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Market Update July 2015

that they disguise the real picture. They include a range of people not actually in the housing market and research from Barclays argues average household incomes are actually significantly higher in Australia – in the region of $122,000’ said Mr Ellis.

The truth behind affordability talk First National Real Estate chief executive Ray Ellis says claims of a looming ‘housing market bloodbath’ in the Parliamentary submission of two economists are overly technical and fail to appreciate the realities of Australian Real Estate, where the bulk of our population wants to live in a fraction of available space, and where home ownership is deeply embedded in the national psyche. ‘The submission suggests that house prices must fall to once again reflect economic fundamentals. However, it depends entirely on what fundamentals you consider and with all the talk of affordability issues in the media, it’s easy for consumers to

be blinded to the truths that underpin Australian real estate’ said Mr Ellis. How affordability is measured Economists generally measure affordability using a comparison of middle-market house prices against average incomes, as measured by the Australian Bureau of Statistics (ABS). Based on average household incomes of $75,000 to $85,000, that makes a house in Sydney about 9.7 times average income; a house in Melbourne about 7.3 times income, and a house in Brisbane about 6 times average income. ‘The problem with the ABS income figures is

Why our house prices are sustainable ‘This explains why many Australians can afford homes in the region of $650,000 to $800,000 on loan to value ratios of 70 per cent. Also, 10 to 15 years ago, ABS statistics indicated only 250,000 households earned over $156,000 per annum. That figure has now increased to more than a million Australian households and the number of households earning in excess of $260,000 has tripled.’ It’s about where you’re prepared to buy By contrast, housing stocks in fashionable capital city areas have not increased by anywhere near that magnitude and, when people don’t want to

consider suburbs where homes are cheaper, the impression is created that housing is unaffordable. Yet, throughout Australia’s suburbs and regions there are many affordable alternatives available. ‘Our local and Federal Governments need to maintain focus on much needed public transport infrastructure that facilitates easy access to employment centres’ said Mr Ellis. ‘They need to release more land for housing construction, and consider incentives that help people relocate to regional centres, where too many businesses are struggling to find talented employees.’ Need advice? If you’re finding it difficult to find a property that suits your budget, ask us for help. We offer a wide range of resources that can help you and it all starts with a simple conversation. Alternatively, visit our national website, for more information and free booklets.

73 Liberman Road Para Hills Fantastic Five With Room To Move           

5 good size bedrooms, 2 living areas Master bedroom with ensuite, balcony view. Built in robes to bedrooms 2 & 3 Open plan kitchen with island bench, gas appliances and dish washer Meals area and family room Separate formal lounge Tiled bathroom, separate laundry Split system r/c air con and wall air con. kidney shaped in ground swimming pool Rear under cover entertaining area Lined shed just needing the finishing touches to bring it to its best

Making our cities better If you aren't improving, you're standing still. And with population increasing at a rapid rate in Australian cities, it's vital that governments keep moving with these numbers to prepare important infrastructure for the future. With this in mind, the Department of Infrastructure has released an audit into what our major cities will look like in the year 2031, and the challenges they will face. With this picture of the future painted, how could this impact your plans to buy real estate? Congestion is a key challenge for the coming years. The price of inaction will be more than the predicted $53 billion annual cost of congestion. Our cities risk becoming less liveable, productive and sustainable for

future generations of Australians. The Property Council of Australia says Governments must also remove the barriers to growth for our city builders, such as punitive taxes like stamp duty, if they are to unlock the full growth potential of the property industry. This will be music to the ears of house hunters, particularly first home buyers who feel locked out of the current market by high prices and taxes. Funding should also be directed towards Australia's four major cities, as this is where the grand majority of population and economic growth will occur. While the challenges outlined in the Infrastructure Australia audit are not going to be solved tomorrow, it is a landmark piece of research that could shine a light on the future of residential real estate in Australia. If more funding goes to large-scale housing solutions then the Housing Industry Association's trend mapping of multi-unit growth could increase even further. For all the answers to your property questions, make sure to get in touch with the team at First National Real Estate.

local results

MODBURY HEIGHTS 7 Quebec Drive 3 bed 1 bath 2 car $311,000 PARA HILLS 36 Ceafield Road 4 bed 1 bath 1 car $240,000 PARA HILLS 15 McGill Road 3 bed 2 bath 2 car $279,500 PARAFIELD GARDENS 42 Lincoln Avenue 3 bed 1 bath 3 car $350,000 POORAKA 3/8-10 Jean Street 2 bed 1 bath 1 car $252,000 SALISBURY EAST 5a Duberal Avenue Vacant Land $79,000

Interested in a FREE appraisal? Whether you’re ready to sell or not, we’re happy to bring you up to date with recent results.

