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ID 1

Task Name

Duration

3G1102 Samsung Timings 220313

Start

18 Mar '13 M T W T

F

25 Mar '13 S S M T W T

F

01 Apr '13 S S M T W T

F

08 Apr '13 S S M T W T

1 day? Mon 25/02/13

2 3

REGISTRATION PHASE

11.5 days

Tue 26/02/13

15 days

Thu 07/03/13

6 days

Thu 07/03/13

11.5 days

Thu 07/03/13

15 days

Thu 07/03/13

25 26 27

ANNOUNCEMENT PHASE Announcement email (x2 email x1 adapts)

52 53

Content 1 (pre-order announcement) (x1 email)

70 71

Content 2 (pre-order announcement) (x1 email and 1x adapt)

90 91 92

PRE-ORDER PHASE Pre-Order email (x1 email x3 adapts)

13 days

Thu 21/03/13

5.5 days

Thu 21/03/13

8 days

Thu 28/03/13

4 days

Thu 28/03/13

1 day

Thu 28/03/13

0 days

Thu 28/03/13 Tue 02/04/13

107 108 109

Countdown to launch 1 (x1 email) Copy and visual development

110

Creative development

111

TBCH to present layout and copy doc for 'new and other' by EOP

112

Three to feedback by EOP

1 day

113

TBCH to present revised email and copy doc with variations by EOP

1 day Wed 03/04/13

114 115

Three to provide full legal and brand feedback by EOP Email Flat Design

116

Final amends into flat design to Three by EOP

117

Final Three approval of flat design by EOP

118

HTML Build

119

Build HTML/HTML to Three by EOP

120

Three to approve HTML

121 122

1 day

Thu 04/04/13

1 day

Fri 05/04/13

1 day

Fri 05/04/13

0 days

Fri 05/04/13

28/03

05/04

3 days Mon 08/04/13 1 day

Mon 08/04/13

0 days

Mon 08/04/13

TBCH test creative internally and send to Three for approval by EOP

1 day

Tue 09/04/13

TBCH to broadcast - 11-04-13

1 day Wed 10/04/13

08/04

123 124

ORDER PHASE

125

Order Now email (x1 email x3 adapts)

126

Copy and visual development

13.5 days

Thu 04/04/13

13.5 days

Thu 04/04/13

7 days

Thu 04/04/13

127

Creative development of template email and copy for 1 template

2 days

Thu 04/04/13

128

TBCH to present by EOP

0 days

Fri 05/04/13

129

Three to feedback by EOP

1 day

Mon 08/04/13

130

TBCH to present revised template and copy doc for variations (x3) by EOP

2 days

Tue 09/04/13

131

Three to provide full legal and brand feedback by EOP

2 days

Thu 11/04/13

132

Email Flat Design

133

Final amends into flat design for all versions to Three by 1pm

134

Final Three approval of flat design by EOP

135

HTML Build

136

Build HTML/HTML to Three by 1pm

137

Three to approve HTML and supply final deployment form by EOP

138

TBCH test creative internally and send to Three for approval by EOP

139

TBCH to broadcast - 26-04-13

05/04

2.5 days Mon 15/04/13 2 days

Mon 15/04/13

0.5 days Wed 17/04/13 4 days Wed 17/04/13 2 days Wed 17/04/13 0.5 days

Fri 19/04/13

1 day

Mon 22/04/13

0.5 days

Tue 23/04/13

140 141

17.5 days

Thu 21/03/13

142

PRE-ORDER CUSTOMER JOURNEY Thanks for Pre-Ordering 1 (x1 email)

8 days

Thu 21/03/13

143

Copy and visual development

3 days

Thu 21/03/13

147

Email Flat Design

148

Final amends into flat design for all versions to Three by EOP

149

Final Three approval of flat design by EOP

150

HTML Build

151

Build HTML sent to Three by 1PM

152

Three to approve HTML by 1pm

0.5 days Wed 27/03/13 0.5 days Wed 27/03/13 27/03

0 days Wed 27/03/13 1 day

Tue 02/04/13

0.5 days

Tue 02/04/13

0 days

Tue 02/04/13

02/04

Page 1

F

15 Apr '13 S S M T W T

F

22 Apr '13 S S M T W T

F

29 Apr ' S S M T


ID 153 154 155

Task Name

Duration TBCH test creative internally and send to Three for approval by 1pm

Trigger set up and send TBCH to trigger email one -03-04-13 (1PM)

0.5 days

Start

18 Mar '13 M T W T

F

25 Mar '13 S S M T W T

F

01 Apr '13 S S M T W T

F

08 Apr '13 S S M T W T

Tue 02/04/13

1 day Wed 03/04/13 1 day Wed 03/04/13

156 157 158

Countdown to delivery 1 (x1 email) Copy and visual development

11.5 days Mon 25/03/13 7 days Mon 25/03/13

159

Creative development - copy only

160

TBCH to present by EOP

161

Three to feedback by EOP

162

TBCH to present amended copy by EOP

1 day

Thu 28/03/13

163

Three to feedback by EOP

0 days

Tue 02/04/13

02/04

164

TBCH to present copy and visuals by EOP

0 days

Tue 02/04/13

02/04

165

Three to feedback by EOP

1 day

Tue 02/04/13

166

TBCH to present revised emails by EOP

167

Three to provide full legal and brand feedback by EOP

168

Email Flat Design

169

Final amends into flat design for all versions to Three by EOP

170

Final Three approval of flat design by EOP

171

HTML Build

172

Build HTML/HTML to Three by EOP

173

Three to approve HTML by 1pm

174

TBCH test creative internally and send to Three for approval by 1pm

175 176

Trigger set up and send TBCH to trigger email one --11-04-13 (1pm)

2 days

Mon 25/03/13

0.5 days Wed 27/03/13 1 day Wed 27/03/13

0.5 days Wed 03/04/13 1 day

Thu 04/04/13

1.5 days

Fri 05/04/13

1 day

Fri 05/04/13

0.5 days

Mon 08/04/13

2 days Mon 08/04/13 1 day

Mon 08/04/13

0 days

Tue 09/04/13

1 day

Tue 09/04/13

09/04

1 day Wed 10/04/13 1 day Wed 10/04/13

177 178 179

Countdown to delivery 2 (x1 email) Copy and visual development

180

Creative development

181

TBCH to present by EOP

182

Three to feedback by EOP

183

TBCH to present revised emails by EOP

184

Three to provide full legal and brand feedback by 1pm

185

Email Flat Design

186

Final amends into flat design for all versions to Three by EOP

187

Final Three approval of flat design by EOP

188

HTML Build

189

Build HTML/HTML to Three by EOP

190

Three to approve HTML by 1pm

191

TBCH test creative internally and send to Three for approval by 1pm

192 193

Trigger set up and send TBCH to trigger email one (AM)……

11.5 days

Tue 02/04/13

4.5 days

Tue 02/04/13

1 day

Tue 02/04/13

0 days

Tue 02/04/13

02/04

1 day Wed 03/04/13 1 day

Thu 04/04/13

1.5 days

Fri 05/04/13

2.5 days Mon 08/04/13 1.5 days

Mon 08/04/13

1 day Wed 10/04/13 3.5 days

Thu 11/04/13

1 day

Thu 11/04/13

0.5 days

Fri 12/04/13

2 days

Fri 12/04/13

1 day

Tue 16/04/13

1 day

Tue 16/04/13

Page 2

F

15 Apr '13 S S M T W T

F

22 Apr '13 S S M T W T

F

29 Apr ' S S M T


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