemplary level of service as they have always done throughout their careers.

As founders of a boutique estate agency in Prime Central London, a highly competitive market with many great operators, the challenge to establish the Tedworth brand within the market has been significant and we wanted to find out more about the growth of the business, the successes, the challenges and their vision for the future….

It’s five years since you founded Tedworth… what has been the single biggest challenge you have faced in that time?

C W : I think the biggest challenge was getting noticed initially. Even people who knew us well and who knew that we were good operators were hesitant to instruct us to sell their property as we weren’t a ‘household name’. One particular client instructed two well-known agents soon after we established Tedworth – after a year of no sale we were invited back to see him and sold the house two months later.

S T : The London property market doesn’t like uncertainty so given Tedworth was borne in 2017, our stock response should be the challenges surrounding Brexit and of course Covid, when the whole market came to a standstill. However, both of these events created unforeseen opportunities, so would suggest that possibly the biggest challenge was losing the power of the corporate business card. Yes, we were successful agents in our own right but without the powerful brand to back us up, the process of building the business was made significantly harder. As anyone who has stepped away from a corporate environment will testify, to lose the branded business card is tough.

tedworth.co.uk 16

What has been the secret to your success?

C W : One thing we pride ourselves on is being responsive to our clients’ needs. Whether that is returning calls straight away, or anticipating a potential problem and dealing with it before it become a major problem. We don’t sit for hours in endless meetings, unable to service our clients’ needs–we are normally available to talk there and then or certainly within an hour or so.

S T : In our business, you need a calm and pragmatic approach and by ensuring the fundamentals of the business were in place from day one, we allowed ourselves breathing space and never put undue pressure on ourselves to perform. Buyers and sellers can sense desperation and a hard sell from miles away and to this day, we have always ensured we are advising rather than selling…it seems to work. The other key to our success has been our genuinely honest, no nonsense approach with clients. Most really appreciate being told the truth, whether that be regarding the price or market conditions.

What differentiates you from other agents?

C W : Many of our competitors have agents who have worked for them for 15+ years, much like everyone here at Tedworth has. What differentiates us is that the person who will be dealing with your property, be it a £750,000 flat or a £20m house will have that 15+ years’ experience where as our competitors will often delegate lower value properties to more inexperienced juniors who aren’t so knowledgeable about the local property market.

S T : The backbone of our success has been the people within the team. Every business talks about how great their people are, but for us, this is genuinely true. The criteria for entry is fairly restrictive…it’s not just about being a superstar agent, it’s about having the ability to be part of a cohesive team who all want to work for each other to maximise every opportunity. Our culture is the best I’ve ever worked in and having a team of brilliant people who genuinely want to help each other with no egos is incredible. We place huge emphasis on the team and this shines through in every aspect of the business. This mentality works for the All Blacks, it’s working for the likes of Gymshark and so far, it seems to be working for us.

You have a prominent office on Sloane Street, but no “shop front”. Has this been a help or a hindrance

C W : I haven’t worked in a shop-front since 2004 and it hasn’t hindered me yet! It means we aren’t restricted to having to be in to ‘man the office’ rather than being where we should be – showing and selling our client’s properties! And modern technology means that no calls are missed and emails responded to quickly by our fabulous support team. In addition our biggest shop front these days is our recently updated website and social media accounts which ensure that our clients’ properties are presented in a professional and effective way.

S T : When we set the business up, we were keen not to pigeon hole ourselves to one specific area. Sloane Street was the ideal location for us and we felt that in the world in which we now live, with everyone being so well connected, there really was no need for a shop front and I think it’s fair to say it has been the right decision. We of course invite clients to the office and given we are situated moments from Sloane Square and Pavilion Road, having the likes of Colbert and Grangers on our doorstep to meet clients for coffee allows us the best of both worlds.

Any plans for geographical growth in the foreseeable future?

C W : We feel that our ‘one hub’ model is key – so whilst we are always on the look-out for like-minded successful agents who want to work with Tedworth, we don’t want to have the problems that can sometime occur by having two or more offices.

S T : Our philosophy to date has been to provide clients with an encyclopaedic knowledge of the area in which we operate, rather than try and be all things to all people. Of course, never say never, but for now, the golden postcodes in which we operate are keeping us extremely busy.