Finishing school for First National’s agents First National Real Estate recently offered its agents business and social etiquette training from Australia’s foremost authority, Anna Musson. In a world of digital disruption and rapid technological change, it has never been more important for real estate agents to differentiate themselves through good manners, thoughtfulness, and respectful conduct. Anna Musson is one of ‘Kochie’s Angels’ and appears regularly on Channel 7’s ‘Sunrise’ breakfast programme. She is a regular guest on The Project as well as Sky Business, and presented to the network’s executive team late last year. Speaking about the

decision to incorporate business etiquette training in First National’s professional development schedule, network Vice Chairperson Lynda Briggs said she believed it was just as important as all other forms of performance training in real estate. ‘It doesn’t matter how competent or ethical an agent is if his or her conduct, presentation or manners do not uphold a high standard’ said Mrs Briggs. ‘As agents, we are privileged to play an important role in helping people through some of life’s greater challenges. ‘We want to be a network that is known not just for outstanding results, but also for

common decency, good manners, and treating customers with respect’. Anna Musson believes good manners are the foundation of quality service and that as businesses grapple with the disruption of digital newcomers, the personal touch in customer service could well be the difference between survival and extinction. ‘These days, we do business with people we like. So in competitive industries like real estate, the small things become the big things and here is where the finer points of business and social etiquette help to build trust and likability quickly,’ said Mrs Musson.

etiquette training is a perfect complement to sales training and technical skills. The knowledge of how to put a client first and to do it well is an art, and this is where First National is taking a holistic approach to the training of its agents’. Interested in etiquette? Copies of Anna Musson’s book – Etiquette Secrets – are available from The Good Manners Company website –

‘I like to think that

Retirement Local story village or nursing home? Most retirees consider a retirement village or home when managing a house becomes too much. However, make sure you’ve considered things like local community home help, a handyman or moving to a smaller nearby apartment first. Other reasons to move could be that you’ve lost your partner and

have allowed yourself time to adjust before making such a big decision. Or, you think the social or religious activities available in a village appeal to you. You might also see the time approaching where level access would be handy.

Or, you’d feel more relaxed knowing emergency assistance is readily available. Many find being part of a village community and the social interaction it offers very reassuring.


Jakub Ratajczak 0448 114 454

Contact one of our Sales Consultants for your

FREE MARKET APPRAISAL Today! Paul Taylor 8264 2223

Gavin Armstrong 0408 802 350

Are You Looking To Buy? Below is a selection of some of our properties currently on the market.

To view all of our properties, visit our website at

PARALOWIE 256 Whites Road A Cut Above The Rest This lovely modern family home oozes appeal and is sure to attract strong interest from those looking for a quality property to call home. Featuring: 2 living areas, 3 good sized bedrooms, master with ensuite & walkin-robe, built-in-robes to bedrooms 2 & 3, spacious well equipped kitchen, large meals and adjoining family room, formal living room, centrally located 3 way bathroom with separate vanity, ducted heating & cooling, tiled through main traffic areas, carpet to bedrooms, undercover entertaining area, double garage under main roof, tool/garden shed, landscaped low maintenance gardens, fully fenced front & back gardens, situated on a 649m2 approx. block.

For Sale $378,000 - $388,000

Gavin Armstrong

0408 802 350

PARAFIELD GARDENS 200 Kings Road Spacious and Stylish Home with Instant Appeal Located within minutes of schools, shops, parks and public transport and with a modern and spacious design this home comprises 3 generous bedrooms, large tiled living room with air conditioning and gas heating, updated kitchen with island bench/breakfast bar area, updated bathroom, huge pitched verandah which also doubles as a carport, half under cover in ground swimming pool, neat gardens and toolshed. Jakub Ratajczak

For Sale $319,000 - $329,000

0448 114 454

Sales Newsletter July 15  
Sales Newsletter July 15