Finally, let’s talk specifics…what are your highlights in terms of transactions?

C W : Most of these are ‘off market’ and confidential, but selling over half a dozen properties at £10m+, and over 140 transactions in the first five years of business is better than we thought we would have done when we set up – so we must be doing something right!

S T : There have been some memorable ones – the very early days brought small successes which allowed us to grow and more recently, we have just completed on a sensational Penthouse apartment in Kensington for a long standing client which was particularly satisfying. It’s always great to act on behalf of multiple family members as you know you must be doing something right and we are lucky enough to work with several families who entrust their entire portfolios to us which is always a real honour. In reality though, when the business means as much as it does to us, it’s an honour to represent every single property, whether that be a small one bedroom apartment in Chelsea or an 8,000ft2 freehold house in Belgravia.

tedworth.co.uk 17

RECENT

BOLINGBROKE ROAD,

PRICE: £1,850,000

MATHISON HOUSE, SW10

PRICE: £1,250,000

PERRYMEAD STREET, SW6

PRICE: £3,000,000

EATON PLACE,

PRICE: £3,250,000

EATON PLACE,

PRICE: £4,500,000

DRAYCOTT PLACE,

PRICE: £1,650,000

BARKSTON GARDENS,

PRICE: £3,520,000

ALEXANDER

PRICE:

HORNTON COURT,

PRICE: £3,850,000

tedworth.co.uk 18
SUCCESSES Tedworth Property 121 Sloane Street | London | SW1X 9BW
W14 GUIDE
GUIDE
GUIDE
SOLD SOLD SOLD
SW5 GUIDE
STREET, W2 GUIDE
£6,500,000
W8 GUIDE
SOLD SOLD SOLD
SW1 GUIDE
SW1 GUIDE
SW3 GUIDE
SOLD SOLD SOLD
tedworth.co.uk 19 T: +44 (0) 20 7352 0535 | E: hello@tedworth.co.uk www.tedworth.co.uk KINGSTON HOUSE EAST, SW7 GUIDE PRICE: £2,000,000 PRINCE GATE MEWS, SW7 GUIDE PRICE: £6,000 pw CADOGAN SQUARE, SW1 GUIDE PRICE: £5,750,000 SOLD LET SOLD CHELSEA EMBANKMENT, SW3 GUIDE PRICE: £1,100 pw BRECHIN PLACE, SW7 GUIDE PRICE: £1,300,000 CADOGAN LANE, SW1 GUIDE PRICE: £7,500,000 LET SOLD SOLD LAMONT ROAD, SW10 GUIDE PRICE: £750,000 ADRIAN MEWS, SW10 GUIDE PRICE: £950 pw LOWNDES STREET, SW1 GUIDE PRICE: £2,000,000 SOLD LET SOLD

IN CONVERSATION WITH...

JADE CUDIN , OUR VER Y OWN MARKETING MANAGER .

One of our key strengths at Tedworth is our ability to listen to our clients and adapt our approach to ensure each marketing campaign is bespoke to their property. We sat down with Jade Cudin, who has recently joined as our marketing expert to find out more about what she does, in and out of work.

Havin g re ce nt ly r el oca ted f rom Sou th A fri ca , what a ttract ed yo u to Tedwor th?

Quite simply, the people and the environment. The level of experience and knowledge of every member in the team stood out for me. I love the modern take they have on the office environment and the hands-on approach they take with clients is exceptional. Everyone is at the top of their game and the opportunity to join a growing but highly professional business was too good to turn down.

You st ud ie d in te ri or arc hi tec tu re at u niversi t y. How does thi s t ra ns fe r in to yo ur m ar k et ing rol e?

Architecture is where my love for property originated. I’m creative and like to think outside the box and with the incredible selection of properties we are dealing with, there's no limit to what we can do from a marketing perspective. Ensuring an optimal user experience is key in what we do and I am lucky that in this role I have the freedom to be to achieve this objective. My marketing role gives me a chance to explore di erent paths, from social media and content design to PR and communications. It’s certainly varied.

Ho w doe s Te d w or th d iffe r to oth er s ?

What di erentiated Tedworth for me is the attention paid to each and every individual that crosses paths with the company, whether it be colleagues, partners or clients. Each and every person is treated with equal kindness, respect and professionalism.

What do you enjoy about living and working in London?

I'm a curious and ambitious individual so for me living and working in London is a dream. I love the fast-paced lifestyle and vibrancy of city. There is such a diverse and international blend of culture and with a love and passion for art and architecture I constantly am in awe of the rich history and beauty of the city.

When not working what is your passion?

I have a passion for art, particularly drawing in charcoal. I enjoy drawing hyper-realistic portraits and am lucky enough to be asked by friends to carry out commissioned works in my free time. I believe that close relationships can be captured through art, and it's an honour to capture a moment in time for someone so they can always look back on their connection with that person.

Follow me on Instagram @jadecudinart to see my current portfolio of works.

tedworth.co.uk 20

with

tedworth.co.uk 21 More’s Garden, SW3 - £3,750,000 FOR SALE A three bedroom apartment
stunning river views in Chelsea. This elegant lateral apartment is situated in the heart of Chelsea with wonderful south facing panoramic views of the River Thames. The flat is in excellent condition throughout with high quality wooden flooring and modern kitchen and bathrooms. Two Reception Rooms | Kitchen | Three Bedrooms | Three Bedrooms | Balcony | Access to Communal Gardens | Resident Caretaker | Two Large Storage Vaults 200+ft2 | RBKC Parking Permit 1,948ft2 - 181m2
tedworth.co.uk 24 Roland Way, SW7 - £3,750,000 FOR SALE Amazing three bedroom mews house with parking and garden. A beautifully presented property located in this idyllic private gated mews. The house boasts masses of light and space with parking outside the property as well as a double garage and a rare rear garden. 2 Reception Room | Kitchen | Garden | Three Bedroom | Three Bathroom | Residential Parking | Double Garage 2,115ft2 - 197m2

IS PROUD TO BE AN AMBASSADOR FOR

The Childhood Trust is a London based charity dedicated to alleviating the impact of poverty on children and young people living in the capital. Approximately 800,000 children in London live in poverty and whilst London might be one the wealthiest cities in the world, we also have one of the highest rates of child poverty among European capitals.

With this in mind, Tedworth is delighted to support The Childhood Trust in their vision and mission to help disadvantaged children in our communities. We will be donating a percentage of our sales and lettings fees to The Childhood Trust to help make a difference. Crucially, every penny we donate will go directly to those that need it most… the children.

We managed to sit down with Jo Lindley, the charity’s Head of Strategic Partnerships, to find out a bit more about The Childhood Trust and their work.

What does The Childhood trust do?

The Childhood Trust funds over 100 vital youth projects and services delivered by local charities and community organisations throughout the year. We also run corporate volunteering programmes that provide immediate, practical support to vulnerable families and local youth projects. We're driven by our belief that every child should have a healthy, happy, and safe childhood and advocate for children through our research and press campaigns.

What is the greatest challenge for the charity?

The scale of the issue, with rates of child poverty in London growing daily. After eleven years of austerity, families continue to endure the consequences of a global pandemic and now the crippling cost of living crisis. The figures are staggering with 60% of children experiencing poverty now going hungry and half of all lone parents now falling below the poverty line.

Do you just focus on London or further afield?

For now, we focus on London where child poverty is exponentially higher than in other parts of the country. This is due to a perfect storm of high housing and transportation costs compounded by a lack of part-time employment opportunities and childcare costs that are equivalent to 30% of the average family’s salary.

tedworth.co.uk 26

What type of support is given?

With the cost of living crisis, many parents are so focused on finding the money for rent and for the gas and electricity meter that there is nothing left for their children, financially, emotionally or practically – and that is where our projects come in. Last year our projects served 850,000 hot meals, as well as delivering vital mentoring and therapy support, helping children with their education, and providing a safe haven from the streets with a wonderful variety of sports, arts and crafts, music and ‘play’ opportunities.

Why do you need our help?

We know what we need to do, but we can’t do it alone. That’s why we are so grateful to Tedworth for your support and would encourage others who want to help London’s most disadvantaged children to reach out to us too – be it as individuals or, like Tedworth, in a corporate capacity.

Visit www.childhoodtrust.org.uk to find out more about ways you can help children living in poverty in London.

Your donations can make all the difference.

£10 ensures a child has a warm nutritious meal everyday for a week £30 ensures a child has a warm nutritious meal everyday for a week

tedworth.co.uk 27
CHARITY REGISTRATION NO. 1154032

FOR SALE

Cadogan Gardens, SW3 - £3,500,000

A very special flat with southerly views and direct access to the communal gardens of Cadogan Gardens.

Entered through the newly refurbished common parts, the property has a wonderful entrance hall enjoying views over the communal gardens from the moment you enter the flat.

Reception room | Dining room | Kitchen | Three bedrooms | Three bathrooms | Wine cellar | Gym | Study | Resident caretaker | Air conditioning | Underfloor heating | Direct access to communal gardens 2,222ft2 - 206.4m2

tedworth.co.uk 28
tedworth.co.uk 30 Queens Gate, SW7 - £1,750,000 FOR SALE A beautiful first floor flat with high ceilings in an impeccably maintained building in South Kensington Located on the first floor of this attractive white stucco fronted building, this first floor flat is presented in excellent condition throughout. The flat has high ceilings and well-proportioned rooms, as well as a quiet aspect at the rear of the building. 2 Bedrooms | 2 Bathrooms | Reception Room | Resident Parking | Share of a Freehold 990ft2 - 92m2

Culford Gardens, SW3

Two bedrooms, two bathrooms and a porter less than 200m from

A well-presented two bedroom apartment ideally located for all that the Kings Road, Pavilion Road and Sloane Square have to offer. The flat is located on the third floor and accessed via a large passenger lift, and the accommodation is well

tedworth.co.uk 31

Royal Court House, SW1 - £1,950 pw

Located in one of London's most sought after addresses, this lateral apartment is presented in good condition and benefits from wonderful views across the manicured gardens of Cadogan Place.

This three-bedroom, three-bathroom property is situated on the fourth floor (with lift) of a highly regarded and well managed residential building with a 24-hour porter service available to residents. The apartment has been arranged to provide spacious and flexible living accommodation throughout, with a wonderful south facing conservatory to the rear of the property.

1,548ft2

tedworth.co.uk 32
- 54m2 LET

Court,

Bright and spacious two bedroom, two bathroom apartment, located on the seventh floor with lift in the heart of South Kensington.

South facing and with wooden floors throughout, the spacious reception room is flooded with natural light. The fully equipped kitchen benefits from plenty of storage space as well as a Guest WC.

The apartment further benefits from large double bedrooms each featuring en suite bathrooms and fitted wardrobes.

Melton Court is located on Onslow Crescent in the heart of South Kensington and conveniently located for nearby restaurants and cafés, as well as South Kensington Tube Station (District, Circle and Piccadilly lines) .

845t2 - 78.5m2

tedworth.co.uk 33 Melton
SW7 £895 pw -
LET

Our clients say it best... OUTSTANDING SERVICE HIGHLY RECOMMEND

PROFESSIONAL

PLEASURE TO DEAL WITH SECOND TO NONE

EXPLAINED EVERYTHING THOROUGHLY

“Christian was professional, helpful, responsive and efficient. We failed on a purchase previously with a large company whose representative was the opposite.”

“We are delighted with the service providedeverything was handled very efficiently and Christian was very helpful throughout”

“Fantastic level of service - went above and beyond, working extremely hard in tricky times. Would have no hesitation in recommending!”

“Simon did a great job – he kept focused throughout and made it his mission to complete the sale. He was constructive, took everything in his stride and is a very pleasant guy to deal with.”

“Having spent my entire career in financial services, I reckon I can spot a winner when I see one – Simon is an outstanding professional.”

“Having worked with Simon and Christian for many years I can very much recommend their service, knowledge and expertise. Anyone looking for an agent to sell or let their house should get in touch.”

“They have helped us moving in to our new property. Nice and smooth process. Christian was personable and has helped us throughout the process. I would definitely recommend them if you are looking for an estate agent to guide you to your new home. 5 Star service!”

“Great service right down to the last detail. I would highly recommend Tedworth Property. Thank you for being so supportive!”

“We thoroughly enjoyed our experience working with Tedworth Property on our first deal together earlier this year, they are thoroughly professional, experts in their fields; and we look forward to many more such deals with them in the future!”

“Staff very helpful and informative Always easy to contact and prompt action.”

tedworth.co.uk 34
We look forward to reading your five star review
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.